Questions We Can Help You To Answer

Paper instructions:

Please read the opening case: Singapore Airlines (SIA) and case insight 4.1-4.4 about Singapore airlines, then prepare a written analysis of the questions. Answer following questions:
1. Is Singapore Airlines gaining or losing competitive advantage as a consequence of external change?
2. Is Singapore Airlines competitive advantage sustainable?
3. What are Singapore Airlines differentiation opportunities and initiatives?
4. Explain the challenges Singapore Airlines faces in operating both a budget and full-service airlines.

Assume, each question is weighted equally. Thank you!