Questions and Topics We Can Help You To Answer: Paper Instructions:
Choose a hospitality business, (for example, a hotel or restaurant). Explain some of the segments in its overall market (in this case, the hotel market or restaurant market), a segment that is targeted, and how it differentiated itself from its competitors to position itself in the market.
Also, some restaurateurs want to develop a restaurant with something for everyone. Why is this idea a dangerous policy?
Questions and Topics We Can Help You To Answer: Paper Instructions:
essay 1: Study proposal The following are the requirements, I have determined the title 1. Title：Digital Marketing （Direction of the research Fashion Online: evolution, trends and market insights. The “social web”: Web 2.0 and the growth of Social Media, Integrating online and offline customer experience） 2. Reasons (reasons for being interested in the subject) 3. The overall goal of the study 4. A brief overview of the method 5. References/bibliography Maximum 500 words (excluding research sources, bibliography and appendices)
essay 2: Write a 300 - 400 words essay (excluding references/bibliography) on the following topic:
"How might the introduction of Blockchain support supply chain visibility in the Fashion sector"
Please note that essay one should be about 450 words, and essay 2 should be about 375 words, not counting references.
Please separate essay 1 and essay 2 in the final document submitted.
Questions and Topics We Can Help You To Answer: Paper Instructions: There are 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies. Production Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept In this assignment, you will pick out a company that you choose to do some research on. The 5 Marketing Concepts is what you are looking for in that company.
To complete this assignment answer the concepts on Ford Motor Company
Questions and Topics We Can Help You To Answer: Paper Instructions:
You will be asked to observe your purchases over the duration of two months - these could be products or services you bought for yourself or for a gift (suggestion – write down 2 purchases a week in a notebook or word file along with some notes about each purchase). You will not be asked to provide your journal entries to me, but rather use the journal to help you write your assignment. Your task is to provide a brief reflection (800-1000 words) on what was significant, why, and how your understanding evolved over the course of the semester (that is you’re expected to apply the concepts and theories examined in the course, not merely talk about purchases you made).
Pick 3 or 4 different purchases to discuss (they don't have to be big purchases, chances are you may not have had to purchase anything major. It could be anything that you bought which made you think about the purchase, yourself, or consumer behavior in general). When discussing each purchase, apply 3-4 different concepts or theories studied in class per purchase (e.g. attitudes, decision-making stages, cognitive dissonance theory, appeals used in advertising, etc.). You should not only refer to these concepts and theories, but also provide a brief explanation demonstrating your understanding of the concept or theory - this should be in your own words, don't feel like you need to provide the full definition.
Please highlight each term or theory in italics or bold.
You should apply a minimum of 10 different concepts and or theories total.
While applying the concepts, try not to be repetitive - for example, if you bought a new technology product and engaged in all five steps of the decision-making process (from problem recognition to post-purchase evaluation), don't discuss the five stage process for other purchases you included in your assignment as they won't be counted twice.
Questions and Topics We Can Help You To Answer: Paper Instructions:
Based on Chapter 9 of the book “Principles of Marketing” and Chapter 1 from the book “The Blue Ocean Strategy” (uploaded to the Unit 4 folder) and what’s been taught in class, write a 800-word-mínimum essay about your approach on the product development process.
Topics and Questions We Can Help You To Answer: Paper Instructions:
"Marketing Channel Strategy" Please respond to the following:
Evaluate the elements of a strong marketing channel strategy to determine what element of the strategy might cause the strategy to fail. Choose a company of your choice that operates its own logistics and one that likely outsources its logistics functions. Comparing the two, discuss how the two companies approach their marketing channel strategies.
Read the blog article titled, "The Optimal Marketing Mix? Let Your Target Audience Decide!" (Links to an external site.)
The Optimal Marketing Mix Let Your Target Audience Decide.pdfPreview the document The topic this week is RESEARCH!
To be effective in communicating with an organization’s public, we must be constantly listening and scanning the environment for information. This is key, especially when it comes to listening to your target audience.
Now that you have selected a company/organization for your final project, read this article and write a paragraph (min 250 words for each area) explaining how your selected company/organization assesses some typical attributes to define its target market. Do your best and at the end of the semester, once you have completed your final project, we will circle back and see how your initial research from this discussion post compares to your final project.
