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how public communication professionals influence debate in the public sphere, including how they do this for at least two of the following sectors: Not-For-Profit, Private/For-Profit, and Public/Government. In the course of this discussion you should cons

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Paper Instructions:

Sources must be cited in APA format. Your response should be four (4) double-spaced pages;.

You will soon find yourself fulfilling roles in organizations where the ability to think strategically about issues will make you much more valuable to employers. For example, your boss may ask you to present information on a new strategy to gain a competitive advantage in the marketplace to the board of directors.

Part A: Strategic Management

Using logical, clear writing, do the following:

- Describe strategy and the strategic management process.
-Define competitive advantage and describe the two approaches used to estimate a firm's 
competitive advantages.
-Explain why it is important to understand a firm's strategy.

Part B: External Analysis


-Describe an external analysis.
-Analyze the two levels of the environment.
-Identify and define the three elements of the S-C-P model.

Part C: Internal Analysis

-Describe an internal analysis.
-Explain resources and capabilities.
-Describe the VRIO framework.

Part D: Cost Leadership

-Differentiate between business strategies and corporate strategies and define the nature of a cost- 
leadership strategy.
-Identify six sources of cost advantages for firms.
-Identify the most appropriate organizational structure for a firm pursuing a cost-leadership strategy.

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Read the following in Golden Arches East: McDonald’s in East Asia∗
“Introduction: Transnationalism, Localization and Fast Foods in East Asia”
“Chapter 1 – McDonald’s in Beijing: The Localization of Americana”
“Chapter 4 – McDonald’s in Seoul: Food Choices, Identity and Nationalism”
“Chapter 5 – McDonald’s in Japan: Changing Manners and Etiquette”
“Update – McDonald’s as Political Target”
In a 5-6 page essay (double spaced) please address the following questions:
1. In what sense, if any, is McDonald’s involved in cultural transformations?
Do the indigenous cultures impact McDonald’s?
2. Has the company helped create these trends, or merely followed the
market?
3. Is this an example of an American-inspired, transnational culture crowding
out indigenous cultures?
Give examples from the book that help your answers!
Upload a Word Doc or .pdf version of your paper to the D2L Dropbox by - - -
If I cannot read the format it’s as if you did not submit it.
REMEMBER! The final product is expected to be quality work. This means that
in addition to the content and analysis, grammar, spelling, presentation and
structure (including an introduction, headings, subheadings and a conclusion) are
important and will be graded accordingly.
All scholarly papers require documentation of sources. Therefore each paper
should have BOTH citations and a bibliography. This is so that the reader can
look at the original sources for further information. Not giving adequate credit to
the sources used is considered plagiarism. Therefore you must always use
citations for 1) direct quotes, 2) paraphrases of statements, 3) opinions and
theories not your own and 4) information that is not a matter of general
knowledge.
You may use either MLA or APA formats. I have put a link for both formatting
guides in the Resource folder on D2L for your convenience.
NOTE: This is an edited book, so it must be cited as such.
                                                                                                                                                                                                                            ∗ Please    Note:    The    name    of    the    corporation    is    McDonald’s,    NOT    McDonalds,    Mcdonalds,    
MacDonalds...    In    the    same    vein,    the    name    of    the    book    is    Golden    Arches    East –    it    is    italicized.

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Paper Instructions:

Harvard Reflection Paper - Why Change Programs Don’t Produce Change

READ ATTACHED– HRB’s On Change Management:

"Why Change Programs Don’t Produce Change"

PAGES. 177-197

You are to submit a three page reflection paper on the Harvard reading above. This reflection paper will require outside research on the author(s) as it relates to educational background and experience and how their background and experience is relevant to their work in the Harvard reading.

Each paper must address EACH of the following questions:

1. After conducting outside research, what have you learned about the author(s)?
2. How is/are the author(s) education and experience relevant to what the author(s) wrote?
3. What did you learn about change management?
4. How did ethics/values/faith play a role?
5. How can you apply what you learned to change initiatives?

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IBM and socio-economic uncertainty: The role of digital marketing and risk management strategies during covid 19

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Paper Instructions:

Spain's Culture, Politics and Geography

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Having read the material for weeks five and six as indicated in the Course Syllabus, along with the respective Weekly Course Lessons and the Weekly Course Announcement, research and select a recent man-made (technological), a natural, or a terror incident response scenario and write a clear and descriptive narrative that:

Provides an overview of the event and which summarizes how the Incident Command System (ICS) process was or might have been used. In doing so and based on your research, clearly also indicate:
The history and inception of ICS; and
The ICS component organizational structure – to offer clarity on each of its five elements.
Further discuss the extent to which the U.S. is prepared for dealing with catastrophic events such as acts of bio-terror and / or infectious pandemic outbreaks and present your position as to which potential, specific threat is most probable, in terms of our nation's assessed vulnerabilities as you see them. You are free to postulate the means / methods by which you believe such attacks could be carried out and how they might be mitigated in terms of both response and public health consequences.
You will find the following material helpful in informing your assignment: "Bioterror: Anthrax, Influenza, and the Future of Public Health Security" by R. W. Johnstone
Research and investigation beyond those materials indicated in the course-ware will be required.

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Paper Instructions:

Module 3 - SLP
ORGANIZATION STRUCTURE
Personality, Leadership, and Career Considerations

Myers-Briggs Type Indicator (MBTI) assesses personality type under the psychodynamic approach. Click on the following link for a test that uses the Myers-Briggs as its basis.

You are asked to share your “dimensions” scores from the assessment.

Using what you have learned about yourself through leadership self-assessment and skills analysis, assess your skills based on the scoring for each “dimension.”
Take an extra step and apply how each “dimension” can guide your management style.
Critically analyze how your career path and MBTI scores come together. Keep in mind that “marginal or no preference” for a dimension, may place you in a different category which could change results. Consider this in your self-analysis.

******Test Results below*****

ENTJ
Extravert(1%)  iNtuitive(3%)  Thinking(1%)  Judging(25%)
You have marginal or no preference of Extraversion over Introversion (1%)
You have marginal or no preference of Intuition over Sensing (3%)
You have marginal or no preference of Thinking over Feeling (1%)
You have moderate preference of Judging over Perceiving (25%)

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What does the spokesman mean when he said, in his conclusion, ‘Approach with a human face is the basic part of crisis communication?’

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Paper Instructions:

The Yuhan-Kimberly crisis began online and was fought online. If parents in the United States objected on blogs to a similar problem, what could crisis communicators do to assure the safety of babies is not compromised? What methods of communications would be most effective? What would be key messages? Any special events or special promotions? If the issue originated on blogs, would you limit the campaign to online communication, or would you also seek the news media? If the complaints were limited to one city, would you respond only in that city?

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Paper Instructions:

1. Review the information at the following link: super-columbine-massacre Imagine such a game. What do you think of this game? Is it insensitive, does it trivialize the actions of killers or would it serve as a prodrome to those who play it, urging them to heed warning signs? How could an online game about the incident be made to be a lesson of understanding? Can a game be fun and educational/informative?
   
   2. Why do political figures frequently lose their positions after scandals, but entertainers and sports figures, even if they go to jail, are often returned to their former positions as stars? If you were a publicist or agent to a celebrity, would you attempt to establish rules with your client, warn him/ her about appropriate and inappropriate behavior, or just bank your salary and let things occur?

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Paper Instructions:

Häagen Daz has won numerous awards for its campaign, but, as of early 2010, there was still not a known cause for the disappearance of the honeybee. Are there other tactics Häagen Daz could take on to alleviate the crisis?