Marketing
- Why would marketing managers desire a globalized market? What are the advantages and disadvantages
Most marketing managers desire globalized markets, since it allows businesses to be able to grow, thus making it easy for the company to realize very huge profits. The following are the advantages of globalized marketing. Marketing expansion, global marketing creates international brand recognition, making it easier for the business to increase its market share. Secondly, the business reduces its operational costs, and thus being able to gain more profits. The following are the disadvantages, in as much as the business might grow through global marketing, it might also be faced with challenges such as differences in consumer needs and wants.
- If you were given the task of taking a new consumer product into Indonesia, as an international marketing manager, where would you start? How would Japan be different?
I would first study the marketing trends of the Indonesian market, secondly I would get to know the strategies used by my competitors, and finally I would employ strategies which would outsmart my competitors. Japan would be different since I would use very unique strategies in order to ensure that I gain a huge market share in Indonesia.
- Why would you be inclined to export? Or, why would you be disinclined to export?
I would be inclined to export since the Asian market is flooded with most products, thus I would be required to come up with a very unique product in order to be allowed to export. On the other hand, I would be allowed to export, simply because the marketing strategies that I would have employed would be very unique hence creating a good brand recognition.
- How would you overcome the challenges / impediments to importing or exporting?
I would overcome the challenges of exporting, through creating a good brand recognition, a thing which will create a high demand for the product. This will therefore see me being able to easily export the product thus realizing very huge profits. In addition, I will also come up with possible ways of enticing the citizens of Indonesia, either through advertisements, or through promotions, thus making the product to reach a wider market in the country.
