Questions and Topics We Can Help You To Answer:
Paper Instructions:

Companies need to be able to cross boundaries within and outside their country. Although opportunities to enter and compete in international markets are increasing, the risks can also be high. Companies selling in global industries, however, have no choice but to look at ways to internationalize their operations.

Background Information (Google Inc.)

Instructions
Read Chapters 13 and 18 and reread Chapter 14 in your textbook.
Select a product or service from the product offering of the company (Google Inc.)

you selected in Workshop One for your weekly marketing analysis paper. Assess and analyze the distribution channels used by the organization. Compare and contrast each of these channels using clear and insightful critical analysis.
Determine the elements to research for the company to expand globally. If the company is already global, determine the elements to research to improve their global marketing position. Use clear and insightful critical analysis.
Paper requirements:
Length: five – six pages.
Research requirements: 10 research sources. Sources must be credible and from the last five years.
Your paper should use proper spelling, grammar, and APA formatting.
If appropriate, these sources can be used in subsequent Weekly Marketing Analysis Papers. Hint: Look ahead at the topics for this series of papers. When you conduct your research for this paper; you will likely identify possible research sources for future papers.
When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.
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