Questions And Topics We Can Help You To Answer

Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.

You have two topics to address in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.

Topic 1 

What potential problems might arise in the design and administration of the questionnaire because of the unique nature of the population in question? List the problems you foresee and provide the solutions.

What method of administration would you recommend? Why?

Topic 2 


Questionnaire design is conducted using only generalized conventions and procedures. Because of this, two researchers with the same objective may design very different questionnaires. Keeping this in mind, critically evaluate the questionnaire offered in the "Caldera Industries" Case Study.
  
Answer the following questions in essay format:
  •What are the good points of the Caldera Industries questionnaire? 
•What features would you change?
•Provide specific examples and justify them if you feel an alternative technique would provide more useful information.

Questions And Topics We Can Help You To Answer

Develop a Questionnaire 


Marketing researchers must become highly skilled at developing survey questions used in the construction of a data collection form. In this Assignment, you will demonstrate your ability to create a viable research study questionnaire using the knowledge you attain from Chapters 12 and 13 in your textbook. Be sure to conduct additional research to learn best practices used in marketing research questionnaire development. In this Assignment, you will also engage in developing the following professional competency:


•Make ethical decisions and solve problems.


Remember, it’s essential that you consider the ethics behind every question you develop. Always consider the validity of your questions before making them ready for data collection. 

Directions for completing this Assignment

Complete the five-step exercise to develop a questionnaire:

Step 1: Read the example Case study and questionnaire called "School of Business and Information Technology” 

Step 2: Develop survey questions based on the case study listed below:

•E-Food and the Online Grocery Competition

Step 3: Locate a free online survey tool to use in preparing your 10-question survey. The most popular survey building tool on the Internet is Survey Monkey©. Go to the website and create a free account.

Step 4: Based on the topic of the case study, formulate a research problem that can be studied in a marketing research project. Design a 10-question market research survey using the free survey building tool that will help you collect viable data to inform your research study. You must prepare open-ended, closed-ended, and scaled response questions in your survey. Save and publish the survey. Copy the link. Post the link in the Webliography section of the course room. Review a minimum of two surveys created by your fellow learners. Using the email tool in the course, send a private email communication letting your fellow learners know how they might improve their questions. 

Step 5: In a Microsoft Word document, provide the following information and submit it to the Dropbox for grading:

•Provide a brief explanation of the research problem you formulated based on the case study.
•Provide a link to the survey you developed using the free survey tool. 
•Explain the validity of each question you developed. Use research to support your explanation.

Questions And Topics We Can Help You To Answer

Comparison study between the SME start up condition in UK and China.

Questions And Topics We Can Help You To Answer

You learn about the struggles of Google, Walmart and others in doing business in China arising from human rights issues and CSR.

Relate the management challenges described to your readings in this chapter on: 
•the relationship between MNEs and the Host country
•the ethical responsibilities of management in the cross-cultural framework; moral universal versus relativism
•compliance with FCP
•how companies could use corporate code of conduct and its enforcement to deal with problems posed in this situation

Questions And Topics We Can Help You To Answer

How is data coding different from data editing?
What is the purpose of editing?  Provide at least three examples of fixed-alternative questions that might need editing.  Then critique another student’s response.
Design a short questionnaire with two-three open-ended questions to measure student satisfaction with your college bookstore.  Next, discuss how respondents might reply to these questions and how you would code the responses. Then critique another student’s response.
Discuss how you will determine which statistical technique you will use to analyze the following questions from the BBBGM survey:
Q3-public_computer
Q7-other
Q13-preferred_online

Questions And Topics We Can Help You To Answer

Use of reference page and subheadings.  Discuss segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria.  Discuss why the identification of a target market is of the utmost importance to a company. Explain the importance to the company.  Perform a SWOT analysis remembering the strengths and weaknesses are internal and the opportunities and threats are external.  Set it up using a table and/or bullet points with a clear explanation following the chart.

Questions And Topics We Can Help You To Answer

Discussion topic 1:

A manufacturer of household care products in the U.S. would like to find out how satisfied consumers are with the laundry detergent they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.


•What sampling technique, listed in Figure 14.4, on page 304 of the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.


•What are other sampling techniques that could be used, if you only had a short period of time and a small budget to complete the study?


Discussion Topic 2:

In the past, the HR department has gathered information from some management trainees, who reported the name of a competitor from which they received another offer and the size of their starting salary. The HR department thinks that these statistics may be biased and wishes to approach the whole task more systematically. Because of your expertise in marketing research practices, you have been assigned to determine the situation with respect to the last group of trainees hired.

Describe how you would select a sample of respondents to answer the question of starting salary offers. Answer from the perspective of both the company and the potential employee.

Brown, T. J., Suter, T A., & Churchill, G. A. (2014). Basic Marketing Research, 8th Edition, Cengage Learning.

Please write five page essay answering these questions in regards to my business I am creating:

USE APA style with pararenthical… 

I have decided to become an entrepreneur, and create a new product for IPhone application (App).This product may be used by IPhones / I Pad, Androids, and also for the Blackberry phone. This new application (app) will take a picture of a product (whether it’s furniture, shoes, clothing, etc.) Then the following would appear on the screen of the phone A- What it is B- Where to find it C- What is the closest location to buy the product D-Which company provides the most affordable price. I have decided to become an entrepreneur and manage my own small business.

POINT OF THE PAPER TO IMPLEMENT MARKETING OF THE PRODUCT… 

1. Describe natural, social, and technological systems related to the Purpose. 

*Describe the knowledge available at hand and your value chain to support your business plan.

