part 1 How does your shopping behavior and purchase criterion differ for purchases made for yourself versus those purchases you have made as gifts for others? Explain. References
Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer behavior: Building marketing strategy. New York: McGraw-Hill Irwin.
part 2 What products (cars, household supplies, foods and so on) do you think generally are associated with brand loyal decision making and which with repeat purchase decision making? Justify your response. References
Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer behavior: Building marketing strategy. New York: McGraw-Hill Irwin.
A contract or agreement does not have to be between two companies. Another example of a dispute can be that of companies producing similar products and determining who has the rights to it. In determining a resolution, political risks must be considered. Conducting an assessment of the risk in order to determine the impact (macro- or micro-political) is important.
What does the term sharing economy mean? Examine the role of technology, the business models, and the extent to which there is a social side of sharing. Address this in relation to some specific examples, e.g. Is there anything that makes AirBnB sharing but not EBay? What are some of the broader impacts of the sharing economy on our lives as consumers and as workers? Do you think it will foster a stronger sense of community? Will it improve the natural environment (sustainability)? Why has it stirred up so much controversy around regulation, particularly for Uber and AirBnB? Should they be regulated like their more traditional counterparts?
Develop a Suicide Prevention Consultation and describe the consultation levels and model and identify a suicide prevention model based on current research.
Team leadership theory enhances the quality of the organization through employee participation, realizing every individual on the team has leadership potential. This model motivates people within the team to work towards a common goal while maintaining the best interests of the organization, the team, and the people it serves as a focal point when making decisions.
With this is mind and after reading the case study below, complete the following:
Case Study: Read Who Goes, Who Stays. Determine what your needs are for this case study in terms of human capital. List the members (job titles) of this project management team as well as the functional management team that will be involved in the overall success of the project. What are the roles and functions of each team member you identified that are involved on both teams: project management team and functional management team?
Choose no more than three characters from《 the god of small thing》 . Keep your choices in logical alignment with your topic--in other words, avoid choosing characters that do not interact with the topic you intend to explore.
- Construct a scene that places your characters in dialogue with one another about the chosen topic. The end goal here is to write a complete act or scene that could be performed in front of an audience. This means you must describe your setting/stage, account for character entrances and exits, decide who speaks (and when), and generally control the action much like a director does.
- You will also write a 1-page analysis of your scene. This should discuss the intellectual and aesthetic goals you are aiming to accomplish in your scene. What issue are you exploring? Why did you choose this setting, these circumstances, and this set of characters to explore it?
- Assume that your audience is familiar with the texts and knows the characters intimately. With this in mind, you cannot have characters acting radically “out of form” in terms of expected behavior.
- If you decide to have characters quote themselves, or outside sources, be sure to cite the material correctly.
Although there is some fun to be had in the writing of this project, pursue it seriously. The more you can meaningfully explore your topic through varying viewpoints, the better. Remember that while this assignment is creative in nature, the underlying goal is to demonstrate critical thinking.
Length: 5-6 pages, including the 1-page analysis
Analysis guide: In your analysis, please discuss what your goals are in the scene: what topic are you exploring? Why did you choose these characters to explore this topic? What does the conclusion/fallout indicate?
Why do lessons learned documents fail to capture meaningful information that could help future projects in the future? Research and discuss the reasons why a project closeout is considered unsuccessful Who decides to close out a project? Provide reasoning for your response.
Find and describe a magazine ad that you feel is particularly effective at causing readers to consult a web site. Think about print advertisements that are more complicated; as a result, a link to a website is included. Explain why you think this might be effective for the ad.
part 2 Consumer Dissatisfaction
Describe the last time you were dissatisfied with a purchase. What action(s) did you take? Why?
Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer Behavior: Building Marketing Strategy (12 Edition). New York: McGraw-Hill/Irwin.
Using the Excelsior College Library , locate a current article that discusses marketing challenges, issues, or strategies related to a consumer product or service. The article should highlight how marketing is being used to respond to consumer behavior. Use an appropriate source (ex. Fortune, Business Week, The Wall Street Journal) to identify a current article (published within the last 5 years) that considers how consumers gather data and formulate decisions that ultimately guide their behavior.
Write a brief overview of this article, then respond to the following items:
identify key marketing challenge(s) and relate them to specific consumer behavior issues discussed in this module; describe consumer behaviors in this particular situation, and discuss other, related consumer behaviors that may also be present in real-world situations; propose marketing recommendation(s) and strategies; and list some pros and cons of your proposed strategies.
The written article review should be about 1-2 pages and follow APA formatting (link to APA tip sheet). The paper should highlight the article’s main points, summarize consumer behavior issues, and offer some further strategies.
Katz, D. (1987). Sex discrimination in hiring: The influence of organizational climate and need for approval on decision making behavior. Psychology of Women Quarterly, 11(1), 11-20.
