Not All Companies Are Viewed as Equal

In a world of free trade, the public views regarding a particular industry highly rely on the products brought in the market. The firm’s ability to understand the consumer expectation and needs attracts huge attention than any other industry (Bhagwati, 2008). Every industry plays a vital role as they make the lives of the public better. It is important to consider the company ethical role on issues such as corporate social responsibility which assists the firm gain favor from the consumers rather than the society. An exemplary example of the alcoholic industry has been unfairly targeted as a threat to the society because of the products they produce. In comparison, people have a positive perception towards the industries that produce soft drinks due to the influence they have on someone after consuming them.  As an advocate of the alcoholic industry, it is not right for the public to observe all companies differently (Ferell, Fraedrich, & Ferell, 2014).

The alcoholic industry has fallen to be a victim of negative perception and the businesses that jointly practice similar activities. It is wrong because the alcoholic manufacturing companies are just similar to other businesses as it is licensed and performs its operation in accordance with the specific laws and regulation. Its practices are regulated and it is constantly vetted with the various requirements. As a result of the unfair target, some of the companies in the alcoholic industries have experienced massive losses in terms of revenue and well as existing and potential customers.

The role of capitalism is significant as it has played a vital part in company making decision which has led to inequitable market policies resulting to the unfair target (Bhagwati, 2008). A literal example of an employee of the alcoholic industry may not be allowed to preach in the church as the majority of the church members will not be in a position to understand how such an employee or worker can preach the gospel. This perception is unfair as it makes the employee feel of less importance to the society and that they cannot claim their jobs proudly when in reality they are employees like any other (Ferell, Fraedrich, & Ferell, 2014).

The company can conjointly cater for both its interest and that of the consumer. This is because the consumer has an ultimate power to make a choice on which product to partake that is considered too healthy or not and in return the company has an ethical obligation to protect the people by ensuring that their products meet the set requirements and standards (Bhagwati, 2008). This can be proven in many instances where the alcoholic industry is one of the big spenders on advertisements where the state that alcohol should only be sold to persons of a certain age and above and that excessive consumption of the drinks can affect their health (Shimp, 2010). The companies also state that the drinks should be consumed responsibly and they should at all cost avoid drunk driving. Moreover, most consumers are aware of the dangers of not observing what the companies recommend but still consume the drink as usual. Due to the role of protecting the consumer the companies issue paramount warnings.

It is, therefore, unprincipled for the entire public not to see all businesses the same as it leads to discrimination that has a great impact on the companies negatively. Moreover, all the companies in various industries should be considered equal so long as they comply with the required laws and regulations. It is important to view the alcoholic industry positively just like any other industry (Ferell, Fraedrich, & Ferell, 2014).

 

 

Reference

Bhagwati, J. N. (2008). Free trade today. Princeton, NJ [u.a.: Princeton Univ. Press.

Ferell, O. C., Fraedrich, J., & Ferell. (2014). Business Ethics: Ethical Decisin Making & Cases. Washington: Cengage Learning.

Shimp, T. A. (2010). Advertising, promotion, and other aspects of integrated marketing   communications. Mason, Ohio: South-Western Cengage Learning.