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Paper Instructions;

Week 3 Assignment
Week Three: Individual Country Analysis and SWOT
Assignment Overview:

Client Company: Walmart Inc.

Country level analyses to find countries with positive opportunity and trends and threats that will need to be mitigated.

The countries selected are Russia and Vietnam

You will use the PESTEL framework to analyze the POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGY, ENVIRONMENTAL AND LEGAL opportunity and threat factors and trends in the external environments of two countries.

Please note a sample of this assignment is attached.  I need you to create a document for Walmart that analyzes the opportunity for expansion in Russia and Vietnam.

Resources:

·        PESTEL and SWOT articles  in Required Readings 
·        How to write an Executive Summary – document attached
·        Research Databases listed in Required Readings:

Assignment Objectives:  Your objective is to compare PESTEL Opportunity and Threat in China and India markets; specify trends in those Opportunity and Threat factors that are likely to affect the country's business and economic environment over the next 3-5 years; and recommend one country as the better new market for your client.

Notes on Data analysis:

1. Be sure you compare the same Opportunity and Threat factors/trends for each of the  countries and ensure that any ratings, rankings or aggregate measures you use are measuring the same underlying factors in both countries.    

2. Whenever you use a country rating from a source, include a brief summary of the main country conditions (PESTEL factors) that contribute to the ratings. For example:

. "Business Environment" may be rated more favorable in one country. But what specifically is being measured: the  POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGICAL, and/or LEGAL indicators are more informative and may be more relevant to your client than the summary measure would indicate. 


Similarly, if you use a “Risk” Rating, a higher risk rating may not be as important as the types of risk that are being aggregated into a summary ranking.

For example, if "Business Environment" or "Risk" is rated better in one country primarily because of legal protections for IP (which shape the overall better rating), but  your client has no IP to protect in its expansion, then the more favorable ranking in one country is not relevant to your client, and both countries might be considered equally attractive IN SPITE of the better overall ranking of one..


Assignment format and requirements:
The Introduction to this paper should consists of (a) your  statement of purpose; and (b) a description of your client company and industry (from your team's W2 analyses). 

The body of the paper (approximately 10-15 pages double spaced) should be organized around Opportunity factors and trends first, and then Threat factors and trends:

I.        Opportunity factors and Trends.

      A.  Economic Market Opportunity and potential growth: ALWAYS START WITH THE $'S WORTH OF OPPORTUNITY!
As an initial comparison, you can start with macro level measures from  Five Year Economic Forecast, including GDP and Personal Disposable Income (PDI) as indicators of ECONOMIC opportunity—the Buyers’ potential ability to purchase your company's product/service.  However, you should try to get as close as possible to indicators of opportunity for  your client's particular product/service;: For example, if you are selling software to hospitals, look for health care spending;  if your client is selling cybersecurity services, look for cybersecurity spending to compare across the two countries.  But remember that you must have the same information for both countries in order to compare them!

B.  Opportunity support factors are those PESTEL factors and trends that support the Economic market opportunity; e.g..,
1.      Political  support may consist of existing or pending trade agreements or positive trade relations with the client’s home country; government policy that supports funding/advancement of your industry
2.      Economic support may consist of tax benefits, low or trending lower tariffs;
3.      Social support may consist of favorable attitudes towards U.S. companies or growing interest in your client's type of product (e.g., green technology)
4.      Etc…. for Technological, Environmental , and Legal support factors and trends
5.  Include the opportunity to support your client's operational needs (the needs that  your team  identified in your company profile)

II.    Threat factors and trends

Country PESTEL Threats and trends should be ranked  by degree of threat, along with  an explanation for your  assessment/ ranking; e.g., if you consider political instability  to be a greater threat in the country  than currency fluctuation (Economic threat),  explain why. 

III.    The  Opportunity and Threat  factors/trends can be shown in a summary table, but the text should explain how you weighted the factors/trends in order to compare Opportunity and Threat in the two countries.
•    Include under the appropriate PESTEL the Threats to your client's operational needs.  For example, if a technologically sophisticated workforce is required for your client to operate successfully  in country, a country that lacks such social (education) support will be a significant risk for your client's operational success.
•    
IV.    Conclude with a summary recommendation for one country as the better entry option. 
VI.  Write an Executive Summary for the entire paper (include company and industry description).  Aim for approximately 2 pages, double spaced.

VII.  Include a Title Page 

Include a Table of Contents 

placed just after the Executive Summary. Pages should be numbered, starting with page one as the Body of the paper (your statement of purpose), The Executive Summary can be unnumbered or numbered as i, ii...but it is not a part of the body of the paper.
VIII.  Include a Reference list, using proper APA format for references and all in-text citations.

