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Geriatric Interview Regarding Dental Hygiene

            For this assignment, the gentleman who agreed to be interviewed is simply referred to as Mr. Fitzgerald for confidentiality purposes. Mr. Fitzgerald is a long-time neighbor who has mostly kept to himself until the call to be subject of the interview. The major goal of the assignment was to gain an insight into how aging has affected daily routines and overall health. The interviewee is 75 years old. Because of Mr. Fitzgerald mostly not being a stranger, I interviewed him on his patio on weekday evenings.

            He expressed concern on being recorded at first, but soon grew comfortable as he realized I was mostly interested in his life story and thoughts. Mr. Fitzgerald was born in Germany during Hitler’s campaign to cleanse Europe off Jewish heritage. He was the third-born of a wealthy Jewish businessman, which meant privileges such as attending the best schools and the best medical and dental healthcare available at the time. The father was a victim of Hitler’s campaign with the family narrowly escaping. The businesses were repossessed with the family having to seek refuge through various routes in Europe on its way to resettling in America.

            Despite his young age at the time, Mr. Fitzgerald had to take on crucial responsibilities to ensure the safety of the family. At just the age of 14 years, he had to find a job to contribute to the family’s dwindling finances. He accepted menial jobs such as being a dishwasher and a promotion to being a busboy at a restaurant at a tender age. His fortunes would finally improve meeting a mentor who was willing to hire him as a personal assistant in the 1960s. he worked hard to complement the income of the family during the turbulent times. Over the years, Mr. Fitzgerald improved his skills and set up a business of his own that he has managed since then. The business has gone through ups and down reaching the verge of bankruptcy at times, though he has been able to sustain it into the successful conglomerate it is today.

            Regarding the challenges, he experiences as an aging person currently, he contemplates that life is living the best you can. His experiences escaping Nazi Germany and building a business from the ground up have made him a resilient individual. Family plays an integral role in his current state of happiness, especially seeing his grandchildren grow in a progressive non-threatening environment. His achievements as a successful businessman also give him contentment. Mr. Fitzgerald’s aim is to leave a lasting legacy for the coming generations to use an example to achieve their optimal potential.

            The interviewee had signed the consent form and had agreed to be recorded and, therefore could reveal information of a personal nature as it was to be kept confidential and used only for educational purposes. He was able to fill out the green portion of the MDC medical history form without much help. One such personal information he was able to offer is his struggle with throat cancer due to years of smoking.

            He explains vividly of why he no longer fears death and that everyone is going in the direction. However, he is not yet ready to lose hope as his chemotherapy is going well and cannot bear the pain of his loved ones mourning over his death. Over the years, he has seen friends succumb to cancer some who chose to stop the taxing chemotherapy treatment to live a happy life in their final moments. He draws up his sleeves to show me his scarred arms and scabs to signify the pain he has endure to live for his family and loved ones.

            The greatest joy in Mr. Fitzgerald’s life is his family and business. Seeing his family and business grow from a period when he had nothing immensely fulfils him. Seeing others look up to him be it family or business partners are among his greatest achievements. Having escaped Hitler’s camps and set up a successful business in his lifetime, there are no much regrets that he can divulge.

            However, looking back at his childhood, he has to take a 30 minutes break as he gets immensely emotional. Spending more time with his father is one thing he wishes he could have done. Back then, he was erratic, impatient, and made many mistakes that he wishes he could have avoided. Looking back, he wishes he could have just avoided the obvious mistakes. One of them is refraining from starting to smoke at such an early age.

            Struggling with diseases pertaining to old age and exerting a financial strain on his family in paying for medication and hospitalizations is a concern to him. Although his business is doing well and he has insurance, it is very expensive and often keeps him awake at night. Leaving his family financially and emotionally unstable concerns him the most. However, Mr. Fitzgerald hopes to draw to his resilience and will to live to grow older and expand in the future. In the first interview, he leaves me with only positive thoughts of seeing the world has a better place than it was before. Despite his frequent chemotherapies, he hopes to engage more in his hobbies of going to the race tracks and routing for his favorite horse. In the first interview, lasting approximately an hour, constant themes of family and business arose over and over again. His inability to spend more time with his father still haunts him even to his old age.

            By filling the medical history questionnaire issued, it was able to determine that his health is deteriorating due to the frequent chemotherapies. He has to visit a physician often. His current medications include Cetuximab, pain relievers, combined with chemotherapy after undergoing a surgical procedure a few months ago. Because of his rigorous treatment procedures, he had to give up smoking and engage in regular exercise such as walking twice a day around the block. Mr. Fitzgerald does not drink alcohol and has never partaken to the habit in his life.

            Regarding his dental health, he admits that when he was younger struggling to make ends meet and start his own business, he did not pay much attention. His habit of smoking has also had a detrimental impact resulting in him having to use a denture. He has to be careful about his diet because when chewing hard foods, the denture often dislodges. He also has to chew slowly to avoid sores and blisters, and also has to clean regularly to remove food particles that collect under the denture. He also complains of the excess saliva that he has to spit regularly. With the limited foods he can take, Mr. Fitzgerald has to constantly monitor his dietary quality.

            He visits the dentist regularly showing me his scheduled monthly appointments. His advice to young people pertaining to dental health is to take care of their teeth and have regular visits to the dentist, because they will regret one day when they have to use dentures. Although he feels having to use a denture is an inconvenience, he now has better oral habits, given up smoking, and even has a dental insurance.

            He admits that when he first started using a denture in his early 50s, he was unaware that it too needed regular cleaning. He also used to make the mistake of wearing them to sleep. However, through the insistence of his wife and children, he now has a direct line to a dentist who offers regular tips on how to use the denture appropriately. Among the habits that are now part of his life is removing and rinsing the denture after every meal. He also uses an interdental aid as well as a toothbrush to clean the denture after every meal.

            After how cooperative and over-sharing Mr. Fitzgerald had been, I felt it imperative to offer a few nuggets on how to further improve his oral health. The reason is geriatrics often have more concerns than those experienced by younger adults. Among the problems identified that could impact his oral health include trouble holding a toothbrush especially with his chemotherapy treatments that make him very weak, gum diseases, and caring for his denture. One piece of advice to Mr. Fitzgerald is to hire a caregiver who can help him with routine tasks. I could not help but notice that his hands had frequent tremors throughout the interview, hence the need to offer the advice.

            Another piece of advice was to also care for his gums as much as he was to the denture. He should brush his gums regularly as well as the roof of the mouth and the tongue using a soft bristle brush. The cleaning should take place every time before putting on his denture. I felt it necessary to remind him on the steps he should take when cleaning his denture. The first step is removing them over a folded towel such that if they dropped they would not break. The next tip was to store them in cleaning liquid each time he went to sleep. It was also essential to remind him to replace his denture as I noticed he had used the current one over the last 5 years. On the cleaning process, I advised him to first rinse, wet the brush and apply Polident and not toothpaste, and then brush every surface gently.

            To effectively care for his gums, the advice was to carefully examine them each time before putting on the denture. If there are any signs of redness, it best to visit a dentist. The sores and blisters on the side of the mouth could mean that he may need a proper fitting denture. It was also necessary to remind him to leave the dentures out 6 hours a day to allow for the gums to heal from wear and tear because the recovery time is long at his age.

            During the interview I listened carefully because of all the wisdom he had to share. I am now more perceptive of the challenges senior adults undergo through sharing with Mr. Fitzgerald. They have immense healthcare needs and those without insurance and caregivers may struggle to meet them. The interview was illuminating on the need for better dental care starting at any early age and to avoid harmful habits such as smoking, nevertheless it has reiterated my desire to work with aging adults.

1740 Words  6 Pages

 

Smoking and Public Health

 



Abstract
Smoking has been closely related to public health according to studies that have been conducted throughout the years. It has been related to diseases such as cancer, respiratory diseases, and disabilities among other conditions. Smoking is a public health problem that affects all the demographics globally. Cultural differences, social norms and peer groups of smokers are causes of people to begin smoking. Due to the increase in the smoking trends, which have also affected the teenagers, policies have been put in place to reduce the tobacco products intake. Public policies put by the government and other institutions are important in ensuring that people quit smoking and improve the public health. Social influence in smoking contributes both positively and negatively depending on the social context. To curb the smoking and public health issues, policies need to be made more realistic and effective considering the morbidity and mortality rate associated with smoking.



Introduction

Smoking and public health are both correlated. A correlation between smoking and cancer was hypothesized in the early 1900s, with a few limited studies conducted in the United States. These studies did not provide a conclusive argument for the relationship between smoking and cancer, and it was not until a study that began in 1952 and concluded in 1955, interviewing and recording the health of 188,000 volunteers that the medical community in the United States believed that there was a confirmed connection between smoking and cancer (Mendes, 2014). This study was led by two members of the American Cancer Society, E. Cuyler Hammond, Ph.D., and Daniel Horn, Ph.D.

Following this study, the US Surgeon general used the American Cancer Society’s study and other associated studies to develop a conclusive federal level report in 1964 stating the fact that smoking causes cancer. Shortly after this report, in 1966 the first caution label was placed on cigarette packing warning of negative health risks associated with smoking (Mendes, 2014). Since this point in history, American culture has moved away from smoking and tobacco use products gradually. 54 years later, in modern-day 2020 America, smoking still causes a negative public health impact, with an estimated 480,000 deaths annually in the United States alone. In addition to the mortality rate, the Centers for Disease Control (CDC) estimates that over 16 million Americans live with disabilities directly related to smoking, increasing national health care costs by $170 billion annually.

To address this issue, regulations have been placed on the tobacco industry and tobacco users on both state and federal levels. These regulations have been effective in mitigating tobacco use, specifically smoking, to some extent. To more effectively mitigate healthcare impacts caused by smoking, a combination of social influence and public policy must be utilized in conjunction with one another.  

Impact on the individual

There is a quantifiable disparity of impact to a wide variance of the population. Smoking can be associated more closely with particular demographic sections of the population. To develop an ability to have a positive effect on public health through public policy, regulation and social change are dependent on recognizing the most at-risk categories for smoking and developing an understanding of the underlying cause of smoking’s persistence. Key indicators based on socioeconomic class indicate an inverse relationship between income, education, and increased risk of lung disease and smoking. In 2017 approximately 4.2% of adults in America had less than a high school diploma, 28.9% of the adult population had completed high school only, and the poverty rate (annual individual income of less than $15,000) was approximately 12.7%. (United States Census Bureau, 2017) According to the CDC, adults with lower education than a high school diploma, and making less than poverty-level wages are more than twice as likely to smoke as those who make more than twice the poverty level income wage and have a college or technical school degree (CDC, 2018). This is thought to be contributed to by the social acceptance of smoking within lower-income groups, partial resistance to “social norms” generally established by more successful groups, targeted marketing by tobacco companies, and inclusion of more smokers within social groups. The adage of “iron sharpens iron” supports the thought that when surrounded by others who smoke, the ease of access to cigarettes and lack of social support to quit negatively impact cessation efforts by those in these lower socioeconomic groups.

Often thought of as the action of a masculine individual, smoking is still more predominant in the male population within the United States. In 2018, it was estimated by the CDC that 18% of adult men were smokers, while only 12 percent of women were smokers. Studies indicate that a portion of this is due to the positive reinforcement pathways in the neurological development of the male vs the female brain. Nicotine and physical habit responses have an increased impact on male neurology response by releasing increased dopamine response. Male study participants had predictive relapses in smoking cessation during times of low cortisol, a stress hormone, while typically the inverse was observed with the female study participants (Cosgrove KP, 2014). Compounding the neurological aspect of the male trend in smoking is the social acceptance for smoking to be a masculine trait. American media firms developed film and television shows showcasing men smoking regularly, and while women were shown smoking on occasion, the quintessential strong male lead character was a highlighted smoker. Early American tobacco marketing utilized female models not to encourage women to smoke, but to use a sex-driven marketing strategy to attract more male customers.  

Race can affect the prominence of smoking and the success of cessation within multiple demographic groups. When surveyed, all racial and ethnic groups show a consistent 20 percent downward trend except for American Indian or Alaskan descent. These two groups had the highest rate of smokers at 24.3% of reported males and 23.4% of reported females. Not only were these groups higher than the other racial and ethnic groups, the survey results indicated an increase in cigarette use in recent years (Cosgrove KP, 2014). Possible racial and ethnically related causes of smoking are cultural differences, social norms, and peer groups of smokers encourage new smoking and make cessation more likely to fail.

The most alarming trend is the emergence of new smokers in the age of information. In 2020, in the United States of America, information is available through internet access. There is no lack of community knowledge that smoking is expensive, losing social acceptability and damaging to the health of an individual. Many factors are involved in the creation of new smokers. Being raised in a home with smoking parents increases the likelihood that a child will smoke as an adult. The more exposure to smoking children while growing increases their likelihood of finding smoking acceptable if not becoming a smoker themselves. Lack of parental supervision, like the “latch key” generation of the late 1980s and early 1990s, also has an impact. Finally, a newly developed technology was able to temporarily skirt the US ban on smoking advertisements by creating a product that was not tobacco, but nicotine suspended in a flavored fluid, vaporized and inhaled similar to a cigarette. This new trend, referred to as “vaping” was appealing to the younger audience because it is flavored, has an attractive smell, is less detectable by adults because the odor does not linger, and has an appealing technology aspect that youth use as a social device (trading juices and devices). The use of vaping has been found to form a smoking parallel habit of use and nicotine addiction (Cancer Action Network, American Cancer Society, 2014). These addictive traits evolve into more progressive use of nicotine products and a softened view on smoking, occasionally resulting in the poly-use of tobacco products including ZEN pouches, smokeless tobacco, and cigarettes.

Introductory conclusion

Smoking is a costly, devastating public health situation that affects all demographics within the United States. In the interest of saving a life, reducing the national health care burden, and improving the quality of life for smokers now, and protecting future citizens at risk of becoming tobacco users it is imperative to develop a national effort to mitigate tobacco use. This can only happen through an effective combination of public policy and social influence.

Analysis

Effectiveness of public policy

To evaluate the effectiveness of the public policy on public health within the context of smoking by the public, a contrast can be made between the United States and Indonesia. At the federal level, the United States has enacted laws on tobacco products regulating the manufacturing, sale, and distribution of these products. As of 2019, no tobacco products will be sold anywhere in the United States to persons under the age of 21. The Food and Drug Administration (FDA) of the United States regulates the ingredients and manufacturing process of all tobacco and the application of warning labels before the retail sale (Maher, 2013). Below the federal level, individual states can choose to enact regulation more stringent than federal guidelines, but not less than. Currently, 22 out of 50 States have not passed comprehensive smoke-free workplace laws and have more lenient regulations allowing private establishments to determine to allow or deny smoking within their place of business.

In direct contrast to the United States is the Republic of Indonesia. Until 2013, there was little regulation in the tobacco industry in Indonesia. Beginning in 2013, however, the president of Indonesia, Susilo Bambang Yudhoyono, signed the Tobacco Control Regulation into country law. This regulation intended to develop an informed consumer base for tobacco products through labeling and regulation on the sales and distribution of these items. Indonesia currently has set federal standards requiring smoke-free environments in healthcare facilities, public education buildings, and places of worship (Maher, 2013). The national law in Indonesia requires the establishment of local-level regulations to support and further define national law. This results in a lack of local-level enforcement of smoking laws and often goes unchallenged as smoking can be seen regularly in individual localities within Indonesia. A 2013 documentary created by vice media group examined the tobacco centric culture of Malang, Indonesia. The culture in Malang seemingly revolves around tobacco use. As seen in the documentary, there are medical treatment providers who are not traditionally licensed promoting tobacco use as a health treatment for ailments such as non-Hodgkin’s lymphoma, hypertension, and glaucoma among other things. This practice is disputed by traditionally educated physicians in the area, but a lack of regulation allows for this activity to occur unchallenged.

While it has not been contested that tobacco can be directly linked to negative health outcomes with little benefit, the sale and use of tobacco are legal in much of the contemporary world. From a population health perspective, the ultimate solution to mitigate the negative population health effects of smoking and tobacco use would be to prohibit the manufacture, transportation, and retail sale of tobacco products globally. The tobacco industry, globally, is an approximate $808 Million per year venture. The controlling interests have a financial incentive to maintain and grow this revenue. This is evidenced by the annual revenue growth chart presented below (Statista.com, 2020). The result of the preservation of self-interests by the tobacco industry is a financial investment in political influence and marketing. The more lenient the legal guidelines are for the tobacco industry; the greater the profit margins can be attained. Currently, tobacco regulation and enforcement efforts have stalled in Indonesia as a result of political and monetary influence from the tobacco industry (Maher, 2013).  

  

 

 

 

 

 

 

 

 (Statista.com, 2020)

 

 

 Since the institution of regulation on the tobacco industry in 2013, Indonesia’s smoking rates have continued to slowly rise until 2016, which is the most recent data available at the time of this report. In 2011, Statists reported 57.96 million smokers, and in 2016, the same survey reported 63.33 million smokers, an increase of almost 10% in 5 years (Centers for Disease Control, 2018). The United States has shown a sharp decline in smoking in the same period, in 2011 with 43.8 million smokers, and trending downward to 37.8 million smokers. A decline of approximately 14% and 6 million people.

The two notable factors in the decline in smoking in the United States that are not present within the Indonesian community are governmental regulation on the national, state, and local level and the social trending of society to move away from tobacco use. Unlike the 1950s when many characters portrayed in television and film were smoking, modern Americans have developed an observable shift away from the social acceptance of tobacco use. This is evident in media, where smoking occurs rarely, and if it does, it is likely portrayed in a negative light. Restaurants and bars in 28 states have been restricted by state-level laws and enforcement to prohibit smoking indoors, while other retail facilities have chosen to prohibit smoking as a response to an increase in revenue, or a local patchwork of city and town level laws (Cancer Action Network, American Cancer Society, 2014). To further expand on the financial advantages of a smoke free environment in the public sector, research indicates that smoking cessation will reduce the number of sick days used, reduce doctor’s office visits, lower insurance costs, and improve quality of life for the employee. A better quality of life will likely result in a more positive employee and workplace environment.

In Indonesia, the prevalence of smoking has constantly been on the rise annually and more so in the adolescent's groups. In the United States, research shows that adolescents consume tobacco products every day. Smoking has become a more important issue among adolescents globally. Due to these statistics, the Indonesian government has set policies to deal with smoking behaviors. These policies include several regulations geared toward regulating cigarette advertisements, smoking-free areas, and healthy living behaviors. In schools, smoking behaviors are tackled through health education on the health dangers of smoking and setting up free smoking areas (Kumboyono, Hamid, Sahar & Bardosono 2020). However, these policies are not enough to curb the rate at which smoking is increasing. It is therefore important for the government to come through in developing strategies that will assist in overcoming the smoking behaviors. For these strategies to be effective, the government has to involve the community for them to be successful. Adaptive response for the community is significant to help prevent and control this smoking behavior in early adolescents. The response is used to expound protective features in the prevention of the developing process of smoking risk factors. The protective features in the community can be used to strengthen early adolescents to reject being initiated in smoking behavior. Protective features can come from internal circumstances within adolescents, the relationship between the adolescent, his peers, and the family, and the health promotion program. Through this, community response is the ability of adolescents, having the support of peers, parents, nurses, teachers in charge of the health program against smoking.

Smoking has been closely associated with leading risk factors for premature death and disability. It has been estimated to be the cause of death, approximately taking the lives of 6 million people annually. To reduce this problem, mass media cessation program campaigns have been seen to have a positive impact. Campaigns vary in different ways for them to be effective and research found out that harm focused messages appear to have more impact in developing quitting cognitions and behavior compared to those that focus on anti-industry or themes on how to quit. A campaign dubbed Stoptober was designed putting its focus on creating a positive quit prompt for many people and support a social program around a particular movement that was not to smoke for 28 days. The campaign was publicized through traditional and modern mass media including social media platforms. The key psychological principle for the campaign was the use of Specific, Measurable Attainable Realistic, and Time-sensitive objectives (Brown et al 2013). SMART objectives are aimed to help people attain a difficult behavioral goal by inspiring them to start with a realistic goal. The stopober campaign set people out for the challenge of not smoking in October. This was reinforced by a positive message conveying that individuals who would achieve this goal would be five times closer to becoming permanent ex-smokers by being able to recover from cravings and withdrawal symptoms. Another key psychological understanding was the use of the PRIME theory which is a theory of motivation which suggests that the motivational system is not stable and needs balancing inputs to maintain a persistent behavioral pattern. This is because the theory maintains that behavior is determined on a time to time basis by motivational inputs. The stoptober campaign appears to have been effective because according to their survey, a third of a million and more smokers quit smoking in October 2012.

Despite the reduction of US smoking adults, research shows that smoking is still high in socioeconomically disadvantaged groups and the e-cigarette increase in young people. Even with the celebration of the reduction, there is still a need to focus on tobacco regulating efforts. The solution for enforcing these regulating measures includes establishing tobacco-free rules for indoor and outdoor environments. Prices for cigarettes should be elevated by increasing the taxes to discourage the consumers which have been implemented in most of the states. Additionally, three government organizations have continuing interventions, for example, the CDC’s pieces of advice from past smoker's campaigns. This includes individuals who are living with disabilities and diseases which were are a result of smoking (Printz 2019). This acts as a convincing strategy that was effective and convinced half a million Americans to stop smoking from the year 2012-2016. The CDC also plays the roles of funding quitlines in 50 states which connects individuals to behavioral counseling and free nicotine substitute treatment. Another program is the FDA “every try counts campaign” which provides pieces of advice and message provision programs. There is also the National cancer institute’s quitline and the smokefree.gov website. Cigarette smoking rates have declined in the past two decades but have stalled in 2017 and 2018. 

The E-cigarette has shown a significant increase with an increased number of users including high school and middle school students. The e-cigarette has been used immensely by students of which some did not know it contained nicotine but used them because of the many flavors they contain. The conversation about getting rid of the e-cigarettes to help students and younger adults not to use it is contradicted by the e-cigarette companies pointing out that the products help adults to quit smoking. They also argue that different flavors attract adults. Following this, many states have been prohibition the sale of e-cigarettes that have been flavored, and the FDA who had proposed the banning of e-cigarettes handed out a draft suggestion which required the stores to only make it available in places that can hardly be reached by persons not older than 18 years of age. Other countries have also put strict measures toward regulating these products. Countries such as Hong Kong and Israel have banned all e-cigarettes, the United Kingdom restricts particular quantities of nicotine in the item for consumption and the allowable e-cigarette rate has been lowered.

 

 

Impact of Social Influence

Social influences such as close associates and relatives are thought to influence decisions made about quitting smoking. Research shows that the smoking rates are higher among unmarried people or those that live alone, people with low social-economic positions, and the socially secluded ones (Martin et al. 2019). Studies showed that being married or having and living with a companion contributes highly to the chances of a smoker quitting. Also having a partner that does not smoke surges the probabilities of quitting. Evidence too has shown that having a companion was a smoker and quit may have a better influence over smoking cessation compared to a partner who does not smoke. Studies about the influence of social-economic positions on smoking cessation maintain that there may be a social incline in the accomplishment to quit. It may be less successful for women of lower social-economic status to quit smoking compared to men. Participating in social events might also have a positive impact on smoking cessation.

