Business Proposal

Executive Summary

The purpose of this plan is to come up with strategic plans on how to better the social media communication of Papaco Company. This is a move which is aimed at improving the customer service at the company, thus bettering the services offered to the employees. Moreover, this plan seeks to ensure that the confidentiality of Papaco Company is not breached through the social media, thus allowing the company to be able to undertake its tasks at very low risks. The plan will provide different strategies which will consequently allow the company to be able to benefit fully from the social media, and avoid experiencing any forms of social media risks. This proposal is therefore going to come up with different approaches which aim at bettering the communication of the company to its customers through the use of the social media.

Papaco has been able to provide the best foods in town, through its unique cuisines, which have been really been enjoyed the company’s customers. The company has come up with new approaches and strategies in order to engage its customers, thus getting a feedback which will help the company in being able to look for possible ways of bettering the customer service, and the types of foods being offered. However, in order for the company to be successful in this, an internal communication plan is a very vital tool which should be employed.

Internal Communication Plan

An internal communication plan is essential, simply because it will allow the company in being able to advertise new foods on the menu, engaging its customers, and getting a feedback on the types of services best offered by the company, and the types of services which should be improved (Barton, 2014). The strategy which will be used in developing the organizations plan will be to ensure free flow of information to the social media sites, without the breach of the company’s confidentiality.

The company will therefore come up with different ideas on the proper ways of communicating through the social media. This will really help in calculating the cost of implementing the given communicational strategies (Barton, 2014). In addition, each and every strategy will be tested before implementation, in order to enable us Papaco to be able to offer high quality services through the use of the social media. The company will consequently come up with ways of improving the mode of communication between the employees. This modes may include the intranet, emails, meetings, trainings, newsletters and phone calls (Ruck, 2015). Improving this modes of communication will help in easing the follow of communication within the organization, hence allowing the management of the company to be able to easily communicate to the employees.

The main goals of the organization will be to effectively communicate to the employees, thus ensuring that the employees get to understand what it is required of them by the organization (Barton, 2014). In addition, to provide the customers with a very good social media support system, which will consequently help in attracting new customers to the company. This process should consequently take two weeks in order to implemented, simply because different strategies will need to be tested before being implemented (Ruck, 2015).

However, in order for this plan to be effective, the company will need to train the employees on how to effectively use the social media. This will consequently help in reducing the spread of the company’s confidential information to the customers (Barton, 2014). The human resource department will provide the basic rules of communicating through the use of the social media, and this will consequently allow the employees in being able to understand their limits particularly when communicating with the customers (Ruck, 2015). The internal communication will consequently seek to improve the flow of information within the organization, hence improving the flow of information to the customers. This consequently means that the internal communication plan seeks to improve external communication plan, through teaching and providing the social media team with ways of effectively communicating with the employees.

Reference

Barton, P. (2014). Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results. Cork: BookBaby.

In Ruck, K. (2015). Exploring internal communication: Towards informed employee voice.