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We are creating a new business project called We Care Day Care. We did half of the work but we need the other half. Which is Communication Objective, Creative Strategy, and Media Strategy. I will provide an example of each section and we need the language level is HIgh School level because English is not our first language. When you read "GUST" it is our university name. I want to open a day care in university. I have attached our first part of the project for you to get an idea about it before you start it, if you have any questions just ask.

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Paper Instructions:

Please adhere to the following instructions:

Select a scholarly article review on an organization (Amazon or one of your choosing) pertaining to change and adaptation leadership within that organization.

A copy of the article must be attached.  It MUST be a scholarly article review.

While you will summarize what the article is about, your review should mainly reflect your personal opinions on the article as well as how it affects you and the field of organizational culture, leadership, change and adaption.

The Review should include (1) a Title page, (2) 4-5 pages of content and (3) a Reference page...all in APA format.

CONTENT SHOULD INCLUDE:

(1) Summariization of the most important details of the article.

(2) Explain why the article is important----some questions for consideration are:

(a) Does the article contain any "breakthrough" information?
(b) Will the information contained within the article cause other people in the field to change their ideas about the subject matter or does it simply revisit information that is already known in the field?

(3)  Personal evaluation of the article should answer the below:

(a)  Was the article well written and clear?  
(b)  Was any information missing that would have been helpful to understanding the topic better?  
(c)  How does this article connect with your studies in Organizational Leadership?
(d)  How does this article relevant to organizational culture?
(e)  How can the information contained in the article help you to be more successful in your organization?

Please contact me if you have any questions or concerns. Thank you in advance.

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Paper Instructions:

Read Case #6 - "Political Microtargeting: What Data Crunchers Did for Obama"  then answer the following questions:

Explain the importance of high-quality information for political microtargeting.
Review the five common characteristics of high-quality information, and rank them in order of importance for political microtargeting.
Your submission should be a Word document of at least 300 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations.  All case studies are found at the end of the chapter in your textbook.

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Paper Instructions:

Read Case #5 - "Fifteen Million Identity Theft Victims"  then answer the following questions:

You have the responsibility to protect yourself / company from data theft.  Visit the Federal Trade Commission’s Information Identity Theft website.
Create a brief document highlighting the actions you can take to protect our identity and ensure our personal information is safe.

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Paper Instructions:

You will be given the description of a fact pattern and will be asked to research the Internal Revenue Code and regulations to find the answers to the question at hand. After finishing your research, you will write a memo to the client documenting your research and your conclusions based on your findings. You must cite the Internal Revenue Service (IRS) tax code that supports your recommendations.

Fact pattern:

Your client, Lena Smith, writes you and asks you to assist her in understanding her filing obligations surrounding the video business that she started during the last tax year, for which she thinks she has a filing obligation. She wants to make travel videos. It’s early and she doesn’t have much income yet, but she believes it may take off few years from now when she builds the library of content and starts licensing it to various studios and production companies.

Below are her income and expenses that she hopes to include on her tax return:

Non-photography income from her full-time banking job for which she gets a W-2 form for $75,000
Video equipment she purchased for $15,000
Equipment insurance premium of $500
Various magazine subscriptions she purchased for $1,000
Travel supplies (suitcases and such) she purchased for $500
Travel expenses of $15,000 for photography trips she took to Asia to build content
Part of the mortgage associated with where she setup her video studio for $1,500
Lena is thinking of filing as a sole proprietor. For the purposes of this assignment, please ignore any sales and state income tax filing obligations. Remember, you must cite the IRS tax code that supports your recommendations.

She has the following outstanding questions she hopes you can answer:

Out of all the expenses of the business she listed to you, which ones will she be able to deduct on her tax return?
Out of the expenses she will deduct, will she be able to deduct the full amount on that tax return?
The Final Project

Must be four to five pages in length, single spaced, and formatted in the form of a client memo
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must address all the questions the client asked with critical thought supported by research findings from primary sources.
Must cite at least five primary sources to support the conclusions.
Must cite all tax references using the format described in the required reading for the course.

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Paper Instructions:

Imagine you are a service-disabled veteran and made your hobby of building model airplanes into a small business that produces very small remote control aircrafts capable of long sustained flights. You are ready to reply to a U.S. General Services Administration (GSA) Schedules solicitation.