Evidence shows that smoking for adolescents is associated with the social setting in which it happens. The smoking behavior of an adolescent tends to be similar to that of his peers. The debate over the similarity of the smoking behavior suggests that it is caused by peer influence. Studies show that isolated adolescents are more likely to smoke and the social setting of their peers plays a significant role in influencing their smoking deeds. Emotional support is positively connected to smoking in that the closeness that is developed from a person who supports the other one emotionally strengthens the social bond as friends and peers smoke together. Through the bonds developed through emotional support and friendships, adolescents can also use that to support each other in quitting smoking and remaining non- smokers (Lakon, Hipp & Timberlake 2010). This friendship and emotional support bond could be significant for an intervention established for a school. This could be used to either help the adolescent to remain nonsmokers or assist each other to quit smoking. This strategy could be enforced by educating minorities on how to use emotional support as a way to help each other not to indulge in smoking and also to consider quitting. From this adolescents could also learn self-regulatory methods to assist each other in identifying the signals in the social environment that prompt interest in smoking. Every participating adolescent in this strategy could create task forces in schools and start smoking awareness movements. Common associations could become a network through which anti-smoking messages infuse individual and school systems. Studies outline that famous youths tend to set the standards in a school context, therefore if a popular youth smokes, others will emulate him. Hence it is important to strive towards popular youths adopting antismoking norms for the programs to be effective. These interventions will include educating adolescents on the dangers associated with smoking, hoping that they will embrace the antismoking norms, which will be emulated by their friends.

Teenagers always want to be accepted by their friends and the social environment and through this, they are bound to be influenced positively or negatively, smoking is being one of the negative influences. The inclusion of youths in different groups gives a teenager confidence which helps them ion the development of social skills. The friendly environment for adolescents has a great contribution to the initiation of smoking and adopting smoking behaviors. Research shows that adolescents smoked to make sure they followed the smoking rules of certain social groups or rules of a friend who smokes. There is also an influence on teenagers got from advertisements. There is a direct and indirect promotion of tobacco products which seems to be pushing young individuals to smoke. In the U.S.A, 20% of outdoor billboards show tobacco products, and about 3% of teenagers in the US were influenced by advertisements. A study that was carried out on teenage smoking showed that the prevalence of systematic teen smokers is high and might be because there are no antismoking policies put in place. Another reason for this could be the prevention programs that are not effective (Vasilopoulos, Gourgoulianis, Hatzoglou & Roupa 2015). Scientists agree to the fact that smoking advertisements have an influence on adolescents and drive them to start smoking. Advertising encourages teens to begin smoking through the message presented that smoking is a sign of independence and freedom. These studies show that there is a need for careful design and a comprehensive smoking policy for young people. According to Bellatorre, Choi & Bernat (2015), to curb the youth and adolescent smoking social influences, public policy initiatives to increase taxes on tobacco products should be made effective. Indoor smoking should be banned and tobacco products advertisements and point of sales of these products should be restricted for minors.

 The consumption of tobacco by adolescents in Indonesia is among the highest globally. The negative outcomes of smoking which include diseases that harm organs in the body and affect the overall health of an individual are mostly experienced by the low and middle-income nations. The impact is severely felt in these areas because the prevalence of smoking is extremely high. There is little regulation of tobacco companies in most of these nations. The habits of smoking cigarette and getting addicted according to research is likely to begin during adolescence. Nicotine is very addictive and can damage brain development in adolescents. This calls for the push for tobacco control methods that should be focused on stopping the early instigation of smoking. In Indonesia, research conducted in 2011 showed that 33% of young adults with 15 years and above smoke daily. The connection between smoking and social-economic aspects was from a study that showed that smoking prevalence was higher in areas where individuals were poor and uneducated (Kusumawardani, Tarigan, Suparmi, & Schlotheuber 2018). It also indicated that the general prevalence of recent smoking was more in the middle- income nations compared to low-income nations. In Indonesia, adolescents who only attended primary school had a greater prevalence in smoking compared to those that had furthered their education to secondary or higher education. The urban-rural prevalence showed a minor difference indicating a higher prevalence in the rural areas compared to the urban areas. These social-economic differences display the need for the tobacco control measures to apply precise policies founded on gender, age, economic positions, and the physical location of youths. Creating appropriate tobacco- control strategies targeted on these sub-groups is a crucial part of the intervention in and outside schools. This intervention will be used to reduce the prevalence and prevent the instigation of smoking which is likely to produce achievements in reducing illnesses and deaths that are caused by smoking in Indonesia.

Discussion

            To curb this critical issue of smoking and public health, the tobacco control association should advocate for policies that will support smokers to acquire effective treatments, both pharmacologic and behavioral. This will help smokers to overcome their nicotine addiction. The tobacco control association should remove the bureaucratic hindrances that slow down the delivery and interrupt the reimbursement of smoking cessation treatments delivered in health care settings (Cummings 2016). The association should incentivize healthcare organizations to focus on providing tobacco cessation support to their patients. Policies that improve the training of clinicians on effectively treating nicotine addiction should be promoted. They should promote policies that encourage companies to create and market cost competitive harm reduction replacements for cigarettes. They should stop commercial welfare for tobacco companies, permit them to collect profits from selling cigarettes while passing off the downstream healthcare costs of treating the addiction of nicotine and other related diseases to the taxpayers. Increasing tobacco taxes that compensate the state for the healthcare expenses and saving money to cover the costs of smoking cessation services would be a good move. Federal and state policies that defend the cigarette manufacturers from being liable for selling defective products need to be remedied. The cigarette industry needs to be held accountable for manufacturing and promoting products that cause diseases and even death. 

Cigarette smoking is a health hazard that needs immediate appropriate remedial action. These remedial actions need to be adopted globally to ensure that smoking does not harm public health. This will help to prevent premature death and other related diseases caused by smoking. Some of these remedial policies that need to be adopted and have worked in the past include, spreading of information and public education. The public information and education interventions would be accomplished through warning labels on the cigarette packets, and advertisements (Warner 2014). Television and radio stations need to give airtime to antismoking messages which will balance the pro-smoking advertisements. Informing people about the dangers of smoking, using real people who have suffered because of smoking would be effective. This will help individuals work towards quitting and encourage non-smokers not to start. Health education on tobacco in schools should be made a priority to save the teenagers and the younger generation. Teachers should be well trained and given enough resources to manage health education on tobacco programs.

Taxation on tobacco products has been known to cause a decrease in consumption. This is a strategy that should be adopted because it has been effective in the past both for adults and youth. Taxation causes people to quit smoking and also reduce consumption due to the price increase which is more impactful on youths because they are more price responsive compared to adults. The lower-income smokers will also be affected by the price rise and will therefore quit smoking meaning that taxation will contribute to public health. Smoke-free workplace policies need to be implemented, prohibiting smoking in all workplaces, including restaurants, bars among others (Warner 2014). Complete smoke-free workplaces will help achieve public health benefits such as workers will not be exposed to toxins from cigarette smoke and there will be a decrease in the daily consumption by smokers. The employer costs for healthcare are bound to decrease and reduce exposure to respiratory diseases and other related diseases. A truth campaign through the media would be an effective intervention to help decrease the number of youths that engage in smoking and also encourage smokers to quit. This will involve strategies such as having real people who have been affected directly or indirectly by smoking. Tobacco products advertising and promotion should be banned and this will contribute to public health. This is because individuals will not be introduced to or constantly be reminded of tobacco products through advertisements. Tobacco products should be regulated including smokeless tobacco products. Laws that prohibit the use and possession of tobacco for youths should be strictly adhered to and action taken for those that do not adhere to them.

For the younger generation, school intervention programs should be practiced, focusing more on the early training of students against being influenced to experiment smoking. Social skill training could assist students to resist the temptations from their peers to start smoking. Students need to learn at an early age the health dangers of smoking, know the influences of relatives, peers, beliefs, and other related factors (Pierce, White & Emery 2012). They need to develop personal abilities to fight back temptations and practice the decision-making abilities to defend themselves against use. These interventions should be included in the school curriculum which means that the teachers need to have proper training about this topic. They also need to be given the required resources to be able to effectively perform their duties concerning the Schools should involve parents and families in these interventions and support cessation for teachers, staff, and students. This will help avoid and reduce the initiation of minors into smoking which will be an enhancement in public health. Cautionary labels and plain packaging on the cigarette packets will be an effective initiative since it serves in providing health information for smokers and non-smokers and more so the minors. Restricting the access of cigarettes to minors is an initiative that should be followed by all the stores that sell tobacco products to ensure that it is successfully implemented.

Health promotion is significant in reducing the growing burden of chronic diseases globally caused by the consumption of tobacco products. Public education is a significant part of the efforts of preventing the initiation of smoking and encouraging smoking cessation. By providing information and knowledge about smoking cessation techniques, health professionals can encourage smokers who are interested in quitting (Golechha 2016). Peer education is one of the health promotion methods which includes sharing information in small groups or among peers. Peer education will work towards educating, motivating peers about behavioral skills, and the effects of smoking. The theatre should be used as a platform for creating awareness about good health. People love being entertained meaning that through the theatre, many people will gain information through dramas associated with the effects of smoking and peer influence.

Media advocacy as a health promotion intervention will help to pass information through the media platforms with the perception of altering the public mind about smoking. Social marketing which is a systematic application of marketing techniques to develop, communicate, and provide value to influence a target audience to acquire specific behavioral goals will be a good initiative. It is a behavioral methodology that helps to develop a long term sustainable effect upon the choices people make (Golechha 2016). Motivational interviewing could be used to encourage positive behavior change to smokers and non-smokers. This is done by showing sympathy, supporting self-efficiency, developing divergence, and progressing with resistance to have a successful smoking cessation. 

Community-level programs that work towards mobilizing individuals to educate them about the health risks of smoking will be effective (US Department of Health and Human Services 2012). This is because the programs will be focused on a particular group or community hence they will be developed according to the beliefs, norms, and practices of that particular community. Well co-ordinated, community programs will work towards reducing smoking among the minors and will work better and efficiently compared to single strategies. Because of the several strategies combined to make up these programs, when the programs reach many communities, the outcome will be positive. The good thing about community-level programs is that they try to reach as many people as possible, people from all genders and ages will be included in these programs.

Other intervention strategies should include increasing the age of individuals purchasing any tobacco item for consumption to twenty-one years. The use of e-cigarettes should be barred in smoke-free zones. Public health messaging movements should be developed for the young people, guardians, instructors among others focusing on the point that nicotine has a high rate of addiction and also affects the developing brain and could cause addiction to other drugs (Printz 2019). These interventions will help to reduce the initiation of young people to smoking, help people quit smoking, and protect their overall health.

 

 

 

References

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and cost-effective was the national mass media smoking cessation campaign ‘Stoptober’?. Drug and alcohol dependence135, 52-58.

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public health efforts to reduce smoking. Journal of public health management and practice: JPHMP22(1), 5.

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Comprehensive Review of Effectiveness and the Way Forward. International journal of preventive medicine7, 7. https://doi.org/10.4103/2008-7802.173797

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initiation of smoking in Indonesian early adolescents: a qualitative study. International Journal of Adolescence and Youth25(1), 210-220.

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smoking rates among adults decline, a public health crisis among young people emerges. Cancer125(10), 1581-1582.

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Abstract

This report is aimed at investigating how Daffodil day donations can be sustained in the future during a pandemic for the Cancer Society Otago and Southland Division. The daffodil day is the leading Cancer Society’s fundraiser in New Zealand. Besides, creating awareness, the fundraiser supports thousands of cancer patients and their loved ones annually. However, in the face of the COVID 19 pandemic, the Cancer Society in New Zealand was unable to hold this year’s Daffodil day which is a huge impact on all those who need the charity’s services. The provision of healthcare services funding, advice, as well as support to cancer patients and their families by the Cancer Society is mainly dependent on the ability to attract new donations and retain the existing ones. However, this has proven rather challenging based on the social and economic disruptions caused by COVID-19. The objective of the report is to determine how the cancer society can build brand loyalty through marketing to achieve sustainability in terms of donations. Also, the report provides an in-depth analysis of the factors that contribute to a change of personal spending behaviours which in turn affects donations during a pandemic. Based on the research, it has been determined that while the number of cancer patients that are dependent on charity services continues to grow so does the need for more donations but during a pandemic, people are less willing to donate due to economic disruptions. The loss of jobs alongside economic uncertainty has an adverse influence on donation. Therefore, it is proposed that the Cancer Society should focus on building brand loyalty by promoting its services through marketing, particularly across social networking platforms. Brand loyalty entails the commitment of New Zealanders to continuously make donations to Daffodil day hence increasing the competitiveness of the brand. 

 

 

 

 

 

 

Table of Contents

Abstract 0

Introduction and Background. 3

Introduction. 3

Background of Cancer Society Otago and Southland Division. 3

Aims. 4

Research Question. 4

Sub-Questions. 4

Scope of the Research. 4

Literature Review.. 5

Brand Loyalty and Marketing. 5

Disposable Income Spending Behaviour during a Pandemic. 6

Charity Giving Behaviour 8

Research Methods. 9

Surveys. 9

Autoethnography. 10

Competitor Analysis. 11

Research Methods Justification. 12

Data Analysis. 14

Limitations. 14

Results and Findings. 0

Current Donor Survey Results. 0

Potential Donor Survey Results. 6

Competitive Analysis. 0

Discussion. 3

Recommendations. 9

Conclusion. 11

References. 11

 

 

Introduction and Background

Introduction

For New Zealanders battling cancer, hope comes in rather different ways ranging from the care provided by medical professionals, support from family and friends, and the optimism restored by daffodil signifying a future free of cancer as well as willingness among strangers to help (Egan et Al., 2016). In the face of the Covid-19 pandemic, the daffodil day is different due to the imposed restrictions on gatherings. Still, it is especially important due to the rising cases of cancer in addition to the rooming economic recession. In New Zealand, 2020 marks the 30th daffodil day for the Cancer Society, which is a yearly, fundraising event that is characterized by volunteers taking to the streets to raise funds to aid in the provision of free and feasible support to cancer patients and their families (Nobbs & St, 2012). Also, the money is used to fund cancer research and share the information in the bid to create awareness and familiarity about those at risk to minimize exposer and impact on future generations. However, the existing restrictions during the pandemic have created further barriers in fundraising, forcing the Cancer Society to rely on virtual sources to mobilize supporters to donate. Similar to other charity organizations, the Cancer Society is struggling to raise funds as the spending habits have changed due to economic adversities and restrictions on gatherings and sporting activities.

Background of Cancer Society Otago and Southland Division

Cancer Society New Zealand is a national community-based organization of staff and volunteers whose mission is to reduce the incidence and impact of cancer. There are six divisions located around the country, and I am currently doing my internship with Cancer Society Otago and Southland Division (Cancer Society of New Zealand, n.d). The Otago and Southland Division work to improve community well-being by reducing the incidence and impact of cancer with core activities in Support Services, Health Promotion, Information and Research (Nobbs & St, 2012). They have several departments, and I am working for the marketing and promotion department as my major in sales and marketing.  It consists of 30 paid staff with varied hours and many volunteers (Egan et Al., 2016). Non-profit organizations form the third sector of the society as these institutions are neither governmental nor business-related. They work towards addressing the social problems that remain largely unaddressed by the state and market.

Research Question and Aims

Aims

This investigation focusses on the factors that may influence Daffodil Day donations. Specifically, this research is seeking to discover the effect of Brand loyalty, Disposable income, spending behaviour, and charity giving behaviour may have on the Daffodil day donation of Cancer Society Otago and Southland Division. The conclusions of this report will be passed on to the management of Cancer Society Otago and Southland Division to be considered for implementation.

Research Question 

How to sustain Daffodil Day donations in a Future Pandemic for Cancer Society Otago and Southland Division?

Sub-Questions

  1. How to build brand loyalty through marketing?
  2. What makes personal spending behaviour change regarding disposable income?
  3. How does charity giving behaviour change during a pandemic?

Scope of the Research

In this report, ways in which Cancer Society Otago and Southland Division can sustain Daffodil day donation in a future pandemic will be researched. The factors I will address in this research will be Brand loyalty, Disposable Income Spending Behaviour, and Charity Giving Behaviour. It is my understanding that these three factors strongly influence Daffodil day donation in a future pandemic.

I plan to analyse literature on each of the three topics listed above to give us a better understanding of how they may impact Daffodil day donation in a future pandemic.

Other methods to use in this research are:

Surveys completed by the general public, Competitor Analysis of other Charities, Autoethnography and Historical Data.

Literature Review

Numerous factors can contribute to the donation decisions people make. Although a search of the literature reveals a range of such factors, three areas are identified as being the most crucial for growing and developing an NPO's donations. These areas are Brand loyalty and Marketing, Disposable Income Spending Behaviour during a Pandemic, and Charity Giving Behaviour (Eweje & Palakshappa, 2015). There are highlights and challenges within each area, and usually, these areas are shaped around the objective and core value of the business. Although the literature explains these areas in a variety of business context, this review will focus mainly on their application within Cancer Society Otago and Southland Division (Gianduzzo et Al., 2016).

Brand Loyalty and Marketing

Brand loyalty translates to the continuous purchase of a product from one seller despite other sellers is selling the same products because of the trust issues. These loyal customers continuously continue to buy the product despite the competitors trying to lure them away. An example is a person who always buys a coke despite there being many other brands such as Pepsi. In this regard, brand loyalty relates to the commitment of New Zealand to donate towards daffodil day (Egan et Al., 2016). Also, brand loyalty means the commitment of the people of New Zealand to fully own Daffodil day and be committed fully to support it financially every year.

On the other hand, marketing relates to those activities of promoting buying and selling of a product or a service. Marketing elements includes advertising, selling and delivering. Marketing helps to bring awareness of the existence of a certain product or services. Brand loyalty and marketing goes a long way in customers’ retention and also increases the sales volume (Novel, 2020). In this, brand loyalty and marketing can either increase or decrease the volume of donation on the daffodil day. For a person to donate, he/she must have the trust that the donations given will go into the intended purpose (Erdogmus & Cicek, 2012).

To enhance the brand loyalty customer engagement is vital as it takes them through the process and answering their queries. So many people would want to have an idea of whatever you are offering and thus engaging them in your conversation will help them know more (Week et Al., 2017). The organisers and the management of Daffodil day can engage the public through public gatherings, social platforms and other means with the capability of connecting a large population. This engagement helps them gain trust in whatever you intend to tell them. Connecting with your users help you to create a sense of belonging amongst them, and this makes them feel engaged and enthusiastic. The organisers of the daffodil day can involve the public through the use of media and other platforms to involve the public (Ahmed et Al., 2014). By so doing, the public will feel involved and will own the day since they are conversant with the goals and the agendas of the day. Brand loyalty can also be built by offering incentives to the public. We constantly see companies offering some incentives to their customers, such as gifts and monetary items. The organisers can develop such incentives, for example, give a gift to the highest donator, and offer a trip to a regular contributor. By so doing, many will help solidify brand trust (Carlos et Al., 2020).

Marketing creates awareness of the existence of a product or a service to the public (McClure M, 2013). Although the daffodil day is an annual event practised since 1990, it is possible that some of the people, especially living in rural areas, are not aware of the existence of such a day. Marketing serves as informative as well as educative to the targets. Through marketing, the organisers will be able to explain the need for the annual Daffodil day as well as explaining the target of the same. Marketing through all medias available in New Zealand can help push for the success of the day. These may include the print media, TVs, Radios and social media. By so doing, the majority of the people will get to know about the day and give their contribution towards the day. Currently, there is a lot of people who needs help, especially at such a time of a pandemic. Whereby, the majority of the people have been affected adversely by COVID 19 (He, Li & Harris, 2012). Thus, from the explanation given above, brand loyalty and marketing will affect the decision people makes in giving their donations during that day of daffodil.

Disposable Income Spending Behaviour during a Pandemic

The spending behaviour of different people varies from one person to another. Some people are known to be more extravagant and heavy spenders as compared to others. This spending variation is attributed to among others level of income, job security and also the anticipation to get money tomorrow (Chronopoulos, Lukas & Wilson, 2020). First, a person who earns daily and has a secure job may tend to spend more as compared to a person who earns monthly. A person who works on a casual basis will tend to spend less as compared to a person who is permanently employed and is on a pension scheme. A permanent position has more security in terms of the job, and thus the person is guaranteed on an income at the end of the payment interval. When employed on a casual basis, the financial discipline entirely depends on you, unlike on permanent position whereby your employer saves for you through the pension. Second, a person with a huge salary will tend to spend more as compared to a person earning peanuts. In such a scenario, a person will have a flexible budget to allow him to do his things and also find some for charity. Third, spending behaviour is attributed to the anticipation of getting income tomorrow. With fact, a person who earns on a daily will be tempted to spend more as he/she is still expecting to get money tomorrow. This spending behaviour is not an exceptional when it comes to the business and organisation (Li et Al., 2020). They operate on the same structure, such that when there is the uncertainty of a ready market, they tend to spend less. 

However, certain norms may change income spending behaviour, especially during a pandemic. It has been observed that, while at a time of a pandemic, the government tends to spend more to try and fight the pandemic. However, individuals and companies will always try their level best to withhold money to cater for the uncertainty. The business has to remain in operation even after a pandemic. Individuals also have to continue meeting the basic needs regardless of the pandemic. Thus, it calls for a withholding culture at such time. A study has shown that, over the past few months in New Zealand, due to the coronavirus pandemic, spending has been mostly oriented on the basic needs only as compared to other times people used to spend on other activities (Andersen et al. 2020). This is because people have to save for the unforeseeable future.

Henceforth, Daffodil Day of this year may be affected adversely since the people may get reluctant to spend due to the current pandemic. The probability of convincing a hungry person to contribute to another person is almost close to zero. Many may want to offer their help towards the day, but on another side, they don't have even for their basic needs (Sigh et Al., 2013). Not forgetting that, New Zealand has a lot of tourism and hospitality sectors which serves as a source of employment to a large number of the citizens. Since the pandemic began, all we are seeing is the redundancy of very many employees, especially in those sectors. A large number of people in New Zealand have been rendered jobless since the pandemic started. According to a study conducted, the rate of unemployment in the country during this period of COVID rose by 4% (McClure M, 2013). These people are operating on limited resources, and thus they may tend not to give. Yes, they may have the willingness to offer their support to the day, but at the same time, they are constrained by their budget. 

Charity Giving Behaviour

What, when, and whom to give is probably one of the toughest questions that most people have to ask themselves whenever they want to give help. In our society, we encounter various classes of people who at one time or the other need our help. Although over time it has developed a class of people who lives by the sweat of others, there are those genuine people of deserves our help. Among those people is the cancer patient in our country (Smeets, Bauer & Gneezy, 2015). Cancer has proved to be a menace in our society as it is fatal and resource-consuming in the medication process. As a way of pooling resources together to help those affected by cancer, an annual day of giving was established called daffodil. The sole purpose of this national day to New Zealand's is to bring resources together and help in helping cancer patients in the form of free treatment, medication and other needs.

