Persuasive message

Part 1

            This is my part time job where I am selling sports clothes and shoes. We are selling all types of sports shoes but there is one brand of shoes that multiple customers are asking for. There is this brand of the sneaker shoes known as Skora running. When selling our products to the players we should mainly focus on the mostly wanted brand where we should be considering marketing them on mobile basis as we ensure that we get our point out to the customers fast. Players are constantly on the move are doing their sports shopping more on the shoes that on the wears.  They are using their technical skills to compare the sport wear shops on the fly, by getting our products out there where they can have a better access will be a greater set up. We should also be able to tell the great features about the shoes and make it easy to understand.  The customers do not want to search for the shoes in many places but they want it on our own shop. It has been predicted that Skora sneaker shoes will unseat Nike and be the most top seller basketball sneaker shoes in America this year.  The Skora basketball footwear sales have been trending as a $ 160M in the yearly sales rate over the past few decades where the other brands of sports footwear has been trending at $ 150M (Thill, Bovée & Cross, 2005). 

            The trending of the Skora shoes is viewed as the main cause of the UA having a stockholder of under pricing its shoes. Thus the average price of the other shoes has been lessened in the industry. The trending of the most demanded Skora shoes could also bring an end to the other basketball footwear dominance. It is true that Skora footwear becomes the next women running footwear.  The Skora product has done very well but there is not a lot of it in the marketplace right now, but it has been researched that the other brands are more than 90 % of the basketball sneaker market in America. If the brand is likely not to sell well as expected it may be of it being sold on higher retail prices or has increased supply. This may depend on how the customers care about the price, thus the more the price the brand is charging, the more it is likely to lose the customers. The customers always mind about the worth of the footwear thus comparing the price and the worth of it. Thus the company should create a chance in the industry in that the brand is maintains the customers with average prices and more supply (Thill, Bovée & Cross, 2005).

            I had to do my presentation on the corporate meeting as a channel of delivering my message to the boss so as everybody in the meeting could stand and outline their own opinions as I work with the current and the cultural conditions. As we are planning to stock the already known brand, the company has valve a powerful arousing set off which is working and produced a new and important manner in our sales force.    

Part 2

Sales pitch

            I welcome all of my customers to view and to purchase our new product which is new brand basketball footwear known as Skora sneakers. The footwear is whole different from the others as they are smooth when worn.  When you look at the stylish design of the shoe, you find that the quality of the material used to make the shoe is worth for its price. The shoes have their own comfort, they are soft and flexible in which it allows one’s feet to flex in any way.  If the sports commission allowed a pair of bare foot basketball shoes, Skora could be the end results.  I would assure that Skora footwear is the Apple of basketball shoes.  If the customer is wearing red sportswear, then white Skora footwear would match the customer’s event wear.  If there is a customer who is not shopping for any activity, we have a variety of colored shoes in which they should choose for their choice. We have all brands that the customer prefers in terms of size thus the customer can choose their option. Our new brand may be of a high price but its worth talks of it.  The Skora sneaker seems to have hit on something that is ideal for the player.

            My sales pitch is on a dialogue with the customer. The reason as to why I opt this channel is because an effective sales pitch is on a two way conversation where one listens to the customer and asks actual questions and give them a solution to the challenge they are having. A good sales pitch starts with impression, the sales people work hard to ensure a positive result.  If one wants to have a presentation that holds the listener’s attention, it is true that the more the attention, the higher the chances of winning the clients over. Gaining the customer’s trust means being fully prepared with all the information and a pitch that embraces the purchaser in the claim. It is clear that effective sales pitches needs good work and more tasks to drift from the manual. Making effective sales that are mutual is away that is made through experience. This is all due to the fact that a sales pitch is no longer the pitch in a way that one throws information to the customer as a player.  If you have already won the attention of the customer to listen to your presentation, you should get into the presentation fully prepared (Davis, 2011). 

One should keep the pitch on message and keep it actual in that you will be able to retain the customer’s attention.  If one has little anxiety its okay but what matters most is the confidence in the information one is giving in the sales pitch. One should be aware of the product, know the buyer and be ready for any protestation. The submission of referrals is important as one show that they have a good connection with them as they are also potential scenarios. These referrals may help the customer to perform a sale than any other way thus the customer who adheres to the product will be happy to spread the news of the product.  All the sales pitch should end with a call, this means that even after listening to the customer, don’t keep quite after presenting the sales pitch to them.  Although the customer is not ready to complete the purchase, ensure that you keep the scene and carry on with the convention or the test time.  The sales person has the responsibility to make the call and maintain the contact with the customer as failure to this will end the connection before you have met the aim of the sale (Davis, 2011).  

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Thill, J. V., Bovée, C. L., & Cross, A. (2005). Excellence in business communication. Toronto: Pearson/Prentice Hall.

Davis, K. (2011). Slow down, sell faster!: Understand your customer's buying process and maximize your sales. New York: American Management Association.