Jon Carder is a business entrepreneur and the founder of Mogl. Mogl is a business program software whose main aim is to eradicate hunger in the United States of America. Members use a debit or a linked card. Moreover, they get 10% of their cash back when they wine or dine in any of the 1000 restaurants registered under the Mogl application program. This interview will be between the founders of Mogl. It will consciously dwell on the background of the idea and all the in-depth details that went into running the business (Mogl, 2018).
Interviewer: How did you conceptualize your business idea?
John Carder: The idea sprung in my mind during the spring of 2010.I stumbled upon the idea while examining game technology. This game technology allows an individual to play a game while at the same time carry out real-world activities and regulations in the virtual game world. I decided to use the same technology on wine and dining restaurants due to various reasons. First, I love eating and drinking at my favorite restaurant more than a regular person. Also, ‘buy one get three free' programs have existed since time immemorial; they needed a new twist to the concept. I wanted to revolutionize eating at restaurants using this gaming concept. In fact, I Wanted to make restaurant gaming that was not just fan but engaging to the people. No checking or scanning required (Mogl, 2018).
Which are the culture, society, and industrial surroundings you usually operate the business? Mogl is a business that allows consumers to get a discount whenever they are at their favorite restaurant. Therefore, a business can utilize online platforms rather than the conventional way of doing business. A current method is flexible and accommodative enough to its consumers. In fact, the concept has reinvented the manner in which customers earn money back. Through bonuses, incentives, and rewards, consumers connected to the MOGL program can get these rewards. Such a business usually covers a vast area of societies and is not limited or subject to culture or other limitations. At the start stage, MOGL had to isolate a definite aim that it will work with to establish its goals of ensuring a sustainable business. A sustainable business is one, which can thrive globally or even locally in any environment (Mogl, 2018).
How are services and products available at MOGL different from other businesses? MOGL has an established framework that enables it to carry out its operations in a more personalized way and awarding bonuses according to an individuals' value or frequency of purchase. This Methodology makes it unique. This implementation makes it standards out from the rest of the crowd. In addition, the company has been able to ‘gamify' its business giving it a competitive edge over its competitors in the same business area. It has inbuilt a fundraising procedure at various levels of its activity. All groups and firms are included in the fundraising procedures. This means that it covers all demographics across the board. Moreover, it can gather data and at the same time remain technologically relevant to its consumers due to the inclusivity of its fundraising procedures (Mogl, 2018).
What are the risks and challenges involved in the Mogl business? The obvious and one of the chief dangers is the invasion of privacy. Before any one transacts business with MOGL, they must first register with platforms available to them. Additionally, the registration will require one to give crucial personal vital information. The company's privacy policies explain the utilization of the data received from the consumer. After reading the policy, one can decide on whether to release the data or withholding. Signing up is mandatory before one gets the services. How does the firm do risk mitigation? After a customer has signed up, he or she leaves his data such as the names as they appear on the identification card or username, the email and preferred mode of payment that they might prefer to use. After the information is gathered from the consumer, using cookies or bits of information that can be retrieved from a consumer's browser. It is against the company’s policies to store any information. In addition, if the company has refused to take a consumer's cookies, he, or she cannot be accessed all the features on the MOGL platform services (Mogl, 2018).
What are some of the challenges experienced by MOGL? When a new concept comes into the market, it is hard convincing investors to put their capital into the venture. This doubt causes the business to start on a low tide. After the trade picked up, getting loyal consumers that will come back after the experiencing the services is also a challenge. Hence, the company focuses on protecting the business's reputation, a slight drop in services or doubt can destroy the entire business. In addition, securing a solid base of consumers in the market is no joke Many people are not comfortable giving out their personal information to another a party. Therefore, the Business should curve out an image credibility to the outside market and user .Consequently curving out an image o for itself (Mogl, 2018).
References
Mogl, (2018).retrieved from https://www.mogl.com/