Charity giving behaviour of people; however, plays a great role in any national country donation, as in one country it may register great success as compared to another (Zealand, 2014). In some countries, they believe in collaborative works so much as compared to others. Social norms are great contributors to either a success or failure in a donation. Studies have shown that human beings rely on a wide range of external cues when deciding how to act in a certain situation. There are external factors as well as the internal attributes. An example of an external actor is the influence of others. People tend to observe what others are doing and do the same. Thus, in a certain locality, if a good number of people donate towards the programme, it may make the others also to follow and donate. This is because they don't want to be regarded as a mean. On the contrary, if only a few a people or even none at all who contribute towards the day, it will be hard for others to chip in the scenario. In such a scenario, a person is afraid to give since he fears to be regarded as going against the others.

Also, giving behaviour is attributed to society perception of giving (Esmail Alekam, 2018). In some community, giving especially to the needy is a norm which is passed from generation to generation. In some communities, there is a culture and a norm whereby children are taught the act of giving while still young. This giving norm is passed on from one generation to another such that, even after a person is fully grown up, will still be generous. While in other community, giving is regarded as a show-off or an act of public relation, especially on the leaders (Byrd & Cote, 2017). Although in some instances, especially during the campaign period, many leaders tend to be generous in a way to attract votes towards them. This giving act, however, doesn't go forever since after either being elected or failing to clinch the position they disappear (Chalise &Anong, 2017). Giving is unconditional and should expect nothing in return as a favour. The individual perception and norms of giving plays a significant role in charitable giving in a country. In both circumstances, it affects giving behaviour.  However, it good to acknowledge the role the international donor plays in contributing to such important events. Some international bodies and organisations, however, play a significant role in supporting events such as Daffodil Day. Such organisations include the UN, Red Cross and World Health Organization (Chohan U.W, 2020). These organisations, at a time, come into our aids and give their donation towards a community-based programme.

Research Methods

Initially, there were four methods of the research proposed for the conducting of research and collecting information. These were surveys, competitor analysis, autoethnography and historical data. However, due to limitations arising that have been detailed in the subsequent section 'limitations', there was no historical data as a method of research.

Surveys

Surveys were created by drawing up a series of questions that were relevant, concise and appropriate to the research question (Nardi P.M, 2015). Surveys help the respondent to directly report on their thoughts, behaviours and feelings concerning the subject matter. To enhance privacy and ensure that the respondent is at ease to give an honest opinion, the questionnaires were labelled anonymous. This technique is an alternative to giving a name as a means of identification. The targeted population was 50 to 100 respondents scattered along different days of the week to realise at a realistic conclusion (Saris & Gallhofer, 2014). To avoid taking a lot of the respondent's time, a short-structured survey was formulated with the majority having multiple choices to allow the respondent to use the shortest time possible. There were many options to use to pass the survey to the respondents such as emails, social media and others, but on this scenario, the most appropriate one was a face to face approach. The task was run for a week after which all fully completed surveys were properly stored awaiting data recording and analysis (Rea & Parker, 2014). The questions gained approval and were entered into a secure database on Qualtrics; this allowed the researchers to have stored all data collected in one place (Ornstein M, 2013).

After the surveys had been collected, the next step was to record the data and analyse the data to arrive at the intended output. Both qualitative and quantitative analysis was applied in analysing the data. The reason behind this is because the survey involved both numerals and the "why" and "how" answers. To analyse the data, python tool was used as a tool for data analysis. Also, in some instances, other tools such as SQL, JAVA, MATLAB, were used to supplement the primary tool of analysis (Beam G., 2012). This made sure that all the data are analysed exhaustively. After the data have been analysed, the next step was data presentation to give a clear picture of the actual scenario. Various graphical techniques were used to visually show the reader the relationship between the gathered data sets and to emphasise the nature of a particular aspect of the data. Also, it aimed at geographically place the data appropriately on a map (Fulton B.R, 2018). The various methods used for data presentation were graphs, pie charts, bar graphs and histogram. This helped to quickly compare the various targeted subjects in terms of the matter in question. 

Autoethnography

An autoethnography was another source of information for the research. The Autoethnography was based on the tendency to spend of an individual before, during and after a pandemic (Jewkes Y., 2012). This information was from a first-hand source, and thus it is equally reliable just like the other sources. The first paragraph explains the spending behaviour before a pandemic. From this, it can be seen that the spending behaviour before the pandemic was normal. Everything was operating at an optimum level ranging the basic needs consumption to the clothing's (Hughes & Pennington, 2016). This was because there was nothing which was constraining the budget and the resources inflow was steady at the moment. When the pandemic struck, all the irrelevant issues came to a halt and now one could only spend on the just necessary expenditures. Various job positions were declared redundant, and now people had to stay indoors with no income.  With this pandemic lockdown, as illustrated from the autoethnography spending was scaled down and directed towards the "must have" products and services. These included foodstuffs and other essential items like masks, sanitisers and liquid hand washing detergents (Lapadat J.C, 2017). Worthy to note also is that, the quantity of purchase also went down by almost half the usual budget.

The third scenario explained from the autoethnography is a period after the lockdown. This period is when things seem to be almost back to normal (Chang H., 2013). However, the spending behaviour doesn't seem to bounce back to normal instantly. The upgrade on the spending behaviour is gradual with time. For example, even after easing on lockdown and resuming to their workplaces, the financial targets before lockdown are yet to be realised. Also, the charity behaviour towards the projects within the society is far from resuming. Clothing's buying also is kept to the floor as there is an anticipation of another lockdown may be and thus need for saving.  The information realised from this autoethnography is vital in forming the basis of this research. As highlighted in the research, the spending behaviour of an individual is greatly influenced by a pandemic. The occurrence of a pandemic slows down the spending behaviour of an individual, including helping the needy. This scenario is attributed to limited resources inflow since the job is affected adversely (Hamdan, 2012). The information contained from this article perfectly matched the research objectives. 

Competitor Analysis

Competitor analysis forms an essential source of information for the research (Phadermrod et Al., 2019). Competitor analysis was necessary for this exercise as it helps the involved person or organisation to be able to gauge how to curb competitions and refine the existing strategies.  There are four main competitors to the Otago Daffodil Day that were identified. The competitors include Breast Cancer Foundation, Can Teen Aotearoa Incorporated, Cancer Society Otago and Southland Division and Hospice Otago Division (Adams T.E., 2012). All these organisations in one way or the other deals with cancer patient just like the Otago Daffodil day aim at doing. Thus, they qualify to be worthy competitors and hence featured in our competitor analysis. Competitor analysis was structured to focus on various aspects of the organisation from the general organisation to the external and internal forces behind them. The categorisation was; target group, finance sources and uses, SWOT analysis and PESTEL analysis. From the competitor information, it is evident that all the competitors have some common characteristics, mostly depending on the community for their funding (Gurel & Tat, 2017). Well, wishers and donors are the primary sources of income for these organisations same case as Daffodil day.

Also as noticed, their primary purpose for the formation is to look into the welfare of the cancer patients as well as their families in providing medical services, education to the families, and psychological supports (Ghauri, Gronhaug & Strange, 2020).  Although a slight difference may occur concerning their operation and execution of their mandate, the expected results are the same with all. However, all the organisations are subjected to operations under the same political, climate, legal and also social environment. Thus, we expect that about the above elements, the differences will not be significant as compared to other aspects such as finance sources. For the information from competitor analysis it to be relevant to this research, data analysis was carried out. Competitor analysis tools helped to effectively do an analysis of the focused organisations and arrive at a favourable conclusion. First, the data were represented in documents and papers for preservation (Shephered &Zacharis, 2018). Then graphical representations were created, which enables the information gotten to be presented in an easy way to understand and interpret.  These create a visual image for comparison. As said before, this source of information for the organisers of the daffodil day are essential as will help them plan and try to do their things differently as compared to others (McQuarrie, 2015).

Research Methods Justification

Autoethnography, competitive analysis, and field surveys were selected as the research and data collection methods for the research. The research methods were deemed suitable as they fall under the qualitative research design. The integration of the three research methods is appropriate as it enhances the ability of the research to generate maximum and relevant data to support the objectives of the research. Thus, the research methods have the capability of producing adequate and reliable data that provides answers to the research question. Also, it is worth noting that the methods provide flexibility in data collection without limiting the scope of the investigation and the responses of the participants (Yates & Leggett, 2016). Besides, unlike other methods, they are appropriate for small and large samples and the outcomes are measurable and therefore generalizable to the larger population.

Traditionally, the most common research methods used in investigating the factors that affect donations to charity are field surveys and case research. While these traditionally used methods are appropriate for social and humanity studies, they rely on small research samples and therefore the results are not quantifiable and generalizable (Mulvihill & Swaminathan, 2017). In this context, a large sample is required in order to boost the reliability and accuracy of the research findings under these methods. Thus, the researcher opted to utilise a combination of Autoethnography, competitive analysis, and field surveys to counter the challenge and ensure that the findings are reliable, credible, and quantifiable and accurately represents the subjects of the research.

Autoethnography was selected based on its ability to generate in-depth data about the subject of investigation. The approach is widely used in social sciences studies based on its ability to account for the emotions, thoughts, and beliefs of the study population (Méndez, 2013). Autoethnography is a type of qualitative research method that allows the researcher to utilise self-reflection and narrative in investigating the personal and anecdotal experiences and in turn link the autobiographical data to the larger cultural, social and political meanings. Qualitative research is guided by the assumption that reality is constructed and influenced when individuals interact with the surrounding. Therefore, qualitative research researchers observe trends in the environment where they live in an attempt to understand concepts, as shaped by people, are experiences (Custer, 2014).   Autoethnography was chosen because it aligns with the aspects of an effective qualitative study which assumes that reality is unbiased similar to the positivist approach.

A survey was selected as a data collection method since it is an important element of geographic or case-based inquiry. Surveys are carried out in form of interviews, observation, or sketching and this implies that the approach provides ease and flexibility (Jansen, 2010). In addition, the method was deemed for the geographic inquiry as the study focuses on the Cancer Society in Otago and Southland Division.  In this context, the approach is beneficial given that it allows the researcher to gather geographic-specific information about daffodil day donations (Jansen, 2010). In addition, the approach helps in understanding people’s behaviours which plays a crucial role in this study in determining donations habits and how they are shaped.

An in-depth competitive analysis is vital for investing trends in a given sector. It is by understanding the level of competition that feasible measures can be proposed to mitigate the existing barriers (Cantele & Zardini, 2018). The approach was selected given that the current research is focused primarily on understanding the factors that are likely to affect daffodil day donations in the face of a pandemic. Thus, the research method was deemed as suitable in understanding existing and potential barriers for donations as well as analyse the source of competition. In addition, the analysis is crucial as it identifies the strengths and weaknesses of the existing competitors in the industry and proposes measures that the players can adopt to enhance their competitive advantage and achieve sustainability.

Data Analysis

For the purpose of the research, content analysis was selected to analyse data acquired from surveys, autoenthnography and competitive analysis. Content analysis is a data analysis technique that categorises data in terms of themes hence making it comparable in alignment with the objectives of the research. Content analysis was selected because it is suitable for a qualitative research. The approach is advantageous because it helps in simplifying and reducing data into specific themes while ensuring that the results are qualitative. In addition, the technique gives the researcher the capability to organise the collected data in a manner that answers the study’s questions and meets the objectives of the research. However, it is main weakness is that it is highly vulnerable to biases since it is fully dependent on the interpretations of the researcher. Thus, as a result of human error this can lead to the generation of unreliable and inaccurate conclusions that are not reflective of the study population’s experiences or responses. Therefore, to mitigate the issues, the skilfulness and competence of the researcher in data analysis is highly required to generate credible and reliable data.

Limitations

Besides the advantage of every research method used, there exist several shortcomings to each one of them (Clow & James, 2013). Regarding the survey, one of the shortcomings is that it may give a false conclusion since the respondents may decide to give dishonest answers. It is difficult to tell when a person I giving false information and thus if you entirely depend on it for information, you end up making wrong conclusions. The second shortcoming is differences in understanding the questions, and thus you end up having the wrong answers for the right questions. People have a different understanding when it comes to questions and thus may not be depended upon (Adams et Al., 2015). On the autoethnography part, the shortcomings are that it requires a complete level of honesty for the person to express his feelings. Just like the survey, this type of research depends on a personal inner feeling, and thus no scale can be used to measure the level of sincerity achieved. 

When it comes to competitor analysis, there are also shortcomings which are possible to emerge. First is that there may arise cases of insufficient data of the competitors either online and in public domains (Jones, Adams &Ellis, 2016). Majority of the organisations don't publicise their vital information due to fear of competitors using the information against them. A little secret may act as an advantage in the long run for the company. Also, organisations tend to keep some documents such as financial documents as private to avoid government agencies such as tax agencies. Thus, a person may end up making an assumption of a competitor hence ending up with a false conclusion (Jones, Adams &Ellis, 2016). Another possible shortcoming is the possibility of overestimating your competitors and also how well your competition is meeting the customers need. Due to shortcomings, the researcher needed to employ all of them to bridge the gap left by either of them.

 

Results and Findings

Surveys of the current donors and potential donors, and content analysis of competitors of Cancer Society Daffodil Day had been conducted during the research.

With the current customer survey there were 112 responses, and 83 valid responses for the potential customer survey. Both potential and current were surveyed by various categories, including Brand loyalty, Disposable Income Spending Behaviour, and Charity Giving Behaviour. Data is displayed as percentages.

Current Donor Survey Results

 
   

 

       
   

The Majority of the current donors surveyed were New Zealand European, followed by Maori 9.82% and Chinese 8.04%.

 
 
   

 

 

 

 

 

       
 

More than half of the population surveyed expect nothing in return from their donation and 32.43% expect a small gift.

 
   

Cash was the most popular way of donation. Whereas, only 2.7% of the population surveyed used QR code which was newly introduced in 2020

 
 

Funding cancer research is the service which is most well-known to current donors (22.84%).

 

19.63% of the current donors surveyed saw Daffodil day promotion at street stalls followed by 17.13% on TV. Only 1.25% saw Daffodil Day promotion on YouTube.

 

70.27% of the population donate annually to Cancer Society and 23.42% donate less than once a year.

 

 

 

 

 

 

 

 

 

 
   

 

 

 

 

 

 

 

Potential Donor Survey Results

 
   

 

 

 

 
   

 

 

 

 

 

 

 


Competitive Analysis

 

 

Company 1 (Cancer Society Otago and Southland Division)

Competitor 2

(Breast Cancer Foundation NZ)

Competitor 3

(CanTeen Aotearoa Incorporated)

Competitor 4 (Hospice Otago division)

Company Profile 

Company Highlights

Works to improve the wellbeing of the community by reducing the impact and incidences of cancer within the region

This is an organisation that deals with cancer-related mostly to breasts

Can Teen organisation provide emotional and psychological problems that come as a result of cancer to patients

Hospice organization helps people living with life threatening diseases and whom have limited time to live, to live well and die well.

Key Competitive Advantage

The organisation mostly operates in Otago, where it has a firm grip of support from the people living there who willingly give their all towards the betterment of the cancer patients.

It is a Non-governmental organisation and therefore has the advantage of not being under government rules and easy to access funding. Also, pink Ribbon supports the organisation. 

Its competitive advantage is that they deal with the youth of which the youths make the highest population of New Zealand's population.

Hospice organization provides its services for free to anyone in need. Also, they have inclusive of inpatient care and have health services delivery capability to the door of the patient.

Target Market

Market Information

The targeted market mostly in the rural and the deprived area. It helps the poor and vulnerable

The target market for this organisation is mostly women since are the ones who experience breast cancer

Can Teen targets mostly young people with psychological torture who are either infected or affected by the disease. The age bracket of 13 to 24 years.

The targeted customers for this organization are the patients who have a short period to live and including their family.

Market Share

Its operation is based mostly in Southland, Queenstown &central Otago, Dunedin & Coastal Otago,

This organisation works with breast cancer-related member groups all over the country and also some individuals.

The organisation operates within all corners of the country, providing supports to the young people.

The organization is based in Otago district and thus mostly serves the people from this area.

Market Strategy

The market strategy most used by this organisation is social media marketing since this strategy is capable of reaching a wide range of the population. Majority of people in Otago uses social media daily.

This organisation applies mixed marketing strategy by use of social media, emailing, digital marketing and content marketing. These enable the organisation to easily reach to the targeted market with a lot of ease.

With the targeted customers mostly being the youths, the organisation uses mostly social media marketing strategy to reach their audiences who are the youths.

The marketing strategy mostly applied by Hospice organization is mostly use of social media, and locally available channels such as newspapers.

Product and Services

Product Information

Cancer Society of New Zealand provides education, health promotion, advocacy, research funding and support to those affected by cancer and their families.

They provide education and information on breast cancer, scholarships, medical grants, community education and registration. By so doing, they help reduce the impact of cancer in the country.

This organisation provides peer support/recreation, face to face counselling, phone/ online counselling, canteen online peer community and information relating to cancer to the youths.

Hospice offers wide range of services ranging from educating to the community, care and advice to the family, whanau, supports, carers and health and social services.

Distribution Channels

The organisation applies a short distribution channel as opposed to a lengthy one. The only channel is the producer to the consumer the producer being the organisation and consumer being the affected person.

Breast cancer foundation of New Zealand doesn't involve intermediaries in their operations. Their services are directed directly to the consumer being the sick person.

In some situations, this organisation uses an agent to get to know the whereabouts of a certain teen patient. However, on most occasions, their services are directly directed to the final user.

The distribution channel for services and products from this organization is direct to the patient. Their relationship is a direct relationship.

Strengths

SWOT Analysis

Cancer Society of New Zealand has a good team of competent and experienced directors. Also, they have a large base of a supportive community who support their activities either financially and physically.

This is an NGO, and thus most of its operation is financed by international organisations; thus, there are minimal chances of lacking funds to cater for daily activities.

All the other organisations mostly focus on adults leaving Can Teen organisation to only focus on the youths, thus reducing the competition in market share.

The competitive advantage regarding Hospice organization is that it has a good reputation in the area its operating from thus becoming easy to attract funding from the community as well as District Health Board.

Weaknesses

The organisation depends mostly on the donation from the community, which is not reliable, and thus they can't manage to predict their financial capabilities.

The organisation is chained to the Ngo rules which are supposed to be strictly be adhered to, and failure to may attract financial disappointments.

The youths are not mostly in the risky bracket of the prevalence cancer group as compared to the adults; thus, their market share may be limited with time.

Despite having a vibrant market and attracting a lot of customer, the organization only have twelve beds for the inpatients thus not enough to accommodate the huge number.

Opportunities

The organisation has a lot of opportunities in terms of growth capabilities. Currently, it is operating from one region, and with time, I can manage to penetrate to other regions.

This organisation has varieties of opportunities at their disposal. Among them is scope diversification to cover other types of cancers and also an expansion in terms of catering for women empowerments.

Can Teen incorporated organisation is not an exemptional when it comes to the opportunities at hand. This organisation is capable of diversifying its operation to include the adults.  

The organization has a lot of opportunities based on the fact that it operates from only one district its easy to acquire market from other regions and extends the marketability.

Threats

The most imminent threats likely to face this organisation are threats to competition from rival organisations and also market expansion constraints.

The organisations' possible threat mostly is the competition from other organisation dealings with cancer-related matters such as Can Teen organisation.

The possible threats to Can teen organisation is the possibility of other organisations indulging themselves in youths related services.

Most probable threats most likely to occur to the organization is the competitors adopting Hospice strategy of services delivery to the customers.

Trends

The organisation is embarking on a programme to register primary schools in a programme called SunSmart. Also advocating for a smoke-free environment including in cars.

This organisation has established September and October as their charity week whereby anybody interested in supporting their project may do so.

The organisation has developed a trend of using online messaging and phone applications to be able to track the progress of the youths. Also, holograms, virtual reality and artificial intelligence are possible developments soon.

Hospice management have embarked on improving the communication infrastructure to always help in keeping their customers updated.

Political

PESTEL Analysis

The political temperature in New Zealand is cool, and they allow the smooth operation of organisations without interferences such as clashes and demonstrations.

New Zealand in one of the most peaceful countries in terms of politics, and this allow the smooth operation of organisations without interferences such as clashes and demonstrations.

The political temperature in New Zealand is cool, and they allow the smooth operation of organisations within the country without interferences such as clashes and demonstrations.

Generally, the political temperature in New Zealand is conducive for the operation of such organization. Also, there is government goodwill to support this organization financially.

Economical

The economy of New Zealand is among the fastest-growing in the world ranked position 51. This gives cancer organisation a good breeding ground.

The economy of New Zealand is among the fastest-growing in the world ranked position 51. This gives cancer organisation a good breeding ground

The economy of New Zealand is among the fastest growing in the world ranked position 51. This gives cancer organisation a good breeding ground

New Zealand’s Economy is among the fastest growing in the world ranked position 51. This gives cancer organisation a good breeding ground

Social

The New Zealand people believe in communism in their activities, and hence when called upon to support a certain project, they wholeheartedly participate and help.  Especially the people of Otago.

The New Zealand people believe in communism in their activities, and hence when called upon to support a certain project, they wholeheartedly participate and help.

The New Zealand people believe in communism in their activities and hence when called upon to support a certain project, they wholeheartedly participate and help.

The New Zealand people believe in communism in their activities and hence when called upon to support a certain project, they wholeheartedly participate and help.

Technological

The technological environment of the country is quite dynamic with rapid technological developments which support treatment and diagnosis of cancer disease.

The technological environment of the country surrounding breast cancer foundation is quite dynamic with rapid technological developments which support treatment and diagnosis of cancer disease.

The technological environment of the country is quite dynamic with rapid technological developments which support treatment and diagnosis of cancer disease.

The technological environment of the country is quite dynamic with rapid technological developments which support treatment and diagnosis of cancer disease.

Environmental

New Zealand is a green country, and over the years it has proved to be eco-friendly thanks to conservation activities in place.

New Zealand is a green country, and over the years it has proved to be eco-friendly thanks to conservation activities in place.

New Zealand is a green country, and over the years it has proved to be eco-friendly thanks to conservation activities in place.

New Zealand is a green country, and over the years it has proved to be eco-friendly thanks to conservation activities in place.

Legal

Cancer Society Otago and Southland division has complied with all the legal requirements put in place by the government such as licenses.

This organisation is an NGO and thus has complied with all the requirements from the government of New Zealand as well as the governing rules of an NGO.

Can Teen organisations a government organisation and thus is governed and managed by the government

Hospice organization has complied with all the legal requirements put in place by the government such as licenses.

Ways to Gather Funds

Expenses and Income

Their main source of funding is from public donations and charitable events.

They gather funds mostly through the agency fundings and organisations such as Pink Ribbon.

The main source of funding for this organisation is through government funding and international organisations.

The main source of income for the organization is from community donation. However, they also depends on contract from the District Health Board.

Expenses

Their most expenses come from supporting patients and families, research, premises and insurance.

The funds gathered are mostly used in the treatment of breast cancer patients as well as supporting the family.

Their most expenses go to treatment, supporting the families of the affected youths.

Most of their expenses goes in taking care of the patients and the relatives.

Income

Legacies and bequests, events, Daffodil Day, serves as the major source of income.

Pink Ribbon donations and international bodies grants are among the sources of income for the organisation.

A significant amount of income comes from the government as well as the well-wishers.

