Sales process
The process for MyPA’s will be based on the existing potential in this service industry , with a focus on attracting and retaining customers amidst any competition that may arise in the market. The process will focus on customers, products and the organizational goals that have been set. The process will include:
Understanding the market needs
This involves understanding how the customers desire the services to be offered to them and their ability to pay for them. This will allow the firm to give priority to offering those services that customers are most willing and able to pay for. While customers have various needs for the services offered, their ability to pay will help in providing the assistance services that meets the basic elements of demand; willingness and ability (McDonald & Payne, 2006).
- Coming up with solutions
After understanding the needs, the assistance services provided through MyPA’s will be tailored to match the specific needs of customers. This may require in out from potential customers on how they want the services to be offered to them so that the services sold meets their customers.
- Negotiation
This step involves focusing on discussing with various customers in regard to service features, date the services should be offered, the selling prices any warranties. The agreement reached with customers will be the basis of selling to the various products.
- Closing the sale
This involves the various activities that will ultimately results to an order, and will involve using the right approach and tone during the negotiation process. This will also involve a follow up that is aimed at ensuring that the right contact is maintained. This will ensure that we stay at the front of customers’ mind and hence achieve constant sales.
References
McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide. Oxford: Elsevier Butterworth-Heinemann.
