MARKETING WITHOUT ADVERTISING

McDonald’s have always been on the forefront in using the digitized means of marketing which entails not many costs in adverts. There objectives and plans are known to put customer needs efforts at its best. The good thing about them is that customers always have a variety of products to choose from when they have a look at the menu. There is no doubt that they place considerable emphasis on the development of what exactly the customers want, also the packaging, looks, and desirability (Percy & Larry, 56). They have actually come up with new products over the last few years and this is shaped by what the clients wants achieved through understanding and engaging customers. Another notable thing is how they have managed to keep good customer services apart from their prices being always at fair rates. As a matter of fact, as you walk in their staff are ready to serve you quickly hence no time wastage. Trust McDonalds to keep their products purposely in great depth and product width narrow and I have come to know that this depends on the place and customer desire. For instance, in China whereby all their products is accompanied by veges, since, almost everybody in china is vegetarian (Percy & Larry, 56).

The places always have much consideration on the location and reliability which is shaped by the access channels. The outlets are well equipped and it is always welcoming in such a way that even a first timer would not have any problems in terms of accessing and the top notch kind staffs available are definitely classy and knowledgeable about what they have. Most of the McDonald’s outlets are situated in well catered position for clients to use less time to access that quality service (Percy & Larry, 57). The ambience and hygienic atmosphere is another uniqueness which is tailored made for comfort needs. Whenever you enter any outlets there is always that feeling of being happy and of course the satisfaction is somehow guaranteed. The key word is value position in regards to customer desire, catering of children needs also is well set for them to play after taking some few bites of whatever they are taking. Air hockey for children is one of the uniqueness in addition to the available internet. Pricing approaches is very much vital to each and every business since it is through how they will portray will be able to bring revenue. Again, the prices of most products offered by McDonald’s outlets seem to be very familiar with each client. However, accompanies such as drinks and beverages are available at discounted price thus bringing meaning to the bundled offers. Happy meal, family meals are there to increase the overall sales of the products (Kaser &Ken, 61). Through promotion undertakings utilized at McDonalds aids in better communication to the target customers in a better way.

With the different moderate changes which have been taking place has made McDonald’s gradually grow especially in over sea markets like India. And due to the lower cost, they have successfully courtesy of the distinctive features when it comes to marketing management. It is essential for any business to consider it for the business to operate in a responsible way, and passing of benefits to the customers. However, McDonald ought to fully adopt franchise chain as it is inevitable if expansion is needed and also adding health products and featured services. Lastly, is the need to have a proper and personalized position towards the setting market.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reference

Percy, Larry. Strategic Advertising Management. Place of publication not identified: Oxford Univ Press, 2016. Print.

Top of Form

Kaser, Ken. Advertising & Sales Promotion. Mason, OH: South-Western Cengage Learning, 2013. Print.

Bottom of Form