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Paper Instructions;

Pick one the brand in your region and analyze its marketing strategy and submit a report mentioning its impact, success and drawbacks

1.Executive Summary. 

2.Company and Product Description. 

3.Strategic Focus and Plan: the mission/vision and core competencies of that brand.

4.Situation Analysis – Analyze the marketing strategy of the company you chose, take into consideration the 4Ps :

A-Products are offerings; focus is on solutions. 

B-Place is complex supply chains. 

C-Price is viewed as value; Benefits/price. 

D-Promotion uses high-tech media. 

5.Evaluation and Interpretation of the situation, explain if the current marketing plan is successful if yes how and failure, then the reason. and Control (for your new product). 

6.Supporting information you may want to include (may be integrated within text or included as appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts, graphs, etc.

Please let me know the name of the compane you will cose before starting the report. 

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Paper Instructions;

Discussion Questions:
1.
Evaluate the overall effectiveness of the "Fair and Square” repositioning strategy? How well or poorly do all the elements work together or work at odds with one another to deliver a coherent whole? What elements are missing?
2.
What do the 1st and 2nd quarter results indicate about the “Fair and Square” strategy?
3
Are the first two quarter results enough to validate or invalidate the changes? How would you respond to them?
4.
Are the results due to a faulty strategy or to a faulty execution of a solid strategy?
5.
Is J. C. Penney a brand that can be Target‐ized or Apple‐ized? Why or why not? In what fundamental way does J.C. Penney differ from these two brands? Does Johnson’s plan address these differences in ways that make the success of J.C. Penney’s new strategy more or less likely?
6.
Do you agree with the changes Johnson is making to the pricing scheme that are set to take effect August 1st? Are they enough to turn things around?
7.
What should Johnson do now? Looking 1 year out, will J.C. Penney be a stronger or weaker brand if he stays on the current course?

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Instructions:

• 12 pt. Times New Roman, double spaced
  •    Properly cited (APA format required) including the Reference page
  •    Minimum of four credible sources (see library instructions, no Wikipedia). 
  •    The following elements must be covered:
  o    What is the size and scope of the industry (Vietnamese restaurant) in the United States?  For example, what are the number of establishments, employees and total revenue?
  o    What are the major external and internal factors that will impact this industry over the next 1-5 years? (Vietnamese Restaurant)
  o    What is the future for this industry (Vietnamese Restaurant – is it growing and why?
  •    Identify same general characteristics of this industry globally. The size and scope of the industry and any similarities or differences from the United States market should be included. 
  •    This report needs to be fact based.  There should be many cited statistics and cited references to industry reports and analysis.
  •    Include a proper introduction paragraph and conclusion.
  Grammar check 

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Instructions:

Strategy project: Marketing Plan (6% of course grade)
Resources:

•    The Marketing Mix  http://www.quickmba.com/marketing/mix/
•    Marketing Segmentation  http://www.quickmba.com/marketing/market-segmentation/
•    Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
•    Market share http://www.quickmba.com/marketing/market-share/

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with  the 4 P's of Product conception, Pricing, Promotion and Placement (distribution) of products, services, and ideas.  The  purpose of the marketing strategy  is  to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your  client 's target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate  the Revenue projections for your income statement. .

Assignment Requirements/format.
I. The Introduction to this paper (same as week 8)  should consist of (a) statement of purpose (b)  description of the company and its industry, (c) the  product/service that will be entered in the new country; (d) description of the target country and why it was recommended as better opportunity than the other country; the target Buyer and the size and growth of the target market 

•    Describe the market size of each  target buyer segment in quantifiable units (number of buyers and/or  dollars)
o    Identify any further segmentation that may be needed to reach the best target or set of targets for  your client's product/service offering.
o    specify projected market growth of each segment over 3-5 years
•    Estimate your expected  market share as a percent of each target segment
o    explain the rationale for your estimates, considering the competitors and their market share, and your client's competitive position;
o    specify all assumptions you used in your estimation (e.g., about price, competitors' market share, new entrant threat), 
o    show  all your calculations so they can be readily verified
•    Pricing: Describe the pricing strategy (low  price leader? High priced luxury leader? Value pricing?)  How will the pricing strategy support market entry? Competitive positioning?  (You may have addressed pricing specifically in your competitive strategy in Week 6)
o    . Specify  the recommended sales price.