The main sources of income for the organization comes from the donors, corporate supporters, services clubs, shoppers, and volunteer workforce. 

 


Autoethnography Findings

While writing the autoethnography, most of the memories are from the reflection of what happened in the past few months while others are the current occurrences. The researcher aimed at explaining the spending behaviours experienced before, during and after the pandemic. In summary form, the researcher’s spending behaviour before the pandemic was among the most enjoyable ones. During the pandemic period, I started reducing my expenditure and work with must-buy products. After the pandemic, with the economy yet to resume, my expenditure habits haven't normalised.

Spending Behaviour before COVID 19 Lockdown

It is the desire of every person to leave a better life and enjoy life to the maximum. Though I am a student, these have always been my desire too, and this made me search for a part-time job. School life is hard, especially if you are by yourself since you have to meet the daily basic needs and also cater for school fees. Majority of college students are known to be extravagant in their expenditures due to factors such as peer pressure (Lea R, 2020). For me, I believe financial discipline is a necessary skill that should be taught to all students on a compulsory basis. To be a good business manager tomorrow, you have to start today. Spending behaviours among students are among the craziest things that can ever happen. A student is possible of spending almost all of his money on a single day only for tomorrow to sleep hungry. Although, there are some exemptions for some and I guess am one of them in this. I believe in the financial discipline due to the many responsibilities on my shoulder. I flat by myself, and this tells you to rent is upon myself to pay. However, this is not a challenge since being under students Study link allowance programme which top-ups by budget by $270(Lim et Al., 2014). This allowance is a great boost as it helps me to do even cloth shopping once in a while. Besides, from my part-time hustle, I manage to scoop a total of $200 which adds into my wallet.

My budget every week on groceries ranges from $60 to $80. Before corona, groceries worth this amount of money was worthy of taking me for a whole week. And if at all my appetite would go beyond the budget, I wouldn't mind to go an extra mile and purchase some more since money was not a problem. I remember on a certain month whereby I almost used over 100$ in one week, but there wasn't anything to surprise me there. The frequency of getting the money would often tempt me to overuse as am sure even tomorrow will work and still get money. However, during this period, I did not voluntarily contribute to any charity except Mufti day. Mufti day is a day when students and staffs attend school duties without their official wears (Lecocq et Al., 2020). For the student, they wear casual clothes instead of school uniform while for the staffs they work with casual wears instead of business clothes. By that period, early December 2019, I only used to hear about a virus which was killing people in China Wuhan (Hall et Al., 2020). I never knew it would come to our country New Zealand and none of what we went through recently ever crossed my minds. Spending was normal as before until the sad reality finally came into existence, the lockdown that shall remain to be in my mind.

Spending During the COVID 19 Lockdown

It was on 28th February when the first case of Coronavirus was reported in the country (Martin, Rosemarie & Matthew, 2020). The virus which we only used to hear about it through the media was finally here with us from China. It is at this moment that what used to happen in other countries such as China came into my minds as a possible scenario almost to happen. Early April, the virus picked its momentum with reported cases of about 89 cases per day. At that juncture, the entire border was closed for non-residents with a mandatory quarantine of 14 days for all the returnees (Ebert et Al., 2020). An alert level system was introduced starting from level 2 progressively up to level 4 from date 21st March to date 25th when the country went into a complete lockdown (Harari Y.N, 2020). This is where the problem for the majority of New Zealand's people started. Just like the majority of the people, I was declared redundant during this period and had to stay indoors. At this point is where you had to apply principles of economics to the letter; otherwise, extravagant spending will only lead to starving. No earning whatsoever and you have to foot the daily bills for the basic products such as food and therefore, you cannot risk spending on irrelevant things; otherwise, you will run out of the savings, and you are not sure till when the lockdown would last, maybe a year, month, week or even a day. It is  a desperate time for desperate measures (Bona, 2017). It was a time whereby controlled spending was mandatory for all regardless of the status.

I will be lying to you if I say I ever bought any clothing ware at that lockdown period. The only important items to buy on such a circumstance were only foodstuffs. I had to scale down my spending on foods from a budget of $80, about 40$ per week. This was a great move to try and take me through the lockdown period since by then was jobless (Chohan U.W, 2020).  Actually, before the start of lockdown, I did a special purchase of cleaning materials, methylated spirit and faced masks to enable me to protect against the virus. Spending behaviour during that pandemic was affected in both ways in that I had to incur some unexpected costs in the procurement of the personal protective equipment's. At the same time, I had to forego some unnecessary expenses such as clothing's and as well as reducing the weekly food budget. I want to appreciate the government for coming to our aids and granting us wage subsidy. The subsidy came directly on purpose to redistribute income and to obviate the welfare trap attributed by the pandemic. Luckily, the lockdown period was not long-lived since on 13th May, some of the measures were dropped with only level 1 left (King & Waldegrave, 2012). It is until 8th June that the lockdown came to an end, which ushered a new period of reconstruction of the economy (Ahdar R, 2020). It is evident that during the lockdown period, my spending behaviour was significantly reduced to only the necessities.

Spending After the COVID 19 Lockdown

Luckily, the national lockdown in New Zealand didn’t last long as witnessed in other countries which had many cases of the infected person. As at 2nd October 2020, the country had a total of 1,848 cases of which there were 43 active cases and 25 deaths from the virus (Lea R, 2020). After the lockdown was over, it was now time to look for another job since I had lost one after the declaration of the lockdown. As you expect, resuming back to the normality may be a process which takes some time. It is hard for me to take the normalcy status of things bearing in mind what I passed through during the lockdown period. I still fear that since the cure for the virus is yet to found, we may as well find ourselves again to the lockdown period (Ball & Creedy, 2016). As of now, some countries have experienced the second wave of the pandemic, and they are initiating partial lockdowns as opposed to total lockdown. Nobody knows of what will happen tomorrow, and hence I have to save so as will be in a better position if such occurs.

Of course, it's my prayer that will never experience such a scenario again because it's extremely traumatising. Everybody fears death and will do anything to cheat it. At the moment, I have decided to partially resume to normal budget on foodstuffs while other items have to wait. As time goes by, I will go on returning to normal gradually to avoid a possible scenario again ever (Gorman & Horn, 2020).

In conclusion, I hope my autoethnography help in bringing forward the tendency of spending on a normal circumstance, under a pandemic and after a pandemic. People may always tend to spend less in a time of a pandemic as compared to when there is no pandemic. Return to normal takes time even after the pandemic is over as witnessed in my autoethnography. However, for the government, it may act in contrary to an individual. For example, the New Zealand government increased its expenditure during the pandemic as opposed to before the pandemic (Nolan, 2018). In other countries, they went an extra mile of making a supplementary budget (Carter et al., 2013).

Discussion

In satisfying the objectives of the research in exploring how the Cancer Society can sustain donations during a pandemic, several research methods were used to collect data particularly, surveys, autoethnography and competitive analysis. The literature and primary research covered several topics including disposable income spending behaviour during a pandemic and after lockdown, charity giving behaviour and the effects of brand loyalty and marketing on sustaining donations. The charity giving behaviours were analysed across ages, gender and nationality using surveys. Surveys were selected based on their ability to capture the feelings and experiences of the participants. Thus, this discussion section provides an in-depth analysis of the findings based on the above these which serves as the ground for proposing feasible solutions to help Cancer Society to boost brand loyalty and achieve donations sustainability during and after a pandemic.

Understanding the factors that influence donation behaviours to charity organisations is critical in adopting effective marketing strategies. Donation behaviour similar to purchasing behaviour is mainly influenced by the level of motivation and satisfaction that individuals get from a given brand. It is without a doubt that charity organisations are highly dependent on brand loyalty which helps in creating sustainability of donations. However, building brand loyalty in the midst of a pandemic which results not only in social but also economic disruptions is challenging and in some cases impossible. Therefore, following the review of existing literature, it was established that charity organisations such as Cancer Society needs to strategically build positive relationships with their clients to achieve the most. Cancer Society in New Zealand and across the world mainly relies on Daffodil Day to raise funds and while the event has been successful in the past, this year, things have turned rather different as a result of Covid-19 leading to low donations among the current and potential donors.

Based on the results of the survey, majority of the current donors is female comprising of 77.68%percent while male donors account to 21.43% while 0.89% of the donors were unidentified. With respect to age, the age bracket with the most donors is individuals between 45 and 54 years with 21.43% while those older than 64 years only account to 6.25 %.  Thus, this therefore demonstrates that age and gender are some of the factors that influence donations currently in New Zealand. Therefore, the Cancer Society needs to take account of the middle aged population and females when marketing as this will ensure that maximum donations are acquired.

As expected majority of the donations to Cancer society were made through cash payment amounting to 62.15% followed by online transfers at 20.72%, whereas, only 2.7% of the population surveyed used QR code which was newly introduced in 2020. Therefore, the findings of the current study generally demonstrates that online activities in terms of making donations are gaining popularity rather gradually and therefore, the organisation needs to exploit the development. The organisation should focus on online marketing based not just on its ability to reach more people within the shortest time but also as a convenient approach to build brand loyalty. In the face of a pandemic where social distancing measures are in place, online donations are a necessity in increasing the productivity of a charity organisation.

58.56% of the population surveyed stated that they expect nothing from their donations as they do it to help those in need, while 34.43% percent expect small gifts in return. Value based services is important in building customer satisfaction. The same case applies to donations as some donors are more likely to remain loyal to a brand that rewards their efforts as a form of investment. In the absence of small gifts such as cards it is possible that the Cancer society will not retain the 34% of the donors in the long-term which will affects its donations sustainability during and after a pandemic. Therefore, building customer loyalty through the introduction of value based returns to the donors will boost the ability to attract new and retain existing donors.

Most of the current donors who were surveyed which is 19.63% saw Daffodil day promotion at street stalls followed by 17.13% on TV. Only 1.25% saw Daffodil Day promotion on YouTube. Therefore, the findings of the research reveal that the Cancer Society has not optimised the potential that online marketing provides. Unlike the use of traditional marketing, it is evident that the use of social media for marketing is a cost-effective approach that has the ability to reach millions of people within the shortest time possible. In addition, to attract young donors, the organisation should focus on the use of online marketing. The organisation mainly attracts middle aged individuals as they are the ones that rely on traditional media such as TV and posters. Changing its marketing approach would hence boost its donations.

Majority accounting to 70.27% of the population donate annually to Cancer Society and 23.42% donate less than once a year. Also, Funding cancer research is the service which is most well-known to current donors (22.84%). Therefore, to increase donations, the Cancer Society should focus on creating awareness and familiarity on the services which it supports through the acquired donations in general. By understanding the wide range of services that the organisation supports such as financing treatment for cancer patients and also supporting their families this would also boost the willingness to make donations.

Following the survey, 18.92% and 44.14% of current donors strongly agree and agree respectively with the statement that “I have been provided enough information regarding how my Daffodil Day donation is used”. 4.5% of the population disagrees with that statement. While the population that disagrees is rather small, this indicates the need for the Cancer Society to create awareness and increase information availability on its operations as a whole which will increase transparency and in turn build trust among current donors leading to loyalty. For instance, constantly updating its website would demonstrate the transparency of the brand which is a vital aspect when it comes to marketing and building brand loyalty.

For over half of the population surveyed, their financial situation stayed the same during the pandemic. Only 1.8% got better and 30.9% got worse. Thus this explains the reason behind the reduction in donations, but demonstrates the potential for the Cancer Society to maximize on donations from the population which was not affected and that whose financial status improved as a result of the pandemic. COVID -19 affected 23.86% of population’s giving habit and out of these, 8.26% gave more whereas 15.6% gave less.

With respect to potential donors, out of the 83 survey respondents, 77.11% were female, 21.69% were male, and 1.2% of the respondents were identified as other with the majority being between 18-24 years. Thus, this demonstrates the potential of the young generation in becoming donors. Therefore, through marketing the Cancer Society can attract this population and retain them by appealing to their needs which mainly involves building better relationships through social media marketing.

The main reason given by respondents for not making donations during Daffodil Day is because they “did not see any places to donate”. “Wasn’t aware of Daffodil Day happening and no money was the other two major reasons. In this case the availability of information with regard to Daffodil day and options for making donations payments for this regard seems to be missing. While the event is usually marketed in the best possible ways, the channels are not effective in reaching most individuals particularly social media users.  All of the potential donors have seen some sort of Daffodil Day promotions on different platforms. With the other 2.48%, they have seen Daffodil Day promotion via emails. It is worth noting that the use of emails has decreased over the last couple of years which illustrate its inability to inform a significant number of potential donors about the Daffodil day.

With the list of the other charities which potential donors donate to, Dementia and Alzheimer’s Foundation is the most popular one followed by Red Cross and Heart Foundation. 59.1% of the potential donor donates to other charities while the other 40.9% do not donate to other charities. The most important factor for potential donors to donate to a charity is the cause and the mission of the charity. The least important factor is the size of the charity. Potential donors think there is nothing Cancer Society can do to encourage them to donate for Daffodil Day. More information about where the money goes, Eftpos machine at stalls and easy of donation would encourage some of the potential donors to donate. 64.20% of the potential donor are very likely and likely donate for Daffodil Day in the future. Only 7.41% of the potential donor survey said it’s unlikely for them to donate for Daffodil Day which can be accounted to financial challenges. Thus, the Cancer Society should focus on improving its marketing strategies to maximize on its overall donations by building brand loyalty.

Similarly, the findings of the autoethnography revealed that before the COVID-19 pandemic/ lockdown the spending on disposable was rather high. My budget every week on groceries ranges from $60 to $80. Before corona, groceries worth this amount of money was worthy of taking me for a whole week. However, during the lockdown my budget reduced by half based on the need to save as the sources of income were closed in addition to the uncertainty of not knowing when the pandemic will be over. THe frequency of getting the money before the pandemic would often tempt me to overuse as am sure even tomorrow will work and still get money. However, during this period, I did not voluntarily contribute to any charity except Mufti day.

When the pandemic hit the country in February, I had to scale down my spending on foods from a budget of $80, about 40$ per week. The only important items to buy on such a circumstance were only foodstuffs. Spending behaviour during that pandemic was affected in both ways in that I had to incur some unexpected costs in the procurement of the personal protective equipment's. At the same time, I had to forego some unnecessary expenses such as clothing's and as well as reducing the weekly food budget. After the lockdown I am gradually returning to normalcy in terms of spending and this cautious behavior is intended to protect me from a financial breakdown.

Equally, the competitive analysis was carried out using a SWOT analysis, and PESTLE analysis to determine the potential of the Cancer Society Otago and Southland Division to achieve donations sustainability during and after the pandemic. The analysis revealed that their main competitors are Breast Cancer Foundation NZ, CanTeen Aotearoa Incorporated and Hospice Otago division. Cancer Society Otago and Southland Division work to improve the wellbeing of the community by reducing the impact and incidences of cancer within the region. Besides, funding cancer research, it helps in supporting cancer patients to acquire treatment while providing them and their families with emotional and psychological support which is vital in fighting the disease.

Cancer Society Otago and Southland Division have a competitive positioning against its competitors based on the availability of resources and its large size. The competitive advantage results from some of its strengths as Cancer Society of New Zealand has a good team of competent and experienced directors. Also, they have a large base of a supportive community who support their activities either financially and physically. The organisation has built a desirable brand image which enables it to attract new donors and retain the current ones. However, the organisation depends mostly on the donations from the community, which is not reliable, and thus this affects its ability manage to predict their financial capabilities. Its competitors such Breast Cancer Foundation NZ attracts their donations from international donors well-meaning that their source of revenue is broad and sustainable.

The organisation has a lot of opportunities in terms of growth capabilities. Currently, it is operating from one region, and with time, it can manage to penetrate to other regions. In addition, it is yet to exploit the potential that the young population can bring as potential donors. Therefore by increasing its use of social media in marketing this will boost its productivity in general. The organisation is embarking on a programme to register primary schools in a programme called SunSmart and also advocating for a smoke-free environment including in cars. The most imminent threats likely to face this organisation are threats to competition from rival organisations and also market expansion constraints. The competitors are well established in the industry in terms of donors share, global presence and accessibility to resources. Therefore, the organisation must therefore redesign its marketing approaches to boosts its competitiveness in general.

In terms of the industrial status as revealed by the PESTEL analysis, the political temperature in New Zealand is favourable and it allows smooth operation of organisations without interferences such as clashes and demonstrations. In addition, government regulations towards charity organisations are favourable as it recognizes the important role that the industry plays in improving the well-being of the communities across New Zealand. The government has also been supporting charity organisations particularly those dealing with Cancer since the condition has become prevalent and one of the leading causes of death in the country. Also, the economy of New Zealand is among the fastest-growing in the world ranked position 51. This gives cancer organisation a good breeding ground due to a high disposable income which increases spending among donors.

The New Zealand adheres to a collectivist culture and the people believe in communism and hence when called upon to support a certain project, they wholeheartedly participate and help.  The technological environment of the country is quite dynamic with rapid technological developments which support treatment and diagnosis of cancer disease. Therefore, this means that most people in the country rely on the use of social media. Therefore, online marketing is an effective and feasible approach through which the Cancer Society Otago and Southland Division should utilise in building brand loyalty as a whole. In addition, these platforms can be used in creating awareness regarding the services that the organisation provides and ensuring that the information is readily available.

Recommendations

The findings of the study have revealed that the Cancer Society Otago and Southland Division have managed to achieve a steady flow of donations over the years to support its operations. However, in the face of the pandemic, the organisations is facing major challenges as due to the lock down and social distancing measures, this year’s Daffodil day which assists it in raising most of its revenue did not take place. While the organisation depends on a combination of online and traditional marketing, its social media marketing is not as effective which is likely to affect its future sustainability.

Therefore, it is recommended that the organisation should embrace social media as its main marketing channel to attract young donors and retain them through online engagement. Social media marketing is beneficial since it is cost effective tool compared to the use of posters and Television marketing which the company relies on most of the time and this will help in reaching more people. It has been established that most of its current donors are individuals between 45 and 54 years and the young population is widely excluded in the use of traditional marketing since they rely on social media. Online marketing can assist the organisation in reaching this population of individuals between 18 and 35 years since they comprise of about half the New Zealand population. Therefore, this creates a potential opportunity for the organisation to grow its share in the market and also increase donations. Also, it is worth acknowledging that through posts engagement, this will help in increasing awareness about the services that the organisation provides and also boost transparency. A significant number of the respondents noted that they are only aware that their donations are used for funding cancer research. Hence, through online marketing the organisation can families them with other activities that it does such as funding treatment, advocacy, education and provision of emotional and psychological support to patients and their families.

Additionally, recognizing and appreciating donors is necessary given that some donors want to be rewarded with small gifts. The objective is to build loyalty by ensuring that the donors are motivated. Such appreciation through messages and posts can be helpful in creating a sense of belonging among donors and in turn boost their willingness and readiness to support the organisation through donations. The needs of current and potential donors must be satisfied for the organisation to benefit from brand loyalty. It goes without saying that consumers are mainly attached to the brand that is centred on their needs. In this case, the organisations needs not to focus on maximization of donations but on satisfying the preferences and needs of the current and potential donors which will leads to sustainability in donations. In that, when the public understands that the organisation values and recognises their effort, this pushes them to donate more frequently. The Cancer Society is involved in a social responsible venture which allows it to attract donors but it is by appreciating them that it can retain their donations.

Thus, the organisation should build brand loyalty through cause or valued based marketing. In this context, the organisation has the obligation to constantly inform the public of its operations and progress as part of rewarding its donors and giving potential donors a reason to support its operations. Providing positive feedback to its donors online and through its marketing posts, this will increase the engagement of the donors. In that, positive feedback is crucial in attracting new donors while at the same time boosting the trust of the existing donors. It is without a doubt that as a result of the on-going economic disruptions due to the pandemic, donors are struggling to afford basic needs. Thus, in this context the decision to make donations should be appreciated and recognised. The approach helps in building social proof which results in band loyalty. People tend to follow the crowd in decision making and the positive feedback that majority leave for the organisation can help in increasing donations. People rely on the opinions of others in deciding whether they should make donations. Therefore, through positive engagement between the current donors and the organisation, this can be an effective channel for attracting new donors and hence boost the organisation’s competitiveness.

The Cancer Society Otago and Southland Division are mainly dependent on community donations, which limit its revenue sources. Some of its competitors mainly depend on sponsorships and international donors as well. Therefore, it is proposed that the organisation should expand its donation channels by building partnership with other corporations particularly in the global landscape. The approach will be helpful not only in increasing its revenue gains but also boosting its sustainability as a whole. There is a necessity to restructure the marketing structure since unlike before competition continues to intensify in the not-for-profit industry as each organisation struggles for donations.

The success of any charity organisation is based on the ability to retain a growing flow of donations in general. Therefore, relationship building with current and potential donors is needed to boost the commitment of the donors and in turn increase their support towards an organisation’s agendas. Reputable brands are highly successful in attracting new supporters and retaining the existing ones. A reputable brand is built based on the ability to exceed the expectation of the supporters, fulfil its promise and the ability to build meaningful relationships with the supporters. The Cancer Society has made its objective clear which is to assist cancer patients and their families and therefore, it needs to constantly proof to its followers that it intends to fulfil it regardless of the conditions. It should therefore use emotional appeals in its marketing to ensure that it retains the support while mobilizing donations leading to sustainability. Once the followers achieve a positive relationship with the brand this will enable the organisation to increase donations and in turn build brand loyalty. Hence, the objective is to ensure that the followers are able to trust the organisation and this can be achieved through marketing.

Conclusion

The current study sought to explore the factors that determine donations behaviours and how the Cancer Society Otago and Southland Division can achieve donations sustainability during a pandemic. The study provides insight on charity giving behaviours during and after lockdown in the face of the COVID-19 pandemic. The findings of the research have revealed that brand loyalty and marketing are the most vital aspects for increasing donations during and after a pandemic. The findings of literature illustrated that while the COVID-19 has resulted in major economic and social disruptions, it is apparent that donations can best be increased through marketing which helps in building brand loyalty. The competition that is faced by the Cancer Society Otago and Southland Division is intense mainly from Breast Cancer Foundation NZ, CanTeen Aotearoa Incorporated and Hospice Otago division. Therefore, succeeding in the current setting requires the organisation to stand out by understanding and considering donations trends and behaviours in its marketing. While the organistaion has a significant market share, with the declining donations during the pandemic this might affect its sustainability in the future. As an organisation that is fully dependent on community donations, increasing its market base is crucial and this involves attracting and retaining current donors. Hence, the results indicate that marketing is a vital factor in building brand loyalty and increasing donations.

       

 

 

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Cerebral cortex

 

Modules 1 and 2 response

 The concept that I found most challenging is the cerebral cortex. I had trouble with understanding the functions of the left and right hemisphere which then splits into four main divisions. To clarify this concept, I used two strategies; first I concentrated on discipline-specific or the existing knowledge, and secondly, I conducted my research about brain function. I was interested in learning more about how the brain works and even understand new concepts that have not been demonstrated in the classroom. I conducted a detailed study from different scientific fields and the fields have provided a complete picture and clarification about the cerebral cortex and its functions.  In modules 1 and 2, I learned the basic concepts but I had a weak level of understanding but after conducting research, I have gained scientific thinking.  Research knowledge is very important as it has helped reach my learning goals and I have gained a scientific understanding of the complex topic that curriculum could not offer. 

