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Analyze the importance of targeting in marketing.

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Your HRD team is not familiar or comfortable with the role of consultant. Discuss with them the roles, functions, and responsibilities of consultants to their clients. Are there differences between internal and external consultants?

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How will the Masters in Marketing degree help you achieve your short and long term career goals?

Marketing strategy for Toyota in UAE

Power Point SlidesThe company going to be Toyota and the target market is UAE
1 Executive Summary– brief summary of your marketing strategy
2 Economic Environment– by using The Global Economy
3 Cultural Environment- by using cultural and social forces
4 Political and Regulatory Environment– by using Political and Regulatory Climate
5 Buyer Behavior– by using Global Markets
6 Local and Global Competitors– by using Global Competitors
7 Product/Service/Pricing Strategy- by using Global Market
8 Conclusion
9 References

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Option #1: Integrated Marketing Communication

Your assignment is to analyze a company’s (any company of your choice) approach to the integrated marketing communications concept through assessment of their activities associated with earned, owned, and paid media by doing the following:

Research and define the marketing terms: earned, owned, and paid media.
Choose a brand or product sold by this company. Analyze the company’s approach to each of the three types of media used to promote this brand or product.
Synthesize your findings and describe the company’s overall approach to this brand and describe the brand’s/product’s target audience, pricing strategy, and distribution strategy.
Wrap up your paper with a strong, one-paragraph conclusion that summarizes your key findings vis-à-vis the three types of media and how they fit into the company’s overall brand/product strategy.

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Ethical Issue: Does Sex Appeal?

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Assignment 3: Part C: Your Marketing Plan

Due Week 9 and worth 280 points

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.



Instructions

Create the third part of your marketing plan:

    Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
    Develop the company’s pricing and distribution strategy.
    Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
    Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
    Develop your online and direct marketing plan most relevant for your product / service and audience.
    Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
    Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

    Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
    Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

2.  Evaluate marketing strategies used to create/communicate customer value.

d.  Analyze integrated marketing communications and its relationship to advertising strategy.

3.  Create an effective marketing plan.

a.  Develop recommendations based on market analysis and strategy.

c.  Develop dynamic strategies for competing.

d.  Develop branding strategies for new products or services.

e.  Develop pricing strategies and distribution channels for products or services.

f.    Develop a fully integrated marketing communications plan for products or services. 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

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Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list: Briefly introduce the company you have chosen. Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites. Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets. In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved. Examine how these factors influence the promotional strategies of your chosen company. Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

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Market Segmentation: Think about a market for clothing or a sport that interests you. Identify the main segments and their sub-segments in that market. Describe the characteristics of each sub-segment

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 Netflix-business strategy

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why cause marketing is good for society

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Mass customization of products has become a common approach in manufacturing organizations. Explain the ways in which mass customization can be applied to service firms as well.