Questions And Topics We Can Help You To Answer

For this assignment I would like you to write a critique of a company’s marketing campaign. You can pick any company you would like by investigating (1) the Encyclopedia of Major Marketing Campaigns and (2) the Encyclopedia of Global Brands.  Choose a company that is represented in both texts, (e.g. Chipotle, BMW, Samsung) then write a critique of their current marketing campaign, within the last 5 years. 


Critique your company’s strategy.

What did they do well?

What didn’t they do well?

What would you have done differently?

Was this marketing campaign/plan successful? Why or why not?

BE CRITICAL!

This paper is to be no more than 4 pages, double spaced, 12 point font.