              The research has provided clarification that the cerebral cortex has two parts. The right hemisphere and the left Hampshire. Both have corpus callosum which aids in communication, and both Hampshire plays a similar role in controlling muscles and glands on the right and left side of the brain. Each hemisphere has four lobes which help in processing somatosensation, processing memory formation, planning movement, and recognizing the visual world (Van Essen et al. 2018). In general, the cerebral cortex helps in remembering, speech production, reasoning, sound recognition, learning, and other roles. For the cerebral cortex to carry out these functions, there are subcortical structures that send and receive information. However, the cerebral cortex has cortical regions and these are the main regions that help the cerebral cortex carry out its role. For example, the sensory areas receive information from the sensor, motor areas control voluntary movements, and association areas help in abstract thinking and language (Van Essen et al. 2018).  One real-world example that may help understand the cerebral cortex is that children with higher socioeconomic status have higher reading and language abilities than children from low socioeconomic status. This is because children from a wealthy background have a larger cortex and children from poor backgrounds have less cortical surface. Note that low socioeconomic status affects brain development since children suffer from insufficient nutrition, stress, and other factors. On the other hand, children with higher socioeconomic status grow in enriching environments that enhance brain growth and increase brain activity (Javed & Lui, 2019). Thus, it is important to alleviate childhood poverty and enrich the environment hence increase the child's executive functions.

 Finally, I have learned that knowledge about human cortical development is important as it helps understand the neurodevelopmental conditions which occur not only due to genetic factors but also environmental factors. For instance, Attention-Deficit/Hyperactivity Disorder occurs as a result of reduced cerebral and cortical volume. The decrease results to decrease cortical folding hence DHD (Javed & Lui, 2019). Abnormalities in cortical folding affect the frontal and posterior cortical which increases executive control. In general, the brain defines our humanity and understanding how the brain work may help keep it healthy. My take way from modules 1 and 2 is that the frontal lobe helps me in planning a schedule, and make reasoned arguments. It also helps with taste, touch, and movement. Another takeaway is that the cerebral cortex is part of the forebrain and it is the largest part of the brain. 

 

 

References

Van Essen, D. C., Donahue, C. J., & Glasser, M. F. (2018). Development and evolution of

cerebral and cerebellar cortex. Brain, behavior and evolution91, 158-169. https://www.karger.com/Article/Fulltext/489943

 

Javed, K., & Lui, F. (2019). Neuroanatomy, Cerebral Cortex. In StatPearls [Internet]. StatPearls

Publishing. https://www.ncbi.nlm.nih.gov/books/NBK537247/

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Dietary Patterns and their Association to Obesity

 

Topic Summary

Dietary patterns and their associations to obesity is a topic of concern because, in recent years, the prevalence of obesity has been on the rise across the globe. Obesity is a chronic disease and therefore needs to be understood because it is connected to the increased risks of hypertension, heart diseases, and some types of cancers among other health issues. Obesity and the health risks it is associated with have been a cause of death to many people and this makes it a serious problem that should be researched (Roman et al. 2019). The analysis of dietary patterns may give insights into the impact of the overall diet on obesity. The research on dietary patterns will help develop more understanding of the different dietary patterns people have and their impact on their overweight issues. It will be used to show the impact of healthy dietary patterns on obesity and if it helps in the reduction of obesity and the overall weight.

The dietary patterns research is being conducted because there is a major concern for the researchers in being able to identify the dietary components that may play a role in the prevention of obesity and the health issues it is associated with (Roman et al. 2019). One of the reasons that could make the findings controversial is the traditional single nutrition-based approach in nutritional epidemiology which is commonly used in most of the researches. Hence the recommendation of an overall dietary intake pattern which reflects the dietary intake intricacy as a methodology to examine the association between diet and obesity. 

Article Summary

This research article clarifies the connection between dietary patterns and obesity. The dietary patterns approach offers a complete assessment of the general diet, the mixture of different nutrients, and food clusters (Roman et al. 2019). It shows the regularity of their intake and also agrees to the relations between several nutrients taken together. In this article, a priori and a posteriori are two methods of analysis that have been incorporated to evaluate dietary patterns. A priori is used to employ diet scores to assess the mark of a person’s observance of different dietary guides. A posteriori is used to recognize the dietary patterns within residents devoid of creating any prior norms on these patterns.

Studies from the article were about obesity in Romania, its prevalence, and the associated risk aspects within the residents of Romania. The methods used for this research were observation, and cross-section which was performed in eight centers throughout Romania. (Roman et al. 2019). The sample representatives enrolled were adults from all ages and country regions and the main aim of being evaluating the prevalence of obesity and overweight and lifestyle behaviors. Physical activity was evaluated using 9 queries based on the regularity of work-related and physical activities. Dietary consumption evaluation was done using a semi-quantitative food regularity question form which assessed the frequency intake of 90 food items including beverage categories. After the eating behaviors were analyzed, there was a high rate of unhealthy habits that were reported. The three dietary patterns that were identified in the research were high meat, western, and prudent. 

When testing the connection between obesity and dietary patterns, high meat was connected to a greater possibility of the obesity occurrence. The prudent pattern was connected to a lesser possibility of an obesity occurrence (Roman et al. 2019). A high percentage showed that the population had an increasing trend of consuming fast foods mostly for people living in the urban region. The research showed that choices that involve unhealthy diets remain to be an issue within the residents of Romania. Other unhealthy behaviors that were reported included, irregular habits of food consumption, eating while working among others. Analysis of the association between obesity and dietary patterns revealed that high meat intake was connected to higher chances of being overweight and prudent pattern was connected to lesser chances of being overweight. The research of dietary patterns can be a starting point for the development strategies that target particular groups intending to improve nutrition and prevent future development of obesity and other related health issues.

Conclusion

The association of obesity and dietary patterns is a topic that has generated different discussions on the impact of the dietary patterns on obesity. This research has been helpful and insightful in showing the importance of having a dietary pattern being that it reduces the risks of having obesity. The research also incorporates good eating habits and physical activity which is also important in reducing the risks of being overweight. I believe that dietary patterns are highly associated with obesity because the participants that did not observe their diet and consumed high meat had a more chance of having obesity. On the other hand, the other ones that observed a dietary pattern had a low chance of being overweight. Lifestyle behaviors are also part of this topic and this research shows that healthy lifestyle behaviors prevent and reduce the chances of being overweight. Individuals that did not practice healthy lifestyle behaviors such as irregular habits of eating were more prone to having obesity.

 

 

 

 

 

 

References

Roman, G., Rusu, A., Graur, M., Creteanu, G., Morosanu, M., Radulian, G., Amorin, P., Timar,

R., Pircalaboiu, L., & Bala, C. (2019). DIETARY PATTERNS AND THEIR ASSOCIATION WITH OBESITY: A CROSS-SECTIONAL STUDY. Acta endocrinologica (Bucharest, Romania : 2005), -5(1), 86–95. https://doi.org/10.4183/aeb.2019.86

 

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Research project

 A topic of interest: Abortion-rights movement

 In a journal of gynecology and obstetrics, Stifani et al (1) assert that abortion is a human right in Colombia. Feminist groups, healthcare providers, nonprofit organizations, civil society, and other stakeholders have played a significant role in implementing the law. However, despite the abortion legalization, there is no a successful implementation of the new law since unsafe abortion is common. The Colombian Constitution of 1991 recognized the fundamental rights and mandated that in making laws, the court should put into consideration the protection of the fundamental rights (Stifani et al, 1). On matters of reproductive health, women focused on their rights to end an unwanted pregnancy. Nonprofit organizations and individuals supported the women's movement for abortion rights and the movement made the court to protect women's right to abortion. Sometimes women find themselves in situations that they cannot control and thus, they should be allowed to make their decision concerning the pregnancy to prevent psychological problems (Stifani et al, 1).The Wikipedia source also addresses the topic by saying that the abortion-rights movement aimed at giving women liberty and freedom to end up unwanted pregnancy. Countries such as the United Kingdom, United States, Asia, South Korea, and others have taken into consideration matters of reproductive health and they have legalized abortion (MediaWiki, 1). 

Both Wikipedia and the journal provide great information about the abortion-right movement. They both agree that advocates have supported the abortion law and abortion should be legalized to help women whose life is in danger. However, information from Wikipedia is not quality due to lack of authority. The information lacks scholarly authority and therefore it is not a legitimate source (MediaWiki, 1). On the other hand, the journal has provided a detailed report, authors have subject expertise, the article uses specialize terminology, and it reports experimental findings. For example, in 2017, an advocacy group conducted a survey and 65% of households reported that women should have the right to end the pregnancy. However, 50% of Colombian women are aware that the court legalized abortion but they face many barriers (Stifani et al, 2018). For example, some are not aware that abortion services are free and they end up having unsafe abortions to avoid the costs of services.

 From both sources (Wikipedia and journal), the court has recognized the women's right to an abortion but there are administrative barriers and stigma. The study finds that healthcare providers are not playing actively in implementing the law and also they are not educating the women about the law. For example, 32% of obstetricians/gynecologists do no provide abortion services. This is because physicians as well as the recipient of the services are inadequately informed (Stifani et al, 1). In general, even though the civil society and advocacy groups have facilitated the implementation of the law, the health sector is resistant to implementing the law. The healthcare system should be at the forefront to provide the services and educate patients about abortion services.

 

 

Research questions

  • Doctors are barriers to abortion. On what grounds do medical professionals refuse to provide abortion services?
  • What are the effects associated with the failure of medical professionals to provide abortion services?
  • Should physicians need specified information about the law prior to the implementation?

 

 

 

 Doctors are barriers to access safe abortion. On what grounds do medical professionals refuse to provide abortion services?

Preliminary outline

  • Introduction
  • Evidence that doctors are barriers to access to safe abortion
  • Grounds on which physicians refuse to provide abortion service
  • Analysis of the effectiveness of legal abortion
  • Conclusion 

 

 

 

 

 

 

Work cited

 

Stifani, Bianca M., et al. "Abortion as a human right: The struggle to implement the abortion law

in Colombia." International Journal of Gynecology & Obstetrics 143 (2018): 12-

18.https://obgyn.onlinelibrary.wiley.com/doi/full/10.1002/ijgo.12672

 

 MediaWiki. Abortion-rights movements. WIKIMEDIA PROJECT 2020 https://en.wikipedia.org/wiki/Abortion-rights_movements

 

 

 

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The Use of Data Analytics to Enhance Patient Safety

             The current society is under immense pressure to improve patient outcomes and attain quality medical care management. However, based on medical examinations only a paltry 10% of the medical institutions use data analytics to solve medical problems. Even though the application of data analytics is not common in the medical sector, it gives medical facilities a chance to upgrade medical care leveraging additional value and comprehensions that come with data analytics (Ammouri et al., 2015). Medical data analytics facilitates quality medication through the use of real-time data to make evidence-dependent decisions hence upgrading patient safety. Subsequently, data analytics change raw data into valuable actionable information. Furthermore, medical experts can identify high risk patients thus easily formulating interventions during the medication. In the end, the outcome is valuable and acceptable. In terms of assessing community data, data analytics helps in gathering general information from the public in relation to patient groups. This way, medical users are able to define risks, gaps, and tendencies and then ultimately use the positive impact.

The Effective Adoption and Use of Data Analytics for Ensuring Patient Safety

 The first step is the improving the collection of data across various medical systems. Even though various medical facilities collect data, the data does not flow into these medical institutions in a coherent or standardized manner. Health care systems’ bodies encounter numerous problems when gathering race, culture and dialectal data from patients and other types of people (Raghupathi, & Raghupathi, 2014). Clearly, stating the logic behind the data collection and then teaching workforce, management leadership and the entire community on how data collection can improve medical situation is an uphill task because people value privacy.

Nevertheless, addressing medical care inequalities needs the full support of other organizations which possess a strong reliable infrastructure for valuable measurement and improvement. Although medical institutions and health workers can play crucial roles in integrating race, cultural and linguistic data into already existing database, quality reporting influences the quality of the data collected (Mehta, & Pandit, 2018). In order to identify, the necessary phases needed to improve data collection, medical institutions should ensure that challenging barriers are eradicated from the data collecting process. Some of the ways through which medics can collect data is by asking questions related to race, ethnicity and even communication needs. Consequently, the staff can be trained on how to elicit information in an acceptable mannerism.

 After collecting and standardizing information, one can then share it across the medical care system. The medical system is made up of various public and private data collection frameworks such as medical surveys, managerial registration and billing records. To some extent, medical institutions are designed in a manner that is suitable for the collection and retention of medical data from all the patients (Archenaa, & Anita, 2015). The administration and delivery of medical systems determine the impact of data analytic methods. Conventionally, medical care systems are episodic hence people only use medical institutions for the detecting symptoms or during annual medical checkups. Data analytic procedures permit an all-inclusive approach to supervising a persistent assessment of patient’s health. Thus, a patient can predict his or her own medical status based on certain population features and then take certain prevention actions in order to avoid extensive expenditure and emergency appointment to the medical institutions. Wearable devices such as smart watches, smart water bottles and virtual medical consultations give medical experts enough data on patients’ lifestyles which in turn can give medics a hint a preventive measures. More so, the creation of digital dashboards integrate medical data with other data sources hence helps in balancing different medical strategies.

The increasingly use of telehealth has helped medical systems offer providers virtual opportunities to extend medical services to various locations hence promoting competition and the collection of data for analytics. More so, data analytics has a direct correlation between patient safety and medical care delivery (Nambiar et al., 2013). It offers readily accessible data to health providers in order to enable decision making. For example, a patient medical dashboard can combine the vital information and then display it in a more interpretive manner. Therefore, medical experts find data analytics as an efficient instrument for making medical patient decisions.

 Most of the times, medical institutions have information systems for collecting data and reporting on a patient progress. Thus, a medical institution’s organizational structure is designed to collect data from patients. It vital to note that effective feedback from information technology systems affect how medical experts interpret and use data for delivery of quality medical services (Priyanka & Kulennavar, 2014). In spite of the extensive advancement and execution of incident reporting in the medical sector, research claim that data analytics can be applied to formulate operational safety mechanisms. Also incident reporting allows data analytics to rectify outdated data. Thus data analytics defines the medical systems operational frameworks and then develop a basis for medical treatment within health facilities. In terms of outlining  suitable medical practices, data analytics can easily identify effective from ineffective practices and set the a cause of action for properly advancing a suitable medical procedure.

 

References

Ammouri, A. A., Tailakh, A. K., Muliira, J. K., Geethakrishnan, R., & Al Kindi, S. N. (2015). Patient safety culture among nurses. International nursing review, 62(1), 102-110.

Archenaa, J., & Anita, E. M. (2015). A survey of big data analytics in healthcare and government. Procedia Computer Science, 50, 408-413.

Mehta, N., & Pandit, A. (2018). Concurrence of big data analytics and healthcare: A systematic review. International journal of medical informatics, 114, 57-65.

Nambiar, R., Bhardwaj, R., Sethi, A., & Vargheese, R. (2013, October). A look at challenges and opportunities of big data analytics in healthcare. In 2013 IEEE international conference on Big Data (pp. 17-22). IEEE.

Priyanka, K., & Kulennavar, N. (2014). A survey on big data analytics in health care. International Journal of Computer Science and Information Technologies, 5(4), 5865-5868.

Raghupathi, W., & Raghupathi, V. (2014). Big data analytics in healthcare: promise and potential. Health information science and systems, 2(1), 3.

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 Part 1

Paracetamol and Ketine’s Pharmacodynamics and Pharmacokinetics

Paracetamol is a painkiller and also reduces fever. Medics are yet to define its active mechanisms. The drug is also used to treat various illness such as headache and arthritis. It reduces pain (Gibb, & Anderson, 2008). However, it does not have any influence on internal inflammation and join swellings. There are numerous paracetamol brands accessing in various medical outlets. Paracetamol can only be used under recommended dosage. More so, the drug can combine with other over-the counter-drugs to make other types of medicine.

Paracetamol is a p-aminophenol imitation which demonstrates analgesic and antipyretic actions. The drug does not have anti-inflammatory actions. Paracetamol generates analgesia by inhibiting prostaglandin amalgamation. The physical structure of contains a key analgesic effect initiated via serotonergic trails (Allegaert et al., 2013). Due to its anti-inflammatory effects, the medicine rarely interferes with cylindrical emissions of uric acid which in turn retains the acid-base balance when administered in correct doses. In addition, paracetamol cannot interfere with hemostasis and the blood clotting process. Patients rarely get allergic reactions from paracetamol. The only method of administration is orally. The non-inflammatory pathway and exertion impact of the drug enabled patients to actually relive pain due to the consequential effect which influences thromboxane chemicals within hypertensive agents and platelet aggregation mechanisms.

  On the other hand, Ketamine is a drug used in initiating and preserving anesthesia. It causes a trance-like state once injected into a patient’s system (Zanos et al., 2018). The drug hinders sensory perceptions. It can be used on both humans and veterinary services. In 2019, the drug was certified for the treatment of depressed patients experiencing suicidal thoughts and character

 In the past five decades Ketamine proved to be a harmless anesthetic medicine with analgesic qualities. The energetic enantiomer in Ketamine is positive. Ketamine is digested in the form of nor-ketamine, a dynamic metabolite (Morgan et al., 2012). Throughout its interaction within the human body, the drug breaks down into components which can be easily interpreted in the sensory inputs and may even reach receiving regions but some parts of the body may fail to decipher its functions. Ketamine advances the descending inhibits serotoninergic routines and affects anti depressive nerves. The analgesic impact of the medicine continues and binds to plasma saturations within the hypnotic zones. Activation of the ketamine chemicals enables or triggers D- Aspartate receptors due to the long term effects it might have on hyperalgesia ad opioids. The antagonistic nature of the drug tends to initiate the nervous receptors and initiates the sleepy or drowsy nature associated with the drug. Thus, ketamine is a racemic concentration of S and R ketamine groups. The dissociative characteristics are commonly known for the analgesic impact it has on people. Ketamine is a phencyclidine compounds and functions mainly as an antagonist of the N receptors (Domino, & Warner, 2010). The drug lacks gamma affinities hence can be absorbed in different parts of the central nervous systems. Ketamine has a chiral physical arrangement made up of optical isomers.

Part II

Clinical Use

Paracetamol is used to relief pain and minimizes fever. Paracetamol can be used to treat conditions such headaches and toothaches. In mild arthritis, it reduces aching but does not hinder the internal inflammations and swellings on jointed regions (Zanos et al., 2018). Before administering the medicine, one has to ensure that he or she has no past hypersensitive reaction to paracetamol. For instance, if a patient is an alcoholic, suffering from liver disease, it might be prudent to seek a medic’s advice before taking paracetamol. The effects of paracetamol on an unborn child are not yet known. Before a pregnant woman takes paracetamol, she should first inform a doctor (Domino, & Warner, 2010). This is because paracetamol can be absorbed into the breast milk and eventually harm an infant. More so, paracetamol should be taken based on the label and instructions from a certified medic. Any patient should not take more than the recommended dosage (Allegaert et al., 2013). For example, each adult only needs to consume 1 gram in 24 hours. If a patient consumes alcohol, he or she needs to see a doctor before taking the drug. In fact anybody who consumes more than three glasses of alcohol should not take more than 2 grams of paracetamol within 24 hours. In terms age, there are different pediatric paracetamol meant to treat children. Anyone aged two years and below should not take paracetamol.

            On the other hand clinicians use Ketamine to reduce or treat pain. Ketamine is made up of water and lipids hence is soluble in most solvents (Morgan et al., 2012). Also, it is administered in different modes so that medical experts can cure various treatments with the drug. However, the most common mode of Ketamine administration is through intravenous modes. It is vital to note that during emergencies, the medicine cannot cater to teenagers and obese patients. Over time, medics have made it possible to administer Ketamine through intraosseous means hence making the drug more effective. The oral bio accessibility of Ketamine causes extreme vomiting hence patients are not advised against oral administration of the drug. In terms of side effects, Ketamine causes extreme nausea and vomiting. On a positive note, Ketamine does not affect respiratory systems when injected slowly. Ketamine might increase saliva secretion due to airway blockage. While in therapy Ketamine is used in the management of extreme pain. Besides, post-operative mechanisms incorporate ketamine in order to increase analgesic needs of the patients under the operating table. Nevertheless, is primarily preferred than other medicines under the same category such as propofol.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Allegaert, K., Naulaers, G., Vanhaesebrouck, S., & Anderson, B. J. (2013). The paracetamol concentration‐effect relation in neonates. Pediatric Anesthesia, 23(1), 45-50.

Domino, E. F., & Warner, D. S. (2010). Taming the ketamine tiger. The Journal of the American Society of Anesthesiologists, 113(3), 678-684.

Gibb, I. A., & Anderson, B. J. (2008). Paracetamol (acetaminophen) pharmacodynamics: interpreting the plasma concentration. Archives of disease in childhood, 93(3), 241-247.

Morgan, C. J., Curran, H. V., & Independent Scientific Committee on Drugs (ISCD). (2012). Ketamine use: a review. Addiction, 107(1), 27-38.

Zanos, P., Moaddel, R., Morris, P. J., Riggs, L. M., Highland, J. N., Georgiou, P., ... & Gould, T. D. (2018). Ketamine and ketamine metabolite pharmacology: insights into therapeutic mechanisms. Pharmacological Reviews, 70(3), 621-660.

 

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THE EFFECT OF FUNDING GAP ON ADULT CARE PROVIDERS IN ENGLAND AND WALES

 


 

Table of Contents

DECLARATION.. i

CERTIFICATION.. ii

DEDICATION.. iii

ACKNOWLEDGEMENTS. iv

TABLE OF CONTENTS. v

LIST OF TABLES. vi

LIST OF FIGURES. vii

LIST OF ABBREVIATIONS. viii

ABSTRACT. ix

INTRODUCTION.. - 1 -

Background. - 1 -

Research Rationale. - 2 -

Objectives. - 3 -

Research Questions. - 4 -

Significance of Research. - 4 -

CHAPTER TWO: LITERATURE REVIEW... - 6 -

Theoretical Framework. - 21 -

CHAPTER 3: RESEARCH METHODOLOGY.. - 22 -

Introduction. - 22 -

Research Method. - 22 -

Research Design. - 23 -

Research Strategy. - 24 -

Research Context - 25 -

Sampling Method and Sample Population. - 26 -

Procedure. - 27 -

Data Collection. - 28 -

Method of Data Analysis. - 28 -

Ethical Considerations. - 31 -

Research Limitations. - 32 -

Discussion. - 32 -

Public Funding Trends of Adult Social Care. - 33 -

Trends in Funding through Additional Income. - 34 -

Comparative Analysis of Social Care Spending. - 36 -

Funding Pressures on Adult Social Care. - 37 -

Demographic Changes. - 37 -

Unit Costs Increase. - 37 -

The ability among Local Authorities to Raise Funds. - 38 -

Public Health Funding. - 39 -

Effects of Funding Cuts for the Provision of Services. - 39 -

The Effects of Adult Social Care Funding Cuts on Sustainability of Social Care. - 43 -

Conclusion. - 44 -

Reference List - 45 -

 

  LIST OF TABLES

 


LIST OF FIGURES

Figure 1: Public Spending on Adult Social Care ………………………………...- 33 -

Figure 2: Expenditure on Social Care - 34 -

Figure 3: Total Expenditure by Income - 35 -

Figure 4: New Adult Social Care Requests 1. - 40 -


LIST OF ABBREVIATIONS

 

 

ABSTRACT

Adult social care services across England and Wales have faced substantial funding problems in the last two or so decades, because of the mix of growing ageing population and increasing complexity of care needs alongside a reduction of government funding to local agencies and a rise of care expenses. Local authorities have attempted to address the issue of social care budgets and relieve the agencies from funding issues through locally based efficiency programs and cutting the budgets of other services. However, the measure has not been successful in boosting the financial stability of Adult social care. The research aims to examine how the gap in funding between the Government and the Adult Charity Care Providers are financed. The study will use a case study approach to collect data by focusing on Perthyn Belonging a Charity Care Provider. The anticipated finding is that Adult social care providers are facing funding and quality problems and the care market is increasingly becoming risky.

