Observation Reflection Paper

Introduction

I chose to observe a man whom I perceive to be a good leader, Barry M. Staw. Barry Staw has for a long period been a leadership and communication professor as well as the chairmen of industrial relation and organization behavior group, in Berkery Haas business school since 1980 (Adeniyi, 2007). In addition, he served as a professor of the organizational psychology and behavior department in northwest university as from 1978 up to 1980 and an associated professor in the same department previously from the year 1975 up to 1978 (Adeniyi, 2007). His roles have mainly bee grounded on offering guidance as well as general directions to individual groups with the aim of achieving comprehensive development. Based on his experience, knowledge, and responsibilities Barry Staw will be the prime focus of this paper given that he optimizes numerous traits highlighted by the course.

6Ps of Extraordinary Leadership

In her working period as a professor and chairman in Hass business school, was known as the change of practices in regard to organizational behavior. His passion for organizational behavior change in achieving efficiency both in operation and learning was undoubted. He once emphasized the importance of leadership both on leaders and those being led stating that organizations should have desirable behaviors for efficiency to be achieved. Passion, performance, persistence, and purpose are the four of the 6 extraordinary leadership Ps held by Barry. Barry’s passion in generating organizational change in Haas School of business was demonstrated through his passionate participation rather than being a theoretical leader. He worked as the chair of psychology and behavioral change organizational group and his transformation are still evident. He believed that leaders should offer both guidance and participation rather than being directorates.

Persistence and planning for actions are required in leadership and thus uncertainties should never alter the will of the leader in working to achieve organizational changes (Northouse, 2013). While advocating for the changes Barry was uncertain that these changes would not be embraced by the contemporary students and the respective departments. In ensuring that he never advocated for failure he ensures that he visited all the classes and departments often creating awareness and convincing them that change was beneficial despite being uncertain. Through this, he was considered to be a leader who offered guidance through innovation thus becoming the preference for many. His general ability to plan, participate, commit and play were the major forces that lead to the success (Lussier & Achua, 2015).

Big 5 Personality Model

Big five personality characteristics model attempts to establish the exact number of personality traits held by an individual. An introvert is for the reserved group and therefore not a trait of a good leader. When observing Barry it is clear that he is an extrovert because she is an individual characterized by chattiness, sociability, sensational expressiveness and assertiveness. High increased amount of positivity is demonstrated by her committed nature and the willingness of being the attention center in driving changes. In addition, he holds an agreeable personality which can be observed through his pro-social conduct and his ability to convince individuals to agree with his thoughts. Rather than being manipulative he is competitive and competes expressively. He is also conscientious having high thoughts levels with appropriate emotional control and behaviors that are goals centered. This personality is one that tends to be mindful and organized in reference to all details. Being an open individual his leadership expressed extensive interest and sharing of thoughts and detailed insights.

Skill Theory and Cunningham’s skills

In reference to Barry’s transformational achievements, it is clear that he utilized Cunningham’s skills appropriately. In that, he was focused, understood the events, acted on calculated risks, intuitionally, built a bridge and he was a teacher and a leader. As an effective leader, some of the traits that he shows through his role include flexibility, confidence, dominance, and integrity. He was able to succeed in leading organizational change groups and being the professor. He was highly sensitive to matters that would affect the performance of the organization and developed mechanisms to overcome. He is a great symbols manager given that his students are highly productive of all that they have achieved. In leadership, integrity is essential in solving issues and enhancing smooth operations.

Reaction

It is my belief that Barry Staw is one of the best examples of good leadership. In that, through the diversified leading position, he has demonstrated efficiency and the ability to guide, lead as well as direct. It was apparent from his conversation that despite the many challenges that he has faced in trying to create change persistent and commitment have helped him through. He believes that leadership can be taught but it is a consistent thing that develops with exposure, will, and experience. In this context, there is little in her reference to argue against.

Conclusion

Barry Staw is not just a good leader but he offers guidance and directions. He believes that diversity, passion, and participation are essential in leadership. Throughout his leadership, he has demonstrated his passion for creating change for efficiency. He is an extrovert given that he is social and friendly and competes with well-structured thoughts. Failure never closed his mind despite the numerous uncertainties given that leaders are supposed to create the best samples in convincing followers. In my opinion, Barry is a good leader based on his purposeful focus on organizational behavior change.

References

Adeniyi, M. A. (2007). Effective leadership management: An integration of styles, skills & character for today's CEOs. Bloomington, IN: AuthorHouse.

Lussier, R. N., & Achua, C. F. (2015). Leadership. Boston, MA: Cengage Learning.

Northouse, P. G. (2013). Leadership: Theory and practice. Thousand Oaks: SAGE.

Quality management

The first step to ensuring that there is an observation of quality with the staff is by making a commitment. Being committed creates a chance for one to learn the weakness and the strength of an organization. Through learning the strength and weakness, one can be able to formulate a plan that will ensure that both sides are balanced to have a clear genuine and desirable outcome. Tracking the mistakes is also a strategy to identify the possible solutions (Kinicki & Kreitner, 2012). Looking at the records of each particular staff will give a clear indication on who leads who and what leads to the behavior being experienced in the school. Having a right attitude is also important to discover the ways to set straight the concerns of the school. In the case the staff is reluctant to go to the classrooms due to lack of proper schedule, then this can be formulated and put in place correctly.

The staff must learn on how to be accountable at all times. The actions of each person count in the performance and the best performer are always very accountable for his or her actions (Cummings & Worley, 2014). Classes that perform best are due to the commitment and the involved parties being accountable of their precise actions. Doing a follow up is very important to ensure that the staff is acting according to time and schedule. Having lazy people reduces the productivity of the school and finally the drop in records.

The assistant principals will now have to adapt to a schedule of ensuring that the staff works accordingly. Most of the schools where there are lazy assistant principals then the staff and the teachers are most likely copying the behaviors of the assistant principals thus getting a bad example (Kinicki & Kreitner, 2012). Managing the workforce is important but micromanaging will make the situation worse. The assistant principals need to manage the school functions and the teachers as well as show concern for the performance of the school. Assistant principals should seek to get the targets for each teacher and the general staff to make sure that they perform their duties clearly and ensure success is the end results.