Write a six to eight (6-8) page paper in which you:
Describe the electronic submission process and the security measures present in this approach. Analyze the advantages over classic paper solicitations.
Analyze whether or not your company has as much of a chance of having its bid accepted as a much larger corporation (e.g., Boeing) does. Support your analysis.
Speculate on how you would negotiate during the contract award process once your solicitation is accepted.
Determine the value of your most favored customer or class of customers to GSA. Analyze its impact on your small business.
Compare and contrast the advantages of being a small company over being a lager firm (e.g., Boeing) in terms of contract administration and management.
Assess the different marketing methods used to market to the federal government. Select three (3) most effective methods you would use to market your product or service to the U.S. government. Provide a rationale for your selection.
Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:
This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
Examine the Federal Supply Schedule program.
Assess the different marketing methods used to market to the federal government. 
Compare the support programs available to small-business contractors. 
Use technology and information resources to research issues in contract administration and management. 
Write clearly and concisely about contract administration and management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

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Paper Instructions:

What Is a Personal Narrative?
A personal narrative is an essay about the author. In a very basic sense, all essays are personal, in that it’s impossible to avoid a personal opinion, even in the most objective writing. However, the personal narrative makes no effort to hide the author’s personal connection to the text. It’s openly accepted and celebrated that the author is the subject. The personal narrative not only accepts, but demands the thoughts, feelings, ideas, and personal input of the author.

The author of a personal narrative is telling a true story from his or her life. The author isn’t making up the story or writing fiction.

Nonfiction Story
Personal narratives are essentially nonfiction stories.What the essay should do is to create a map that takes the reader from point A to point B to point C. Of course, things aren’t always as straightforward as A-B-C. It’s your job, as the author, to pull together all the necessary elements of your story so they can efficiently guide the reader through your story, ending with the ever-important lesson learned or insight gained from your experience.

Unique to You
Your personal narrative must show your reasoning behind your opinions
It must provide specific examples from your personal experience, which will ultimately show your authority to write on your chosen topic.
All (or at least a great majority) of what you write must be based on what you already know and have experienced directly yourself.
By using specific examples of what happened to you directly or of what you personally observed happening to friends or family members, you’re providing your own unique, distinctive perspective on the topic.
Your Original Focus or "Slant"
First, you must decide on an original focus, or “slant,” by which to discuss your topic. For example, if you write about a vacation, you should make it a point to state or show, as a part of your introduction, your unique viewpoint on the experience in question. (Instead of simply stating, “I went to Hawaii,” it would be much more specific and descriptive to state, “My vacation to Hawaii was one of the most exciting times in my life.”) Next, you should use that “slant” or focus to guide you through choosing and organizing the details and examples you’ll include in your essay. Avoid giving only a list of general information or a diary account of what happened from the time you jumped out of bed, took a shower, and ate breakfast. That type of “catalog” approach lacks reader appeal and doesn’t help you to develop your personalized focus on the experience.

Your Personal Viewpoint Versus Facts
You should only research aspects of the narrative to verify facts or provide statistics to support ideas, and then only if necessary. You should keep in mind that factual information can’t be the main focus of your essay. By merely restating or paraphrasing what you’ve learned through research, you’re failing to provide your original thinking on the topic.

Use Only Your Own Opinions and Ideas
Your Own Words and Ideas
Remember that using others’ opinions or ideas in your own words is also not proper, even if you agree with them or feel that they best explain your own thoughts and feelings. If you choose to include some information obtained from research, you should carefully choose only one or two items that support your opinion or viewpoint, making certain that your opinion or viewpoint (not the researched information) is the main focus. The vast majority of your essay must come from your direct knowledge and experience.

First-Person Point of View
The narrative or story is told from the writer’s personal point of view.

Point of view refers to the writer’s relation to the story being told. Writing from a first-person point of view requires the frequent use of pronouns “I” and “we.” 

Some examples of work written from a first-person point of view include personal essays, autobiographies, and memoirs. When writing from the first-person point of view, you’re relaying your personal thoughts, feelings, and experiences and speaking for yourself only. You can make observations regarding others, but you’re not able to speak for them or truly know what they’re thinking.

Point of View Matters
Take a look at the following sentences to find out why point of view makes a difference.

The first day at a new job is difficult for everyone.
My first day at my new job was a difficult one.