Example annotated bib for this article:
• Previous studies have elicited the idea that equally competent men and women are assessed unequally when applying for jobs. The present study observes the influence from different organizational climates or “the quality of an organization’s internal environment” and society’s need for approval on the notion of biased personnel decisions. The study sought out three main hypotheses, if a discriminatory organizational climate would influence personnel to hire a male applicant over an identical female applicant. Second, that in a discriminatory climate a male applicant would be ranked as a better fit and more likely to stay with the company longer than a female applicant. And third, that those subjects with a high need of approval would match more to the demands of climate on the hire and salary assessments than lower approval motivation applicants. The study included 161 male undergrads enrolled in a business class. The subjects were given a booklet which contained experimental materials necessary in controlling organizational climate. They were also given either a female or male completed application and asked for their judgments on an applicant’s suitability for the position. Randomly assigned climate and applicant sex conditions were also in effect. Results from the experiment showed that as initially expected, males were favored over females in the discriminatory climate. The results also showed that in the discriminatory climate males were chosen as fitting significantly better than females, and that men were also offered higher salaries in the same conditions. The implications of this study can ascertain that the organizational climate of a workplace can deeply influence the decisions of hiring personnel and lead to gender bias.
I SITUATION: OBJECTIVE The specific objective of this graded written research exercise is to prepare an executive level financial report to the Chief Financial Officer (CFO) of a mythical company in which you are employed as a financial analyst. This report will pertain to the financial evaluation of a real, publicly-traded, company. It will require independent research (web-based or library), careful financial analysis, and the proper application of key financial theories and formulas. The company that is to be analyzed for this project is (company selected by instructor). Alternatively, you can request me to approve another publicly traded company. This request must be submitted before the end of the first week of the course. The request must include a. identification of the company by ticker symbol and name b. a reasonable and appropriate explanation of why you want to examine the alternative company c. the source of the analyst's report that will be used in the analysis (which must be submitted to me) d. acknowledgement by you that all of the specific elements of the assignment (see below) will be prepared by you and included in the final research project report
SITUATION You are a financial analyst with the mythical High Technology Corporation ("HTC"). HTC is an established manufacturer of a line of electronic components, which services an international market. HTC is currently a new fully-integrated wireless communication service for world-wide use. A competitive technical and economic product evaluation has determined that THE COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (COMPANY SELECTED BY INSTRUCTOR) (a real publicly-traded company) is the best potential candidate for a long-term commitment. THE COMPANY (COMPANY SELECTED BY INSTRUCTOR) is offering a competitively favorable deal. However, based on some serious general concerns about the fallout of companies in the industry in general, the CEO has asked your CFO to conduct a financial analysis of THE COMPANY (COMPANY SELECTED BY INSTRUCTOR) to determine if it is prudent to commit to this company's communication system. The cost of cutting over to the new communications system is significant and any interruption in support during the next few years would adversely affect HTC's performance and profit. Specifically, the question is: will THE COMPANY be financially viable over the next two to three years?
YOUR SPECIFIC ASSIGNMENT Your specific assignment is to research, analyze, and prepare a report for the CFO on the actual financial performance of THE COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (COMPANY SELECTED BY INSTRUCTOR). In addition to reviewing the traditional financial performance indicators, you are also to review THE COMPANY’S past and current stock performance. Your report includes three parts: (1) An evaluation of THE COMPANY’S financial performance for the last year. DuPont analysis and analysis of significant financial performance results are required for the last three years. (See detailed description below) (2) An evaluation of THE COMPANY’S stock performance for the last one year. (3) Finally, a specific recommendation, with supporting rationale, as to whether or not THE COMPANY’S recent trend in financial and stock performance is of sufficient financial strength to warrant entering into a long-term commitment. To assist you in your task, the CFO has provided the following general guidance. Since it is recognized that the industry is undergoing a major contraction, it is very important to comparatively evaluate THE COMPANY’S financial and stock performance trends against its Industry. You may wish to include all necessary and relevant financial performance and stock information, trends, and projections in supporting your recommendation. These factors may include, financial ratio trends and industry comparatives, capital spending, stock growth, Beta values, credit rating service valuations, bond rating valuations, and management and investment reports - when these documents are available. REPORT REQUIREMENTS YOUR SPECIFIC ASSIGNMENT Research and analyze the following information for THE COMPANY (SELECTED BY INSTRUCTOR). --Annual Balance Sheets for THE COMPANY for the last three years. --The Income Statements for THE COMPANY the last three years. -- Annual reports, 10K or 10Q------ --Industry norms ----------- ---Analysts’ reports on performance -- Management reports or press releases Using this information the students have to develop evaluation of the financial performance for THE COMPANY (SELECTED BY INSTRUCTOR). (Totally 85% of the assignment grade) -1—Background and Industry (one short paragraph). -2—Select of most significant financial performance results for the company: Compare Revenue, net income, working capital, total assets for the last three years and other results of your choice of the