The assistant principals have been lazy and reluctant in their work due to the fact that they have other duties outside the school job (Cummings & Worley, 2014). At times they lead a bad example through not engaging with the teachers for quality results. This can be reduced by rewarding each person and the staff who perform better in the class. Staff members who do a good job should not be left empty handed by some tokens should be given to the best performer.

First, an assistant principal should always be in the front line in ensuring quality and time management at all times. Developing a good curriculum is important to assist in the running of the school. The curriculum helps staff and the teachers observe time and keep in mind that the mission is result oriented and most specifically success (Kinicki & Kreitner, 2012). The learning environment at all times should be conducive and friendly enough to ensure no student, teacher of staff complaints in performing their duties. Evaluating the kind of work being done by each person within the school is paramount in making sure that there is no time wastage and the level of achievement rises accordingly. Understanding the practices of each particular individual is important to know how to deal with the person in case there are quality performance issues involved.

References

Cummings, T. G., & Worley, C. G. (2014). Organization development and change. Cengage learning. 

Kinicki, A., & Kreitner, R. (2012). Organizational behavior: Key concepts, skills & best practices. McGraw-Hill Irwin.

Operational Efficiency 

 Operational efficiency refers to the capacity for a given organization to deliver services or products to a customer in a way that is cost –effective while at the same time maintaining high quality. The core processes of the organization are streamlined so as to respond to market needs and forces that are constantly changing. It involves minimizing cost and time in production process while not comprising on the quality of intended products.

Operational efficiency refers to the ability of an organization to achieve optimum performance though utilizing resources in a good way, improved utilization of the operational processes and aligning the performance to the set goals or mission. Effectiveness involves operational practices that enable the products or services of an organization to perform fairy in the market as compared to competitors.

Operations strategies basically refer to techniques or methods adopted by an organization to achieve the set goal and objectives. They are methods that a firm uses to come up with efficient and effective processes, examine and implement them in the production of goods and services. They are techniques used in allocation of resources for the purpose of driving the strategy that is adopted in the organization.

Operations sustainability refers to a way in which an organization evaluates the extent to which its practices can be maintained while at the same time minimizing risks that faces future resources. It’s a method whose aim is to determine how the operational strategy adopted by the organization will ensure that in future resources will not be exposed to risks that may lead to losses and wastage. Such a method ensures present needs are met while not affecting the capacity to serve future needs.

Concept of value

Quality relates to value which is in turn determined by efficiency and effectiveness, or cost in relation to value provided by the customer. Quality in the provision of products or services refers to extent to which they can meet a need or how fit it is for the intended use. Quality can be defined from two aspects of product or service which include design and process quality. Design quality involves the various characteristics of a specific service or product while process quality involves the extent to which a product or service is reliable in terms of being defect free (Jacobs & Chase, 2008). Quality is realized when the organization satisfies the needs of the customer.

Six Sigma

Six Sigma refers to a methodical approach that is structured for the purpose of product improvement and strength of the product design. In an organization, Six Sigma means quality measurement that strives to reach near the perfection of a product. By using available data and facts, the tool can identify and even eliminate wastage by reducing the variability of the basic process in operations (Narayan, 2008).

Genuine focus on customer

 The various elements of products or services provided to the customer should be Critical To Quality and such elements forms a basis on which the needed process measures are determined and how they perform against different vital requirements (Narayan, 2008). Anything done in the process of providing products or services is aimed at offering maximum value to a client.

Data- and fact-driven management

The management of an organization begins with providing clarity on the various measures that are vital in ensuring there is success in performance. The attention is therefore paid on how information systems can be improved, and considering the analysis of data which is used to enhance understanding of major variables and how results can be optimized. Through data analysis managers are able to get answers for different vital questions in supporting decisions or solutions that are based on facts (Narayan, 2008).  These questions relates to the kind of information needed and how that information will be used in maximizing benefits.

Process focus

The process a vital aspect  for the success of six sigma  regardless of whether it relates to services or designing of a product , enhancing efficiency and satisfaction of customers or carrying out the operations in organization (Narayan, 2008) . Basically it is a way of determining the facilitation of competition in presenting value to business customers.

Proactive management

This refers to a definition of ambitious goals or objectives, carrying out a frequent review of the goals and setting priorities that are outright. In this case, attention is placed on prevention of a problem and assessing why things are done in the organization. Such a way of decision making is responsive and at the same time dynamic in nature (Narayan, 2008). By questioning how things are done in such a way prevents individuals from blindly following the decisions made. The approach makes an organization ready to deal with crisis while reserving more time and efforts for innovative works.

Boundary-less   collaboration

There are great opportunities available when barriers are broken and teamwork is improved in the organization.  Through collaboration among suppliers, customers and organization huge amounts of money that is lost due to disconnect between the parties is saved (Narayan, 2008).

Drive for perfection, tolerate failure

Individuals are prompted to develop new ideas and methods that can help an organization to perform better. It involves taking risks that will create a way for improved products, reduced costs and even more capabilities and this basically means pressing towards perfection but with a calculated risk (Narayan, 2008).

References

Narayan, P. (2008). Inventory management-principles and practices. Place of publication not identified: Excel Books. 145-146

Sohn, B., Pillai, D., & Acker, N. (2000). 300 mm factory design for operational effectiveness. In IEEE/ASMC Conference, SEMICON Europa. Munich, Germany.

Jacobs, F. R., & Chase, R. B. (2008). Operations and supply management: the core. McGraw Hill/Irwin.

Final project segment of description of leader I propose

Marketing Plan-Brewery Starting Up

Description

Steady Brewery is a medium sized brewery corporation that will be situated in the developing industry Centre of New York city in America. The business is relatively fresh in the starting up phase having been integrated into the recent. The company is on the brink of getting into the profitable market in the economy that is relatively growing. The current trends towards the rise of entrepreneurs as well as competition amongst the companies that are already existing offer a valuable opportunity for steady Brewery to effectively penetrate this market. The company will be both services as well as products oriented. In that, it will be focusing on creating the best quality products in the market while focusing on satisfactory services to the wholesalers and distributors which will impact the consumers in general.

