Questions And Topics We Can Help You To Answer
Global Marketing Research: Collaboration and Competition


In this Assignment, you will engage in the development of the following professional competency by describing how firms use marketing research to compete and collaborate in the global economy:


•Global Awareness


Marketers engaged in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive, technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests. 

Directions for completing this Assignment:

To complete this Assignment, you will review a scholarly article on Global Marketing Research and write a 2-3 page informative essay (Click Here for more information on how to write an informative essay) in APA style format addressing the following five topic areas:

1. Describe the purpose of the global marketing research described in the article?

2. Explain the competitive environment in relation to the marketing research is discussed in the article.

3. Describe how collaboration and social behavior played a role in the global marketing research.

4. In your informative essay explain the following:


•Provide a review of how the data was collected?


•Provide a review of how the data analysis was completed? 


You may use a journal article listed in the Reading section of the course room or one that you find in the Kaplan University library. For additional requirements in relation to this Assignment, download the grading rubric below. 

The following journal articles and resources can be found in the Kaplan University Library. These resources will be useful in executing the Assignments related to the topic of Global Marketing Research. 

References:

Frevert, B. (2000). Is Global Research Different? Marketing Research, 12(1), 49-51. 

Guo, X. (2013). Living in a global world: Influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries. Journal Of International Marketing, 21(1), 1-22. 

Hollis, N. (2011). Globalization in context. Journal Of Advertising Research, 51, 37-41. 

Johnson, J., Yin, E., & Tsai, H. (2009). Persistence and learning: Success factors of Taiwanese firms in international markets. Journal Of International Marketing, 17(3), 39-54. doi:10.1509/jimk.17.3.39