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Introduction/ Executive Summary
This section of the business plan synthesizes important information about the E-Marketing business including its mission statement, history, the start-up date and significant achievements, details about the facilities (office, special equipment), employees and goals.

Step 1: Situation analysis
This section of the E-Marketing plan provides a detailed analysis of the firm’s environmental and SWOT analyses. Review the existing marketing plan and any other information that can be obtained about the company and its brands. In addition, review the firm’s e- business objectives, strategies, and performance metrics.

Step 2: E- marketing strategic planning
This section of the E-Marketing plan focuses on determining the fit between the organization and its strategic planning changing market opportunities. Perform marketing opportunity analysis, demand and supply analyses, and segment analysis. Student must discuss the following Strategies as it relates to the e-business. Segmentation, Targeting, Differentiation, Positioning.

Step 3: Objectives
This section of the E-Marketing plan identifies and highlights the general goals flowing from ebusiness strategy.

Step 4: E- Marketing Strategy
This section of the E-Marketing plan focuses on researching and identifying revenue streams suggested by e- business models. Design the basic offer, value, distribution, communication, and market/ partner relationship management strategies to create a competitive edge. Modify objectives to reflect the organization’s goals.

Step 5: Implementation Plan
This section of the E-Marketing plan focuses on designing e- marketing mix tactics based on the following factors:
Product/ service offering.
Pricing/ valuation.
Distribution/ supply chain.
Integrated communication mix
Design relationship management tactics.
Design information gathering tactics.
Design organizational structures for implementing the plan.

Step 6: Budget
This section of the E-Marketing plan focuses on research and forecast revenues (Financials) and evaluate costs to reach goals.

Step 7: Evaluation Plan
This section of the E-Marketing plan identifies appropriate performance metrics and exit strategies.

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ESSAY: What are the main issues concerning privacy in the workplace? Do you think it is fair for workers to be tested for drugs?

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Write an essay on Artificial Intelligence or Automation

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Marketing Analysis and Strategy Final 

Your final will consist of a written marketing plan for a non-profit organization or a small business that you have some contact or relationship with. For example, if you are a member of a local church or charity in your community that would be an excellent resource for this assignment. You may also choose a small business that you either are very familiar with, or perhaps you are part of as your assignment.

You will write 5-7 pages for the assignment. The assignment will consist mainly of 1-3 interviews with the leader of the organization that you choose to write about; and the information that you can gather from the interview(s) and any additional research that you deem supportive to your paper. This is an MBA assignment so use at least 3-5 outside articles to support your plan. Provide a works cited page attached to the end of this assignment. The assignment consists of 5 sections: the following is a guide to help you construct your report:

I Executive Summary (25 points)
This section is designed to be approximately ½ of a page. Simply describe the organization that you are writing about; the person within the organization that you interviewed for the project; and the major marketing opportunities that exist that you learned from your interview(s) and any additional research that you helps you determine a marketing strategy.

II. Business Marketing Environmental Analysis (50 points)
This section is designed to be approximately 2 pages. Examine at least 3 business environmental factors that act as a potential hindrance to the growth of your chosen organization. This will require some research in addition to your interview(s) to develop a critical position on the obstacles that your chosen organization encounters.
a. Target Market
This sub-section of the macro business environment should be ½ of a page, and part of the 2 pages designed for this section. Based on your study of the macro business environment, state who or what is the target market for this organization. Who is it that is the desired consumer of your organization?

III. Strengths Weaknesses Opportunities and Threats (50 points)
This section is designed to be approximately 2 pages in length. Prepare a S.W.O.T. analysis of your organization. Be sure that it compliments your environmental analysis of this organization. The basis of your environmental analysis and your assessment of strengths and weaknesses of your chosen organization should lead you to the opportunities that are available to gain more consumers or revenues. (this section can be done in bullet points, but provide any explanation as necessary).

IV. Marketing Objectives (25 points)
This section is designed to be approximately ½ page in length. An objective is a desired outcome. It cannot be done, it must be accomplished. A marketing objective is simply how much revenue or % of market share, or how many new clients the organization should be able to attract in a one year period of time if we follow this plan. A marketing objective does not include the strategies that you will use to accomplish your marketing objective.