Our prime goal will be mainly to create an establishment as well as strengthen our trading license that will mainly be bestowed by the communities which we shall be operating in. As Steady Brewery prospers and develops the communities are bound to acquire the benefits as well from the general value that will be created by Steady Brewery and its general conduct as the citizen corporate. The original plans of the two produce beers with at least three differing flavors which will be created and sold in differing container sizes that will range from 250 ml that will incorporate Ginger beer to the traditional 500ml beer. The products will be distributed extremely to all remotes and viable particularly to the appreciative ready available markets with beer that holds the best quality.

For prosperity to be acquired Steady Brewery needs to maintain responsiveness and flexibility so that it can fully delight to the consumers by offering every product and associated services that they need when it is needed before the competitors offer it. This, therefore, creates the necessity of interactions amid all the functioning sections specifically amid manufacturing and marketing so that the company can realize the full capability while the manufacturing is being utilized as the strategic approach (Gammelgaard, Dörrenbächer, & E.E.P, 2013).

Mission and Vision Statements

Steady Brewery mainly intends to mainly create a pleasant, sociable and enjoyable environment via the provision of the high-quality brews refreshing. Therefore the corporation mainly aims at assisting the generation of a relaxed and welcoming atmosphere that reflects of individuals who are enjoying themselves. The corporation is sensitive on tasting, looking as well as getting the best feel of the best beer that will be characterized by affordable prices that will be determined by the market. From the internal surrounding, the company’s intention is to create as well as nurture a rather creative, respectful as well as an enjoyable plant and administration surrounding. Additionally, follow ups will be mandatory assessments so that the satisfaction of consumers can be enhanced and immediate improvements made as stated by consumers for future success. The company will mainly seek to acquire fair profits that are adequately responsible in maintaining the healthiness of corporation financially both in the short and the long run to compensate investors and owners fairly for the risk and money.

The company intends on obtaining ISO 9000 business certification so that the products can be approved and recognized legally. This will mainly be of assistance in global and domestic penetration for the future market objectives. This will happen after the company has been established in the domestic markets. The company’s mission statement is: to prudently attend to hygiene details in the company’s brews while upholding high-quality production in all the given levels. To attain full consumers and stakeholders satisfaction.

Vision Statement

The company’s vision is to establish a medium-sized brewery corporation in New York which will become the preferred option for all the locally prepared beer lovers.

Potential Market Segments

Steady Brewery will mainly be focusing on the working class and the corporates have given that they appreciate quality traditional beer. The working class will mainly be ranging from the middle-aged individuals because they occupy the largest portion within the market up to the older persons for the traditional beer love. The corporate market segment will mainly be made of administrative personnel within the reputable and well established businesses given that although they understand their reputation as well as image they need time off their duties particularly in the evening or during the weekends so that they may enjoy the highest quality traditional beer which is not mainly accessible within the urban sectors.

The most important potential consumer's groups are individuals located in both in urban and the rural surroundings who are mainly engaged on converging daily in debating and socializing about local matters. These are mainly the potential consumers who are objected at ensuring that they have fun while engaging in the enjoyment of refreshing beverages (Pride & Ferrell, 2014). These consumers do not mainly wish to waste any time in creating self-brews but they highly appreciate a quality beer that is offered at reasonable prices. In addition, the corporation also wants to attract the local and international tourists who come to the city and are in search of attaining a favorable experience while enjoying traditional drinks and meals which will offer unique changes from the common beverages.

Segmentation Strategy of the Target Market

The company’s marketing strategy mainly will be grounded on making ensuring products availability to the appropriate consumers. The company will be ensuring that its products pricing mainly considers individuals budgets as well as ensuring that it is appreciated and the access points well communicated. The general marketing will, therefore, be conveying quality in every picture’s sense, every campaign and promotion. For now, there is a segment approach sense that exists already in the manner in which the company defines its target sector. The company is choosing mainly to offer competition in those areas that mainly offer themselves to the domestic competition, channel, and service areas that match its abilities and avoids its incapability. This strategy calls for the progress of relations growth with distributors, suppliers as well as retailers so that the business can be supported fully. Often follow-ups and visits will be conducted in all the areas so that the expectations of the consumers can be met.

The company’s target is, in particular, increasing towards making a recognition of the differences that exists amid high and poor quality brews. This can be considered as an important trend for the company given that it mainly represents its targeted market. Currently, the industry has accommodated a significant number of persons who appreciates highly the availability of traditional brews while existing in the urban regions (Pride & Ferrell, 2014). In this context, the company is mainly objected as ensuring that is the whole packaging is attractive as well as respectable. In today’s stressful working surrounding it is dictated that people should mainly consume healthy especially in the summer periods. This, therefore, offers an opportunity that should be exploited by the company by marketing the healthy features of all or drinks.

Environment Analysis

Operating in a predominantly anticompetitive market structure, a competition that exists in the manufacturing brewery industry, in general, cannot be described as intense in reference to the competing numbers. However, this has mainly been created by the dominance of a number of well-established corporations which have acquired significant portion for operating for the longest period (Ferrell & Hartline, 2011). In general, the company will engage in stiff competition given that it is objected at penetrating from low to the middle earning consumers. Simultaneously the corporation will be engaging in a differentiation so that is products and services can differ from those that the competitors are utilizing. In the context of selling domestically brewed beer, this creates a wider range of consumers. In that our products as well as services cannot be restrained to a single group but it will be available to all the consumers who have fallen for domestically prepared beer and those willing to try. While assessing the macro and the micro surrounding. This, therefore, means that the company must adhere to all the legal requirements before beginning the operations.

