Political campaigns and advertisement.
The change in the technological world has affected the advertisement of products and other services offered by digital means. The political parties have adopted this trend to do advertisements on the political parties and their candidates using billboards, newspapers, articles, radio, television, and other forms of mass media (sualman, mahmor, & saahar, 2018). The advertisement ids aim to direct the forums to attain large numbers to increase the popularity of a party or candidate. The digital platform's current trends have been done to increase the exposure that these parties and candidates get as the world has been brought about into a global village by social media. In this response, the change in trend creates more exposure for the parties and candidates to sell their agendas to the citizen in a more appealing way. Despite the positive effect the advertisement has on the parties and candidates in terms of exposure, the negative effect is also associated with the program's ability to spread the negative influence of political rivalry.
The advertisement on the political ground is usually based on the development of the policies while opposing the opponents' policies rather than the usual advertisement where we provide the agenda of the candidate. The rivalry between two opponents under the advertisement where the opponent ridicules the performance, liability, and exploring the opponent's weakness creates rivalry and violence among the supporters (mahmoud, et al. 2020). The development of the rivalry where the supporters are involved in regard to the candidate supports the source of the civil wars. The developed rivalry develops enmity among the citizens creating tension in the country as the differences grow to toxic levels. The negativity associated by the political leaders in sighting their supporters increases with the increase in the political pressure and the differences in their agendas. This causes the opinion of the voters to the opposite direction affecting the election results affecting election validity.
Political advertisement is usually associated with developing information about a candidate, and political parties are just formulated to create individual popularity. The advertisement provides information that is considered false and misleading as it's built on individual propaganda. The policies in place for the political parties are not associated with self-restraining for the political leaders in the things they say on public forums (ikeanyibe, et al. 2018); the lack of restraining creates a ground under which the leader’s slender others were creating the rivalry that is transmitted to the supporters. The platforms and advertisements are associated with the transition of negative and misleading information that can ruin individual reputation in society even though the nature of information is ambiguous. When the information is followed by violence among the supporter, it's usually associated with cases of death of either the candidate's supporters as people try to ridicule the reported information. In this case, the election's validity is affected as the leaders with good quality are eliminated through misleading information.
The need for development strategies is associated with the more important control measures that need to be taken to control political conflicts. The effects of rivalry need to be controlled to reduce the cases of conflicts associated with the supporter’s rivalry about the people they support. In control, the policies need to control the advertisement's aspect where an individual is discriminated against with the information provided by the opponents affecting public opinion (mcconnell, 2018). The effects are in both the minor party and the individuals as in the political ground in most cases; the winner is considered to take all. The control in the internal party matters and their structure helps control the party level's nomination activity, thus promoting stability in the country’s politics. The control helps regulate and ensure that the fairness necessary for democracy is attained through fairness in the electoral activities both at the party level and election. The activities cannot be easily controlled; thus, only policy application is the measure to control the advertisement effect on election results.
References
Ikeanyibe, O. M., Ezeibe, C. C., Mbah, P. O., & Nwangwu, C. (2018). Political campaign and democratisation: Interrogating the use of hate speech in the 2011 and 2015 general elections in Nigeria. Journal of Language and Politics, 17(1), 92-117.
Mahmoud, A. B., Grigoriou, N., Fuxman, L., & Reisel, W. D. (2020). Political advertising effectiveness in war-time Syria. Media, War & Conflict, 13(4), 375-398.
McConnell, A. (2018). Rethinking wicked problems as political problems and policy problems. Policy & Politics, 46(1), 165-180.
Sualman, I., Mahmor, A. A., & Saahar, S. THE EFFECT OF NEGATIVE POLITICAL ADVERTISEMENT ON VOTER’S PERCEPTION TOWARDS THE SPONSOR.
