Questions We Can Help You To Answer

Paper instructions:

What is SEM?  Give an example of a B2B brand that does SEM right.  Demonstrate with examples.  Also, explain the anatomy of a text ad; how is it different from an expanded text ad.

Questions We Can Help You To Answer

Paper instructions:

1.Why have advertising networks become controversial? What, if anything, can be done to overcome any resistance to this technique?
2.List and describe some Web site design features that impact online purchasing.
3.What are some of the difficulties in providing services in an online environment? What factors differentiate the services sector from the retail sector, for example?
4.Briefly outline the types of information an organization would gather before writing the organizations information security policy document.
5.Briefly describe the most important functions to look for in project management software and why they are important.

Questions We Can Help You To Answer

Paper instructions:

explain the guidelines for developing an effective brand name. Identify one sports team or event that has an effective brand name and one that doesn’t. Explain why you feel they are effective/ineffective. Discuss why brand loyalty is such an important concept for sports marketers to understand.

Questions We Can Help You To Answer

Paper instructions:

Description
Describe the new business. Are you product or service oriented? What is the name of your company? Where are you located? Describe the scope of your business activities and the industry you intend to operate within.
1 page

Mission and Vision Statements
Develop mission and vision statements for your firm.
1 pages

Potential Market Segments
List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographics, demographics and psychographics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your responses.
2 pages

Environment
Detail the macro and micro environments having the most effect on your firms marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape.
2 pages

Target Market
Select your target market(s). Why did you choose to serve these markets? Explain your reasoning fully.
1 page

Product and Services
Create your product and services offering for this market. What specific needs will you be fulfilling. Describe in detail the features and associates benefits of your product(s). Tell me why you feel you will be successful.
2 pages

Pricing
Set your pricing. What goals are you attempting to accomplish with your pricing strategy. Will you be making future pricing adjustments? Detail your thoughts. (1 page)
1 page

Branding
Create a brand image for your offering. Use the elements of value; values; personality; features and benefits as the basis for creating your proposed brand image. Describe your positioning strategy in light of the competitors in your space. Prepare a positioning map as part of the plan.
2 pages

Questions We Can Help You To Answer

Paper instructions:

Read the case and do the exercise 
Should include:
Four situation question
Four problem
Four implication question
Three specific needs that your solutions can solve 
Three FedEx office solutions that solve the three specific needs

Questions We Can Help You To Answer

Paper instructions:

Identify and research three influential key external influences on consumer behavior in your own country and explain/analyze the following:

Describe the history, relevance, trends, and importance on customer behavior of each variable you identified. Note: this section should make clear why each of the three are influential/key external influences on consumer behavior.

How have companies or industries tried to incorporate these external influences in their marketing – and you are encouraged to give an example? What is the effect on an industry or company trying to market and sell to each variable? How have the companies tried to influence the subculture?

What observations can you make about how specific companies have been successful and not successful in marketing/selling under these external influences? And why?

develop specific recommendations of how companies in your country can improve their marketing efforts via a more developed understanding of the 3 external variables. For each recommendation, be sure to justify why / how it will improve the firm’s marketing efforts.

The paper should be a well-developed and edited 3.5 to 5 pages of text (approximately 1500 to 2100 words), using 1.5 vertical line- spacing, in Word format with 11 point Arial font with 1-inch margins. Submission will be via myCourses assignments. Be specific in your analysis and recommendations.

Feel free to include relevant images, etc. inappropriately labeled appendices.
NOTE 1: Appendices do not count towards overall page counts. NOTE 2: All appendices must be referenced in the appropriate places in report text. NOTE 3: All external sources used must be cited in the text and listed on the reference page using APA style.

Questions We Can Help You To Answer

Paper instructions:

Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.