Macro and Micro Environment

As the company will be operating in a highly lucrative sector in the economy that is growing rapidly its main strength is the capability to respond in a quick manner to the needs of the market in the provision of quality brew in the progressive market. Additionally, via aggressive quality management and aggressive marketing, it is the intention of the company to grow to a respected and known corporation (Valentin, 2014). The primary personnel is characterized by thorough and wider knowledge in relation to manufacturing which will facilitate market penetration. However, the company acknowledges its inability based on being a medium sized corporation where there is no much competition and the fresh competition threat. The macro and the microenvironment will be summarized using a SWOT analysis to demonstrate how each aspect affects the corporation.

Strengths

The primary strength that is owned by the corporation is having a diversified and differentiated market segment. This will work in ensuring that dependability is created within all its market. In addition, consumer satisfaction will be achieved in this context which is amid the primary intentions of the firm in overcoming competition. Strategic strategies implementation and market segmentation are an additional strength. In that, the company has chosen a differentiated market that focuses on offering favored as well as traditional beverages. This strategy, therefore, works in ensuring that the company is subjected to the most beneficial opportunities within the market without fail. This market is occupied by less corporation which will seek to create a competitive edge. The company holds a strong finical base that it seeks to maintain in maintaining operative healthiness. This will mainly be supported by having expertise skills, focused as well as aggressive marketing approaches that are accompanied by clear strategies and goals.

Weaknesses

Despite the fact that the company is well established internally it is characterized by some weaknesses which require being addressed thoroughly. To begin with, the company will necessitate more marketing efforts as it lacks a desirable reputation when compared to the competitors given that it is new in the market. In addition, the introduction of fresh organizational practices who have not previously participated in other larger corporation is challenging. When compared to the competing firms its market base is lower which might affect both its marketing and general operations. The lack of suitable channels of distribution may hinder its general capability to build a reputation within the shortest period.

Opportunities

The company has established a specified niche which refers to the high-quality domestic brew appreciation, refreshment, and enjoyment which has not yet been adopted by the competitors. This implies that the company will have the opportunity of acquiring a significant portion that may generate valuable profits. The middle class and middle ages generations hold greater appreciation of attractive packages due to image consciousness (Lamb, Hair & McDaniel, 2013). In addition, healthy aspects might attract a wider range to the rise of health issues. The ease of market penetration is an additional advantage which implies that the corporation will not struggle much.

Threats

The current market growth can lead to industrial saturation via the increased competition. The competition would, therefore, be acquired from differentiated sources. To begin with, the market holds a stiff competition which will mainly be generated by the availability of fresh marketing approaches as strategies mainly by corporations which are well established. It is challenging to overcome the competition given that the companies are well established (Lamb, Hair & McDaniel, 2013). In addition prices intolerances particularly by the foreign suppliers are bound to happen which might result in losses or undesirable profits.

Target Market

Locally prepared beer indeed has a wide range of consumers but the market must be segmented so that the target can be valuable. In this context, the company’s beer will not be restricted to a specified group but it will mainly focus on those that are interested in beer produced locally and the curious persons wishing to attempt it. In this perspective, the company’s market for the locally generated beer will be targeted at the following individuals both in urban as well as rural locations. The targets will include business individuals, locals, college students, tourists, corporate personnel and middle class and middle aged persons. The corporation selected this particular segment based on its general interests on trying fresh things that tend to be unique and classified. In addition, these are the groups that make the most contribution when it comes to beer purchases. The corporation has all that is required in running this business particularly in New York that will perhaps contribute to building a national brand.

The company will mainly focus on these groups because they appreciate highly the availability and the quality of a traditional and locally generated beer. The working group will mainly range from business persons to corporate executives as they occupy the largest market portion in reference to beer consumption and populace. The groups will, therefore, constitute of the individuals who clearly understands the quality and aware of the fact that the products are respectable and will not, therefore, be directed on ruining their images as well as hard built reputations. The most probable consumer group belong to the individuals in the urban as well as the in the rural settings who are involved in social interactions during free hours (Calagione, 2011). The company intends on appealing to the consumers who are in search of differentiated products and quality services that cannot compare to their usual. These large markets have mainly been selected on that traditional beer is close to opaque in America and thus the target consumers’ needs and exploitation.

Product and Service

Steady Brewery will mainly be set out in order to offer products of the best quality that will create a jovial surrounding. The company mainly intends to offer all its consumers with more than just beverages in quenching thirst. In that, it will be providing brewed products with extreme desirable quality that despite quenching thirst it creates the ability for individuals to enjoy their time while maintaining proudness. Raw materials and technological assembly’s quality that will be present in all the products will mainly serve in enhancing consumer’s appearance thus adding respect to their existing status. Steady Brewery will mainly be established with the primary objective of selling beer that is prepared locally in differing flavors to the esteemed consumers. This is because the primary intention of the corporation is to create satisfaction so that consumers can be retained while others are being attracted. Consumer satisfaction is highly needed for the success of any business as high satisfaction leads to a desirable company’s reputation (Calagione, 2011). Beer is the product that the corporation will be selling but in different tastes and differing sizes to fulfill the needs of the diversified consumer segment. In that, for instance, college students and middle-aged persons might not prefer similar tastes with corporate executives particularly those above 40 years. This, therefore, demonstrates the necessity for tastes and sizes differentiation to accommodate individuals even from lower socio-economic classes with the desire for quality.

The beer will be differentiated in a number of types to suit the preferences and tastes of all the consumers. This will include Amber Beer, Pale Beer, Cider Beer, Hebrew, Dark, Gluten as well as organic beer. Offering traditional and locally brewed beer to the consumers is not adequate because what is needed mainly is the general capability to ensure that the beverage consumer’s needs are accomplished in different approaches (Calagione, 2011). The company will, therefore, seek to incorporate foreign ingredients similar to those utilized by the successful global corporations such as those from France and Italy. This will create the general ability to penetrate and create a firm establishment.

In reference to the service aspect, Steady Brewery marketing strategies will mainly engage an essential component of total quality delivery. This will mainly be influenced by the high exposure degree that is held by the current competitors. In this context, consumer servicing will be utilized as the prime strategy in retaining consumers. This will also involve constant consumer’s follow-ups in ensuring that satisfaction with delivery and the respective products are satisfactory. This is mainly due to the fact that the company does not intend on the consumers being single time buyers but they should be retained in the long run. Creating relations amid the company and its consumers will be a continuous procedure. These strategies will offer the company with strategic options of acquiring better positioning. Targeting shall be accomplished on the ground of prior purchases in regards to frequency, products, and size so that future demands and survival strategies can be forecasted.