These sentences may, in essence, serve the same purpose when used as the topic sentence in a paragraph, setting up a story about the author’s first day at a new job (see below). However, there’s a difference between them in both voice and point of view. The first sentence is a sweeping generalization (the author doesn’t have the authority to state that this day is difficult for every person) with a noticeably absent narrative voice; the second sentence reflects the author’s personal experience and uses the first-person point of view. The second, more personal sentence is the type you should utilize in your essay.

Now take a look at the following introductory paragraphs: 

SECOND-PERSON POINT OF VIEW
The first day at a new job is difficult for everyone. If you’re in a new city, you may not have friends yet to help you adjust to the new job. Everyone at work is unknown, and you might feel alone, especially because it might be a while before you learn your way around the building. Co-workers may be curious and looking for friendship, but every glance seems to be suspicious, like you are both after the same promotion. If you can meet a friend and establish a connection, it can change everything.

FIRST-PERSON POINT OF VIEW
My first day at my first job was a difficult one. To start my career, I had moved to a new city, without the familiar comfort of my friends and family. I hadn’t finished unpacking in my new apartment and didn’t even feel comfortable at home yet. Everyone at work was older and more experienced than I was. With every glance, I felt more and more out of place. Thankfully, that was the day I met Olivia, who changed everything for me.

FOR YOUR ASSIGNMENT
Use the second example as a guide when you write your essay. This illustrates the same point of view as the assignment requires: first-person.

The introductory paragraphs above essentially communicate the same basic point. However, while the first paragraph conveys a second-person, generalized account of the student’s first work experience, the second paragraph conveys a much more personal, first-person account. Also, when the reader reaches the end of the first paragraph, there’s a sense of completeness, as if the paragraph doesn’t need to connect to any other idea. When the reader reaches the end of the second paragraph, there’s a desire to read more, to find out more information about Olivia and how she “changed everything” for the author; this is the effect your introductory paragraph should have. The reader should be enticed into reading more, which is incredibly difficult to achieve using generalizations. All things considered, the reader doesn’t want to hear about “everyone’s” work experience; he or she wants to learn more about you, as the author. 

ABOUT SECOND-PERSON STORY TELLING
Writing from a second-person point of view requires telling a story from another individual’s point of view. Pronouns such as you and yours are used when writing from a second-person point of view. It’s common to see second-person point of view used in speeches and advertising.

Learn More
If you’re still unsure about how to approach your personal narrative, here are two videos that may help:

Lesson—Personal Narratives (a video describing the key characteristics and process of writing a personal narrative)
Writing the Personal Essay (a short video to help you get started and focus on the elements required)

Nothing to Write About?
Choosing a Topic
A personal narrative (or an essay in general) isn’t generally written for the sake of recording an event or explaining a procedure. Instead, it’s used to explore generalizations, recall experiences, or interpret experiences on a personal level. Besides relating a series of events, a personal narrative may also

Reveal a personal insight or unique personal understanding about the experience or the people involved
Expose a personal conflict or problem that may or may not be solved within the confines of the essay itself
Reveal a personal change achieved through struggle, growth, or choice
Since you’ve lived to high school age, you surely have something to write about, a story that others can relate to that you would be willing to tell. Whether or not it’s something that you think is exciting or socially relevant may be another story altogether, but the fact remains that you do have topics that you can write on. An excellent example is how and why you’ve come to an online learning institution in pursuit of your high school diploma.

The Best Topic for You
The key to this particular assignment is to choose a topic that interests you, one that you feel comfortable sharing with an audience. Perhaps the following suggestions might spark some ideas.