V. Marketing Strategies (25 points)
This section is designed to be 1 page in length. This section should be a list of the strategies that you feel will help achieve you marketing objective. You should include ideas that you are acquainted with, as well as new (out of the box) strategies that you become acquainted with through some outside research or text book information. Here is an example, in today’s world, people need exposure from several different sources for a marketing impression to begin to “sink in”. In the business that is called “multiple touch points”. Traditional vehicles such as radio, T.V., and news print need to be supplemented by perhaps outdoor media, or newer edgier social media exposures to create multiple touch points. You should develop probably 8 to 10 strategies that a mix of media and other vehicles to accomplish your marketing objective.

VI. Marketing Presentation (25 points)
Prepare a PowerPoint presentation that you would be able to present to your chosen organization that describes your Marketing Objective for the organization and the strategies that you would recommend that they follow to achieve their objective. You do not have to actually present the proposal to your chosen organization, but it might make a nice perspective for your organization to consider.

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1) What is the difference between a Goal and a Plan?



2) The 19th century Prussian General, Helmuth Karl Bernhard Graf von Moltke, declared: “No plan survives contact with the enemy.” [modern paraphrase]  This quote is often referenced by leaders and managers and has appeared in several business articles.

a) What is meant by Moltke’s quote (as it applies to the civilian business environment)?

b) In reference to Moltke’s quote, and its nearly universal acceptance, why should leaders and managers “plan” at all? (Reference Chapter 7, Discussion Question #5, p. 241.)



3) The Management-by-Objectives (MBO) approach is widely used, but criticized for placing too much emphasis on achieving goals (ends) and not enough on the “means” by which goals (ends) are achieved.

a) What are the concerns expressed by critics of the MBO approach?

b) What can leaders/managers who rely upon the MBO approach do to address/alleviate the concerns of critics noted above?

c) Can you provide an example of a company/organization that may have placed too much emphasis on achieving goals and ignored the means by which the goals were achieved? (Opinion.  Required response, but no points assigned.)

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Week 6 Assignment

The purpose this Assignment:  Improving and refining strategy implementation and performance monitoring. Show us that you have read and understood the required readings, links and attached files - quote them where appropriate.

Required Reading:

http://www.netmba.com/accounting/mgmt/balanced-scorecard/

http://www.quickmba.com/accounting/mgmt/balanced-scorecard/

Read the attached PPT “Balanced Score Card” that explains the balanced scorecard

Read the attached document “Required Information on Metrics” for information on metrics


Assignment (6%):  Part I. Create  Balanced Scorecard

1. Build a Balanced Scorecard for Oracle Corporation and focus on the Software division. Identify the strategic objectives of the entire organization and the secondary objectives for the unit. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. 

It is essential to understand what metrics are. Be sure to study the lecture material on "More Information on metrics" In this assignment, the specific information needed to calculate each metric should be explained. For each metric state the appropriate target value and the actions that need to be taken to achieve the target. 

The paper should be no more than 15 pages, including the reference list, and be formatted in accordance with the APA guidelines as modified for the MBA program (http://info.umuc.edu/mba/public/MBA-apa.html). 

Please format your paper in Microsoft Word. 

Metrics

Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective. 

If you would like to see a sample table of metrics, here is one example:


Sample Table of Metrics for an Example Business Unit



Perspective    Objective    Metric    Target Value
Financial    Revenue Growth

Operating Profit Growth

Short-term Solvency

Long-term Solvency    Annual Rate of Growth

% EBIT/Sales

Current Ratio

Long-term Debt/Equity    > 6%
> 7%
> 2.0
< 30%
Customer    Increase Number of Customers

Maintaining Transaction Size

Improve Customer Satisfaction    Annual rate of Customers Increase

Average Transaction Size

Median Score: Customer Survey    > 5%

> $600
> 90%
Internal    Product Improvement

Ratio of New to Old Products

Maintain Market Share    % R&D Expense to Revenue

Ratio of New to Old Products

Market Share %    > 4%

> 8%

> 24%
Learning    Employee Training

Employee Turnover

Employee Compensation    Annual Hours of Employee Training

Employee Turnover

Average Compensation    > 30,000

< 3%
> $38,000

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Write about Company description & Mission statement