2. Develop conceptual models of systems. 

*Develop the Knowledge Management model suitable for your venture.

3. Identify strengths of systems. 

*Identify strengths of your Knowledge Management methods.

4. Identify weaknesses of systems. 

*Identify weaknesses of your Knowledge Management methods.

5. Make systems better.

Questions And Topics We Can Help You To Answer

Data Analysis


Conduct a search online and refer to your text to help you answer the following Discussion questions:


•You are a researcher for ABC Inc. The company wants to expand its clothing business to the small developing island states. A determination needs to be made by reviewing the data on what island states would be the best choices.
1.What two countries are the easiest to start a new business?
2.What two countries are easiest to important and export in and out of?
3.What two countries provide for the least amount of day to export shipments?
4.What two countries cost the least in U.S. currency per container?
5.What two countries protect investors the best?
6.What two countries provide the easiest employment laws overall?


•Based on your analysis of all of the data points you need to provide a written analysis providing a direction for the company. Then justify your choices of the top two island countries ABC Inc. should expand its clothing business.


•Should a VP or Manager of Marketing, without a background in statistics, accept the research presented by researchers without confirming whether the data are really valid?


Discussion Checklist

a.Conduct a search online for information relevant to answering the questions.


b.Review the Market Research used in the text as a basis to assist in addressing the Discussion topics.


c.Address the Discussion topics using the knowledge you have learned from the text book and from your Internet research.

Brown, T. J., Suter, T A., & Churchill, G. A. (2014). Basic Marketing Research, 8th Edition, Cengage Learning.

Questions And Topics We Can Help You To Answer

Data Analysis and Interpretation
 Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing research project is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers must take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study. Acting as a marketing research professional in this Assignment, you will develop the following competencies in relation to the tasks you are required to execute:

•Obtain and process information


•Analyze qualitative data in decision making


Developing an ability to obtain and process information in order to analyze qualitative data for decision making as a marketing researcher will be a valuable addition to your business toolbelt. 

Directions for completing this Assignment

In this Assignment, you will analyze the Fancher Golf Center case study. Your goal is to recommend business solutions based upon data analysis and interpretation. Write a 2-3 page critical essay by covering the following topics:

1.Devise data/information collected through marketing research process for analysis.


2.Discuss how to analyze, edit, and code data.


3.Discover the degree of association between variables.


To help inform your essay, include information that answers the following questions:
1.For each team, identify all of the types of error that were likely introduced by the data collection process. Discuss why you believe particular procedures produced each type of error you identify.
2.What could have been done to prevent/minimize each type of error by conducting the study differently?
3.What might be done to deal with each type of error now that it has occurred?

Questions And Topics We Can Help You To Answer

Based on the schedule listed below you are required to locate a current article that addresses a marketing channel marketing issue related to a class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other publications that are applicable to the course. Students then write and post it on ILearn pertaining to the following issues (500 words minimum):

•      A brief summary of the key point(s) of the article.

•      A discussion of the how this article relates to a key concept examined in this course and the implications for services marketing practitioners.

•      The student’s personal reaction to the article based upon the marketing perspective gained during the course.

In doing this assignment, you look beyond the textbook to find “real-life” examples of the concepts discussed in class.

Questions And Topics We Can Help You To Answer

Global Marketing Research


Organizations that conduct business in the global marketplace must collaborate with stakeholders (suppliers, strategic partners, customers, communities, governments, etc…) in the environment, and must continuously scan the environment for competition. Marketing researchers are often tasked with conducting the due diligence for an organization that does business in the global environment. Marketing researchers may be tasked with identifying important stakeholders that can help the company increase efficiencies, for target marketing purposes, to minimize political and/or legal risks, etc. Marketing researchers may also be tasked with scanning the competitive environment to protect the companies market share. 

We know more today about people and cultures on the other side of the globe than we did a decade ago. We understand that competition is always applying pressure by trying to win market share in the global economy. Conducting marketing research is an essential task if a company expects to survive in the global economy. Answer the discussion question using the research resources provided in the Reading section of the course room. You may also wish to conduct further research on the topic matter using the Kaplan University library. 

Choose an article from the resources listed in the Reading section of the course room, or find a relevant article in the Kaplan University library that discusses collaboration or competition in relation to global marketing research. Discuss the findings of your chosen article by addressing one of the following topics:


•Explain the importance of conducting competitive research in the global marketplace


•Describe the importance of collaboration through marketing research in the global marketplace


Be sure to cite all articles you use in your post. 


Reading Summary 


Read the following chapters in your textbook Basic Marketing Research:

Reading Sources

Chapter 19: “The Oral Research Presentation”

Chapter 20: “The Written Research Report”

Chapter 19:

In chapter 19, the authors explain the fundamental guidelines used for developing effective oral presentations based on the results of the marketing research. Topic such as time management, and how a marketing researcher should present charts as a tool in discussing the results of the study is explained throughout the chapter. 

Chapter 20:

The authors discuss how to effectively write up and present the results of the marketing research study all throughout chapter 20 in the Basic Marketing Research textbook. Topics include: 1) The three recognized writing standards of developing an effective report, 2) the primary components of a marketing research report, and 3) the different types of information that is found within an executive summary. 

Reference: 

Brown, T. J., Suter, T A., & Churchill, G. A. (2014). Basic Marketing Research, 8th Edition, Cengage Learning.