company against the industry or main competitor. Present the table with this information in your report. Write about 1 page of the analysis of these financial performance results. (15% of the project grade) -3—Find financial ratios for the company and its major competitor in the Internet. Write about 1-2 pages of analysis of the ratio results you received. (15% of the project grade). Compare the ratio results against the industry or main competitor. -4- Evaluate Return on Equity for the company for the last three years using the DuPont analysis. (10% of the project grade). Compare the company’s results to a major competitor. Taking the information from the Income statements and the Balance sheets, calculate the company’s return on equity using the DuPont technique for the company for three years. Show your calculation! Write about 1 page of analysis of the results that you received. Compare the results to main competitor. If the management of the company would like to improve their return on equity, what should the management of these companies do? -5- Evaluate other areas of financial analysis: capital spending, stock growth, Beta values, credit rating service valuations (if possible), bond rating valuations (if possible), etc. Make an overall conclusion about financial performance of the company during the last years. Compare the results that you received against the industry or main competitor. Summarize the results that you received in 1 page. What are the firm’s financial strengths and weaknesses? (10% of the project grade) -6- Collect and evaluate the data about stock performance of the assigned company's for the last one year. Compare the results that you received against the industry or main competitor. Write about 1-2 pages of analysis of the ratio results you received. (20% of the project grade). -7- Develop a specific recommendation, with supporting rationale, as to whether or not the assigned company's recent trend in financial and stock performance is of sufficient financial strength to warrant entering into a long-term commitment (about 1 page) (15% of the project grade)
PRESENTATION OF PAPER AND WRITING (15%) of the project grade): -Organization, Format and Presentation of Paper including the Title page, Introduction, Body, and Summary (4% of the project grade) Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper (3% of the project grade) Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report (3% of the project grade) Research Sources and Significance of Research Information and Data, Use of APA Citation Methodology (5% of the project grade) Your final report is to be an executive-level financial report, directed to the CFO. This report should be about 8 double-spaced typewritten pages (without tables and graphs). Include suitable comparative, quantitative and qualitative analyses and conclude with a specific and supported recommendation on the projected financial viability of THE COMPANY THAT IS TO BE ANALYZED FOR THIS PROJECT (COMPANY SELECTED BY INSTRUCTOR) for the next several years. Essential research data, financial calculations and other documentation as necessary to support your recommendation should be referred to in summary form in your report and attached in detail as enclosures. All major sources should be referenced. There is no set limit to the size of the enclosures, but it is recommended that only essential enclosures be attached. You should use references and bibliography to identify any remaining supporting documents you wish to include. The Individual Research Report must be posted to the D2L Student Assignments as a Attachments are limited to a maximum two files in doc, docx., xls. xlsx., or rtf. formats. OTHER FORMATS ARE NOT ACCEPTABLE, will not be reviewed and graded. If these formats are not available, use the following option: File - Save As – in the bottom of the window for saving file you see “save as type” – choose type Rich Text Format for doc. file, and previous option of Excel for Excel file. Pdf. files will not be accepted and graded. All works must be Word processed. Handwritten and scanned work will not be accepted and graded. This report is an individual effort and must be researched, developed and prepared by you. All questions related to this assignment, should be referred to the mythical CFO (i.e., your instructor). All works must be Word processed. Handwritten and scanned work will not be accepted and graded. This report is an individual effort and must be researched, developed and prepared by you. All questions related to this assignment, should be referred to the mythical CFO (i.e., your instructor).
You are required to carry out an analysis of Samsung as a competitor in the global smartphone market. It should written in the report format (1800-2000 words) and should cover the following
1. Identify the international business strategies pursued by Samsung and explain the internationalisation process followed by the firm
2. Identity the innovation strategy of the firm
3. Explain the competitive advantage of Samsung in the global smartphone industry using the CSA/ FSA matrix of Rugman For the coursework:
we would expect good use of relevant theories, examples and data.
Marks for the individual written assignment will be awarded on the basis of the following criteria with equal weight:
• coverage of all aspects of the assignment questions • degree to which answer exhibits understanding and knowledge of relevant economic and business strategy theory and empirical evidence • degree to which answer demonstrates consistent and coherent analysis and purposeful structure • evidence of the use of a variety of sources • clarity of explanation • critical analysis • conclusions that are supported by the discussion • appropriate citing and referencing of material used
Complete a Porter’s Analysis to Industry Analysis on the Airline Industry using the six forces. Indicate each force’s competitiveness intensity by signifying Low-Medium-High, or combination of two grades. Support your evaluation on each force’s competitiveness position in the industry.
2. Discuss five trends in the external environment scanning process that will affect most businesses.
3. Create a Strategic Group map of industry (but not the airline industry) using two broad characteristics- price and product-line. Use at least eight firms in this analysis.
4. Create an Industry Matrix featuring World Food Market and two competitors. Use five Key Success Factors, one of which should be low cost. Use the table found in Chapter Four for this assignment. http://www.wholefoodsmarket.com/company-info
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