1. Please provide a thorough SWOT analysis with detailed and logical reasoning for each
item of the SWOT you have identified.
2. Based on the SWOT analysis, please identify target market(s) (be specific) and provide
positioning statement(s) for each target market identified. In addition, you need to justify
why such targeting and positioning strategies are chosen.
Note: I already attached positioning document with this order. 
3. Provide at least two objectives for the new marketing mix strategy to rejuvenate the
existing unsuccessful marketing strategy. Remember the criteria for good objectives (SMART).
Please explain and justify your objectives.
Note:  marketing max are Price, product, place, and promotion
4. Based on your objectives in question 3, please provide at least three supporting tactics for each of the four elements of marketing mix. Please explain and justify each tactic.

Questions We Can Help You To Answer

Paper instructions:

Key QUESTIONS FOR DISCUSSION 
-Why did Iridium fail?  (No more than 50 words)

-What were the key aspects of Iridium's strategy and tactics?
-Define Iridium's value proposition to its customers, collaborators, and stakeholders.
-Who were Iridium's competitors? Did they succeed or fail? Why?

Questions We Can Answer For you

Write a 1,050- to 1,400-word paper that addresses the following components: •Define organizational effectiveness. •Apply theories of organizational effectiveness to the management of criminal justice personnel. •Describe methods for exerting control in an organizational setting. Format your paper consistent with APA guidelines.

Questions We Can Answer For you

Create a 2-3 -slide Microsoft® PowerPoint® presentation with detailed speaker notes. Use complete sentences, with correct grammar and punctuation, to fully explain each slide as if you were giving an in-person presentation. Include the following in your presentation: • Define a bureaucratic organization. • List the characteristics of a bureaucratic organization. Format your presentation consistent with APA guidelines.

The history, development, and growth of Safeway

Safeway is an American based company dealing in retail and distribution of drugs and food and other substances which has its headquarters at Pleasanton based in California. It is the second largest private company in America in distribution and retail of drugs and food after the Kroger Company (Earle et al 69). It is involved in distribution of non food substances especially in the western part of America. It became a private company in 1986 but later after clearing its debts it was a public company again in 1990. S. M. Skaggs discovered that farmers at his local home area were poorly served by the grocery stores and decided to intervene and open a store which would serve them properly (Earle et al 69). As a minister he convinced the president and was able to gain a loan which he used to open up a grocery store to help solve the problem facing the farmers. In 1915 he realized that his store was not profitable and sold it to his son. By 1926 the son had expanded the business and had made up to 428 grocery stores as his father had wished for. People loved these stores since the services provided were excellent and they offered a wide variety of products and goods. By 1928 the company had expanded in to over 2000 stores after the company collaborated with Merrill. In 1931 the business merged with Warren and over 3000 stores were created thus making the business profitable (Earle et al 69). By 1955 the business had developed under skills offered by Warren. He introduced policies that enabled success of the entire company though the chairman of the company was still Skaggs. Warren came up with the policy of consumers picking goods on their own placed on different shelves. Warrens and Skaggs skills and policies enabled the company expand and overcome challenges.

After the world war two the company was able to develop and create more new and bigger stores which replaced the old ones. Safeway Company despite the Korean War was able to expand since prices were being rationed (Earle et al 69). Consumers gained trust and were attracted to shop in Safeway since they would get everything under one roof. Safeway provided wide range of products and fresh vegetables and fruits. In 1954 the company provided its employees with medical cover services which enable it become more popular among many people. By 1955 Warren retired as the president of the company but was succeed by Milton who was a member of board and management. Later in 1957 Magowan took over the presidency of the entire company. The company’s sales had increased in huge amounts. Under leadership of Magowan the company continued increasing its sales up to over ten billion dollars (Earle et al 69). This was a great move for the company and enhanced its development and expansion. In 1959 the company under leadership of Magowan had expanded and moved in different states. In 1960s the company started expanding internationally thus becoming global (Earle et al 69). In 1962 the company opened over eleven stores in England. In 1964 the company expanded its stores to Germany. It became an international company under leadership of Magowan who retired in 1998 (Earle et al 69). Through his leadership the company became global and overcame many challenges especially the great recession. It gained more profits and attracted most customers since services provided and products were of good quality and quantity. The supermarket has remained one of the customer’s choices being the second largest retailer of food and drugs in America.