 

CHAPTER ONE: INTRODUCTION

Background

Adult Social Care offers both practical and personal support to facilitate adults of all different ages including the older and working population to preserve their independence and the best life’s quality as possible. According to Thorlby, Starling, Broadbent and Watt (2018), adult care can be either formal or informal. Informal care is where respective adults are cared for by their family, friends or community members, while formal care is provided by the local authority which pays for their care. In England and Wales, a publicly sponsored adult social care is primarily funded and tested by the local government. Adult social care is one of the biggest expense areas for local authorities. England and Wales has benefited from improved healthcare in recent years due to the advancement of medical technologies. The progress has, in turn, resulted in an extended life span hence the growing older population. Older adults are vulnerable both in terms of health and socio-economically. Local authorities must fund the population to protect their independence and ensure that they live a quality and comfortable life. Besides, local authorities provide care to a large number of working-age adults who are experiencing financial challenges resulting from the rising cost of living. Adult social care providers experience major funding pressure given that the government has reduced their funding despite the growing demand for social care services. Thus, the situation is increasingly becoming a source of concern following a significant decline of social care services since the needs of those that require care are not being met.

 

Research Rationale

The social care system serves a vital role in society by enabling disadvantaged people in terms of age, disability, illness and other conditions to live independently and comfortably. The growing population has increased operating costs as the demand for services has been growing significantly and rapidly. It is without a doubt that with the growing demand for these services, the providers need more funding without which would subject them to financial strain.

In recent years, the government despite the importance of this role the providers of the services have reported a reduction in its funding for local authorities. With the growing ageing population and increased living cost causing high dependence rates and forcing the working to seek for social care support, the care providers are unable to handle the growing demand for their services.  Also, the growing population of young adults living with disabilities has intensified the cost of care for the providers. The pressure of funding that social care providers are facing in England and Wales hurts the quality of services that the affected population receives.

The lack of proper services to the population is responsible for the reduced quality of living and health issues, which further puts pressure on the already overwhelmed healthcare system. The spending on Adult social care in England reduced by about 9.9 per cent in the financial year 2009 to 2010 as well as 2016 and 2017 (Cromarty, 2017). Unless the issue of funding is resolve, the state will continue to hold on to an inadequate system, which therefore, putting pressure on the NHS, while leaving millions of people without the necessary care. There is a need for modifications to ensure that the system is effective and sustainable. It is thus imperative to investigate the potential effects of such funding challenges and propose measures on how to deal with the situation.

 

Objectives

  1. To describe the trend of Government funding for Adult Charity Care Providers
  2. To identify and rank constraints of alternative funding for Adult Charity Care
  3. To examine the effect of government funding gap on Adult Charity Care

Research Questions

The study will address the following research questions:

  1. What is the trend of Government funding for Adult Charity Care Providers?
  2. What are the constraints of alternative funding for Adult Charity Care?
  3. What are the effects of government funding gap on Adult Charity Care?

Significance of Research

Advances in medical care have increased life expectancy. There has been a steady growth in the number of older persons which has further created more health and care needs for this population. The overall prevalence of chronic and long-term conditions is known to increase with age which demonstrates the vulnerability of the older population. While it is true that the growth of the older population for the last two decades has resulted in more people living with complex care and health needs, the number of individuals across England and Wales living in the absence of the needed support is also intensifying. While it is not all older individuals that are living with chronic conditions that limit their ability to live meaningfully, the conditions are considered to affect their lives significantly.

Thus, as the growing older population has increased the demand for health and care support, it is rather obvious that older people subjects a great burden on the current healthcare systems. The growth of this population is indicative of the necessity to improve the healthcare system by investing more resources to meet the demand. On the contrary, however, the government has been cutting its funding on adult care across England and Wales for the last couple of years. The situation has resulted in the growth in demand for care services which are very expensive to older people who are financially unstable. In this context, it is rather clear that the care providers have been significantly affected as the demand for care and health services for the older population increases beyond the existing resources. Local adult care providers continue to struggle due to financial limitation a situation that has resulted in most individuals being considered ineligible to the services. Therefore, the dissertation serves as an important role because it will help in uncovering existing trends and practices adopted by the government in funding charity organizations that are involved in the provision of adult care. Also, the study describes the overall effects that the funding gap has on the care providers and therefore proposes measures to guide stakeholders in addressing the issue more effectively to offer affordable and quality adult care services across England and Wales.

 

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER TWO: LITERATURE REVIEW

According to Watkins et al. (2017), in the last decades, numerous reports and consultations have been developed about the challenges facing social care providers in England and Wales. However, little concerning funding has been achieved. The issue has widely been politicized and for policymakers, they have opted to do nothing like the most reasonable reason. In England and Wales, adult social care entails the provision of care as well as support for those in need of it due to illness, age, disability or other socio-economic situations that disadvantages them. The care varies from providing them with essential day to day activities like cleaning to being an active participant in all their life’s aspects. In general, social care can be given in the individual’s homes to ensure that they live independent lives. It is projected that about 8 per cent or 5.4 million people in England and Wales provide social support and care as informal carers, which entails family and friends (Cromarty, 2017). Allowances and savings are a vital source of funding for these carers. On the other hand, in England, local authorities are required to cater for the needs of the other population which is broad. Local authorities have the obligation of promoting well-being for the affected individuals, and due to the pressure of funding most people are left out even though they qualify for assistance.

Based on Charlesworth, Thorlby, Roberts, and Gershlick (2017), the scale of challenges that social care providers continue to face demonstrates that an urgent solution is needed. The growing ageing population, socio-economic pressure, health challenges and a system that is almost falling demonstrates the necessity for an urgent solution.  Wenzel, Bennett, Bottery, Murray, and Sahib (2018), argues that rather than focusing on the funding issues, full reform to the entire adult social care system is the best solution given that the system is flawed completely. Social care needs remain unmet, which is undisputed. In that, the providers are unable to enact their roles as required for the lack of adequate resources and the growing demographic pressure. It is estimated that about 1.4 million individuals qualify for social care support, but the majority of them receive close to no assistance as local authorities continue to struggle with funding (Pickard, 2015).

Pickard (2015) posits that it has become widespread that their adult social care is in major crisis across England and Wales. In England, the last one or so decade has been marked by a substantial fall in public services spending following the implementation of the austerity Programme as a measure to guard the economy after the last global economic crisis. Unfortunately, the reduction in funding has significantly affected the healthcare and social care of the ageing population. Respectively, between 2009 and 2010 and 2015 and 2016, public funding of social care for older individuals above 65 years reduced by 21 per cent in England (Harding, 2017). The funding reduction has resulted in millions of individuals missing out on care and the number will potentially grow in the next couple of years. In today’s society, it is without a doubt that the number of the ageing population continues to rise hence creating more need for care services. There has been an intensifying concern on the impact of funding reductions on social care outcomes which include the potential of its secondary effects on major public services such as overwhelming the National Health Service (NHS).

The study by Goddard et al. (2016), carried out at the local level in England established that the reduction of social care services has resulted in an increase in home care beds. The lack of adequate funding has resulted in delayed discharges as the burden of care appears to have been left solely to local authorities. The local system is getting overwhelmed by the growing numbers of individuals in need of care as the demand for their services outweighs the existing resources as a whole. Due to the nature of the overwhelmed local authorities in general the length of hospital stay is about 30 per cent longer for older adults, given that the quality of care has significantly reduced due to the lack of adequate funding.

Adult Social Care in England and Wales

Watkins et al., (2017) found that, adult social care is inclusive of an extensive variety of non-medical care services that significantly support people with physical or mental illnesses that affect their ability to attend to their day to day activities like movement and cleaning. With this regard depending on the severity of the condition, care is likely to be permanent or temporary. According to Harding (2017), between 2014 and 2015, it is only 26 per cent of the population of individuals aged 65 and above across England that received some kind of social care particularly those living outside care home settings.

Watkins et al., (2017), established that public care is mainly funded and organized at the local level. In other words, in England, the responsibility lies in 152 local governments. In the financial year, 2015/2016 local governments spend more than £16.8 billion on social care (Harding, 2017). The budget is particularly high considering that the authorities are responsible for offering other services to the local communities. With the need to allocate funds to all the services, the local authorities have resulted in setting prioritizes which has significantly affected service delivery on certain levels.

Based on Wenzel, Bennett, Bottery, Murray, and Sahib (2018), the extent of social care differs considerably per every local authority. The variation is a result of three factors which include differences in older adult care needs, revenue differences, and prioritization decisions among local authorities. Care differences result in different spending habits as regions with a high number of older and sicker people leads to larger spending on social care in general. In other words, the area in which an individual life is likely to determine the level of care that they receive in respect. Following the government reforms that took place in 2014, the introduction of the eligibility criteria alongside the standardized processes in the assessment of care has significantly eliminated a considerable number of beneficiaries (Cromarty, 2017). While local authorities are allowed to use their own set of criteria, they can additionally enjoy the flexibility of setting their guidelines.

Local revenue levels have dramatically declined in recent years as the government has been focusing on cautioning the economy against the financial crisis. Grants from central government to local authorities reduced by 38 per cent by 2017 (Papanicolas, Mossialos, Gundersen, Woskie and Jha, 2019). Since local authorities depend heavily on these grants to support their operations, their spending habits have dropped significantly as well which explains the rationale behind the struggling social care system. The significant spending differences in social care among local authorities are reflective of the rapidly changing needs, revenue reduction, and spending decisions made by local administration (Cromarty, 2017). While to some extent the changes are justified, the ageing population continues to suffer due to reduced social care funding based on their vulnerability to social and health-based struggles coupled with the growing cost of living in contemporary society.

Adult Social Care Needs

In England and Wales, adult social care needs involve providing support and care services to improve the quality of life among older adults in light of the fact that needing it because of sickness, age, disability or other financial constrains that weaknesses them. The consideration changes from giving them basic everyday exercises like cleaning to being a functioning member in for their entire life's viewpoints. By and large, social care can be given in the person's homes to guarantee that they carry on with their lives as normal as possible. The role is not only limited to social needs as health related care is additionally provided to the adult population based on their extensive vulnerability to chronic illnesses such as dementia, diabetes and hypertension which in severe cases hinders their mobility and ability to attend to their day to day needs (Charlesworth and Johnson, 2018). Individual saving, allowances and family top-ups serve as essential funding options for social care.

For older adult’s care can either is provided informally by friends, family, or neighbours or formally by trained professionals. However, due to the reduced funding of professional social care, in both England and Wales care is mostly provided informally (Wenzel, Bennett, Bottery, Murray, and Sahib, 2018) Formal care is not as common today with the growing population of individuals in need of care as it is mainly targeted on individuals with severe social and health needs. Between 2014 and 2015 it is only 9 per cent of the non-institutionalized older population of 65 and above that acquired formal care (Harding, 2017). Social care funding originates from either public or private funding in England and Wales. Most of the formal care funding is funded by the government. Formal care under public funding is only available to individuals who have attained a level of care needs and limited economic capabilities.

Social Care Funding Crisis

Crawford, Stoye, and Zaranko (2018) found that the fact that Social care is in major crisis has widely been emphasized in recent years. The social care system is almost collapsing because people are enjoying a prolonged life expectancy which comes with its own share of challenges. With the growing number of the ageing population, the challenges are numerous and the reduced spending is not only an issue that is limited to England alone as it is widespread. The majority of the ageing not only suffer from severe medical needs due to illnesses like dementia and diabetes but they also live in low and middle-income areas which further intensifies their need for care (Charlesworth and Johnson, 2018). In England and Wales, as the populations continue to benefit from extended life expectancy, the issue of care provision remains one of the most pressing social, legal as well as political problems.

According to Watkins et al., (2017), the immediate source of the on-going social care crisis in England is attributable to the lack of adequate funding in support of social care. The issue is mainly fuelled by the implementation of austerity which limits the amount of spending on public services. Underfunding is without a doubt a major contributor to the progressing social care issue but it cannot be blamed as the sole cause since several other factors must be addressed to solve the funding issue (Papanicolas, Mossialos, Gundersen, Woskie and Jha, 2019). Based on the nature of governance and the need to protect the economy from the financial crisis, it is evident that higher spending on social care is not likely to take place. Social care is suffering from a systemic problem that requires the integration of innovative solutions to solve the issue by addressing all the possible causes while prioritizing the needs of the population.

The funding issue has resulted in worrying rates of unmet care needs for older adults. The problem has mainly been caused by the interlocking policies and social norms as they have significantly altered the privatisation of care for the vulnerable population (Cromarty, 2017). The denationalized nature of social care in Wales and England has created a rather unfair system characterised by major limitations which hinder individuals from accessing care which they desperately require by creating rather complex inclusion criteria. In turn, the system has lost accountability with regard to the provision of quality care and patients’ safety by being the leading contributor to neglect and abuse of the recipients. Undeniably, ageing people have a set of vulnerabilities that can either be social, economic, or medical. The majority of them however rely on the government for social support and in most cases, they are denied it based on the perception that their needs are not severe (Wenzel, Bennett, Bottery, Murray and Sahib, 2018). Consequently, this has resulted in the cases of the rise of chronic illnesses as the vulnerable population continues to suffer from neglect. Public funding is a necessity is supporting social care for both medical and non-medical needs. The burden has been transferred to the already overwhelmed local authorities who are unable to provide the level of quality that older people deserve to live meaningful lives.

There is a mixed and complex state of the social care system today in England and Wales. The reprivatisation of the care responsibility to families and the private sector has without a doubt allowed the government to protect the economy from collapsing but at the expense of the well-being of the ageing population (Charlesworth and Johnson, 2018). For the majority of those that are in need of social care, it is without a doubt that they are unable to receive the services simply because their families cannot afford them or the inclusion criteria assumes that they are in less need for assistance. More than 10 million individuals in need of social care support due to the inability to attend to their day to day needs as a result of health-related issues in England and Wales based on 2010 reports. However, it is only less than a million individuals that received care on a long-term basis while slightly over two hundred thousand acquiring short term care support as a way of enhancing their long-term independence (Cylus et al., 2018). While the number of informal care providers has continued to increase due to the coverage gap, formal care continues to decrease rather significantly an aspect that is worrying since the ageing population continues to grow significantly. For the carers, this situation is challenging as they are additionally required to meet the health and financial needs of the population in the face of the high cost of living.

With respect to the statistics of the informal care which is growing rather rapidly in England and Wales, this highlights the changing trends in the system and rationality of such changes. While the focus has been to understand the issue as a public funding issue, but there is a need to also understand the contribution of the changing social as well as economic practices in the growth of the crisis (Cylus et al., 2018). The number of people that require help in attending to their day to day activities will continue to increase and the limited funding is likely to severely affect formal care delivery to this population.

Funding, Privatization, and Unfairness in the Social Care system

One of the leading forces in the on-going social care crisis is related to the predominantly privatized social care. Since the establishment of the NHS as well as the Community Care act of 1990, it is undeniable that the social care system has experienced a significant number of changes. The system has become open to different market forces apparently intended at creating more alternatives for the recipients while introducing competition in the industry with the aim of lowering the cost of care (Charlesworth and Johnson, 2018). The overall implications of the marketization and privatisation of social care have transferred the provision of social care services from the public service sector to a more public industry promoting the profit maximization needs of private institutions. While local authorities retain some form of control, the limited funding affects their decision making as their priorities mainly lies on providing care to individuals with severe needs. The exclusion for most of the ageing population has created exploitative opportunities for the private sector based on the growing demand for the care services. The situation is responsible for burdening recipients and their families based on the need to spend more on care and medical services. While in the late 20th century, more than 90 per cent of care services were provided by local authorities under the public service system, from 2010, most of these services are provided by private institutions and informal carers (Cylus et al., 2018). The change has provided a significant revenue gain for the private sector while subjecting recipients to further suffering particularly those that cannot afford the services offered by private entities.

Most private firms that are involved in the provision of public services generate significant revenue even though there have been rising cases of care home bankruptcy in recent years. It is worth noting that while most of the enterprises run a number of branches, maximization of profit in the care industry is not easy, since the business is rather complex and it requires an integration of different operational strategies in addition to subsidies from the government. For example, the close of the Southern Cross Healthcare came as a surprise to most individuals despite the fact that the enterprise was operating in more than seven hundred and fifty care homes across the country. The insolvency of the company came as a result of an ineffective business strategy as the brand was mainly focused on the maximisation of profit in the care sector hence failing to account for the special needs in the industry that requires a rather strategic response. The issues regarding to the quality of care that the private sector provides has been a major contributor to the failure among the providers. Possibly, the industry is one that requires focusing on the provision of high quality and safe care rather than maximising profit.

Failures of social care providers are currently controlled under the Care Act of 2014, which provides a legal responsibility to the Care Quality commission for monitoring the market.  The market regulatory responsibility is significantly supported by the local authorities’ roles in meeting the needs of older adults receiving care from the care providers that have failed in their duty. According to Taylor-Gooby (2017), the new regulatory regime seems to undergoing a test since more private care providers are leaving the market as a result of financial issues due to high staffing cost, retention and recruitment challenges linked to minimized profit ranges and Brexit. The challenges relating to payment and working conditions for care providers have resulted in higher staffing costs. Close to 50 per cent of all there care providers leave their workplaces within a year as they lack work security and a significant number of them are not given the minimum wage which further demotivates them. As the Brexit process continues to making the recruitment and retention of care providers challenging, there is no doubt that quality is most likely to depreciate and adversely affect the ability of the institutions to maximize profits (Taylor-Gooby, 2017).

Harding (2017) established that, the financial challenge with respect to social care which is an outcome of the overall privatization of the industry does not just affect care providers. Over the last couple of years, local authorities have experienced a significant cut in social care funding from the central government by at least 37 per cent between 2010 and 2017(Harding, 2017). Besides dealing with the rising cost of care provision linked to the rising demand as the outcome of the ageing population and an increase in minimum wage, social care expenditure suffers from a significant cut in the last couple of years.  The combined implications of cost pressures and funding gap means that most of the local authorities are forced to cut down on the amount of their spending on care workers. Consequently, care workers end up receiving less payment than the actual cost of providing care and individuals or self-funders are in turn required to incur higher costs for the services. Under the local authorities, the underpayment of care workers means that they receive approximately £2.24 every hour to receive residential care while 96 per cent of self-funders pay 43 per cent higher than those under covered by the state funds while living in the same homes or settings (Harding, 2017). In this context, care providers often rely on self-funders as a way of overcoming the challenges of subsidized care offered by local authority funded services’ users.

According to Allen et al. (2017), the current funding system for social care in England and Wales for older adults particularly those with dementia is arguably the most unjust. It is not only that individuals are not able to predict about the likely future in care provision and also plan responsibly, but is worth noting that those that require higher care needs as a result of old age are punished twice. First, they are required to pay for their own care services to the point when capital reaches the top level to acquire the support of local authority and while they are doing all these, they assist in subsidizing the care offered to the recipients of state funded care. The existing gap amid local authority cost and care cost also implies that in the case that self-funders exhaust their assets in state contributions for the care costs, their families might be required to offer third party fee as a way of meeting additional cost for the ideal accommodation and this puts them at the risk of being put in cheaper care homes (Dixon, Laing, and Valentine, 2020). Third party  top ups might additionally be required in the case that the residents funded by local authorities select a residential placement that charges their services above the set rates by the local authority. It is worth noting however, that while to up fees are vital in ensuring that care recipients receive the highest quality of care, they are generally complex and regulated poorly and as a result, the families of the residents might be required to play part in subsidizing care even though their loved ones are subjected to poor quality services, which further puts them at risk or major health complications (Harding, 2017).

For a while now, the spending on healthcare has been limited in England and with the low growth of spending occurs despite the growing demand for care as the population continues to age. While in recent years, the population of older individuals over the age of 80 has increased by more than 340,000, the spending on care for this population has been cut. While the spending in social care has reduced by about 1 per cent, the actual public spending on adult social care has declined by 6.4 per cent (Harding, 2017). Due to the intense financial pressure that the health care system is facing, there have been some significant efforts to improve the overall efficiency of the system through the provision or reduction reimbursement rates, freezing of staff and cutting down on prescription and administrative expenses. While the healthcare sector in England has recorded the highest growth in the recent than any other industry, but staffing gap, insufficient pay, poor care services and patient safety are some of the issues that have highlighted a worrying trend as a result of reduced funding on public and adult social care (Brimblecombe, Pickard, King and Knapp, 2017).

England and Wales are not the only healthcare sectors that have been struggling with meeting the care needs from the growing older population while at the same time trying to reduce the cost of care. However, based on the findings of a number of recent studies, it is unfortunate that the systems have been focused on reducing their spending on a population that needs them the most in the face of the rising chronic illnesses and cost of care (Keaver, Pérez-Ferrer, Jaccard and Webber, 2020). While the authorities might have succeeded in securing the economy from social care expenses, the older adults continue to suffer from the lack of quality care, which ultimately affects their safety and hurt their well-being.

Regulatory Complexity in Social Care 

Harding (2017) notes that, the implementation of the Care Act in 2014 changed completely the regulation of care across England by consolidating a disorganized patchwork with respect to regulation that had been developed since the approval of the National Assistance Act in 1948 (Allen et al., 2017). However, even after adhering to this legislative framework there is still a significant deal of complication that exists in the system which further affects the provision of social care to the adult population.  The legislative framework that covers social care serves as the perfect example of the effects of a decentralized regulation system. A decentralized system when it comes to the provision of care is characterized by complexity, interdependence, fragmentation and an intense level of permeability amid public and private institutions.

Within the fragmented regulatory system, it is normally assumed that there is no single company that has the required knowledge for solving diverse, complex as well as dynamic issues. In fact, there is not a single player that has a comprehensive overview that is needed in the application of proper instruments for making the regulatory system effective. In this case, the regulatory fragmentation and complication are responsible for the on-going care crisis in England and Wales, which are mainly dominant in three different areas care (Keaver, Pérez-Ferrer, Jaccard and Webber, 2020). First, the challenges are seen via the challenges that people in need of care and their families encounters while navigating through the system. Second, this is dominant through the unfair application of human rights norms and laws and lastly, through the absence of a clear and comprehensive model for acquiring compensation for those that are hurt by poor quality care. The system is flawed as it is mainly focused on the regulation of cost while at the same time ignoring the need to protect the safety of the care recipients through the provision of high quality services.