•    SUMMARIZE EXPECTED REVENUE  in a table showing
o    Sales price,
o    Market share in units or expected sales 
o    Projected growth in Revenue over 3-5 years
•    ESTIMATE THE ANNUAL COSTS  of each component of your marketing  plan ( product modifications;  promotion costs, distribution costs).
o    You have already identified the marketing/sales headcount in your organizational chart, but you still must show in each marketing component  who will do these marketing functions.  When you summarize your  marketing cost in the required table below,  note the headcount dollars that are already in the organizational chart so that you don't double count those dollars when the marketing costs are put into the income statement.
§    Note: The dollars for marketing headcount should be reflected on the organizational chart you developed last week.  If you identify any new headcount in this plan, go back and add it to your organization chart, so the people costs of your strategy will be clear and all in one organization chart..
o    For costs in each component, show  dollars separately for start -up costs, needed to prepare for market entry (e.g., establishing showrooms, designing websites, modifying the product, developing prototypes or samples) and for on-going operational costs to support the marketing function once revenue begins to flow ( e.g., continuing sales efforts; distribution of  your product/service). 
•    Product:  Are there any modifications needed to reach the buyers in this market segment(s)? This could be based on your previous country and competitor analyses, if certain Buyer preferences or competitive  opportunities or threats were identified (e.g, language modifications to the software you sell; size preferences for the cell phones you sell) .SUMMARIZE PRODUCT COSTS, including headcount and any other expenses. (note: product modifications will likely be all start up costs)
•    Promotion: State your recommended Promotion/Positioning with the target markets/segments, which you initially addressed in your Week 6 competitive strategy assignment. State what the promotional message will be to position your product/service  within each market segment, what kinds of promotional materials will be needed?.SUMMARIZE PROMOTION COSTS, including headcount and any other expenses. 
•    Placement (distribution):  How will the buyers be reached?  Will you need a direct sales force? Online sales support? For a sales force, what kinds of incentives might you propose? For online sales, what kinds of back-office support would be needed for getting your product/service to the buyer? Consider both physical distribution/geographic spread and distribution of the message that must reach your target markets. What will be the promotional channel? The media used? SUMMARIZE DISTRIBUTION COSTS, including headcount and any other expenses. 
o    
•    SUMMARIZE ALL MARKETING  COSTS in a  a table that aggregates all of the above components, with all costs identified as either start up or operational costs
o    Product modifications
o    Promotional materials
o    Distribution/Advertising costs
o    Headcount costs for all categories should note that these are already included in your organizational chart dollars. 
III.  Include
•    Title page with name of every contributing member
•    Approximately a 2-3  page Executive Summary that summarizes the entire paper 
•    Table of contents
•    *The body of the paper should have page numbers, starting with page one.
•    Reference list, including proper APA format for all in-text citations.

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Instructions:

Week 9 Assignment
Marketing Plan

Resources:

The Marketing Mix  http://www.quickmba.com/marketing/mix/
Marketing Segmentation  http://www.quickmba.com/marketing/market-segmentation/
Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
Market share http://www.quickmba.com/marketing/market-share/

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with  the 4 P's of Product conception, Pricing, Promotion and Placement (distribution) of products, services, and ideas.  The purpose of the marketing strategy is  to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your  client 's target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate  the Revenue projections for your income statement. .

Assignment Requirements/format.

Need much more detail and specifics on the following.  Current paper is attached so use as basis to add more detail on the items below.

Estimate your expected  market share as a percent of each target segment
explain the rationale for your estimates, considering the competitors and their market share, and your client's competitive position;
specify all assumptions you used in your estimation (e.g., about price, competitors' market share, new entrant threat), 
show  all your calculations so they can be readily verified
Specify the recommended sales price.
SUMMARIZE EXPECTED REVENUE  in a table showing
Sales price,
Market share in units or expected sales 
Projected growth in Revenue over 3-5 years 


