Questions we Can Help you to Answer

Paper Instructions:

You have been assigned an article to read in the GBR entitled Leveraging Organization Identity for Competitive Advantage (link will be provided). In class this term we have discussed different economic strategic models for competitive pricing and quantity of output.. These strategies seem to focus on the short run rather than the long run. Qualitative competition is the another strategy that businesses use to distinguish themselves (i.e. gain competitive advantage). The author claims it is a path to sustainable (long run) competitive advantage. 

Reflect on your readings and answer each of the following. Write your answers and post them in the sakai assignment before class this week. 

1. Explain how the VRIO model works and how it can lead to superior performance.  Reflect on how it differs from economic strategy models. Write down some similarities and some differences. Do you think it is a good approach?

2.  Reflect on the role of branding and marketing when a company is focused on creating an organization identity. Do they complement each other? Reflect on the role of innovation. How does it work with creating an organization identity strategy?

3. Reflect on the Strategic Identity Management Framework and how it was applied to Wally's. Do you find the management framework definitive and measurable? What are the outcomes and are they convincing? Explain why.

4. Reflect on the costs of establishing an organization identity that supports a sustainable competitive advantage. Do you think that the costs are higher or lower than competitive advantages associated with prices and quantitative competition strategies? Explain why.

5. Read one of the references cited at the end of the article and summarize it. Explain how it addresses a key element or component of the corporate identity model. 

List any other references or citations you used in preparing your paper.