The same cost of airline ticket from one place to the other does not make an economic sense. This is because, there a big difference between the distance. For example, from Wyoming to Denver is 280 miles and from Colorado to Orlando is 1845 miles (Mccartney, 2010). In economy, the price fails to consider consumer base, operating cost and other market dynamics which impacts the supply and demand. Other important point is that the higher prices in both long and short distances make the business to lose money due to customers’ shortage. The higher competition is creating wars as airlines wants to raise their tickets over time (Mccartney, 2010). Big airlines experiences low competition domestically and for this reason they raises their prices. In addition, higher costs make short distances tickets to be expensive. This does not benefit the economy because there is no supply and demand change. When supply increases, the demand decreases and if the demand increases the supply decreases and this happens when the price is different in certain areas (Mccartney, 2010).
In this case, the cost curves are affected in that the ticket will be reduced and the consumers will continue to pay low prices. As a result of the lowest cost, the cost curves will show productive efficiency from higher operating costs. Both demand curve and the cost curve will evaluate the size of airplane and be in a position to minimize profit (Mccartney, 2010). Following that consumers pay higher tickets, the airline ticket have continued to rise. The demand will be affect by the consumer needs which will then affect the supply and cost curve. The purpose of the higher prices is to satisfy the customers and the satisfaction will then result to higher profits.
Reference
Mccartney Scott (2010). You Paid What for That Flight? It Can Cost More to Fly to Hartford Than
Barcelona. What Airlines Consider in Setting Prices
The airline costs and expenses are normally divided into direct or indirect costs. Indirect overheads consist of all the expenses which depend on aircraft type such as the fuel and crew costs. The indirect overheads include those costs that remain unchanged even where the aircrafts are changed. The major cost and expenses that current airline industry encounters are related to fuel, labor, aircrafts ownership and rents, non-aircraft ownership and rents, food and beverages, landing fees and the aircraft maintenance and material (Moreira & Elle, 2014). The majorities of the expenses are fuel and labor costs. Labor costs are mostly fixed over the short term while fuel cost changes wildly depending on global oil prices. In fact, fuel is the most significant airline operating cost while labor cost represents about two thirds of all non-fixed airline operating costs. This is why layoffs are the best strategy employed by the industry management during the downturn phase of the economy. The management also looks to cut down on workers benefits in order to lower the operating costs (In Belobaba, In Odoni & In Barnhart, 2016). The other costs relating to renting or owning aircrafts consist of amortization and depreciation, the costs of renting terminal gates or facilities. others costs facing current airline industry are related to professional services such as legal and advertising expenses , transport related costs such as landing fees , maintenance costs ( these are indirect costs). Other expenses weighing down on the airlines currently are the government fees , food and beverages expenses provided to passengers , operating computer systems that track bookings , fees and commissions paid to agents and other costs that may incidentally be incurred. All these add to the industry operating expenses (In Belobaba, In Odoni & In Barnhart, 2016).
Fuel costs are one of the major expenses which normally affect the airline industry. The decline in fuel prices which has been experienced since the 2007-2008 economic crises has served as an alarm to the airline management. Lower fuel prices leads to an increase in the number of flights. The airlines experience high profitability along the marginal routes due to lower prices of fuel which drives the argument that revenues can be increased with little cost for new fights. Due to the low fuel costs, the airlines are able to radically experiment with their flight schedules so as to win over market share from competitors. The low fuel prices lead to lower ticket prices and adding to the current high competition, the demand air travel demand and demand for capacity has resulted to an incredible airline industry growth (Hansman, Hansen, Tran, Peterson & Li, 2014). However, profitability is low comparatively although cost per unit has dropped by a great margin. The airlines have greatly reduced the amount of charged on airfares. This has seen increased frequency of passenger travels an aspect has informed an addition of adding seats on the carriers due to the winding capacity. This has lead to a weak capacity discipline where airlines are being attempted to have the market flooded with seats during such a time that costs are quite low and the demand is high. Whenever the prices of jet fuel have risen, like in 2011, there has been a decrease in profit margin. When there is high supply in the market, airlines do not have the pricing power to extend high cost to the passengers (Hansman, Hansen, Tran, Peterson & Li, 2014).
References
In Belobaba, P., In Odoni, A. R., & In Barnhart, C. (2016). The global airline industry. John Wiley & Sons Ltd. 127
Moreira,M. Elle,R.(2014).The main cost-related factors in airlines management. Journal of Transport Literature. Retrieved from: http://www.scielo.br/pdf/jtl/v8n1/01.pdf
Hansman,J., Hansen,M., Tran,A. Peterson,E., Li,T.(2014). The Impact of Oil Prices on the Air Transportation Industry. Retrieved from:
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