The challenges of crossing the social care systems originate from the presence of several well-established private care providers within the private marketplace (Challis, 2020). The stratified system with regard to care provision within the system has ultimately been created as a respected response towards the existing government pushes surrounding choices and competition between firms implies that it is particularly challenging for the individuals responsible for funding care (Harding, 2017). In this case, this covers a significant number of older persons and those suffering from dementia which affects their overall ability to participate in day to day activities and are therefore required to navigate through the system through the use of professional assistance as well as support.

The privatization of care has also created major issues and complications with regard to the utilization of human rights for care providers. While, in the NHS healthcare is always covered under the Human Rights Act of 1998, the social care stand remains unclear in this system (Allen et al., 2017). The privatization of the sector is one that has allowed private institutions to maximize on their overall gains at the expense of the overall well-being of the care recipients and their families. Self-funders are required to pay more to receive similar services as those funded by local authorities and the state while the quality of care is not satisfactory due to staffing gap. In return, care workers suffer from underpayment as the funders constantly try to minimize their overall expenses.

Older population receives differential care levels which depend on the payment methods. Those paying for their care have minimal options to seek compensation if they acquire poor services. The dominance of regulatory complexity as well as the unequal application of human rights model to care recipients and the lack of awareness on how to seek for compensation has all contributed to the adult social care crisis as a result of funding gap (Challis, 2020). If the system continues to operate as such while focusing on funding reduction, the system will further subject care recipients to more suffering and major health challenges in the next couple of years and the quality of care continues to depreciate.

Solving to the Social Care Spending Gap

Most of the problems in today’s adult social care are as a result of underfunding despite the rising number of the ageing population. The funding issue has created in major challenges and complexities which continue to counter the effectiveness of the system in general. Therefore, to effectively address the crisis more funding is necessary. Based on rationality, it is evident that the policy selection with regard to cutting down on funding and privatizing the social care sector are disproportionate which makes it difficult to regulate the system while accounting for the rights of care recipients and care workers. In return, the challenges have produced the current social care crisis which affects patient safety and services quality (Goddard et al., 2016). Not only is the system infringing on the rights of social care workers by subjecting them to poor working conditions where they are overworked and yet they receive minimal payment, but also, this has adverse effects on the safety of the care recipients.

More funding is required to protect self-funders from exploitation from the private institution while at the same time ensuring that the services are subsidized to ensure the survival of the private care providers. The responsibility lies in the government in protecting its people without requiring recipients to take full responsibility of their care needed (Challis, 2020). Care is vital and for low status recipients the pressure between receiving poor services and receiving care needs to be resolved by developing a more responsive funding system.

Theoretical Framework

System theory was be used in developing a theoretical framework that guided the research. The theory was useful in demonstrating how the problem of funding crisis might be resolved to enhance the efficiency of the adult social care system and ensure its sustainability in the future. The theory is grounded on the principle that an effective system is the one that is based on the needs of individuals, expectations, and rewards of the parties within the system. Systems theory refers to the study of society’s complex systems which includes, individuals existing beliefs and their relationship in general.  Based on the provision of the study, the main stakeholders in social care are communities, government, private investors and families. As a result of reduced funding on social care in both the U.K and Wales, it is evident that families are mainly responsible for the provision of care.

 

 

CHAPTER 3: RESEARCH METHODOLOGY

Introduction

As illustrated by the title, this section provides an in-depth description of the research methodology applied in collecting data for the dissertation. A research methodology refers to the process of clarifying and justifying the selected mode of research with regard to fully investigating the research problem. According to Lambert and Lambert (2012), a research methodology helps in drawing connections between the problem of research and the process of analysing the problem. Thus, the methodology chapter provides a discussion on the research method, research design, data collection methods, sample population, sampling method, data analysis, and ethical considerations related to the study and research limitations.

Research Method

To satisfy the aims of the dissertation and generate answers for the research questions, a qualitative research method was adopted. The main feature of qualitative research which highlights its suitability for the research is that it is highly suitable for small study samples even though the results are not quantifiable. The main benefit of a qualitative approach, when compared to the quantitative study, is that it provides comprehensive analysis and description of the subject of investigation without narrowing the scope of the study or the responses of the participants. However, it is worth noting that the success of qualitative research is mainly dependent on the abilities and skills of the researcher, otherwise, the results might not be classified as reliable since they are mainly generated from the personal interpretations and judgment of the research. In other words, a qualitative study is highly prone to biases and since it is highly suitable for small samples this creates the risk of the outcomes not being generalizable. In other words, the findings might not be reflective of the experiences and opinions of the general population.

Research Design

The research design refers to a structure that is used in planning and executing a specific research plan. A research design is a vital part of any given research as it helps in establishing not just how the research has to be done and analyzed by also useful in identifying the study sample, data collection tools, and procedures. In this context, a research design serves as the framework through which procedures towards the collection of valid data. A descriptive research design was used for this dissertation based on its compatibility with a qualitative method. The research design is aimed at accurately and methodically describing the problem or population (Lambert and Lambert, 2012). A case study approach was adopted given that the study was be focusing on Perthyn Belonging a Charity Care Provider. A qualitative approach was chosen because it is appropriate for small samples.

According to Kim, Sefcikand Bradway (2017), a research design serves as a decision-making framework that guides the plan and determines the methods that are suitable to proceed with the research. It entails the different kinds of approaches used in conducting research. It is through the research design that a strategy is created to sample the respondents and organize how to analyse data.

The dissertation followed a descriptive research design to analyse data collected from the sample participants and existing studies as well. Descriptive research is beneficial because it demonstrates the ideologies held by a population. While the approach does not operate as a literary approach it provides a concise and concrete demonstration with regard to originality. Hence, most of the data that is collected and summarized using the descriptive approach is quantified in nature and is therefore validated through percentages and numbers while most of it is qualitative as it offers a description of an existing problem. The use of descriptive research can be vital in identifying as well as justifying the practicality of conditions. The design is effective based on its capability to make relevant assessments and also compare factual details that depict an existing phenomenon. Harrison, Birks, Franklin, and Mills (2017) highlight that a descriptive research design assists researchers in creating data sets that define a population. Thus, descriptive studies are focused on illustrating systematically structured cases about a problem such as indicating their beliefs, living conditions, attitudes, and opinions. The objective of using descriptive research is to investigate the effects of the funding gap on adult care providers in England and Wales. The approach is suitable in capturing the experiences, opinions, beliefs, and attitudes of the providers of adult care in England and Wales to determine how the funding gap affects their ability to provide satisfactory and high-quality services.

Kallio, Pietilä, Johnson, and Kangasniemi (2016) portrays descriptive research as the approach for assisting researchers with regard to the generation of data that uncovers the features held by a particular group. Descriptive research helps in conducting a comprehensive inquiry about a specific group or organization thus determining the existing relationship between existing variables. The approach is fast and well suited in providing an adequate interpretation of a given research subject. Thus, the dissertation adopted a descriptive design based on its ability to analyse data in details with regard to how funding social care funding gap affects adult care providers in England and Wales.

Research Strategy

According to Hardwick (2016), a descriptive research design differs from qualitative research, since descriptive studies tend to be deductive in nature instead of inductive, and the start with a preconceived hypothesis for testing. However, the dissertation sought to develop new theories and conclusions and therefore utilized an inductive approach to establish the adverse effects of the on-going social care gap on adult care in England and Wales. Descriptive research is often used in establishing an existing phenomenon by providing a comprehensive description and collecting data that is specific in justifying the hypothesis through the use of surveys, interviews, observations, questionnaires, or self-reports. Thus, the dissertation used a descriptive research method following an inductive objective in gathering data about the experiences, opinions, and attitudes among adult care providers with regard to the existing social care funding gap in England and Wales. An inductive approach is highly suitable as the researcher begins by making observations that lead to the generation of theories as well as conclusions regarding the research subject (Liu, 2016). In this case, the objective of occupying an inductive approach is to determine the overall effects of the social care funding gap on the adult care providers. The main aim of using an inductive approach is mainly because it considers where the effort of the study lies more and is appropriate for small samples as it produces qualitative data. However, it is worth noting that the results are not generalizable which creates concerns about the reliability of the findings. As the research relies on a small research sample to investigate the proposed research phenomenon this thus demonstrates that with a small sample population an inductive approach is needed.

Research Context

The context of the research is on adult social care in England and Wales. The research was mainly focused on adult care providers in the charity or NGO sector. Perthyn Belonging a Charity Care Provider was selected as the case study for the research as it operates as a not-for-profit organization. The organization mainly depends on donations and funding from the private sector as well as the government. Thus, the organization was selected as it is an established social care provider in the social care sector. Thus, the organization is the best platform to collect reliable and relevant information with regard to the overall effects of the existing social care gap on the providers of adult care across England and Wales. Through the management and its staff, the researcher obtained sufficient information regarding the experiences, attitudes, beliefs, and opinions of adult care providers in relation to the current social care funding trends.

Sampling Method and Sample Population

To satisfy the objectives of the research, a purposive sampling approach was utilized to select the most suitable sample population following the case study of Perthyn Belonging a Charity Care Provider based on experience, expertise, skills, and relationship with adult care services. Purposive sampling is a form of a non-probability sampling technique where the sample participants are normally chosen based on their experience and relationship with the research subject. Thus, for this study, the study sample members that were chosen are those with a rather special relationship with adult care and social care with adequate experience in the social care setting as well as active involvement within the industry hence proper understanding of how social care funding gap affects adult care providers. The reason for adopting a purposive sampling technique was to ensure that the collected data is adequate, relevant, credible, and reliable in general.

Thus, the selected sample population comprised of 5 staff from the management and leadership level at the Perthyn Belonging a Charity Care Provider as well as 15 supervisory and human resource management roles at the facility. The sample population was deemed appropriate for the research based on its capabilities, expertise, and experience. The sample participants selected are those that have worked for the organization for more than three years as they possess more experience and therefore understand the current social care funding trends and their effects on adult care provision as a whole.

Procedure

An online meeting was held with the company’s executives a week before the surveys to gain approval for participation in the research investigation. The researcher explained the objective of the research and its significance for the social care sector while asking the executives of the need to approve the organization’s participation in the investigation. The nature of the research and its scope were also explained citing that the findings would help involve stakeholders on how to address the challenges affecting funding of adult care to allow the organization to offer safe and quality services. Also, the researcher noted that the findings of the research would serve as a foundation in developing policies that are necessary for addressing existing problems. In general, the executives were willing to be part of the research which resulted in the scheduling of an online survey.

Before conducting an online survey, consent forms were sent through email to the participants. The form informed the participants that the study was voluntary and they were therefore allowed to withdraw their participation at any given phase without an explanation. Also, the form informed them that no personal details such as names, phone numbers or address would be collected to encourage their participation and hence generate reliable and adequate data. By providing confidentiality, this in turn encourages the participants to provide accurate and maximum responses (Nowell, Norris, White and Moules, 2017). The participants were encouraged to be truthful to ensure the credibility of the results and generalization in the adult care sector.

Data Collection

Online surveys taking the form of semi-structured questionnaires were used as the data collection tool for the dissertation. The techniques are vital in ensuring that maximum data is collected to support the objectives of the research. The approaches are appropriate since they are cost-effective, flexible and they ensure that maximum and credible data is collected (Dįnçer, 2018). The approach was therefore effective in ensuring that the objectives of the research have been met as a whole.

Method of Data Analysis

Thematic data analysis will be used as the method of analysing the collected data. The method encourages the classification of data based on themes and sub-themes for a comparative analysis (Lambert and Lambert, 2012). This will, therefore, begin by summarizing data and later analysing it into various themes as they relate to the study.

Following the descriptive statistics, the study will adopt a Trend Analysis approach by plotting the funds advanced by government for Adult Charity Care Providers over the years. The study will then describe the trend.

In addressing the constraints to alternative funding sources, the researcher will identify from literature, the difficulties associated with raising funds and present these to the respondents to rank. The Kendall’s Coefficient of Concordance (W) will then be used to test the agreement in ranking among the respondents. A formal interrogation of the Kendall’s Coefficient of Concordance (W), also referred to as Kendall’s W gives a measure of agreement among ranks in order from say 1 to k. A formal interrogation of Kendall’s W, provides that, assuming there are m persons rating k subjects in rank order from 1 to k.

Given that an individual say ‘j’ rates subject ‘i’, define that rating as. 

Where;

‘’ is the rating,

‘j’ is the individual under consideration and

‘i’ the subject being rated.

Thus, for each subject ‘i’ being rated,

Let                                                                                     (1)

Where is the sum of all ratings assigned to subject ‘i’ under consideration

Let  be the mean of the.  Again, let be the squared deviation.

Therefore

                                                                               (2)

Kendell’s W is defined formerly as   

                                                                                 (3)

For each individual ‘j’ rating,

                                                       (4)

Therefore the mean rating of the  can be expressed as;

                         (5)

Alternatively,

                                                                (6)

Where;

                       

Assuming all the raters give the same ratings to each of the subjects, then the rating, which is said to be in agreement provides that;

                                        (7)

But

                                                                (8)

Thus substituting (8) into (7) gives the expression;

                                                                   (9)

Substituting (9) into (6) to give (10) below;

                                                                                                     

                                                                                                            (10)

From (10) above, if all the Ri are the same, it implies that the raters are in complete agreement and, W = 1. It is always the case that 0 ≤ W ≤ 1. Conversely, given that W = 0, then there is no agreement among the raters. Kendell’s W also provide that when k ≥ 5 or m > 15, then m (k–1)χ2 (k–1). This property of W can be used to test the null hypothesis that W = 0 which implies that there is no agreement among the raters. It is worth mentioning that W is not a correlation coefficient and so we can’t use our usual judgments about correlation coefficients. However, there is a linear transformation of W that is a correlation coefficient such that;

                                                                                        (11)

 

Where r is the average (Spearman) correlation coefficient computed on the ranks of all pairs of raters.

The effect of government funding gap on Adult Charity Care will be modelled as a linear relationship between the funding deficit and a vector of care parameters provided to care seekers. The model will be estimated by the OLS approach is as specified below:

Where  is the funding deficit measured as the difference between care budget and government support.  denotes a vector of regressors, namely care variables associated with providing care services;  is the constant term;  is a vector of parameter estimates, while  signifies a random error term.

Ethical Considerations

Similar to other studies, the current research was subject to several ethical considerations. First, all the participants were required to sign consent form indicating their approval to participate in the research. The study ensured that the responses of the participants were treated as confidential and their participation was generally voluntary. Therefore, no personal details as mentioned before such as names, positions in the organization, phone number, and address that were collected during the process. The objective of the consent form was to inform the participants about the aims of the research, the scope, and the nature of the study. By providing a detailed description of the study’s scope this would in turn encourage them to provide reliable information while ensuring that confidentiality is maintained while protecting the participants from any psychological harm. Moreover, the participants were involved that the findings of the research would not be used for commercial but academic purposes as supported by the academic scope. In exemption of the above measures, no harm was incurred by the participants either psychologically or physically throughout the research process. The objective of taking the approach is to promote a conducive surrounding to conduct research.

Research Limitations

Like in any other given study, the dissertation was characterized by several limitations as indicated below. First, the sample size of the study which comprised 20 participants was rather small. A larger sample population would have been highly valuable in enhancing the reliability of the research. Besides, following the descriptive research design, the qualitative method does not permit the problems of the adult care funding gap and its adverse effects on adult care providers in England and Wales to be quantified. Also, the use of a qualitative approach implies that the findings are not generalizable but the use of the trend analysis was an effective approach in countering the limitations while ensuring that the outcomes are quantifiable following the spending gaps on social care by the government in the last couple of years.

DATA ANALYSIS

Statistics

Importance of government fund 

Effect of lacking government fund

Performance overall

Family size

Mean

4.16

5.30

3.69

3.95

Standard deviation

1.19

1.51

0.83

2.06

Kurtosis

-1.22

-1.19

-0.59

-1.15

Skewness

0.43

-0.18

0.08

0.10

Min

2.50

2.50

2.12

1

Max

6.50

7.50

5.50

8

 

The table above summarizes the descriptive statistics for seven explanatory variables. It gives important information such as mean, standard deviation, variance, range, skewness, kurtosis, maximum and minimum values. Our continuous explanatory variables were Importance of government fund (M= 4.16, SD = 1.19), Effect of lacking government fund (M = 5.30, SD = 1.51), overall performance (M =3.69, SD = 0.83), and family size (M = 3.95, SD = 2.06). The standard deviation was used to measure the dispersion. When the standard deviation is low, it indicates that the values are closer to the mean. Also, a higher standard deviation shows that the data points are spread out in a bigger range of values. In this case, most explanatory variables have a smaller standard deviation, which shows that the values are close to the mean. The range for the variables is determined by getting the difference between the largest and smallest ones. The range for importance government fund, effect of lacking government fund, overall performance, and family size is 4, 5, 3.38, and 7.

Additionally, the table has skewness and kurtosis values. Skewness value was used to check to which extent importance government fund, effect of lacking government fund, overall performance, and family size distribution was symmetrical. If the variables are said to stretch towards the right or left, then the distribution is referred to as skewed distribution. Kurtosis is used to assess whether the distribution is too peaked. The skewness for importance government fund, effect of lacking government fund, overall performance, and family size was less than one; hence, the variables have no skewed distribution. The kurtosis values for importance government fund, effect of lacking government fund, overall performance, and family size was less than that means that the distributions are not peaked.

Multiple linear regression was conducted to analyze the effect of gender. Age, family size, head of the family, education level, and other factors on how government funding gap influence Adult Charity Care. The results indicates that there was significant relationship between effect of lacking government funds and importance of government funds, age group (42-49), family size, marital status (married, and widow), and those respondent who have professionally worked for more than 10 years (F(17, 2) = 11.40, p < .08, R2 = .99). The predictor variables were further analyzed and indicated that importance of government funds (t = 5.77, p = 0.03), age group (42-49) (t = -5.76, p = 0.03), family size (t= 5.56, p = 0.03), marital status (married) ( t = 4.20, p  = 0.05), marital status (widow) (t = 7.85, p = 0.02 ) and those respondent who have professionally worked for more than 10 years (t = 5.51, p = 0.03). The results also shows that marital status(widow), those who worked professionally for more than 10 years, marital status (married), and importance of government funds has a positive coefficient. This means that a respondent who had similar characteristic had a better review on effect of lacking government funds. For example, the coefficient value of marital status (married) is 5.23. This indicate that when a respondent who is married is involved their review on effect of government funds increases. It was noted that other explanatory variables were not statistically significant to the model; hence, they were eliminated.   The model accuracy was conducted to check how well the model fits the data. We calculated the R squared. The model gave 99%, which is considered good.

Discussion

With reference to the current state of social care, public spending on arranged and provided care in England is substantially lower when compared to that of the NHS as demonstrated by the figure below. As noted by Charlesworth (2017) in the financial year 2017 to 2018, in every pound that was utilised on adult social care about 5 pounds were mainly utilised in providing health services. For the older persons receiving local authority arranged or provided adult acre, across England about 66 per cent are of 65 years and above while it is only one third that are between 18 and 64 years. In this context, it is rather evident that older individuals account for close to half the overall spending on adult social care in general. However, it has been established that most of the adult care is offered outside the publicly funded approach. More than a third of the population which equates to 37.4 per cent acquire care services from their friends and family while only 12.5 per cent whose care services are supported from the privately funded systems. Comparatively, it is only 21 per cent of the older persons in England are approximated to acquire most of their care services from local authority while about 30 per cent of this population receives no assistance at all (Gorin, Gehlert, and Washington, 2010). Thus, in both England and Wales, Adult social care services appear to be facing significant funding issues as a result of the expanding ageing population, intensifying complex care needs, decrease in government funding to the existing local authority, and an increase in the cost of care support and healthcare services.

Figure 1: Public Spending on Adult Social Care

Public Funding Trends of Adult Social Care

In the financial year 2017/2018, the net spending on adult social care with respect to England was £ 15.5 billion which incorporates the expenditure for local authorities using their funds. As demonstrated in the figure below, this represents 8 per cent which equates to £1.4 billion which is a significant reduction in the spending by local authorities since 2010. According to Gorin, Gehlert, and Washington (2010) although a slight increase was achieved during the financial year 2015/2016 as the spending among local authorities hit a low level of £15.4 billion.

Figure 2: Expenditure on Adult Social Care for 2010/11 to 2017/18

Trends in Funding through Additional Income

Most of the findings reductions to the local authorities in both England and Wales are compensated through boosting clients’ contributions as well as income from the NHS and that of other different sources. For the financial 2011/2012, the general spending on adult care accounted to £ 22.3 billion with a reduction by approximately £1.6 billion with a reduction of £20.7 billion for the year 2015/2016 prior to intensifying to £21.7 billion for 2017/2018. The total expenditure was reduced by about £547 million which is about 2.5 per cent for the same period. However, due to the overall spending on adult care that originates from other sources instead of local authority funding which increased from 24 per cent and 29 per cent for 2010/2011 and 2017/2018 respectively (King’s Fund, 2018).

Figure 3: Total Expenditure on Adult Social Care by Income

Income acquired from means-tested contributions by the clients is currently at £156 million since 2010. On the contrary, the number of older persons that are 65 years and above who are receiving long-term care that is funded by local authorities has reduced since the financial year 2014 and 2015 and these numbers have increased rather gradually for this particular population (King’s Fund, 2018). Thus, the inverse correlation between the growing number of the ageing population receiving social care services and the actual amount of contribution is rather worrying. The findings, therefore, suggest that local authorities are rising their adult social care charges to mitigate the decline in funding by the government and the situation has further created a wider financial burden on the service users.

In England, similar to wales, there has been an intensifying overreliance on funding that is provided by NHS as well as other additional income sources such as joint arrangements. For the year 2017/2018 NHS income sources amounted to £2.7 billion in expenditure which rose from £965 million from the funding received in 2010/2011 which amounted to £1.76 billion (Vlachantoni, 2019). Most of this spending is generally provided by the Better care fund (BCF) and local authorities noted that they acquired funding amounting to £1.8 billion in 2017/2018 which was approximately 68 per cent of their revenue sourced from NHS.

Additionally, in recent years local authorities have been able to boost their council tax earnings by about 2 per cent since 2016/17 up to 2019/2020. The approach serves as a means of getting the extra funds for services provision via the Social Care Precept (Sadler et al., 2019). In the end of 2016, the state government allowed local authorities to present their Precepts by increasing their council tax by about 3 per cent for the year 2017/2018 and 2018/2019. Out of the 152 local authorities in England for instance, 147that have adult care duties used some of the funds or 3 per cent, and this further produced £552 million (Bray et al., 2018). Also, the government further offered £240 million to support care services through local authorities to ease care pressures on the NHS system in the last financial year. 

