Benefits of Social Media
Introduction
For an organization to prosper, it should ensure it comes up with set goals and objectives where employees work towards achieving those goals. Thus social media can be used by an organization which intends to achieve the goals since by the end of the day, getting huge profits is the main goal of all business organizations. Therefore the CEO of every company should advocate use of social media in the organization since it is beneficial and will result to generation of huge profits.
Business goals
The major goal of any organization is generating profits with the aim providing the best services and goods to the customers. Social media can be used to accomplish this goal since through it, wide range of customers are reached thus more goods and services are provided to the customers. Social media is one platform used by entrepreneurs and organizations during marketing since through it goods and services reach a wide range of people. An organization which uses social media is more advantaged since customers of the current generation love shopping online.
Effectiveness of social media
Social media ensures that competition is possible since businesses will post their items online.
Social media ensures that organizations produce quality products and services because of the existing competition. Therefore organizations that embrace social media are more advantaged since they will manufacture goods and post them online for people to see therefore reaching their targeted customers.
Current set up of a business
A business starts with coming up with clear goals and objectives which it would like to achieve. Most organizations prefer marketing their goods and services with use of social media since many people will access the information. While some organizations prefer using print media such as newspapers, social media is the fastest way of ensuring information regarding goods and services reach the targeted people. Thus CEO as the head of the organization should ensure that good strategic plans are created which will enable the business achieves its set goals and objectives. Poor management from the top management demoralizes the rest of the employees leading to failure and generation of loses to the organization.
Benefits of social media in an organization
There are several benefits of using social media in promoting a business which include;
The brand recognition is increased
Social media promotes the products and services online to reach wide masses of customers thus enhancing visibility of the products and the organization. Social media ensures the organization gets new customers and is able to retain existing customers as well through marketing the products online. For example, customers may see various products being marketed via Facebook and end looking for organizations that are offering the services or selling the products.
The brand loyalty is improved
Most of the organizations that are active in the social media platforms have gained loyalty from most of their customers. Companies should connect with their customers via the social media platforms and ensure customers remain loyal to their brand. Research shows that customers who shop online always follow the same brands and remain loyal to those brands.
Creation of more opportunities
Social media enables organizations enjoy the benefits of being socially connected to their customers. Managers are able to get feedback from clients and correct all the negative feedback given by customers. Social media enables organizations appreciate their customers and attract more customers as well.
How social media is different
Social media enables wide ranges of people get information thus targeted groups of people get access to the information. Information reaches the destined people very faster compared to other platforms. It is cheaper to promote goods and services via social media compared to other platforms. Therefore social media is useful in promoting success of both old and new businesses therefore all organizations should use social media in promoting the goods and services they produce and offer.
Conclusion
From the above discussion it is clear to conclude that social media is very useful and an excellent marketing tool. Through it customers are identified, retained and other new ones are attracted. More opportunities are created and thus the goods and services reach wide range of customers. Thus social media is important and should be used by an organization if success is to be achieved and marketing is successful.
References
Brossman, M., & McGaha, A. (2011). Social media for business: The small business guide to online marketing. Raleigh, N.C: Outer Banks Pub.
