eCommerce Business Strategy Briefing

Background Information on the Company

Our concern in this paper is to draft a briefing on a business strategy for an online shop or company. The company of selection that suitably fits this discussion is the D Four (D4) online shop, which offers an online store located in Arnsberg, Germany. The company was founded in 2013, running to the present date, and deals with quality fashion products for women. D4 has been running smoothly and attaching great value to the customers working tirelessly to present new, self-designed collections for the shop every year. The company also works in partnership with other high-quality fashion shops, such as Y3 and Vivienne Westwood, to ensure maintained greatness in fashion collections.

Previous E-Commerce Engagement

Since the foundation of the company in 2013, the aim was to create an online shop. The company works under the principle that a client or a customer places their orders via the mails and then delivers the purchase to the buyers’ home (Religia et al., 2021). D4 offers an online platform with a list of products where potential customer can make their selections to the cart and check out the products, a process completed via email.

Objective

The business operation has various set goals and objectives that need to be met every year. These short-term and long-term goals keep the company going; the company focuses on improving sales. More importantly, there is a dream to make the company known globally by increasing its size, increasing market share. This will help the company grow and achieve sustainability. This would be achieved through presenting new and self-designed products to the shop every year.

Description of the Competition

In the contemporary world, e-marketing has been on the rise, with many organizations creating online platforms where they can transact and make sales. There is increased competition, on which the company attracts more consumers and creating brand awareness. Now that D4 deals with designing fashion for women, seeking to make women achieve attitude to life is a key aspect that makes the business flourishing. However, the company faces stiff competition from other giant fashion organizations (Ozuem et al., 2021). The competition is most felt from the other online stores, whose brand names have been known globally, such as Zalando.de, amazon.de, otto.de, C & A, located in Germany. These companies deal with a wider variety of fashion products, both men and women, as opposed to D4, which only deals with women products.

Description of Target Group

From the description, D4 Company exclusively deals with women’s fashion. Also, it highlights that the business offers their customers a collection by Daniela Dittmann, with the hottest designer fashion for women. Some of the products that the company provides for their customers are Holborn Tote Bags, Classic Gloves, Long Puffy Vests, and Hoodies, all for women. This is definite that the company targets women for the consumption of their products. The products are for women who have come of age; they can be described as products for adults. However, being a woman only does not guarantee access to products from the D4 store since the store is online. Therefore, the customers need to have access to gadgets and the internet to purchase fashion products.

 

 

Planned Measures

The company has a plan to expand the customer segment and offer them shopping advantages. To start, the company seeks to offer the company a platform where they can pre-shop new collections even before their premiere. This is making it possible to shop even before the latest collections are launched in the store. Also, the company has needed to make sure that an individual can even shop while on business trips, and the company delivers the products. However, the company has always been pursuant. It wishes that the present customers to recommend the company to friends and then after doing this the customers’ would enjoy discounts for their subsequent purchases.  This company primarily emails for the purchases, payments are done online and offers various products from MCQ, C.P. Company, Vivienne Westwood, and Y3, among other partners. They, therefore, offer the customers to choose between prices and designers they prefer from the collections. The increased numbers of social media users, such as Facebook, Twitter, and Instagram, are opportunities the company can maximize to increase brand awareness and customer pool (Micu et al., 2017). The company would thus benefit from increased sales.

Budget Framework

One of the most important that the organization needs to develop is an operating budget. This lists out all the revenues and expenses that help the business meets its goals.

Income	Budget	Actual	Under/Over
Sales Products	$10, 000	$ 9,800	-$200
Revenue - Coaching	$3, 500	$2,800	-$700
eCommerce Website	$6, 500	$7,000	+$500
Domain Name (annually for 5 years)	$100	$100	$0
Hosting (per month for 1 year)	$3,000	$3,000	$0
Total	$ 23, 100	$22, 700	-$400

 

References

Micu, A., Micu, A. E., Geru, M., & Lixandroiu, R. C. (2017). Analyzing user sentiment in social media: Implications for online marketing strategy. Psychology & Marketing, 34(12), 1094-1100.

Ozuem, W., Willis, M., Howell, K., Helal, G., Ranfagni, S., & Lancaster, G. (2021). Effects of online brand communities on millennials' brand loyalty in the fashion industry. Psychology & Marketing, 38(5), 774-793.

Religia, Y., Surachman, S., Rohman, F., & Indrawati, N. K. (2021). E-Commerce Adoption in SMEs: A Literature Review.