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Case Study 2- Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership C-87 (Case appendix)

Welcome to the capstone case writing exercise which is unique by itself in its design and implementation/ compliance. 
First you have to read the contents of the text that begins with Part 4: Case Studies which starts after p. 442 of your textbook. 

In the case studies list, you will see almost 30 cases. But we only need two cases for this capstone class because of paucity of time (7wks only). Otherwise the total capstone experience would have been on case studies and analysis alone. 

The author’s instruction on preparing an effective case analysis is on pp. C4-C12 "Preparing an Effective Case Analysis" and you must be thoroughly read all of it. This gives you a detailed instruction to what to expect from in class case discussions. Please read carefully pages. You will have to conform to the exact standard set forth in this article titled, preparing an effective case analysis.

While preparing a written case presentation you must provide the following

strategic profile and case analysis purpose 
situation analysis
general environmental analysis 
industry analysis
competitor analysis
internal analysis
identification of environmental opportunities (generally known as SWOT analysis)
strategy formulation
strategic alternative implementation
and the process issues (for logical consistency) 
For purposes of case writing, you should not limit your analysis to facts in the  the case rather, in starting your analysis use Appendix ! sources of industry and competitor analysis in the form of abstracts and indices that you must refer to, to make your analysis appropriately succinct.

Also, Appendix 2, you will find that the author gives you the financial analysis example formulas with different ratios that are applicable to the case analysis. You should uncover from abstract and indices these numerical formulas and facts, in order to determine whether the company that you are critiquing is up to the mark on not, in your opinion. Such profitability ratios are important indices for your understanding of capstone case analysis.