The fun aspect of research is that it doesn’t lie, and if used correctly and collected correctly, can tell a great story and provide some remarkable data for a variety of different projects.
For this week’s discussion post, you may not be able to provide specific details for each of the following attributes. If this occurs, discuss what you hope to find when conducting your research. Be creative – think outside the box! Don’t settle for the first answer you come across – this is why research is so important and can be quite eye-opening. Research is many times like Pandora's box - one idea leads to another and another...
Discussion Post Assignment:
Read the article and write a paragraph (min 250 words for each area) explaining how your selected company/organization assesses some typical attributes to define its target market. REMEMBER to cite your work!
1. Are your prospects B2B or B2C, government, or not-for-profit? 2. Are they small to mid-sized business or larger enterprises? 3. Where are they located? 4. How many companies or consumers make up the target market? 5. Is there a typical type of person who buys your product or service? 6. Where do they meet or communicate with peers? 7. How do they get information to learn about products and services such as yours? 8. How do they buy? What is the buying criteria? How often do they buy? 9. Are there trends in the purchasing processes they use?
CHECK YOUR WORK and CITE YOUR SOURCES!
I will deduct for sloppy mistakes, especially sloppy grammar errors and lack of cited sources. There is no min/mad of cited sources required but I know you will use articles for your discussion posts so be sure to cite all of them. I am a firm believer in quality vs. quantity so make sure you do your research and think about your discussion post before you submit it. Don't assume your reader knows what you are discussing - be sure to provide insightful answers to this discussion question.
Topics and Questions We Can Help You To Answer: Paper Instructions:
The digital landscape has really changed the game for brands. Historically, brands provided a way to confidently purchase something. Once a brand established trust, it was challenging for a competitor to move into that space. People rarely shifted their brand loyalty, and it was much harder for a new brand to attract attention. But we're in a whole different market now.Today's digital consumer can evaluate a brand end to end with a quick Google search. New brands appear daily and claim to pick up where other brands have left off. You can get dish soap, then you can get eco friendly dish soap, and then there's eco friendly and corporate responsible dish soap, and there's likely even eco friendly corporate responsible locally sourced dish soap. Each of these products is positioned in such a way that it gains attraction from and resonates with a particular audience. Now, some might roll their eyes at the idea of fancy dish soap. They might think it's just soap, but others see a certain kind of soap as fitting into their lifestyle. Brands don't have to resonate with everyone, just their primary audience and the needs of that audience. So when we think of capturing this audience, it's all about positioning, and it's safe to assumethat each day we're met with hundreds, if not thousands, of brands vying for our attention.From email to social media to walking around the grocery store, brands are everywhere, and we ignore most of them. We're good at tuning things out that aren't relevant, and we're really good at tuning out new brands unless it's meaningfully and attractively different. And that's the whole point of finding and protecting a position for your brand. Positioning is about making these findings known in the mind of the consumer. It's about getting your customer to believe your claims beyond words. So your goal now is to use all of the available brand touch points to position yourself. Every piece that a consumer can interact with must reflect how you are positioned. Turn everything you do into a reflection of your desired positioning. Your brand stands for something, own that position in the mind of your consumer.
Identify and analyze the competition of any company whether local, national, or international (Explain what each competitor is offering in terms of products, price, distribution and communication, segments targeted and their positioning). Please develop a table showing the differences among competitors based on the different parts of the marketing mix . Based on the table, Please identify the Points of difference and points of Parity of the product chosen with other brands on the market Explain what is positioning ? Please develop and establish a positioning strategy for the company chosen (develop a positioning statement) Why do you think Positioning contributes to the company's success ? Give examples of brand positioning
Topics and Questions We Can Help You To Answer: Paper Instructions:
making key decisions to operate your new company in the host foreign country. You will conceive a new product or service for your company to produce and market in the host country. You will choose a company, a country, and basics of a new marketing mix with consideration of the culture and political economy of your country
Topics and Questions We Can Help You To Answer: Paper Instructions:
Explain with examples how consumer behavior and Big Data information analysis can help building a customer-oriented strategy. How to choose an audience that can help you in your marketing strategy. The audience has to be between generations x, y and z
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