Use of information technology
The Uber Company still has the plans of expanding their businesses in advancing the self-driving cars but not everyone is happy of their decision. The Company’s independent cars have the safety drivers who are guiding them at all times. Thus one of the Company’s hailing directors says that, “the company’s drivers should not be worried about the robots who are taking their jobs.” The Company will create more jobs that are connected to the self-driving cars thus creating other car maintenance jobs. The company now has a lot of drivers doing R&D for the robotic self –driving cars and this is based on the whole records that the company is having from the numerous rides the drivers have in a day which is increasing the growth of the self-driving car know how (Kokalitcheva,2016).
The Company ought to have new ideas and advantages about the self- driving cars but it’s true that the innovation of new things is hard to plan and to succeed. A lot of modernizations need a long period of time since they are established up to the time they are used. Like the Company above, their main problem is that they are speeding up their rate of diffusion of their innovation of the self-driven cars. The Company should practice diffusion which is the way in which any modernized process is driven through certain modes over time and among members of the public. “Thus innovation is not really important during the process of diffusion thus having the innovation is not just the role of using a normal pattern of new ideas” (Rogers, 2003).
Technology that is based on the social theory helps us on our direction-finding and understanding the technology domain. As the company making the self-driving cars acts on moving from the personal devices and machinery objects to the sociotechnical systems, makes nus think that such innovations are ways of assembling the universe rather than being simple world objects. Thus through the company’s innovation, we get that technology are ways of organizations. Michel called these kinds of technologies, the technologies that are controlled by power. “These self-driven technologies are those that persons remake their persons” (Matthewman, 2011).
Reference
Everett M. Rogers, (2003). Diffusion of innovation. 5th Edition. Free Press.
Kokalitcheva, K. (2016). Not EVERYONE Agrees On The Future Of Urber Drivers When Self-Driving Cars Arrive.
Matthewman, S. (2011). Technology and Social Theory. Philosophy of Social Science, 2nd Edition.