Pricing

In the beginning, the company’s pricing will be lower than what is offered in the industry as an approach to attracting consumers. This, therefore, means that pricing will not be controlled rather this will be dictated by conditions within the market. In this sense, this will mainly involve the products which are additionally generated by competitors since they normally represent consumers scale.  However, the corporation recognizes that the charges should be appropriate for the effort and quality that shall be offered additionally to products distribution. In this context, it is intended that the affordable pricing approach will mainly accommodate all the dominating markups within the industry as well as the operative costs.

In order to gain competitiveness within this market, the company will offer discounts but not on regular basis is given that the pricing will be lower and higher discounts might result in losses (Westwood & Institute of Directors, 2002). However, products affordability and services quality will facilitate in establishing consumer loyalty. Future pricing modifications will be made in reference to the performance of the market. In addition, changes that might occur within the sector may force the corporation to change its pricing so that the target value can be achieved while financing operations. The income structure shall be designed in a manner that it matches the operative costs in creating a balance.

Branding

Steady Brewery’s packaging will be of the highest significance given that it will actually influence the probable consumers on whether to attempt the given services and the associated products or not. The company will brand its products as healthy, affordable and of the highest quality. The corporation will seek to ensure that the products are not only attractive and of high quality but hygiene will also be accounted. Packaging matters in today’s market given the fact that most consumers will judge products based on the appearance and therefore the company will seek to appeal to all its consumers. With time progression the company aims at having that permits the utilization of containers for additional purposes after beverage consumption, for instance, water storage.  This will also facilitate improved delivery to all the retailers without the occurrence of damages.

In the short and extended run, the corporation the company values the surrounding, therefore, the packaging shall be an environmentally friendly one. This will help in gaining trust and the sense of being responsible for the communities. In return, the company will not only gain loyal consumers but the profitability range will also be increased. The packaging will be a recyclable one which will result in being friendly to the surrounding which is a consistent improvement procedure (Calagione, 2011). Continuous packaging modifications will also be made in maintaining as well as improving the appeal of these products. In the beginning, the products will only be offered in 250 and 500 ml packages. However based on the markets dictation fresh products packs might be introduced to create flexibility.

Distribution Strategy

It is the company’s belief that via the obsession for acquiring improvement as well as being committed to acquiring a desirable leading position in the industry all the traditional binding barriers of firm’s size, resource basis and the narrowed theory of the business domain can be overcome. This will mainly be taken via logical integration and coordination of all distribution operations. The company is mainly objected at lowering the cycle period for all the primary procedures, eliminate wastes and reworking and optimize the utilization of human resources. In obtaining low lead period the company will seek to make supply orders based on demands and production volume. The primary trading channels that the company will utilize as retail distribution and wholesale channels. Through the two channels, it is easier to create products available to all the consumers even for those that are located in the remote regions (Calagione, 2011). Retails tend to break goods thus offering them in single pieces which might promote sales in the low socio-economic regions and for groups such as for all the college students. This will result in the creation of convenience and flexibility which will play a crucial role in building better relations and increasing satisfaction (Calagione, 2011). In that products that are easily accessible are highly valued and appreciated as consumers are not forced to struggle in acquiring them which might lead to substitution.

The corporation mainly aims at ensuring that all the Brewery are situated near the primary centers of distributions so that the transport and operative costs can be lowered as well as ensuring that the products can be accessed as ease in the appropriate conditions in all the differentiated markets based on regions. Through establishing improved relationships and better engagement with retailers as well as stores retailers it is apparent that the company’s products will be available readily to all locations in all the given times. In regard to the real delivery for all the vehicles, all the costs involved such as fuel or maintenance will be recorded daily so that it may be compared with the standards set (Calagione, 2011).

Communication Plan

The communication strategies will particularly be grounded on creating awareness through informing the potential consumers of the company’s existence as well as creating the most suitable information in reference to the target consumers. On the grounds that the company mainly targets different consumers segments the communication tools and information might differ slightly in matching each targeted market. However, in all the given sets the communication message will be to convey the quality sense, health and refreshment in each visual, published reports or promotional posts. Effective communication will mainly be achieved via promotion.

The promotional campaign thus will be utilized in promoting beer’s sharing aspect and consumers groups participations while enjoying the product. All the promotional activities that will range from advertising, direct marketing, public relations and campaigns will be focused in the direction of driving the company’s general approach in a committed manner thus developing both inner consistencies as well as preparedness in the occurrence of any huge transformation. In such market conditions, the corporations can never afford to offer lower quality goods that may appear to be lesser than the competing one. Direct marketing will be utilized in creating direct relations with consumers to understand their feelings and satisfaction rates.

Advertising is the most expensive communication approach but it is the most appropriate in reaching a wider individuals range (Stasch, 2010). The tool will mainly be making emphasis on the firm’s offering and why their services and products are the preferred option when being compared to the competitors. The public relation will be utilized because the firm is new in the industry and therefore there will be the necessity of organizing events so that introductions can be made to the market. This will seek to appeal to potential investors and consumer. This will create opportunities for listening to the general needs and the responses by consumers.

 References

Calagione, S. (2011). Brewing up a business: Adventures in beer from the founder of Dogfish Head Craft Brewery. Hoboken, N.J: Wiley.

Ferrell, O. C., & Hartline, M. D. (2011). Marketing strategy. Australia: South-Western Cengage Learning.

Gammelgaard, J., In Dörrenbächer, C., & Edward Elgar Publishing. (2013). the global brewery industry: Markets, strategies, and rivalries.

Lamb, C. W., Hair, J. F., & McDaniel, C. (2013). Marketing. Mason, OH: South-Western/Cengage Learning.

Pride, W. M., & Ferrell, O. C. (2014). Marketing. Australia: South-Western Cengage Learning.

