Topics and Questions We Can Help You To Answer:
Paper Instructions:
Case Study: Fyre Festival. and Integrated Communications
Assessed coursework: To what extent is service brand meaning socially constructed amongst customers? Apply to the case of Fyre Festival. Required Article: HENNIG-THURAU: The impact of new media on customer relationships. Highly recommended: FYRE (Netflix documentary 2019), Fyre Fraud (Hulu documentary 2019) Recommended: Lecture: Integrated Communications Book: Chapter 8