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Most organizations hire contractors in some capacity, either to aid in production work or to provide ancillary services, such as cleaning, maintenance, remodeling, and food service. Discuss how a contractor�s operations could adversely affect the health and safety of an organization�s employees. What procedures should be in place to prevent any adverse effects?

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Case 16.1 Specific Performance – California and Hawaiian Sugar Company vs. Sun ship Company

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Your client wants you to present a creative brief based on how you can perform some creative interventions to assist with one of its products.

First, research and select a company of your choice that could use some creative intervention.

This company is now your client.
Choose 1 product from the company that you believe needs to be revamped.
Next, write a creative brief of 1,000–1,200 words for the management team with the following sections to present your findings from your research:

Product Overview

Write a product overview of 300–400 words, describing the product's features and benefits. Add a photo of the product.
Cite the company and product.

Current Target Market
Write 300–400 words describing the targeted customer. List the demographics of the target customers, such as age, income, education, and geographic region. Include psychographic factors, such as lifestyle, likes, and dislikes, too.

Cite your research sources.
Perception of the Product and Organizational Effect
Write a brief of 300–400 words about how customers perceive the current brand in the marketplace. The perception of the brand is how the customer or others see the brand from their viewpoints. For example, a fine chocolate company could be viewed as a luxury brand with rich flavors—and expensive—by the customer.

One Competitor
Describe 1 main competitor of the selected brand.

The Current Product Message
Describe what you believe to be the current message of this product. A product's message is communicated through its advertising, logo, and slogans and other communication channels. For example, a household cleaning product's message could communicate it is the best product on the market in commercials showing its cleaning power with top ingredients such as bleach, ammonia, or other cleaning mechanisms. The bottle could be white, symbolizing purity and cleanliness.

Name the Business Problem or Objective
State what you believe to be the business problem of the current brand.

One Creative Strategy to Refresh the Brand
Several creative strategies can help change the current perception of the brand. Detail the creative strategy steps that will be used. Based on your research, explain the creative process and how it helps in decision making. Consider what strategies would help the product team improve the product.

Justification of the Creative Strategy
Explain why your selected creative strategy is the best approach for revamping the product.

The New Product Message
Based on the creative strategy, develop 1 new or changed product message. This can be a new slogan, logo, or overall message about the quality of the brand, its health benefits, or improved features that benefit the customer based on your research.

The Desired Results of the New Brand
Name 1 change for the product anticipated by the creative approach.

One Evaluation Method to Measure and Monitor Success
Select an evaluation method to determine if the creative approach was successful.

Conclusion
Explain why creative thinking can help an organization change, solve a business problem, or generate new ideas.

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You have been asked to develop a brief presentation about how the creative process can help solve a business problem for a client of yours.

Research and select a company that has faced recent challenges in its business.
Choose any company, or select one from this list. 

http://fortune.com/fortune500/2009/exxon-mobil-corporation-1/

This company is now your client.

Create a presentation for your client that includes the following:

Briefly describe the company and its product or service.

State and analyze the business problem.

Determine what creative approach will help solve the problem.

Define the steps in the creative process you selected and customize them for the selected company and business problem.

Explain how the solution will help solve your company’s business problem, and why.

Analyze the projected outcome of the solution and how it will help the company be successful moving forward with a new image, new product, or successful business venture.

Write a conclusion summarizing your final findings.

Add references, cited in proper APA format.

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Module 3:  Assessing Global Market Opportunities - Upon successful completion of this module – “Module 3:  Assessing Global Market Opportunities”, you should be able to do the following on an assignment/paper:
1.  Discuss the three different ways of improving translations from English into a foreign language.
2.  Discuss the growing importance of trading associations among American nations.
3.  Discuss the evolution of the European Union.
4.  Discuss the dynamic growth of the Asian Region. 


Readings




This section is on "Part Three" in your textbook.  It covers chapters 8 through 11, pages 224 through 337. These readings must be done over a period of three weeks. As usual, you need to pace yourself.  

(Graded assignment - assignment #3 - to be completed within this module:  20 points)

You are required to complete this assignment at the end of Module 3.  Because the objective of the class is to equip you with the skills and knowledge necessary to write an effective Export Marketing Plan by the end of the course, this assignment is intended to get you to start thinking seriously about your “Plan.”