Stasch, S. F. (2010). Creating a successful marketing strategy for your small new business. Santa Barbara, Calif: Praeger.

Valentin, E. K. (2014). Business planning and market strategy. Sage Publication.

Westwood, J., & Institute Of Directors. IOD. (2002). the marketing plan: A step-by-step guide. London: Kogan Page.

To: Mentors, Inc.

From:

Subject: A routine inquiry on career exploration

Date:

RE: Routine inquiry on Career exploration

            I would like to explore more on my career and that is business majors. I am so much concerned about this field and I would like to get reliable information that can help me stick unto this career. For this reason, I would like to get reliable information from one of the business professionals in Mentors, Inc. who will help me address some of the vital questions concerning this field. One of the questions I would like to know about this career is the various jobs available for this specific field. I would also like to know how the economy could affect this specific industry. I would also like to know the general employment outlook in this field that is the demand for employees from this field. Additionally, I would also like to know the salary range of different careers in this field. Finally, I would also want to know of the expected growth opportunities in terms of job openings as far as the field is concerned. You may also tackle on how to enter this field and skills needed for success in the field.

Therefore, I believe if all this questions are addressed, they will help me work harder towards this career because the questions address the important information concerning the field that one may need. I will rely on this information to decide on the option to choose. Implying, the response should tackle various options in the field of business and give details on each of them.

Work cited

Lesikar’s Chapter 6, pages 116 – 121

Sample Routine Inquires, pages 122 – 123

Sample Memorandum format, pages 97 - 981

Management

Qn. 1

A goal is defined as a target you look forward to attain in time at a specific time whereas a plan is a series of actions undertaken to capture a specified target (Wilson & Michael, 31).

Qn. 2

1. Moltke’s quote “No plan survives contact with the enemy” means that there is a possibility of plans being thrown out regardless of how well laid they are because the enemy is unpredictable all the same, the enemy does not conform to your desires. To apply this to the civilian business environment, it means that business is full of uncertainties thus, our plans may not be met exactly as programmed because of the unpredictable incidences in the business world (Gallo, 200).
2. In reference to Moltke’s quote, I will persist that managers and leaders should continue planning. This is because, planning helps to predict possible occurrences in future thus, various activities will be planned in the best possible way hence can minimize the risk of future uncertainties (Wilson & Michael, 56).

Qn. 3

1. Some of the concerns expressed by the critics of the MBO approach include; the approach being expensive and time consuming. Critics also claim that the approach entails enormous effort. The approach also requires improved skills of management and competences. It is also criticized as being manipulative (Drucker, 70).
2. Some of the concerns from the critics state that this approach overemphasized on production and did not involve all levels of management. Therefore, to address the concerns of the critics, managers need to involve all levels of management in order to improve performance even as far this approach of management is concerned (Drucker, 78).
3. One of the companies that is using management by objectives is Hewlett-Packard a computer company.

Work cited

Drucker, F. Peter. The practice of management. Revised edition

Gallo, Thomas E. Strategic Information Management Planning. Englewood Cliffs, N.J: Prentice Hall, 1988. Print.

Wilson, Susan B, and Michael S. Dobson. Goal Setting: How to Create an Action Plan and Achieve Your Goals. New York: American Management Association, 2008. Print.

SERVANT LEADERSHIP

Being a servant leader starts from the inherent feeling that one desires serve people and while placing his or her focus on the followers , so that the followers who are community members get more attention that the organization it self . A leader of a non-profit or public organization should have characteristics that borders on wisdom, altruistic calling and stewardship. This will enable the leader to align with the general theory of servant leadership where the leader is first a servant.

Listening is one such characteristic, which is a form an important feature in communication and decision making. Decision making and communication should be fortified by a deep sense of commitment to listen to people (Northouse, 2016). The public or public organization leadership starts with listening and identifying the needs and the will of the community, which makes it possible to identify such needs. Listening encompasses being in touch with the inner voice and reflecting on what a leader knows is best for the community or public (Ambali et. al 2011).

Empathy requires the servant-leader to understand, accept and recognize the people for their unique and special spirits. The leader must assume that even their fellow-workers have good intention for the wellbeing of the public and community, and not reject them even if they do not accept specific performance behaviors (Grant, 2012).   In an organization, servant-leaders succeed if they are able to embrace empathetic listening skills.

A healing characteristic is important to a servant leadership, which helps in integration and transformation. A servant leader should be able to heal themselves and relationship with others (Northouse, 2016). In an organization that deals with the community needs, one is bound to come across people who have emotional hearts and broken spirits. Servant leaders recognize the need to make whole such people when they come into contact with them.

Persuasion is an important characteristic for servant leadership since leaders have to rely on it rather than on their authority in making decisions. It enables the servant-leader to build consensus effectively within a group in organizations, convince group members rather than coerce them into accepting them important decisions and changes in the organization (Northouse, 2016). This is important when directing collective focus in providing services needed by the community.

Foreseeing is an important feature for the servant leader, and involves the ability to predict the possible outcome of a given situation. Foresight enables the leader to use the lessons learnt in the past and present realities to prepare for the possible future consequences of a decision (Northouse, 2016). This is important in non-profit or public organizations which mostly deal with community and public challenges that are normally dynamic and require diverse solutions.

Stewardship should be embraced by the servant leader, since they are mostly mandated to hold various resources in trust for the public and community. In an organization, the leader must impart the same quality to other staffs or even trustees since they all have an essential role in holding the resources of the organization in trust for the good of the overall society. Stewardship quality in servant leadership assumes that the first commitment involves services to others’ needs, while emphasizing the need for persuasion and transparency instead of imposing control of what one is entrust with (Ambali et. al 2011). 

People’s growth commitment is also important for servant leaders, which involves helping other people in the organization to grow and develop professionally and personally (Northouse, 2016). These leaders should have an understanding that other people can offer something more than just tangible contributions. In the organization environment, the leaders have to ensure they help employees to achieve growth and development in various ways and help them to reach their real potential (Grant, 2012). Therefore, these people will be ready and willing to provide best quality of services to the public and community that are served by the organizations.

