Edudorm Facebook

Questions and Topics We Can Help You To Answer:
Paper Instructions:



Scenario
The Director of Marketing has promoted you to head up the Digital Marketing Team for the company General Motors. The board of directors requires an update on the digital marketing environment that the company is facing. The Director of Marketing asked you to provide an overview for the board of directors but reminded you that the board members do not have a background in E-marketing.
The overview should only be a couple pages in length, but needs to explain to the board of directors why Search Engine Optimization (SEO) is going to be vital in the coming years. They need to have broad understanding of why Google Algorithms needs to be considered as well as SEO ranking. Finally, you need to review some of the possible pitfalls that companies get into with black hat techniques.
Instructions
Your report should address the items below as they apply to your selected organization: General Motors
1.    Brief history of Search Engine Marketing (SEO)
2.    Black-Hat SEO Techniques and why avoid them
3.    Google Algorithms and why they change
4.    SEO Ranking Factors
Remember, each of these points should be considered from the perspective of the organization. You should also provide brief suggestions explaining to the board members how the organization should use this information.
Your report should be 3-4 pages in length, written with professional language, and use proper spelling/grammar. If references are used, they must be cited and listed in APA format on a reference page at the end of the report.
Resources

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Lesson 01 - Assignment  
Watch the following video (The World is Flat - Thomas Friedman) and then provide your personal point of view on today's challenges, what solutions have matured and what business value is derived from Friedman's perspective. 
Your submission should be a Word document of at least 400 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations. 
Watch Video  The World is Flat  


YouTube URL: http://www.youtube.com/watch?v=53vLQnuV9FY  

86 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Lesson 02 - Assignment  
Read Case #2 - "Michael Porter on TED - The Case for Letting Business Solve Social Problems" and watch the TED video below, then answer the following questions: 
1. In today's global business environment, does the physical location of a business matter? 2. Do you agree or disagree that business can solve social problems? Justify your answer. 
Your submission should be a Word document of at least 320 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations.  All case studies are found at the end of the chapter in your textbook.  

https://embed.ted.com/talks/michael_porter_why_business_can_be_good_at_solving_social_problems

114 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Lesson 02 - Assignment  
Read Case #2 - "Michael Porter on TED - The Case for Letting Business Solve Social Problems" and watch the TED video below, then answer the following questions: 
1. In today's global business environment, does the physical location of a business matter? 2. Do you agree or disagree that business can solve social problems? Justify your answer. 
Your submission should be a Word document of at least 320 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations.  All case studies are found at the end of the chapter in your textbook.  

https://embed.ted.com/talks/michael_porter_why_business_can_be_good_at_solving_social_problems

114 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Deliverable 1 - Credibility Markers

Competency
Distinguish the relevance and credibility of various digital marketing information sources.
Scenario
You are currently an assistant to the print advertising director in the marketing department at Digital Market Makers, a national marketing firm with local offices across the nation. The position of assistant to national director of online marketing has opened, and you have applied, interviewed, and been selected as one of the top three candidates for the position. Part of the internal search process is demonstration their understanding of digital marketing.
Instructions
Rowan Jones, the national director, has asked you to prepare a presentation demonstrating understanding of what impact credibility markers could have on a digital marketing campaign. Select a for-profit company that has a website and sells within multiple states. Ideally, select a company that is small-to-midsized. The company should have no more than 500 employees and the revenue (if known) should be less than $40 million.

Create a presentation 7 slides that details credibility markers. Include:
•    A brief summary of why credibility markers are important for an organization to consider
•    Select credibility markers an organization should review.
o    Detail the importance of each one.
o    Indicate the potential impact on website.
o    Rank these in order of importance to the company.
•    Identify credible sources to be added to the website.
•    Prove why the credibility markers are trustworthy and how they would possibly connect to the target audience for the company.
•    Having a good set of speaker notes for each of your slides helps ensure you cover everything necessary.

274 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

First, listen to the podcast and summarize it in two paragraphs. What were the two or three main points the presenter was trying to make and what evidence was provided to support their assertions? Then, do some critical thinking. Did you find the evidence presented to be credible? Why or why not? Can you find evidence to the contrary or additional evidence to support the ideas presented in the podcast? Any outside sources are cited in APA format. Link to the podcast -> 
https://www.piie.com/experts/peterson-perspectives/trade-talks-episode-22-other-uk-trade-deals-brexit-and-rolling-over

97 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Presentation on your gained knowledge on management and how you will apply your new learning to your life. What is your management style? How can you influence others? What will you be doing to continue to care for you? Your presentation should be professional and include visual aids to engage your listeners.

63 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Write an eight- to ten-page paper that follows appropriate APA format. This should be about  personal development and personal theory of management that includes the following sections:

What practical applications have you drawn from the course?
An assessment of your strengths and weaknesses as a manager
How can you apply those to your work environment?
Goals for personal and professional development
Goals for influencing and developing others

78 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

You are working with your Project Sponsor to decide on the optimal project management structure for an upcoming complex project that will involve over 100 members, similar to this project: 

https://www.washingtonpost.com/news/digger/wp/2016/10/18/marriott-to-move-headquarters-to-downtown-bethesda/?utm_term=.721d2114db06

The Sponsor believes that a dedicated project team structure will not work. He has the same concerns about this structure that the author has noted. You are confident that this structure or a matrix structure will work for the project. Describe how you will reassure him that either structure will be successful.

97 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Performance Evaluation Design: Design a performance evaluation that you would recommend to your organization. The performance evaluation should include the factors evaluated, a rating scale, comments section, and a process for departments to follow. Be sure to include a recommendation for continued learning section in the evaluation. 

58 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

Research and analyze an example of a GSA contract. What are the specific details of your example that make it GSA compliant?  
Based on your analysis, are the requirements regarding winning GSA contracts as outlined in the reading too onerous? Select at least two (2) areas that you believe could be improved and explain why.

66 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

What do you think about the efficiency of financial markets in the U.S.? What do the stock market crashes tell us about the efficient market hypothesis?

39 Words  1 Pages

Questions and Topics We Can Help You To Answer:
Paper Instructions:

you’ll begin by visiting this website: https://www.tylervigen.com/spurious-correlations. 

Select one of the sets of data that demonstrate a correlation. Take a screenshot of that set of data. Next, create a PowerPoint presentation with that screenshot as your first slide and argue for the correlation as a false conclusion. Create three more slides and use them to make an argument that the correlated information in the set you picked is truly related. (Minimum of 10 slides.) These slides must show:

Part 1: In the first 4 slides, convince your audience that your evidence is either empirical, anecdotal, or logical. Describe how the correlation supports your false argument.

Part 2: In the rest of the slides, disprove your argument. Find real data that the correlation is supposed to represent. How does the data you found disprove the original argument?

Create a references slide to include your sources

158 Words  1 Pages
Get in Touch

If you have any questions or suggestions, please feel free to inform us and we will gladly take care of it.

Email us at support@edudorm.com Discounts

LOGIN
Busy loading action
  Working. Please Wait...