Some experiences may initially seem trivial and insignificant but prove in time to be important to your life’s journey or to the development of your personality. Present one of these experiences from your life so that it gives the audience a sense of how your life was changed.
First-time experiences tend to be especially memorable. Think about the first time you rode a bicycle, went skiing, went to an amusement park, went on a date, attended school, went on vacation, and so on. What was special about this particular event that still stands out in your mind? What did you think? How did you feel? Show your audience why this first-time experience was special enough to you to remain in your memory.
Experiences that cause us extreme happiness or sadness remain in our memories. Consider the moments in your life that have made you happiest; consider the moments in your life that have made you sad, angry, or even depressed. These experiences may have something in common. Show your reader why these particular experiences merited the reactions they did. Also, you may want to examine what your reaction says about you.
Many relationships throughout our lives help us to grow and mature; some are positive and some are negative. Relay the details of such a relationship from your life. Be sure to provide enough information so the audience has a sense of how you were changed or impacted by the experience.
Childhood memories can be very powerful. Choose an event from your childhood that still stands out in your memory. Relay the event to your audience, showing why this event had meaning for you as a child, as well as why it still has meaning for you today.
Each of us has a particular place that triggers memories, whether they’re positive or negative. Show your audience, through descriptions of relevant events, why this particular place holds meaning for you. Please keep in mind that your audience will most likely not be familiar with the place in question, so you’ll need to make your best effort to guide your readers as carefully as possible.
The concept and value of education are different for each individual. Examine what education means to you. Show the reader how education has affected your life, whether positively or negatively, and how your idea of education may have changed over the years.
POSSIBLE PROMPTS
If you can’t think of a topic, you can also consider one of the following writing prompts:

Think of a time when you felt different in some important way from people around you. What characteristic or characteristics set you apart from the others? Write about what you observed and experienced, providing context for the situation and including relevant descriptive details.
Everyone understands the benefits of laughter. For example, someone once said, “Laughter is the shortest distance between two people.” Many other people believe that laughter is an important part of any relationship. Tell a true story in which laughter was one element or part. 
Is it true that there is “no such thing as a stupid question”? Tell a story about a time when you were afraid that a question you wanted to ask might make you look foolish, inattentive, or rude. What happened?
Think of a vacation that really stands out. Write about the events that set it apart from other vacations. Be sure to include descriptive details in your explanation of events.
Think about an accomplishment or experience in your life that stands out. Examples could be the first time you rode a bicycle, went out on a date, or had a job interview. Write about what you observed and experienced, providing context for the situation and including relevant descriptive details.
Which personal relationship is the most important in your life? What aspects of this relationship make it the most important to you at this time? Do you foresee this relationship changing over time? Tell a story explaining the importance of this particular relationship at this point in your life.

Formatting Requirements
Please be sure to include your name, student number, and exam number on the very first page of your essay. You may include this information in a header if you wish to do so.
Using Microsoft Word, type your paper; it must be submitted in .doc, .docx, or .rtf format for grading purposes.
Use double-spacing, standard one-inch margins, and a font no larger than the equivalent of Times New Roman 12.
Your final draft should contain between 750 and 2,500 words.
Please save your document using your student number, the appropriate exam number, and your last name, all connected by underscore symbols. 
Final Review
Ask yourself all of the following questions before you even consider submitting your essay for grading. If your answer to even one of these questions is no, then you still have some work to do.

Does my introduction attempt to “hook” the reader?
Does my essay have a clear and specific thesis statement?
Does my essay accurately tell my story?
Does my essay indicate why I’m telling my story?
Have I described only my own experiences?
Have I used the first-person point of view (the pronoun “I”) throughout the essay?
Have I clearly indicated where paragraphs begin and end?
Does each of my paragraphs support my thesis statement?
Does my conclusion summarize and give closure to my essay?
Have I effectively proofread my essay?
Have I met the length requirement?
Is my essay formatted according to the instructions?
If you've answered yes to every question, you’re ready to submit!

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Paper Instructions:

The economic impact of immigration in the United States in the last five years: How do immigrants affect the US economy overall?

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Compare and contrast the three (3) methods for depreciating plant asset.  Recommend the method that maximizes profits for both a shorter period of time and a longer period of time.

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Income inequality is a hot button issue in America today. The super rich are blamed for taking so much, leaving the rest of Americans with so little—but is that true? Do millionaires and billionaires hurt the rest of us, or do we all benefit from the wealth they create? Watch John Stossel’s video on the contest page and write a 500-1,000 word essay examining income inequality. Is it fair? How does it impact people’s lives? Should we do something about it?

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Express whether or not you agree with Mark Zuckeberg’s opinion on managing team dynamics. Next explain whether or not you believe the team dynamics Mark Zuckeberg experience are unique to only Millennials or to teams working in the technology field. 

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Discuss two (2)) reasons why you believe workplace diversity is important to a company’s culture and performance. Next analyze the diversity practices of either your job or school. Do you feel your job or school is enough in surface- level or deep level diversity? Why or Why not?