The identification of Safeway’s internal strengths and weaknesses

In order to identify the strengths and weaknesses of Safeway Company SWOT analysis is used. The analysis provides a brief description of the situation the company in terms of profitability and loses (Safeway Inc. SWOT Analysis 8). The company’s strength is that it is numbered 52 out of 1000 stores in the fortune list. It has strong market strategies and positions in its way of generating revenues and making sales. It was numbered eleven in terms of sales distribution where it enjoys many different brands in the market. It provides a wide range of products that attract consumers since they provide them at lower prices (Safeway Inc. SWOT Analysis 8). Marketing mix is a strategy used by Safeway to promote its products. The marketing mix is inclusive of various strengths which the company uses and which include:

High quality Products

These are the goods offered by the manufacturers to the consumers in exchange of money. Products as part of the mixing in the market involves a number of factors which include quality, design of the products, features, packaging of the product, the brand name and the physical appearance of the product.

Affordable Prices

This is the amount of money various products and services amount to. The price is determined by the manufacturers and is affected by a number of factors which include the list price, available discounts and allowances, the time of payment and any credit services if necessary. Safeway Company ensures that prices are favorable and affordable to its customers. This attracts new customers and help in maintenance of other regular customers (Safeway Inc. SWOT Analysis 8).

Placement

This is the method followed so as to distribute products until they reach the targeted markets. Placement as one of the market mix consists of transport, medium of distribution, exposure and the destination required. Safeway ensures that its products are distributed in the right time in order to enable consumers get fresh products in time (Why Safeway (SWY) Is Gaining Today n.d).

Promotion

This is the process of informing and persuading customers to buy the available products. It is also one way of reminding customers on already existing goods and new goods. Promotion as one way of marketing mix includes adverts required, sales marketing and promotion. This is strength since it provides profitability and customer retention in the company (Wheelen et all 250). The company ensures it has various locations based in America and Canada which promotes expansion and profits. It provides promotions to its consumers in all its stores at various locations.

Internal weaknesses of the company are those challenges which hinder the company from making more profits. They include:

Unsustainable debts

The company faces huge debts that deter it from developing and growing rapidly. The debts affect the company’s financial situation both at present and in future (Safeway Inc. SWOT Analysis 8). The debts will affect the company success and economic condition subjecting it to losses and lack of continued growth.

Inflexibility to changes

The company due to its large size is not able to adapt to new changes. Bringing a change turns out to be expensive as a result of the size of the company.

Provision of poor services

The company has many stores making it difficult for proper supervision and management. Some stores may provide low quality services to consumers and go unnoticed since stores are many. The stores hinder proper management and provision of high quality goods and services (Safeway Inc. SWOT Analysis 6).

Employees based on unions

Employees employed in Safeway are unionized such that strikes and go slows are rampant in the company (Safeway Inc. SWOT Analysis 6). This results to lose since employees are key shareholders in all companies.

The kind of corporate-level strategy that the company is pursuing

Safeway Company uses the corporate strategy in carrying out its business. The corporate strategy used is strategic planning which ensures managers are able to plan for present and future success of the company (Robertson et al 123). Managers are able to use this strategy since it promotes profits in the company. Implementation of this strategy requires qualified and skilled staff which the company employees. A corporate strategy initiates use of strategic planning which promotes future success. Developing this strategic plan is a process which should be followed if success is to be achieved. A strategic plan is important since it outlines a company mission and vision and ways of achieving the vision through following the mission. The strategic plan will aim at improving the current situation in the company. It will lead to expansion of the company to other countries in order to make more profits (Shurtleff et al 965). Corporate strategy comes up with ways of outshining the competitors in the medical industry. The corporate strategy enables the company to determine its current business condition and look for ways of improving the business. The corporate strategy is responsible for prices and good relationship with customers which ensures success. Top managers in the company are skilled people who work towards success of the company drawing their effort from their CEO. The corporate governance strategies are useful in ensuring good relationship between stockholders and the managers. Managers use their skills in ensuring success is achieved and respect is maintained among all staffs in the company (Zolkos 48). Top managers work at ensuring long term success and sustainable growth and development. Top managers are keen to observe the environmental laws as a way of following government policies.

