Music in the News
Introduction
Music has transcended time and human existence. The art and craft of making music have shaped the entire human communities and gave hope to millions of people. The rate at which music integrates into important human events is alarming. Even presidential candidates use music to usher them into the campaigning podium. With time, music keeps growing, and new genres keep on emerging or expanding their horizons hence making the music industry a multibillion industry with key benefactors in the international economies worldwide (Doyne, Shannon, 2020). Therefore, this emerging phenomenon explains the underlying reasons contributing to music's presence in the daily news outlet. This paper will discuss The Grammys as an important music event that has shaped the entire world and given rise to new musical perspectives.
Significance of the Music Event
The Grammys is one of the largest musical events in the entire world. It brings people from different places together. The 49th Grammy Awards was watched widely and with anticipation due to its prominence and ability to attract an audience from various backgrounds. As it is well known, music is a universal language hence the ability to unite people. The event brings famous musical figures together to hand over awards to deserving musicians. More so, the Grammys offer a platform for international artists to perform and share their music with the rest of the world (Doyne, Shannon, 2020). Also, it invites artists as guests so that they can take part in the event. The event aims to appreciate the success of artists from all over the globe. Winners are usually presented with gilded gramophone as a depiction of their win. The annual event houses entertainers from all over the world, and presentations are made to award the most deserving musicians—the consistency of awarding musicians once each year presents musicians with awards in different categories. The competitive nature of the highest priced and respected Grammy Awards makes musicians more visible to all music lovers. Therefore, Grammys has the ability to influence music around the world due to the selection of artists who perform at this event and how the musicians are awarded. It is without a doubt that the event pulls attention from millions of people. Gauging by the reaction people normally have towards this event, many musicians usually bank on the event as a career progressive award that opens up more gates than they would have ever known (Martin, & Dixon, 2018). In terms of coverage, the Grammys is covered by different media outlets. It is normally showcased in the news for different reasons- the master of ceremony, the event's location, and the most famous nominees. In terms of messages, the Grammys winners get to speak and echo their values to the entire world.
Immediately after Grammy nominations, album sales usually rise due to the demand and outreach of Grammy nominees all over the entire world. The chance to perform and even usher in the event brings in millions to the location where the event is hosted hence an appealing short-term investment for towns worldwide (Martin, & Dixon, 2018). For the subsequent years, Grammy acts as a launching pad to more musicians as they sing their heart out and get the chance to capture more than one audience at a single night. Similarly, the platform is used to advocate for human rights and bring awareness to bad things in society, such as sex trafficking and kidnapping.
Implications
Music feeds the human soul, and the Grammy has been an event that shapes and influences how people listen to music in this day and age. For example, it supports streaming sites and chooses some of its nominee from the streaming numbers. Not only does this event enjoy music, but it also tries to unveil the impact a certain musician has had on the communities over the years. Additionally, setting apart time to celebrate quality music gives instills the continuity music has had over the years and how it is growing each year due to the celebration of music and its producers (Martin, & Dixon, 2018). With passing years, the crowds grow larger due to the variety of music bands and performances showcased at the event. Some of the music genres showcased on the Grammys are folk, metal hip hop, among others.
Conclusion
This event offers more than a musical opening to the musicians in attendance; it also offers advertisers a chance to promote certain products and inspire freedom rights to its audience. Throughout the event, the audience gets a chance to buy some of the merchandise presented to them and listen to the latest albums. Also, the Grammy's role is to remind people of the importance of music to the entire world and how it can be used to address societal issues. Even though ancient days when music events would influence the dress code are far gone, the Grammys concentrates on the music's messages and how relevant the music is to people and society as a whole. Also some of the musicians give their price money to charity as a way o serving and giving back to the community.
Reference
Di‐Luvi, G. C. (2019). How does it make you feel?. Significance, 16(3), 26-29.
Doyne, Shannon (2020). "Do The Grammy Awards Represent The Best In Music Today?". Nytimes.Com, 2020, https://www.nytimes.com/2020/01/28/learning/do-the-grammy-awards-represent-the-best-in-music-today.html.
Martin, C., & Dixon, S. K. B. (2018). And the award goes to….
