Questions and Topics We Can Help You To Answer:
choose one of the Marketing mix elements and discuss its importance in marketing.
For example, you can discuss strategic pricing or any pricing strategy that you find unique. It can be based on the business model exercise last week or you can relate the discussion to any other successful or unsuccessful company.
Or you may discuss e.g. the challenges of the product life cycle on the product, problems distribution channel decisions (e.g. channel conflicts), or go into the discussion of the appropriate relationship between marketing and sales, how to integrate them, etc. The concept of "relationship marketing" might also be of interest to you if you want to pick this last mentioned topic.