 Building community is another characteristic that the leader should exude and it stems from a strong sense of working for the community and enhancing its organization. Such leaders have to understand that the organization needs to operate as a community and hence endeavor in building such a community within the organization (Northouse, 2016). From local community to large organizations, the leadership should ensure that they shape and change perception of humanity among the workers .The ability to build a community enables the identification of the means through which all the employees of public or non-profit making institutions will provide the necessary and quality services (Northouse, 2016).

While servant leadership may consist of an overtone that seems to indicate that good leaders are servants first, it conflicts with various principles of goal setting, vision creation and directing (Northouse, 2016). A leader may be unable to carry out such functions if they lack authority over their followers. When employees seen their needs being served by their manager, they may view him as a less authoritative figure. The second challenge is that servant leadership may fail to achieve the influence expected of a leader, since there lacks a mechanism through such influence can be incorporated in real managerial functions.

References

Northouse, P. G. (2016). Leadership: Theory and practice  . Sage Publications. 7. Ed. 225-254

Ambali, A. R., Eissa, G. S., Bakar, A. N., Hashim, R., & Tariq, Z. (2011). Servant leadership’s values and staff’s commitment: policy implementation focus Abdul Raufu. American Journal of Scientific Research, 13(1), 18-40.

Grant, A. M. (2012). Leading with meaning: Beneficiary contact, prosocial impact, and the performance effects of transformational leadership. Academy of Management Journal, 55(2), 458-476.

CHARISMATIC & TRANSFORMATIONAL LEADERSHIP

Both transformational and charismatic leadership focus on influencing followers and bringing a positive change but the difference arises when it comes to methods used to influence.  However, the key difference between the two types of leadership is that transformational leadership focuses on collective visions and power sharing, and encourages the followers to take new perspective and great ownership in odor to bring change (Northouse, 2013).  In other words, there is metrical elevation and a reciprocal position is needed in order to fulfill the vision. On the other hand, charismatic leadership focuses on creating a vision and influences and stimulates followers to achieve the vision.  In other words, charismatic leader act in every situation such developing vision, creating ways to achieve the vision, creating key values and empowering people (Northouse, 2013).

 According to Northouse (2013), charismatic leaders have unique personality c which they use to influence others. In other words, leaders a have a special gift   and the focus on  setting persuasive visions and motivate followers to devote themselves and be committed  in to  achieve goals. Indeed, charismatic leaders have a dominating personality and focus on creating a solution-oriented vision, communicate the visions, employ technical expertise, build trust and acts as a role model.  Having analyzed the traits of a charismatic leader, it is worthy to say that these leaders always have a positive influence on followers (Northouse, 2013).  This is because; these leaders create a clear vision and inspire people to achieve the vision. In addition, leaders help people to achieve the vision since they place a considerable responsibility and create a spirit of collaboration. Followers are positively influenced since they work for a common cause, they are committed to achieve the vision, mission and goals, they apply problem solving skills and learn from mistakes and they set a clear purpose.  Followers are influenced and strived to work for a better a world (Northouse, 2013). For example, let us focus on Martin Luther King.  The leader is well known for his great role in developing civil rights not only in U.S.A but also worldwide.  In 1950’s, racial inequality was a big problem and  Martin Luther  with a lot of confidence believed that  uncivil rights will end and less privileged people  will enjoy equality. In fact, he brought a remarkable change and eliminated racial inequality as he was driven by the principle of quality. Moreover, no one in U.S.A believed that one day there will be a change but the king believed that everyone should live in a better place. To achieve this, he used strategies such as labor movement, basic income and right to a job.

According to Bellé (2014), transformational leadership embraces a powerful motivating factor to employee performance.  The article asserts that behaviors associated with this type of leadership are inspirational motivation which means that leaders creates an inspiring vision to 1the followers.   Leaders have idealized influence which means that they act as role models and followers   develop respect and trust and admires to imitate the behaviors (Bellé, 2014). Third, leaders have intellectual stimulation where they encourage followers to forget old assumption and focus on new perceptions based on innovation   implement problem-solving skills and be creative.  Finally, leaders’ posses individualized consideration where leaders’ shows concern to each and every follower’s needs and directs them to the right direction (Bellé, 2014). Transformational leadership has great impact on the follower in that leaders encourages and motivates followers to improving performance. For example, followers develop self-persuasion   and they use positive perception. The article asserts the this type of leadership leads to beneficiary contact and this means that followers are motivated and  improves performance hence  increase productivity (Bellé, 2014).  Other impact is that transformational leadership focus on creating a vision and bringing change. Thus, leaders bring positive changes to the followers through inspiration.

Reference

Northouse, P. G. (2013). Leadership: Theory and practice. Los Angeles: SAGE.

Bellé, N. (2014). Leading to Make a Difference: A Field Experiment on the Performance Effects of

Transformational Leadership, Perceived Social Impact, and Public Service Motivation. Journal Of

Public Administration Research & Theory, 24(1), 109-136.

 CONCEPT OF LEADER

I have some skills and traits and I believe they are very important as they help in leading effectively.  First, I have self-confidence. As leader, I understand my personal abilities and employ them in developing motivation and team work. I am disciplinary thinker and I fully understand the business environment, and I am sure I have the ability to bring transformation to create a new vision. I believe that to attain growth, I should take prudent risks and apply problem solving abilities to bring productive outcomes (Northouse, 2013). Other point as to why I believe am confident is that I have the ability to create high self-esteem to other people and I am able to develop cooperative relations and motivation to others. The reason as to why am able to motivate others is because I have integrity which motivates me to become committed. I display honesty and trustworthiness and these helps in motivating and inspiring confidence to others. I prefer doing the right thing and I use my conscience to differentiate the right and wrong things. Other trait which makes me an effective leader is communication (Northouse, 2013). I ensure that  all  staffs  in all departments  get  up-date  information  related with  organization  goals,  visions and   the need to  improve performance and  create a productive work. In addition, I have technical and human skills. Technical skills mean that I am competent and knowledgeable and I understand the organization rules, operations, products and services, and procedures needed to produce high productivity. Human skills means that I have interpersonal skills which help me understand the people’s behavior and attitudes. Thus, as a leader I use effective communication in order to motivate people toward achieving organization goals efficiently.  I apply interpersonal skills in all levels of management to ensure that followers strive to achieve success (Northouse, 2013).