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International Finance" Please respond to the following:
•Based on the lecture and Webtext materials, address the following: ◦The IMF and World Bank are the world’s two leading lending institutions, but much of their monetary assistance disappears once it enters the banking systems of developing countries. Cite concrete evidence that supports the assertion that much assistance to developing countries is simply stolen by officials. Determine other main factors that account for the misuse of these funds 

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1)  Which dimensions of job performance do you think JPMorgan Chase emphasized prior to the financial crisis and the costly legal problems that followed? In what ways did this emphasis contribute to both the company’s success and its problems?

2)  Which dimensions of job performance do you think JPMorgan Chase is emphasizing now? In what ways will this shift in emphasis help the company? Might there be reasons to believe the shift in emphasis will hurt the company?

3)  Which specific dimension of job performance is the company trying to manage with the computer algorithm? How might there be unintended job-performance related consequences of using this system? Explain how the company could manage some of the potential downsides of the system?

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http://vizedhtmlcontent.next.ecollege.com/currentcourse/Definitions(1).docx


Review document above...

3.Write a paper making recommendations for the optimal business entity form for the entrepreneurs in the scenarios outlined below using the textbook and include at least two other credible sources in your paper.
4.Write a five page (maximum) paper, following APA guidelines, discussing your recommendation for the optimal business entity form for each of the following scenarios: 
a.Melanie has a business where she sells cupcakes to the local community.  She sells the cupcakes out of her basement which has access from her backyard.  Patrons must walk down a set of stairs in her backyard, which often become icy in the winter time.
b.Brett and Jamal work together on a construction crew.  They are interested in starting their own construction business where they will buy houses, remodel the houses, and sell the houses at a profit (hopefully).
c.Rebecca has an idea for a new online website where local contractors and potential customers will connect.  The customers will primarily be homeowners looking for help with small repairs.  Rebecca will match the contractor with homeowners through her website.  Rebecca will charge the homeowner and pay the contractor 75% of the fee charged.  Losses are certain in the first few years.  However, she hopes to create franchises in local markets.
d.Samantha has a business selling hand-made quilts.  She only sells the quilts online.  No customers visit her house.
e.Daniel has a networking website.  He only allows potential users to join if they have been invited by another user to join the network.  A new user is charged $20,000 to become a member.  Membership status is considered a major status symbol.  Daniel hopes to take his company public by selling shares on a national exchange.
5.Your paper should start by discussing the advantages and disadvantages of the sole proprietorship, partnership, Limited Liability Partnership, LLC, and Corporation forms of business entity.
6.After discussing the advantages and disadvantages of each form of business entity, discuss the five factual scenarios above and conclude as to the best business entity form for each factual scenario.
7.Your paper should focus on 1) ease of formation, 2) federal income tax on profits of the business, 3) and personal liability for the owner.
8.Save this assignment as one Word document (five- page maximum).

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Assignment 3: Technology and Learning Management

Objective: After the completion of this assignment, you will be able to describe the basic functionality of a leading learning management system(LMS) and describe its value and impact to an organization’s training function.
Background: With the bulk of corporate training activities now taking place online, the advancement of web-based LMS has been paramount to providing the integrative tools to both schedule, track, and administer such training.
Instructions: Conduct an internet search for “best-of-breed” learning management systems.  Identify two and research each. 

In 1500 words, discuss the features of each and how you feel it can benefit the training function in your organization. What do you think is the future of LMS?  Based on your experiences with LMS - what do you feel is lacking?

Deliverables: Submit your 1500 word paper 

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1)  If you were working in a company that struggled through a crisis like Goldman's, how exactly would that experience harm your organizational commitment? Would the impact be felt most intensely with affective, continuance, or normative commitment?

2)  Are there ways in which such a crisis could strengthen your organizational commitment? Which form (or forms) would be strengthened?

3)  How sensitive do you think you are to corporate image, whether when applying for jobs or staying with an employer? Do you think image advertising is capable of helping with these sorts of issues? Why or why not?