The company embarked on using modern technology in provision of retail services and information to the people globally. Online services are provided via the internet which is a technological strategy employed by the company currently (Robertson et al 123). Provision of vital information and customer care services are provided fast through use of the internet. This has however been challenging since information can be hacked by criminals. Online services are expensive to maintain and can lead to losses if criminals interfere with them. This is a major technological development which the company is using to deliver useful information to its customers globally (Robertson et al 123). Through use of this corporate strategy managers are able to come up with strategies which ensure that the company outshines its competitors. Managers are able to know the problems facing the company and come up with solutions on how to solve the problems. The objectives and aims the company should be achieved by managers applying their management skills. Managers ensure that the plans are well implemented and that the set goals and objectives are maintained. This makes the company remain strategically fit thus ensuring success in that company. The company uses a matrix structure in its management. It uses its control systems to provide quality services to its customers. The structure of the company supports business strategies and models in the company under leadership of the top management. The company respects its employees, customers and other stakeholders. It motivates its employees as well as providing affordable services to the customers (Robertson et al 123). The company also motivates its employees as one way of promoting success. Through use of strategic planning as a corporate strategy the company is able to utilize its resources in order to ensure it remains successful.

Works Cited

"Safeway Inc. SWOT Analysis." Safeway, Inc. SWOT Analysis (2013): 1-10. Business Source Complete. Web. 6 July 2014.

"Why Safeway (SWY) Is Gaining Today." TheStreet 2014: Business Insights: Essentials. Web. 6 July 2014.

Earle, Mary D, and R L. Earle. Case Studies in Food Product Development. Boca Raton: CRC   Press, 2008. Print.69

Robertson, Duncan A, and Adrián A. Caldart. The Dynamics of Strategy: Mastering Strategic Landscapes of the Firm. Oxford: Oxford University Press, 2009. Print.

Shurtleff, William, and Akiko Aoyagi. History of Tofu and Tofu Products (965 Ce to 2013): Extensively Annotated Bibliography and Sourcebook. Lafayette, CA: Soyinfo Center, 2013. Internet resource.

Wheelen, Thomas L, and J D. Hunger. Strategic Management and Business Policy: Toward Global Sustainability. Upper Saddle River, N.J: Pearson Prentice Hall, 2012. Print.

Zolkos, Rodd. "Transforming Safeway's Safety Culture Saves Company $100 Million." Business Insurance 48.9 (2014): 0022. Business Source Complete. Web. 6 July 2014.

Strategic Management and Sustainability

Introduction

            Inglot is a private international company based in the United States mainly involved in manufacture, sale and distribution of cosmetics. It was stated by Wojciech Inglot in 1980s at Poland. It has attracted customers since year 2000 where it picked as a major cosmetics retailer and producer. It enables customers choose their own color combination which has made it popular among its customers. This strategy has enabled it outdo its competitors thus it is competitively advantaged among the many cosmetics company in United States. It has successfully established itself globally in big countries such as China and Brazil. It attracts its customers through advertising its products in order to reach wide ranges of people. It has not yet beaten large companies in cosmeytics especially in Brazil and China since the cosmetics industry faces stiff competition. By venturing in to male cosmestics and anti aging lotions, Inglot Company will be competitive advantaged.

Outline firm-level (micro) factors contributing to the development of INGLOT’s competitive advantage

            Firm level or micro factors are those factors that affect the company direct and impact on its success and achievements. They are factors directly contributing to success or failure of the organization. They include customers, competitors, suppliers, shareholders, mode of advertisement, employees and investors. These factors affect the company and promotes to its sustainable growth and competitive advantage. Inglot Company focuses on the above micro factors in order to achieve its success and attract more customers.