ESTIMATE THE ANNUAL COSTS  of each component of your marketing plan ( product modifications;  promotion costs, distribution costs).
You have already identified the marketing/sales headcount in your organizational chart, but you still must show in each marketing component who will do these marketing functions.  When you summarize your marketing cost in the required table below,  note the headcount dollars that are already in the organizational chart so that you don't double count those dollars when the marketing costs are put into the income statement.
Note: The dollars for marketing headcount should be reflected on the organizational chart you developed last week.  If you identify any new headcount in this plan, go back and add it to your organization chart, so the people costs of your strategy will be clear and all in one organization chart.
For costs in each component, show  dollars separately for start-up costs, needed to prepare for market entry (e.g., establishing showrooms, designing websites, modifying the product, developing prototypes or samples) and for ongoing operational costs to support the marketing function once revenue begins to flow ( e.g., continuing sales efforts; distribution of  your product/service). 
Product:  Are there any modifications needed to reach the buyers in this market segment(s)? This could be based on your previous country and competitor analyses, if certain Buyer preferences or competitive opportunities or threats were identified (e.g, language modifications to the software you sell; size preferences for the cell phones you sell).SUMMARIZE PRODUCT COSTS, including headcount and any other expenses. (note: product modifications will likely be all start-up costs)
Promotion: State your recommended Promotion/Positioning with the target markets/segments, which you initially addressed in your Week 6 competitive strategy assignment. State what the promotional message will be to position your product/service within each market segment, what kinds of promotional materials will be needed?.SUMMARIZE PROMOTION COSTS, including headcount and any other expenses. 
Placement (distribution):  How will the buyers be reached?  Will you need a direct sales force? Online sales support? For a sales force, what kinds of incentives might you propose? For online sales, what kinds of back-office support would be needed for getting your product/service to the buyer? Consider both physical distribution/geographic spread and distribution of the message that must reach your target markets. What will be the promotional channel? The media used? SUMMARIZE DISTRIBUTION COSTS, including headcount and any other expenses. 
SUMMARIZE ALL MARKETING  COSTS in a table that aggregates all of the above components, with all costs identified as either startup or operational costs
o    Product modifications
o    Promotional materials
o    Distribution/Advertising costs
o    Headcount costs for all categories should note that these are already included in your organizational chart dollars. 

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Instructions:

This is one case that is required as part of your class participation and contribution grade. Using the following questions as guidelines, please prepare a case analysis of NO MORE THAN 2 pages Case: “Mountain Man Brewing: Bringing the Brand to Light”

Preparation questions for this case:
What seems to be causing Mountain Man Brewing Company’s (MMBC’s) decline in spite of its apparently strong brand?
What has made the MMBC lager brand so successful? What is MM’s “Brand Story”.  How does that story transfer to the light beer market?
What is distinctive about MMBC’s products? Customers?
How are MMBC’s promotional efforts different from competitors and why are they effective?
What is MMBC traditional lager “Brand Story”
Thinking about your MMBC “Brand Story” and the economics of introducing MMBC light beer, do you think that introducing Light beer will solve the growth decline?
Please note that you should use the case data and any other information you think is relevant in order to estimate the total market available to Mountain Man Light and also its required Break Even market share if you are considering launching the light version of MM.


If so, why? If not, what would you suggest as a strategy to stabilize and grow

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Instructions:

Paper instructions:

You have been given a short-term internship with a Marketing Research company who provide analysis of the latest from academic research for the commercial client base. Your first task for this company is to write a 2,000 word report (excluding references and appendices), that focuses on how a firm should approach drafting a well-integrated marketing communications plan using both top-down and bottom-up approaches.

In particular you need to be able to clearly outline how: Consumers use information from different sources to decide what to buy, what the information needs are when making purchase decisions, and what media channels are most appropriate at each stage.

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Paper Instructions:

Consumer perceptions of UK football clubs in China on marketing strategies

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Paper Instructions:

Questions for Discussion
1.What is the key problem Calyx Flowers is facing and how should they address it?
2.Which attributes are important to people when they buy flowers?
3,Is the flower market homogeneous or are there different customer segments? If yes, 4.what are these segments? How do they vary in their motivation for buying flowers?
5.To which segment can Calyx Flowers deliver superior value relative to the competition?
6.-How should Calyx Flowers reach its target customers?

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Paper Instructions:

Use the SWOT Analysis worksheet provided to complete this assignment.

Review the SWOT Analysis PowerPoint® presentation prior to completing this assignment.

Based on the review of the Stevens District Hospital strategic planning scenario, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.

Strengths and weaknesses are traits internal to the hospital (i.e., strong physician loyalty to hospital, aging building, and availability of financial resources).
Opportunities and threats are external to the hospital, such as a mall facility available for lease or a competitor hospital opening two physician practices in your market.
Write a 700- to 1,050-word analysis that incorporates the key components of a SWOT analysis for the scenario described in Week One to generate a list of perceived strengths, weaknesses, opportunities, and threats. The analysis will include the following:

Analyze the purpose of conducting the analysis in the context of the scenario.
Analyze the limitations and advantages of conducting a SWOT analysis on your own (vs. with a group of stakeholders).
Use the table provided to record your analysis of the information from the strategic planning scenario and generate two factors for each of the SWOT categories (strengths, weaknesses, opportunities, and threats).
Cite at least 1 peer-reviewed, scholarly, or similar references to support your assignment.

Format your assignment according to APA guidelines.

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Paper Instructions:

Influence of food on society today