ONLINE SHOPPING SITES
Online shopping is typically a form of electronic commerce that allows clients to purchase goods and services directly from the seller over the internet using a web browser. Usually consume find products of interests through visiting retailers’ website of the directly or through searching amongst alternative vendors using shopping search engine, that displays similar product’s availability as well as pricing at different e-retailers (Nelson et al, 2009).
Despite the above considerations, online shopping has its setbacks. These include security concerns, lack of full disclosure and privacy. For instance, given the capacity of inspecting merchandize before purchase, clients remains are at a higher a higher risk of fraud unlike face to face transactions. Conversely, whenever ordering goods online, the item may not end up working properly i.e. it may have some defects or not being the same as the item pictured in the online photo (Nelson et al, 2009). Equally, merchandize also risk fraudulent purchase in case clients are using fraudulent reputation or stolen credit cards for online purchase. Despite that, although merchants continues to face less risks often, one must trust ensure that they have addressed the online fraudulent.
Nonetheless, due to the numerous advantages as well as benefits of online shopping, still more and more customers prefer online shopping over the conventional shopping these days. First, online shopping can be done at anytime of the day. With regard to better prices, online shopping offers cheap deals as well as better prices because products are to be delivered directly from the manufacture or the seller without the need of having middlemen. Since majority of online shopping offers rebates and coupons, there are fewer expenses to be incurred. There reason for this is because mostly consumers do incur many expenses than the expected amount on staffs like eating out, travelling, and impulse shopping and so on (Khosrow, 2004). In respect to that, it should be noted that online sites makes comparison as well as research of products and prices possible. This in return offers the capacity of sharing information or reviews with other shoppers who has the firsthand experience with the retailer or that product.
Considering the situation of students, another expensive trick that online shopping posse to them is the inexpensive purchases which end up costing a lot more. Overall, what they believe is that most of the time they get caught up in the notion that technology can do everything for them while saving energy, money, and time (Khosrow, 2004). This in return makes them to utilize various approaches which are aimed at conducting their online shopping behavior.
In connection to the above, one of the negative or positive attributes that is associated with online shopping is the satisfaction level that needs to be explored. The reason for this is because customer satisfaction is perceived as being the good feeling which results from comparing related service, experience, or product of a particular business with the hope that such a product offers experience beyond expectation (Fjermestad & Romano, 2006). This makes them to continue using online shopping sites with the intention that it is profitable, compatible, as well as incurring less shopping risks. Consequently, the fact is that online shopping sites is characterized with time flexibility for the students in accessing information, site searching facilitation as well as place flexibility in accessing information. Since this induces students’ satisfaction, it indicates the significance of online retailers in offering complete and efficient information or the easiness of seeking products or services.
Bibliography
Nelson, M. L., Shaw, M., & Strader, T. J. (2009). Value creation in e-business management: 15th Americas conference on information systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6-9, 2009 : selected papers. Berlin: Springer.
Khosrow-Pour, M. (2004). The social and cognitive impacts of e-commerce on modern organizations. Hershey, Pa. [u.a.: Idea Publ.
Fjermestad, J., & Romano, N. C. (2006). Electronic customer relationship management. Armonk: M.E. Sharpe.