It focuses on the 4ps as micro factors of success. The 4ps to explain the achievement and success of Inglot Company are discussed as follows. They include price, products, placements and promotion.

Products

These are the goods and services offered by the manufacturers to the consumers in exchange of cash. Products as part of the mixing in the market involves a number of factors which include quality, design of the products, features, packaging of the product, the brand name and the physical appearance of the product.

Price

This is the amount of cash various products and services amount to. The price is determined by the manufacturers and is affected by a number of factors which include the list price, available discounts and allowances, the time of payment and any credit services if necessary.

Placement

This is the method followed so as to distribute products until they reach the targeted markets. Placement as one of the market mix consists of transport, medium of distribution, exposure and the destination required.

Promotion

This is the process of informing and persuading customers to buy the available products. It is also one way of reminding customers on already existing goods and new goods. Promotion as one way of marketing mix includes adverts required, sales marketing and promotion.

Customers

Customers in Inglot Company are well catered for. Cosmetics are manufactured and suited for both genders. They manufacture female and male cosmetics and favor colors of different customers. The needs of customers are well catered for with products of customer’s likeness and preference. Inglot aims at attracting and retaining its customers through various advertisement methods. Inglot uses necessary strategies for it to retain its customers for example offering special offers and discounts regularly .Through use of segmentation, customer retention is encouraged throughout the life of a customer. Inglot ensures it retains its customers and attracts many more.

Employees

Inglot ensures its employees are qualified and skillful. Qualified staff ensures success and growth of the company. Employees should be given proper training and orientation when they join an organization which inglot ensures. Employees must be committed to their jobs. Employers should also respect rights of employees. This is done in order to avoid conflicts in the organizations as a way of promoting unity and good interaction between employees and employers. The company also motivates its employees as one way of promoting success. Motivated employees work hard in order to achieve success. It promotes its employees who in turn provide excellent services to customers.

Competitors

Inglot faces stiff competition from cosmetics companies. It ensures the competition is health through provision of quality services to its customers and ensuring prices are affordable to its targeted customers. Its main competitors include Make up Art Cosmetics and Make up For Ever (Qug & Zdenek 2014, p.8). The company has renovated and ventures in to new technologies such as production of novel lotions and other products which are more effective to the skin than former products. It produces unique products which other competitors do not producer in order to retain customers and attract many others. The company has ensured that it has an excellent packaging system which is colorful in order to attract customers thus outdoing its competitors. It has different products with all type of colors which makes it preferred by most customers unlike its competitors who produce different products with color limitations. Use of wide range of colors is a strategy which has enabled Inglot to remain successful and attractive to many people.

Suppliers

These are people who provide raw materials and other necessities to the company. If its suppliers of necessary companies fail to do so, then failure will be impacted to the company. This is a direct factor which promotes success and can lead to failure especially when there is poor relationship between the suppliers and management. Rights of suppliers should be followed which ensures that quality supplies are made in time. Suppliers can directly result to success or failure of the company. The management should maintain good relations with the suppliers and this ensures sustainable development and competitive advantage.

Outline country-level (macro) factors contributing to the development of INGLOT’s competitive advantage

Macro factors include all external factors that lead to success, sustainable development and growth of the company. They include for example distributers, competitors and other wide external factors. These wider macro factors include political or legal, social-cultural, economical, technological and economic factors. The above factors may have negative or positive impacts on the company. Inglot ensures that the macro factors bring success and sustainable development to the company.

Distributers

It started its distribution from five stores and has grown to increase its markets and distribution with its main stores in Poland and USA. It keeps its franchise model which is a strategy that has enabled it remain unique and successful (Qug & Zdenek 2014, p.4). It considers partnering with small family owned companies since through its franchising model; the company is able to partner with profitable family owned businesses. Its channels of distribution have ensured that its expansion is possible globally. It has also partnered with long retail chains which ensure it remains successful and its products reach wide range of people. It has partnered with other known cosmetics companies which makes it sell a wide range of products to its customers. Getting a wide range of products has enabled it increase its customers globally as well as retain existing ones.

