Coca-Cola Marketing management

Introduction

Coca-Cola is simply referred to coke which is a carbonated soft drink that is produced by the Coca-Cola Company. The company originated in Atlanta Georgia in the late 19th century. The company has dominated soft drinks production worldwide. This can be accredited due to its marketing strategy it has implemented in the world. These drinks are produced by the ingredient of kola nuts that is a source of caffeine and coca leaves. In maintaining its success the production formula of the Coca-Cola remains a great trade secret though there have been many recipes published and experiments made.

The Coca-Cola drinks are produced in a standard way. There are several brands of cola drinks produced under coke brand name. They include diet coke, Coca-Cola zero, Coca-Cola vanilla and cherry. This comes with special versions such as lemon, lime, and coffee. These varieties of soft drinks are meant to capture the versatile market to capture the differential taste preference of people in the world. This means that coca0cola drinks are not the same for every person. The company produces a nonalcoholic version of drinks which include drinks like sprite, Fanta, bitter lemon, ginger and other drinks. This forms a wide variety to consumers as they have a wider choose of products to choose from. This is greatly contributed by the fact that the first Coca-Cola prototype was formulated on medical grounds as it was believed that carbonated water was good for health.

The marketing strategy of the Coca-Cola company is a policy that many company’s aims at. It has been able to establish itself well in the marketing field. The company has invested a lot in advertising its product worldwide. This is one strategy that has made it remain relevant through the years as the adverts are made from different countries from time to time and advertised in many channels so that it can reach many people showcasing happiness of consuming their product. The company has also strategized it marketing policies through promotions. These promotions differ from countries where these products are sold. The promotion includes items branded the company name and also drinks at discounted prices. it has also been successful because of the facts that it has made it product in the very same standards and it has never compromised its drinks.

Pepsi and other companies have tried for years to surpass Coca-Cola without success. This is because as much as the effects that Coca-Cola puts in place the loyalty of its customers is paramount. This means that all the other companies have to win customers loyalty and increase market-based to surpass Coca-Cola. With the increase of health awareness, Coca-Cola faces a great risk. This is because people are turning to non-carbonated drinks due to health issues. This poses a great threat as there have been a decline in the sale of carbonated drinks and an increase in non-carbonated ones.

Conclusion

Coca-Cola is a company that has established itself well in all marketing aspect due to the policies laid down. Much has to be done by Pepsi and other companies that need to be successful and surpass the Coca-Cola. It management is well established and hence better coordination in its strategy implementation. To enhance its success Coca-Cola has managed to keep its production formula a secret over the years which other company’s need to emulate.

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