Assignment # 3:

1.    1. Choose a product or service that is made in the United States that you wish to export.  Name the product/service.  2. Choose a country that you plan to export to.  Name the country.  Then, list and discuss in detail 5 things/issues that will be pivotal in the implementation and success of your export/export plan.  No more than 500 words  (double-spaced) excluding references. Your sentences should be complete and grammatically correct.  It is important that you think very carefully before you choose a product/service and a country because these are what you will be writing your marketing plan on at the end of the semester.  You will not be allowed to change your choices later.

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Implement Phase Strategies


Table 20.1 lists four strategies for implementing projects. As with other strategies, each approach may work or fail depending on the specific situation. For this Discussion, select one of the four strategies. Then, using the Kaplan Library or the Internet, find an example of a real-world implementation that used this strategy. After you describe the example, analyze why you think they went with the strategy they selected and provide your assessment of whether they made the right selection. 

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Throughout the course, we have looked at the ways in which technology has affected human society and culture, in both positive and negative ways. But underneath this discussion is the presumption that technology will, on balance, improve human physical well-being (if not ethical and political well-being). This week, we consider some more ways that technology could help humans, but we also look at some ways that technology could destroy humanity. At the end of the Readings, a third possibility is discussed, that life as we know it is actually one big computer simulation. Make an argument asserting which one of these outcomes is most likely. Your reasoning must make reference to the other two possible outcomes.

Bill Joy:  Why the Future Doesn’t Need Us - http://www.wired.com/wired/archive/8.04/joy_pr.html

Virtual Worlds:  Perfect for Studying Humans? - http://www.newscientist.com/blog/technology/2007/07/computer-games-perfect-for-studying.html

Diane J. Cook: Providing for Older Adults Using Smart Environment Technologies - http://www.todaysengineer.org/2007/May/smart_homes.asp

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Distinguish between leadership and management.  Articulately differentiate between the two, using personal examples if possible.  Do effective leaders also have to be good managers to be effective?  Explain your perspectives. 
•How would you assess yourself as a leader given the leadership continuum noted in your textbook which ranges from Autocratic Leadership to Free-rein leadership?  Where do you place yourself on the leadership continuum and why?
•What areas do you believe you need to work on in order to be a more effective leader and manager?
•In your opinion, which type of leadership style would be most effective for the company that you are proposing and why?  

company for proposing is government digitalization of records.

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use the Internet to search for at least 5 scholarly articles that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.  Document attached is example of prior work.

After reading the articles, select 1 article relating to your key topic that you wish to use in your thread. 
1.    Key Concept Explanation: Define your key topic by using a source other than the textbook. Give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale).
2.    Comparison: Compare your research with what you have studied during the module/week in which the key topic/thread is assigned. Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you originally researched. This section must meet a minimum of 200 words.
3.    Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must meet a minimum of 200 words.
4.    Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to God’s law and how it can be applied in a Christian context. This section must meet a minimum of 100 words.
5.    Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence today’s business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. This section must meet a minimum of 100 words.
6.    Annotated Bibliography: Cite the articles you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph of at least 100 words. The annotations are designed to help your classmates in their understanding of your topic. In addition, provide a persistent link for each article.

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Based on your evaluation of an organization or a segment in the Individual Learning Project 1, select one contemporary management technique (listed in the Blocher text) not currently being implemented in the organization/segment that could aid the organization/segment in achieving its CSFs.

Using the electronic data bases provided by the Liberty University Library and other sources, search for journal articles in professional (peer reviewed) accounting and business journals that pertain to the contemporary management technique chosen.  

Write a research paper in APA format. This assignment should be 10–15  double-spaced pages in length, with 1-inch margins, and APA pagination.  The font must be 12–point Times New Roman.  The paper must include references from at least five different sources.  Be sure to include a title page and a reference page in addition to the essay pages. 

The paper should address the following, in order:
1.    Rationale for the contemporary management technique selected
2.    In-depth analysis of the technique in which you fully describe the technique, its implementation process, its application by other organizations, its applicability to your organization/segment, and your plan for implementation.

Some additional guidelines are as follows:
1.    The use of first and second person should be avoided (e.g. I, we, etc.).
2.    There should be a minimum of your textbooks and two additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 50–point deduction.
3.    Any personal communication should be cited appropriately within the text; however, it is not needed for the reference section.
4.    An abstract and Table of Contents are not needed.
5.    The final assignment should be submitted to the SafeAssign link.

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Explain the Big 5 personality model and ask for the person’s best guess of YOUR personality profile. This feedback will allow you to compare your own assessment of your personality with how another person’s perceptions of your personality.

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What behaviors are demonstrated in an organization that is focused on continuous improvement?