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Below is the positioning statement that i wrote:

To consumers that have demand for healthier beverage choices.

Crescent is the brand of energy drink that delivers a boost of energy to combat fatigue and promote mental focus with purer ingredients and lower level of caffeine.

That’s Because

its organic and minimal caffeine content provide strong differentiator for the energy market.
It’s a healthier option comparing to other leading brands on market that includes artificial sweeteners and excessive levels of stimulants.
Our price point $2.75 is under the average price for 8 oz. of energy drinks of $2.99.