Questions and Topics We Can Help You To Answer:

THE COST OF BUILDING AN ECO-FRIENDLY HOME

Home builder KB Homes offers eco-friendly options for consumers interested in building a home with a minimized environmental footprint. To the surprise of KB Homes CEO Jeffrey T. Mezger, however, consumer adoption rates of these premium eco-friendly additions have been minimal. Develop and implement a solution for KB Homes using relevant concepts from the chapters and class discussions.

Marketing Cases Steps

}    Analyze the firm and challenge (10%)
}    Identify the problem (20%)
}    Select a solution (20%)
}    Implementation (40%)
}    Metrics and Contingencies (10%)

Analyze the Firm and Challenges

}    Current challenges facing the firm
}    Internal challenges (weaknesses)
}    External challenges (threats)
}    Products or services
}    Customers
}    Value proposition
}    Core competencies
}    Position
}    Market
}    Industry
}    Competition

Identify the Root Problem

}    The root problem is deep
}    Often underlies multiple problems
}    Like a pile of rocks or an onion
}    Make sure you address the single underlying problem, not just an outer layer of the onion

Select a Solution

}    Consider multiple solutions to the problem
}    Balance and weigh the solutions strengths and weaknesses, considering their ability to address the root problem directly
}    The solution should 
}    Directly address the root problem
}    Be feasible and realistic
}    Leverage the company’s
}    Internal advantages (strengths)
}    External advantages (opportunities)
}    Work within the company’s
}    Core competencies
}    Value proposition
}    Residual effects
}    What effects will the solution have on others?
}    Environmental impact
}    Community impact
}    What might competitors do in response?


Develop an Implementation Strategy

}    Cohesively execute the solution using
}    Internal and external advantages
}    Core competencies
}    Value proposition
}    Consider the approach to implementation
}    Implementation process
}    Time constraints
}    Financial constraints
}    Competitor responses
}    Optimal outcome


Provide Metrics and Contingencies

}    Performance metrics
}    How do you measure the success vs. failure of the solution and implementation
}    Contingency plans 
}    What do you recommend happen if the plan fails?