Questions and Topics We Can Help You To Answer:
Paper Instructions:

Background: You are about to join a five star Hotel (Intercontinental Hotel or any of your choice) that is planning to move into Asia (Or any of your choice). You have been appointed as the Chief Research officer for the hotel. While Tourism is strong in the region and hence there is potential to make money, competition is very fierce. While there are opportunities, there are also challenges or problems which one has to be aware of and be ready to address them.

Attempt to accomplish the following Tasks:

1.    Research project on how the Hotel should expand into Asia (Any location of your choice)
2.    Marketing strategies that the Hotel should use
3.    Pricing strategies
4.    Competition analysis


Use literature review and secondary data to complete this assignment.



Note: You must refrain from getting material from websites/google/internets, etc. This project assumes originality on your part. In other words, it must be based on research undertaken by you.

This research project can be built on your research proposal assignment.

Guidelines
•    Develop your (Assignment 1) proposal into an actual research project. Familiarize yourself with the research proposal guidelines again before you undertake this project
•    Due to limited timeframe, it is unlikely that you will be able to collect primary data for this project. Consequently, you will have to rely on secondary data. In addition, it is important that you conduct a thorough literature review for this project.
•    While all material covered in the course is useful for this assignment, pay special attention to the material on secondary data research.