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Paper instructions:

Select an industry or firm.  State its market structure (pure competition, monopoly, monopolistic, or oligopoly). Next, please define the characteristics of the industry or firm that support your selection of market structure. Lastly, describe and illustrate graphically the firm's profit maximizing behavior in particular MR=MC under the above-mentioned market structures or conditions. Please include a graph that shows MR=MC for the firm you selected.

Assignment: Budget Planning and Control


Before approaching this assignment, be sure that you have watched the following video.
LİNK
https://www.youtube.com/watch?v=frh3I2rVDzs

Budgetary Planning featuring Babycakes *FULL VIDEO*. (2016). YouTube. 
Babycakes, a specialty bakery, is the company that will be considered for all parts of your budget planning and control report. For this assignment, you will develop a three (3 ) page paper in which you address the following.

1- Briefly discuss the ways a realistic budget will benefit the owner of Babycakes versus having no budget at all. Be sure to use Babycakes as the company and any specific product details in your explanation.

2- Prepare a sales budget for the LA Babycakes store for the 4th quarter of 2016. Present the number of units, sales price, and total sales for each month; include October, November, and December, and a total for the quarter. Use one-half of the Valentine’s Day sales as the basis for a usual day in the new quarter. Use 30 days for each month. Calculate the total sales for each month for October, November, and December.

3- Create three (3) new products, one (1) for each of the three (3) holiday seasons in the 4th quarter. Estimate the sales units, sales price, and total sales for each month. Describe the assumptions used to make these estimates. Include an overview of the budget in the report, presenting the actual budget as an appendix with all data and calculations. Add these amounts to your sales budget.

4- The owner of Babycakes is interested in preparing a flexible budget rather than the static budget she currently uses. She does not understand why, when sales increase, her static budget often shows an unfavorable variance. Explain how a flexible budget will overcome this problem. Use the details of your newly prepared budget for the 4th quarter of 2016 to address her concern.

5- Imagine that Babycakes is facing a financial challenge that is causing the actual amount of money that it spends to become significantly more than its budgeted amount. Include a discussion of your own unique cause of the overspending. Explain the corrective actions needed to address these challenges.

6- Integrate relevant information from at least three (3) quality academic resources in this assignment.  Note: Please do not use your textbook as an academic resource. Also, Wikipedia and other Websites that are unreliable do not qualify as academic resources.
Your assignment must follow these formatting requirements.

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
An abstract is not required.
The specific course learning outcomes associated with this assignment are:

Evaluate management control systems and examine their relationship with accounting and planning, including feedback and non-financial performance measurements.
Evaluate decision-making tools for capital investments, budgeting, and budgeting controls.
Analyze financial accounting tools and techniques that convert financial accounting data into information for decision making.
Use technology and information resources to research issues in financial accounting for managers.
Write clearly and concisely about financial accounting using proper writing mechanics.

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Paper instructions:

Mid-of-term project: For the project, students will work in groups of 5 members, and select an industry whose financial performance they will analyze (a comprehensive list of industries can be found in the Mergent Online database). The points that each group is required to discuss are:
1. The reason(s) for industry selection. 
2. A rigorous financial analysis of the selected industry. To address this point, students must select 7-8 public companies with a December fiscal-year end that belong to their selected industry, calculate their financial ratios based on firms’ FY2017, and briefly summarize the findings. Indicate the best and worst performers in each ratio category and on average. The financial ratios students need to calculate are as follows:
a. Liquidity: current ratio, quick ratio and cash ratio
b. Solvency (leverage): total debt ratio, long-term debt ratio, and times interest earned ratio
c. Asset management: total assets turnover, inventory turnover, and receivables turnover
d. Profitability: profit margin, ROA and ROE
e. Market: current P/E
3. Would you recommend this industry for investment? Why? Explain briefly.

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Paper instructions:

Choose a concept we have discussed this semester & choose a current event situation in which to apply the concept. First, explain the current event & then explain with a critical analysis how the concept applies to the situation, keeping in mind the public relations four-step process. The analysis should be thorough and thought-provoking. Your analysis must have a minimum of four thorough paragraphs (you can have more).

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Paper instructions:

Build a Digital Marketing Plan for Rutgers Business School.  What is being done now? What would you do different?  How will SEM, SEO and Social play?  How important will Mobile be?  Who is the consumer you will target this plan to?

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Paper instructions:

The role of social continues to morph.  What are the various aspects of social?  Use a brand example and show how you will differentiate your strategy between Facebook, Instagram and Youtube.  Demonstrate the strengths and weaknesses of each channel and then how you will leverage that for your brand example.  View it from a global perspective.  You can use your group project to demonstrate this, if you so desire.

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Paper instructions:

What is bounce rate?  Use 2 industries to demonstrate a good bounce rate.  What does bounce rate signify?  What lessons can a brand utilize from understanding of their bounce rate?  Also, is it important to understand bounce rate with respective to devices?

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Paper instructions:

What is a heatmap in GA?  How can it help better the landing page experience with respect to Desktop as well as mobile?

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Paper instructions:

What is the different between GA and enhanced GA? What kind of companies can benefit from enhanced GA?  What are the benefits of GA tracking and why should companies implement it?

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Paper instructions:

Consumer profiling is key to a successful Digital Marketing Plan.  Bring the Jimmo Choo consumer to life – demographically and psychographically.  Feel free to use a collage or pictures or whatever else you need to bring this person to life.  http://us.jimmychoo.com/en/home

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Paper instructions:

What does a consumer journey with multiple touchpoints across devices look like?  Use a shoe brand as an example to showcase this consumer journey.  

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Paper instructions:

What are the elements of a Digital Marketing Plan.  What elements of Traditional Marketing Plan will you use as part of the Digital Marketing Plan.  Use ‘poo pourri’ as a example to demonstrate your Digital Marketing Plan elements.  https://www.poopourri.com