Comparative Analysis of Social Care Spending

Despite the fact that social care spending has intensified in the past three years as demonstrated in the figure below, it is worth noting that the expenditure has still been reduced by the government by about £0.5 billion since the year 2010/2011 (Thorlby, Starling, Broadbent and Watt, 2018). Moreover, this does not involve how the overall demand for adult social care has changed in the last decade. The expenditure per head for the adult population has declined substantially in the last ten years as well. As per the year 2010/2011, the total spending on an adult person was £539. However, by 2017/2018, the amount had fallen by about £49 which is 17.5 per cent per person (Watkins et al., 2017). Since the ageing population continues to grow rather fast, especially older persons in need of care support and healthcare services, there is a likelihood of older persons requiring acute services. The spending by local authorities on care for every person of 65 years and above in England and Wales is approximated to have decreased by 24 per cent between 2010 and 2018.

Funding Pressures on Adult Social Care

Demographic Changes

As life expectancy continues to expand, the population is increasing and ageing at the same time. Thus, this implies that the demand for care support is increasing as well and complex care needs among the older persons is creating further pressure on the social care system in general. The cost and demand pressures that are created on adult social care are estimated to increase by 3.7 per cent every year by 2030 which amounts to £12.2 billion annually. With the spending on social care increasing by 2.1 per cent each year, this creates a funding gap of approximately £1.5 billion for the year 2020/2021 and about £1.6 billion each year by 2020 and this means that that the systems can no longer be sustained (Watkins et al., 2017).

However, more than 400,000 older persons are able to access social care that is publicly funded compared to the last decade (Thorlby et al., 2018). However, while there is no possibility of comparing all recent figures on funding, there is minimal to no sign that care access has actually gotten better. With the growing older population the demand for care support has increased which indicates that the expenditure should have increased as well which is not the case.

Unit Costs Increase

In addition to the pressures that are brought about by the increase in the ageing population, an increase in complex care needs as well as a significant decline in government funding has increased unit care costs. For instance, the average expenditure among local authorities every week for residential care for older adults stood at £565 in 2016/2017 which differs significantly from the 2017/2018 spending which was £604 and this is 6.9 per cent (Watkins et al., 2017). The rise of unit costs therefore placed the budgets by local authorities at an unwarranted position.

Similarly, it was established by the Association of Directors of Adult Social Care (ADASS) that 83 per cent of its members held the position that the National Living Wage (NLW) is likely to be the main driver in the rise of care cost for nursing, residential and home care. The situation is anticipated to project an additional cost of £585 million on local authorities hence affecting their abilities to offer adult social care services. The net spending on social care for older persons is anticipated to rise by about £159 per cent following the current funding system, from £7.2 billion as provided in 2015 up to £18.7 billion in the next 2o years (Watkins et al., 2017). However, it is projected that the care cost must increase over the average earning cost as a whole. Thus, if the actual unit intensifies by 0.5% public expenditure will further increase to £20.9 in the next two decades.

The ability among Local Authorities to Raise Funds

To balance existing balances within the local levels local authorities have turned to rely on tax revenues to fund their services. The revenues received from the taxes however are incapable of maintaining the pace due to the intensifying pressures and demand of adult social care. Also, this creates a major risk on increased levels of shortage as the taxes are lower compared to the demands (Thorlby et al., 2018). Local authorities facing increased levels of funding deprivation tend to reduce their revenue limits and this means that they collect minimal revenue which with time leads to major inequalities in services provided as the demand for care exceeds the existing resources in general.

Public Health Funding

With the rise in chronic illnesses, the overall demand for social care services has increased as well a trend that is likely to continue. By 2040, it is estimated that about 2.95 million older persons or more will be living with disabilities (Ahmadi-Abhari et al., 2017). Thus, this would further intensify the spending by 3.33 million further limiting thousands of individuals from receiving social care services.

Hence, this demonstrates the need to increase efforts in preventing and delaying the development of chronic diseases, care dependency as well as disability to minimize the financial effects on public health. The provision of high-quality services to the population can further assist in caring for the older population and in turn minimizing the demand for extensive spending on social care.

Despite the set promises by the NHS in its Five Year Forward View plan, announcements by the government in 2018 to focus on prevention, there has been an apparent reduction in the spending by the public health system following the 2012 Act (Ahmadi-Abhari et al., 2017). The policy resulted in the responsibilities of providing and funding adult social care being transferred to local authorities. With respect to the growing changes in deprivation and demographics, local authorities have not yet been able to restore stability due to funding challenges. The cut in funding by the government to local authorities is worrying as it is not reflective of the increasing demand for care support and care in general.

Effects of Funding Cuts for the Provision of Services

The number of adult care requires has remained rather constant in the past couple of years. However, this does not necessarily imply that the demand for care support has reduced rather this is due to the fact that no services have been offered to the new requests in the recent as the system is already overwhelmed. It is only about 76 per cent of the individuals enrolled in the system that received care support through the provision of community-based, residential, or nursing care (Ahmadi-Abhari et al., 2017). The only thing consistent is that these individuals mainly source their care support from friends and families as a whole due to funding challenges and the rising cost of care despite the increasing rate of complex health conditions.

Figure 4: New Adult Social Care Requests

Even though the requests for care provision and support for older adults have been rather stable recently, the actual number of older persons continues to increase hence intensifying the demand care. In general, the number of individuals receiving long-term care under local authority over the last five years or so has decreased significantly (Coulter, 2017). This reduction would in part depict a major shift towards the adoption of short-term care systems. The number of individuals of people who receive short-term care is high while the demand for long-term care has reduced due to the cost of care. The overall effectiveness in terms of savings has reduced as well and this, therefore, demonstrates the nature of pressure that local authorities are experiencing while trying to structure eligibility criteria while maintaining low rates for the services as a whole. Local authorities need more funding to satisfy their obligations in offering adult care services. The overall level of unmet care needs have increased significantly in recent years and this has further expanded the number of residential and nursing care beds. It is however worrying that people are not aware of their rights thus the low rate of request for services leading to a significantly low provision of care services to this vulnerable population. The quality of services that the individuals are currently receiving is less pleasing and this significantly affects efforts to prevent chronic illnesses from emerging and adversely affecting the lives of older adults in general.

The intense decline in providing publicly funded social care has adverse effects on older persons, their families, and care givers in the recent. 75 per cent of Directors of Adult Social Services indicates that minimizing the general number of individuals in the care system is very crucial in increasing savings (Coulter, 2017). In case that local authorities are successful in developing preventative measures that enhance independence and minimizes care needs which are a positive achievement. However, in the case that local authorities minimize the use of resources thus leaving most people without proper support and care, this affects the overall well-being of people which is a violation of the law and is a financial threat.

Increasing Levels of Unmet Need

In the last three years, it has been established that one person in every eight is surviving in the absence of care and support that is needed in carrying out activities of daily living (ADL). In essence, they lack assistance for accomplishing basic tasks such as making the bed, dressing up, cooking, and bathing. The number by 2018 had risen to one person in every seven older adults. In other words, this means that close to 1.4 million individuals are affected by the inability to attend to day to day activities which further affects their overall well-being (Petrie and Kirkup, 2018). Close to half of the older population in England and Wales do not receive any assistance from paid carers, friends, or family members. It is rather obvious that activities of daily living (ADL) like cooking, financial management, and shopping are very crucial and this, therefore, demonstrates the struggle among older persons with unmet needs as the number has risen to over 1.5 million.

Individuals who lack the capability to perform ADLs would be considered as eligible for support and care provision under the Care Act of 2014. However, it is rather depressing that more than 53 per cent of the older adult population is not able to complete at least three or more of their ADLs and they receive no support in meeting their needs (Simmonds, 2019). Local authorities are facing funding pressures which are further combined by the growing demand for care services in general. Thus, they are unable to meet the care needs of older adults due to limited resources which affect their efficiency and service delivery.

There has been a growing financial pressure resulting in unpaid carer givers which adversely affects service delivery. The combination of the ageing population and lack of adequate funds has further been intensified with the existence of complex care needs and declining access to care services. Thus, this has further promoted the situation where care givers are suffering from a lack of payment. Contrary to healthcare, most of the social care services are normally provided within the informal setting by friends, family members, and partners who are unpaid and they offer personal care as well as practical assistance despite lacking formal skills. It is estimated that the informal care system is growing at a rather fast range as it is believed to have expanded from £58 billion to £100 billion every year (Simmonds, 2019).

The percentage of individuals who offer unpaid care for their friends and family has been increasing rather gradually leading an increase from 16.9 per cent up to 17.8 per cent (Simmonds, 2019). However, as a result of the growing population, the rate of informal carers has been increasing rather significantly. Most of the care givers are older adults as well but the effectiveness of their services fails as a result of their inability to provide intensive care.

The Effects of Adult Social Care Funding Cuts on Sustainability of Social Care

The public sector is responsible for offering minimal care directly to older adults as most of the care services are mainly provided by private organisations and third sectors. Under the Care Act of 2014, local authorities have the responsibility of ensuring that the residential and nursing care market is sustainable. However, local authorities as a result of the funding cut have resulted in managing their budgets by decreasing the payment of the services. The care market has in turn become very risky and dysfunctional in general across England and Wales as for charity and private care providers, sustainability has become a major issue. In 2018, ADASS reported concerns based on the inability of the social care market to meet its obligation of safeguarding the sustainability of the market within the provided budget (Simmonds, 2019).

The market-based approach is considered as rather unsustainable in the absence of additional public funding. Social care provision to older adults is no longer reliable regardless of the funding method for the services. More than 97 per cent of home care, in this case, is provided by the private and charity organisations, with only 70 per cent being funded by local authorities (Simmonds, 2019). As a result, a significant number of older persons are surviving without the needed assistance.

Conclusion

For decades, there has been significant progress in designing adult social care by focusing on promoting the well-being and independence of older adults thus allowing them to live meaningful lives. However, the existing restrictions with regard to public funding in addition to the intensifying demand for care services as life expectancy has gradually been expanding have resulted in a major gap mid reality and proposed vision across England and Wales. Private and care providers in the charity organisations alongside the families and friends of the care receivers are facing funding pressures leading to an intensification of unmet adult social needs in addition to healthcare needs. Thus, a more sustainable solution in this case would involve the provision of additional funding to local authorities to enhance their abilities to meet the increasing demand for care services and support. In recent, the reduction in social care funding has made the industry rather vulnerable and unsustainable as the demand for the care services outruns the existing resources and service provision.

 

 

 

 

 

 

 

 

 

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APENDIX

Table 1: Descriptive statistics

Statistics

Importance of government fund 

Effect of lacking government fund

Performance overall

Family size

Mean

4.16

5.30

3.69

3.95

Standard deviation

1.19

1.51

0.83

2.06

Kurtosis

-1.22

-1.19

-0.59

-1.15

Skewness

0.43

-0.18

0.08

0.10

Min

2.50

2.50

2.12

1

Max

6.50

7.50

5.50

8

 

 

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 Digital healthcare

Historical Analysis

The major issue that the strategic plan is likely to encounter is related to training. Throughout history, professionals in the field have relied on traditional methods to carry out their duties. With introduction of new technology, caregivers will be required to learn new skills needed to operate the digital technology. The training should therefore be carried out effectively to ensure that the caregivers have the right attitude and motivation to learn the new skills and incorporate them in their work culture.

Evidence from literature

            The management has the responsibility to ensure that employees are informed of any changes likely to occur in order to ensure that they a positive attitude towards the change (Akbarisari, 2018). Communicating to employees about the changes ensures that employees have adequate time to prepare and that they are aware of the changes that will be introduced such as the need for training.

Attempts to Incorporate Digital Health

            In the past, attempts to incorporate new forms of technology in the workplace have involved giving employees early notice regarding the changes likely to be introduced. Informing employees about new forms of technology helps to prepare them mentally (Svendsen, 2016). Involving them in the decision making process further ensures that they remain positive about the training as they are aware of the positive change it is likely to bring.

Stakeholders in the Strategic planning process

            The top management and department heads’ involvement in the planning process is crucial to its success. These departments are responsible for communicating information to other employees (Laaser et al, 2015). Involving department heads will make it easier to communicate to junior staff in ample time to allow for feedback and input from stakeholders needed to ensure that the plan is successful.

Financial Implications

            The project is likely to have a positive impact if well implemented. Although a significant amount of capital will be used to purchase the technology and train caregivers, the inclusion f digital technology in healthcare will help overcome various challenges and ensure that patients get the highest quality of medical care possible.

 

 

 

 

 

 

 

 

 

 

References

Esfahani, P., Mosadeghrad, A. M., & Akbarisari, A. (2018). “The success of strategic planning in             health care organizations of Iran”. International journal of health care quality assurance,             31(6), 563–574, retrieved from,  https://doi.org/10.1108/IJHCQA-08-2017-0145 

Svendsen V, (2016) “What is challenge based development?” Acadal, retrieved from,             https://acadal.com/challenge-based-development/

Terzic-Supic, Z., Bjegovic-Mikanovic, V.Vukovic, D., Santric-Milicevic, M., Marinkovic, J.,      Vasic, V., & Laaser, U. (2015). Training hospital managers for strategic planning and    management: a prospective study. BMC medical education, retrieved from,       https://doi.org/10.1186/s12909-015-0310-9 

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Multidimensional care in nursing

Name

Institution

Professor

Course

Title

Date

 

 

 

Multidimensional care in nursing

As a nurse, applying strategies that promote safe and effective multidimensional nursing practice when providing basic care and comfort for patients helps to promote physical health and wellness. I learnt that the care and comfort that a client receives lowers the risk of contracting health complications and further increase their ability to manage such conditions. One of the strategies I used is the basic care and comfort which involved assisting clients to perform activities they engage in on a daily basis such as personal hygiene. A simple activity such as a sponge bath assisted me to gain the confidence of my clients and lift their moods during treatment. The knowledge gained from this experience will help me to offer better basic care and comfort to clients and also improve my own personal hygiene. 

            When providing multidimensional care to clients experiencing alterations in mobility, the most appropriate nursing interventions are those that assist the patient to restore mobility where possible or maintain the existing mobility. One of the interventions I used involved helping clients with muscle exercises whenever possible or when the patient was out of bed. Some of the activities the client would engage in include standing on the tip of toes, hopping on one foot, knee bends and other abdominal tightening exercises. The interventions sought to the clients’ compensatory body parts and also improve their sense of balance. The knowledge gained will assist me in offering special multidimensional care to patients experiencing alterations in mobility by assisting them with nutrition and work out plans. The information will also help me to create a safe and comfortable environment that motivates patients and speeds up the healing process.

            Administering medication is one of the components of multidimensional nursing care for clients with musculoskeletal disorders under the activities of daily living. It incorporates the use of a low profile medication cart and cartridge dispenser to administer medication. The experience taught me how to dispense medication with more precision and in a shorter time compared to when I started. The process also involved classifying medication in accordance with the time of day it was supposed to be administered so as to keep track of treatments given to different patients. From the experience, I learnt that low profile carts were ideal for use in health organizations as they are suitable for both short and tall people. I also learnt that cartridges that have a flip top are more ideal for storing drugs before they are administered. This is because the patient only needs to flip the top instead of having to unwrap or break a seal thereby increasing the ease of use. 

            When providing care for patients experiencing sensory and perception disorder, I learnt that the most effective and safe strategy to use is one that seeks to offer care from the patients perspective. Take a client with sensory alteration as an example. As a nurse, the best strategy would be to start by assessing the patient’s pathophysiology of deficits that already exist and also examining what factors influence the patient’s sensory functions. I learnt various skills such as adjusting my communication style and focusing on communication cues that focus on patients with hearing deficits. The information gained will help me in future to assist patients adjust to their new condition, manage their condition and focus on stimuli that makes it easier to interact with the client’s environment.

            Knowledge of integumentary disorders when providing safe and effective nursing care is important as it determines the level of effectiveness of care offered. Take the case of a patient with pruritus as an example. Multidimensional nursing care is achieved through a colloidal oatmeal bath, following which, an occlusive ointment is applied. I gained knowledge on the importance of immediately applying the occlusive agent to make the skin damp and I will use the information in future to prevent evaporation which occurs when the occlusive substance is not applied within five minutes or longer.

            Assisting patients to assume comfortable sleeping and rest positions is one of the strategies that promote safe and effective multidimensional nursing practices. When caring for patients with immunologic infectious and inflammatory disorders, I learnt that patients are more comfortable when the positioning of the bed is elevated and with pillow support. The position is however suitable for daytime when patients are seated. I also gained knowledge on how limiting visitors is a multidimensional nursing practice. Controlling the number of people who have access to the patient during the acute phase of the disease can help prevent excess stimulation and therefore reduces stress. Pace strategy is also an activity that can be used for patients whose activity has become reduced due to their condition. Patients can be recommended bed rest during the acute phase of their disease to lower the metabolic processes that occur in the body. The information is useful as it helps develop new ways to assist the patient especially because it ensures that energy is dedicated to healing and facilitate recovery.

 

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Summary

 COVID 19 changed how the entire management systems work.  The disruption of existing systems forced an overhaul of the entire framework. American Management Association sought to unveil the extent to which the recent pandemic ways of life among its members. It is vital to note the fact that out of the 500 respondents, 95% were severely affected by the pandemic. For instance, 70% of the respondents worked at home. The transition period hampered the manner in which the people had to come up with daily routines hence this created new mechanisms of going about their daily business (Palazzo, 2020). Moving from office settings to domestic frameworks encouraged people to invest more in online professional training. Out of the 500 respondents, 81% had acquired an interest in webinars and an estimated quarter claimed that they considered enrolling in numerous online classes so that they could horn their skills. An additional 65% of the rest were managers or sat on the board of well-known brands and organizations. Based on the information from this survey, managerial leaders remained committed to professional advancement of their careers during the pandemic period. Due to the widespread confusion and disruption, effectual management was key in sustaining or maintaining significant company performance, cohesive cooperation and morale. Working from home, whether on a day to day basis each week, became the new normal for most organizations hence changing the entire organizational structure of most companies. Managers had to seek better ways of training their workforces and build additional skills for maintaining the supplementary demands of working under a virtual work surrounding. Workers had to develop a strong work ethic and still have a constant relationship with fellow workers. In order to achieve a balance and adapt a new ways of working and still retaining top performance among workers, managers motivated, delegated, communicated effectively and coached other workers on the importance of team work and the objectivity of the work at hand. This way, the teams were able to stay focused on contribute to the vital aspects of the company without paying much attention to the pandemic and other interruptions caused on its wake.

Relevancy

 The relevance of this article is seen in the application of the various management skills. Most of the time delegating duties helps in completing a huge workload in a shorter time span without increasing the number of resources needed to fully complete one task. For instance, within a virtual work environment, managers had to learn how to communicate with all the workers without adhering to hierarchy regulations (Ansoff et al., 2018). More so, in a virtual surrounding everyone hears each other and communicates based on the arising needs or the situation at hand. Furthermore, agreeing with people is easier and streamlines the operations of the day as compared to physical environment where the formalities and work schedules hinder proper application of real time decision making and skills. Furthermore, cooperating with team members ensures that each one of them adheres to strict deadlines and conduct themselves with the same serious required of them. Thus the article details the actionable mechanisms top managers used in the management of various workforce without giving interfering with the previous workflow (Wheelen et al., 2017). The ease with which one can attain maximum performance depends on how people can interact with each other harness proper mechanisms developing an effective work ethic within a virtual and external surrounding.

Reaction

This student seems to think that the article focuses on the management advancements managers have put in place to manage and maintain good performance despite of the changing external environment. In the wake of the pandemic, most people were losing their jobs and some businesses seem to thrive while others made losses. Nevertheless, in such an unpredictable surrounding, making changes and focusing the cost-effective interventions to fight off the negative effects of the pandemic and keep the workforce motivated and satisfied with the workflow. Most managers are normally unreachable but the virtual environment has forced them to be at the center of everything the company does. In the meantime, managers have to delegate duties while developing stable relationships with the rest of the workers. Additionally, having the ability to use the mechanisms needed to steer the workforce to top performances assists in shaping the vision of the company and retaining the needs of the entire company. Besides, effective communication is at the center of everything a manager does, from meeting people to instructing the rest of the workers on what needs to be done by certain companies shapes  and influences the morale of the entire company. Even though moving from an office setting to a more relaxed domestic framework does not in any way indicate sluggish work ethic, coaching and retaining the needs of the workers may be a challenge as they might have to cope with the psychological effects of the pandemic as the pandemic might affect their families, friends or even children. Thus, the managers have to strategize the management of its personnel from a different perspective and manner.

 

 

 

 

 

References

Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2018). Implanting strategic management. Springer.

Palazzo. P., (2020) Improving Management Skills Remains a Priority During Pandemic, Says American Management Association Survey

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic management and business policy (p. 55). Boston, MA: pearson.

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 Statement of the problem

The problem in the article is clearly stated in the first paragraph of the article. This is because the researcher focuses on the challenges of transitioning from a registered nurse to a nurse practitioner. The problem has been narrowed down well enough for study because the researcher has put a focus on the main factors that influence the transition process which are the personal and environmental factors (Barnes 2015). The researcher points out that transitioning from an experienced registered nurse to a nursing practitioner is less difficult compared to a registered nurse with less experience than a nursing practitioner. The problem is significant to the nursing practice because there is an increase in the shortage in the number of nursing practitioners that are needed in healthcare. The employment rate for the nursing practitioners is double in number compared to those of physicians and researchers on the nursing practitioner role transition has shown to have many difficulties that the NP might experience. This problem has shown that identifying factors that influence the transition process of experienced and inexperienced registered nurses to nurse practitioners may differ in what they need for this process.

Research questions and hypothesis

This study was used to determine the factors that influence the transition process into nursing practitioners for the experienced and inexperienced registered nurses (Barnes 2015). The dependent variable in this research was the nursing practitioner whereby the transition scale was used to measure what the nursing practitioners perceive the role of transition from their own experience. The independent variables of previous registered nursing experience and were being formally oriented in their first nursing practitioner position were determined through single item questions. Questions for the RN experience included how long the RN worked for before working as an NP. The question on the formal orientation was if the RN were orientated in their first NP position. There is no relationship between the variables because the NP role transmission did not have any significant relationship with previous RN experience.

Review of Literature

Being the first study that explored the relationship between an experienced RN transitioning to a PN and an inexperienced one, it gives the initial work for future studies. According to the transitions theory, the NPS that were formally oriented reported better transition experiences (Barnes 2015). The institute of medicine recommends that programs to help nurses during the transition should be established. Nurse researchers maintain that NPs who are oriented have an easier and quicker transition and find the role more satisfying. The research is important because of the increased interest in orientations and supporting the new NPS across healthcare settings and will also help to support the efforts to come up with orientation programs for NPs.

The sources and documentation are appropriate because they all focus on the subject which is the nursing practitioners, registered nurses, and healthcare. The organization of the review is well-done because it first begins by explaining the aim of the study. It then elaborates on the findings from the study and the factors that affect the transitioning processes. The article describes a theoretical framework where Meleis’s theory of transition was used to guide the research (Barnes 2015). The framework helped to determine the personal and community levels of transition conditions that are anticipated to either support or prevent transition. The framework guided the research is showing that a successful transition was characterized by a sense of well-being, confidence, knowledge, and skills. The unsuccessful transition was characterized by negative emotions, lack of confidence, and less support.

 

 

References

Barnes H. (2015). Exploring the Factors that Influence Nurse Practitioner Role Transition. The

journal for nurse practitioners : JNP, 11(2), 178–183. https://doi.org/10.1016/j.nurpra.2014.11.004

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