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Paper Instructions:
1. Not all entrepreneurs are the same in terms of goals and characteristics. In fact, there are multiple types of entrepreneurs. List and describe at least 3 different types of entrepreneurs.
2. Why are various demographic trends relevant for recognizing entrepreneurial opportunities?
3. Numerous environmental factors influence businesses. Name at least 3 different environmental factors and explain why these factors are relevant for entrepreneurs.
4. Secondary research can be very useful when conducting research on a specific industry (or an industry analysis) or when searching for other information relevant to a new venture. List, and briefly describe 5 different resources for secondary research.
5. List at least 3 reasons why developing a comprehensive and accurate customer profile is beneficial for entrepreneurs.
6. Clearly explain the difference between direct and indirect competitors.
7. How is product positioning related to competition?
8. For businesses that have a physical location, numerous factors are important in determining a location's attractiveness. Name and briefly describe at least 8 different factors that should be considered when assessing the attractiveness of a location.
9. How are marketing and promotional activities and strategies related to the target market (or customer profile)?
10. Name and briefly describe 5 distinctive promotional strategies (or elements).
The questions are based on the book: Small Business: An Entrepreneur's Business Plan (9th Edition) from chapters 1-7.
I have uploaded the chapters of the book.
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. Not all entrepreneurs are the same in terms of goals and characteristics. In fact, there are multiple types of entrepreneurs. List and describe at least 3 different types of entrepreneurs.
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