However, there are skills and traits I need to implement in order to improve my performance in leadership and more importantly in public administration. In this case, the traits which I may need are sociability and determination.  I understand that as a leader in public administration, I have to create strong relationship with people. Thus, I need sociability trait so that I can be able to communicate effectively with people and deal with disputes and disagreement in promoting cooperation.  I also need to develop social and cooperative relationships and consider the well-being of the people. Second,  I need the determination trait  so that as a leader in public  administration,  I am  able to  employ dominance and initiatives and ensure that  works are effectively done  through directing workers in an effective manner (Northouse, 2013). Determination will also help me strive to achieve the goals through addressing obstacles and employing strategies to achieve success.  Finally, I need conceptual skills   so that as a leader, I can employ ideas and become creative thinker in developing the organization.  Since as a leader I work with all level of management including the higher levels, conceptual skills will asset in   developing strategic and cognitive skills in developing the business (Northouse, 2013).

Reference

Northouse, P. G. (2013). Leadership: Theory and practice. Los Angeles: SAGE.

Motivation between Employees of Public and Nonprofit Organizations

In the private sector, the managers and people concerned take employee motivation very seriously more than the public sector. The public sector employees are not motivated by monetary rewards, which are extrinsic unlike the private sector employees who are always hungry for the monetary rewards offered to them by the management. Having a workable environment that is supportive is all that a public sector employee wants, which is not the case with the private sector employees (Perry et al., 2010).  If the working environment is comfortable, the employees feel no pressure in being in the organization. Members in the private's sector have a great working environment since the management has employed more than enough staff to take care of that unlike the public sector which has fewer employees but the workload can be too much for a single person.

There are internal desires that push a student to perform better and to higher levels. These desires can be attributed to the fact that the student wants to get into a good organization. Currently, the world we are living in is so competitive in a way that everyone wants to be better at what he or she does (Cerasoli et al., 2014). To secure a good position in an organization, then the student has to perform better and shine bright enough to be spotted by a popular organization.

Various ways can be used in motivating the employees in the public sector. Good communication is one way of ensuring that the employees are motivated at what they do. Using harsh language will eventually push away the employees and eventually lead to some quitting and others underperforming (Perry et al., 2010). Offering certain opportunities such as a chance for advancement will get the employees attention and they perform with greatness as they are motivated to achievement.

References

Bozeman, B., & Su, X. (2015). Public service motivation concepts and theory: A critique. Public Administration Review, 75(5), 700-710.

Cerasoli, C. P., Nicklin, J. M., & Ford, M. T. (2014). Intrinsic motivation and extrinsic incentives jointly predict performance: A 40-year meta-analysis. Psychological bulletin, 140(4), 980.

Perry, J. L., Hondeghem, A., & Wise, L. R. (2010). Revisiting the motivational bases of public service: Twenty years of research and an agenda for the future. Public Administration Review, 70(5), 681–690.

Final project segment of description of leader I propose

Having read widely about Howard Schultz and observed how he transformed Starbucks to become a major business success, I perceived him to be the best leader to share the fundamental leadership qualities. Howard Schultz was brought up in a poor family and obtained an athletic scholarship which finally led to his buying and heading Starbucks to become among the best performing company globally (SCHULTZ, n.d). He represents a consummate example of hard work, courage and the ability to achieve the coveted American dream.  He portrays a person with extraordinary leadership skills including vision, building a successful business and moving on.  His leadership represents the ability to inspire other people, while sharing and communicating their desires for exploiting a particular opportunity. Being a transformational leader calls for one to be different in their thinking and getting other people to think in a similar manner. 

Schultz entered into the coffee business against the advice of others, and had to overcome insurmountable pressure not to leave his previous job for a small and underperforming company like Starbucks. While looking for job at the company, the founders of the company decided not to give him the position because represent a lot change that the company was not prepared for.  The following day, one of the founders called him to tell him that he had a change of mind, because Schultz was right about the required change (Denning,2016).  Schultz was able to communicate his vision and convince the founders about the desired change in the company. Transformational leadership requires having influence on others, by building confidence and earning their trust and respect in an organization. When one is charismatic in their leadership, followers will be quite receptive to changes after seeing the need for it and the opportunities present (Northouse, 2015). This leader did not give up even after waiting for whole year to be given the job, which requires a lot of perseverance. Most of us would just give up after being down for any job and not care to follow up even if we have transformative ideas. 

Understanding of Howard Schultz change the company to become the largest coffee shop globally, one is struck by his perseverance and how he seems to have made his own opportunities.  This includes surrounding himself with the right people, which he did through hiring the right individuals, and influencing them to share with his vision. Even when the company seemed to fall apart, he would communicate a consistent message and inspiring the employees to take accountability of their actions.  Inspiring communication has a way of making people to turn from being risk averse to risk takers and embrace change (Northouse, 2015). These leadership qualities have struck a desire to know how put away lethargy, and embrace change and inspire people to achieve a commonly shared vision and poor this heart into this vision.

 Interview questions

How does background shape or inspire your leadership skills?

Can you inspire another person if you have not been inspired yourself?

How do you manage to convince others about realistic idea that can transform how things are done in an organization?

You story shows a person who has endured and persevered a lot. What do you think imparted these qualities in you?

How did you manage to manage to lead people to accepting change?

How can one develop and implement strategic planning amidst change resistance and related challenges?

Reference

Northouse, P. G. (2015). Leadership: Theory and Practice. Sage Publications. 7 ed. 40-70

SCHULTZ, H,(n.d).Imagination, dreams, and humble origins. Retrieved from: http://www.nytimes.com/books/first/s/schultz-pour.html

 Denning ,S., (2016).A Leadership Lesson From Howard Schultz. Retrieved from: https://www.forbes.com/sites/stevedenning/2016/11/06/a-leadership-lesson-from-howard-schultz/#67ff09c67122