Components of Attitude

Attitude basically has three important components: informational or the cognitive component, affective or the emotional component, and behavior component.

Informational component (cognitive)

Cognitive type of component basically consists of the beliefs of a certain person, the kind of ideology the person has, the values, and also the attitude in regards to a certain object. The informational concept in general indicates the ideas on an undefined subject in an individual. The opinion as a subject is used in substituting the above components of a particular attitude in regards to a certain case (Lee, 2016). For instance, when a person is seriously looking a job opportunity, he or she may learn from the people working there about the promotions and the chances available. In the real sense, this can be true or false and yet the details that person has is vital to his attitude about the job or the company itself.

Emotional component (Affective)

The affective components of social attitude refer to the inner or the emotional aspect of the attitude that is basically with very deep roots which can be able to resist to any change. In real sense it involves that type of an emotion that is experienced in a subject of attitude and in this case the love type (Lee, 2016). The affective component if is very strong it has the capability of standing on the way of changing the attitude.

Behavior component

Behavior component of the social attitude refers to the tendency to have a reaction towards the object of the attitude in a precise way. This is identified through the observation of the behaviors of a person for instance, what the person says he or she will do or how he or she behaves or reacts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Lee, S. K. (2016). The Effect of Self-Regulated Learning Components on Attitude and Related Skills of Information Literacy among High School Students. Journal of the Korean Society for Library and Information Science, 50(1), 161-187.