Social Network Technology
Social network is a set of connections which connects different people both at near or within far geographical locations allowing them to meet with each other using the net. The world is globalizing with so much advancement in technology hence enabling the emergence of more and more social networking media. Today there exist several social Medias such as Facebook, twitter, Skype, MySpace, LinkedIn, Google+ account, Instagram, pinterest and snapchat.. Availability of these networks has resulted to change in the way people interact and communicate with some advantages but at the same time with several negative influences that accrue from using the social networking. Social networks main goal is to communicate with others; this has led to diversified friendship as people are making new friends from across the nations. This enhances the sharing of ideas with the different people of different personalities and way of thinking (INNS-CIIS et al, 2014).
Businesses are also advancing into using the social networks as a way of advertising as this is cheaper and it is able to reach many audiences who according to businessmen might be potential customers. For instance the use of pop-ups and add-ons that usually appears the moment one logs in to any social network site. Other businesses has also created websites, Facebook pages where they are able to relate well with their customers by answering their questions and even updating them on the emergence of new products within their businesses. However, the social network has resulted to isolation as many people spend numerous hours on social media thus having less face to face contact. These sites do not offer privacy to their members hence a person’s personal information can be retrieved from the social media.
The use has also resulted to greater exposure of immorality acts to children and young generation such as the use pornography; this has led to addiction and poor performance in school. It is therefore important for each and every individual to be keen while using the social networks.
Reference
INNS-CIIS (Symposium), In Phon-Amnuaisuk, S., & In Au, T.-W. (2014). Computational intelligence in information systems: Proceedings of the fourth INNS Symposia Series on Computational Intelligence in Information Systems (INNS-CIIS 2014).
