Questions and Topics We Can Help You To Answer:
Paper Instructions:

Question 1 (Learning outcome: 4, R)
Explain for which company and/or service(s)/product(s) you’re creating this Cross Media Marketing Strategy (CMMS). Give an insight on the history, market and goals of the company and explain your connection with it. (400 words min.)

Question 2 (Learning outcome: 1, 4, R)
Describe the goals and targets for this specific CMMS. Which areas of the Media Clover need to be covered and why.
(400 words min.)

Question 3 (Learning outcome: 1, 4, R)
Describe for each Media Value (“Bought Media”, “Owned Media” and “Earned Media”) which tools and actions will be implemented. Present a realistic planning and budget. (400 words min.)

Question 4 (Learning outcome: 2, 4, R)
Create a Social Media strategy as part of the overall Cross media Marketing Strategy, based on the information and knowledge gained during the Social Media workshop and the mandatory literature (‘The New Rules of Marketing & PR’). The outcomes of questions 5 and 6 are not allowed as part of this strategy. (400 words min.)

Question 5 (Learning outcome: 3, 4, R)
Create a Social Media Release as part of the overall Cross Media Marketing Strategy, based on the information and knowledge gained during the Social Media Release workshop and the mandatory literature (‘The New Rules of Marketing & PR’) and the provided ‘Review on SMR web-applications’ (PDF). The outcomes of questions 4 and 6 are not allowed as part of this strategy. (400 words min.)

Question 6 (Learning outcome: 1, 2, 3, 4, R)
Create a Media Briefing for a specific media campaign, as part of the overall Cross media Marketing Strategy, based on techniques given during the classes and the mandatory literature (‘Media Briefing’, OMD). The outcomes of questions 4 and 5 are not allowed as part of this campaign. (400 words min.)