Technological influences.

Inglot, the well known seller and manufacturer of cosmetics globally employs modern and most recent technology in order to retain its customers and attract more. It is well established in most of the countries in the supply of cosmetics. The company manufactures modernized and colorful cosmetics from time to time which are backed up with modern advertisements, celebrity endorsements and by so doing they are able to attract more customers. The Company through application of latest technology has ceased from being a distributer of Poland cosmetics to being the top most leader in the specialty, distribution and promotion of the cosmetics ('Breathable' Nail Polish Creator Searched for a Healthier Cosmetic 2013, n.p). However though the international company has achieved lately, it faces many challenges and expenses in its application of modern technology.

Political factors

The government is responsible in creating economic policies and regulations which will increase the growth of the business. Inglot is a beneficiary of these policies in the United States which provide them with an opportunity to modernize and sell their demanded products. This support by the United States government, the low interest rates, the international competitiveness of the tax system and the stable currency condition has helped a lot in the formation of the foundation which may be sensitive to the growth and development of the Inglot Company. Inglot Company mostly trade in America and Poland as its main potential market.

Economic factors

These factors have various impacts on how the entire company makes its own decision and how it operates its major businesses. In the example of many other organizations and also other companies, the greatest threat in the economy would be the economic recession. The recession always have adverse and harmful effects on the growth, development and advancement of Inglot. The number of the consumers is decreasing downwards since it is well known that the United States economy if currently facing a huge downturn. As a result of the consequences the voices of the labor work and the marital are also increasing rapidly. Notably, economic recession is one of the biggest treat to growth of companies and industries.

Environmental analysis

The study of the environment is not necessarily the inclusive of the overall environment of the earth but it includes all the micro and macro environment surrounding a certain business. Inglot has proved itself responsible in all the above three cases. As far as the global environment is concerned Inglot is ISO certified from the global environment, pollution and carbon foot prints tracing point of view. Inglot is a supporter of the green environment and thus does everything necessary so as to protect the environment. Inglot is objected in fulfilling the expectations of the customers, creation of the environmental friendly atmosphere globally, motivating its employees and lastly being on the very top of the legislation. Inglot displays its positive attitude in a study towards social and environmental responsibility on various parts of the company’s globally.

Social cultural

It provides cosmetics which are well loved by its customers. The chemicals used are acceptable to customers since they do have negative impacts on the skin. People are cautious of the products they apply in case of health safety. In addition, Inglot is located in healthy environments which enable it to encourage safety of the environment. Currently, people are getting conscious of their body and health in general hence they have maintained use of body friendly beauty products in order to maintain their fitness and health status.

Develop INGLOT’s strategic plan for the next five years

A strategic plan is a document used to give outline of the organizations goals, objectives and aims to be achieved. It includes what a company plans to achieve and ways of achieving during the planning process (Clark, 2014, p.442). A strategic plan is important since it outlines a company mission and vision and ways of achieving the vision through following the mission. The strategic plan will aim at improving the current situation in the company. It will lead to expansion of the company to other countries in order to make more profits. The family owned business aims at providing its customers with quality products in line with the new technology.

Developing this strategic plan is a process which should be followed if success is to be achieved. The managers should be able to determine the current situation of the company in order to know how they will achieve their vision in the next five years (Clark, 2014, p.442). The managers should analyze both the micro and macro factors affecting the business at the moment in order to achieve success in the next five years. They should look at their competitors in order to come up with ways of outshining the competitors in order to retain customers and attract more customers.

References

Clark, W. W. (2014). Global sustainable communities handbook: green design technologies.             http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&A N=485197.

Qug.H & Zdenek. N (2014) Inglot conquering the world

'Breathable' Nail Polish Creator Searched For A Healthier Cosmetic 2013, n.p.: National Public   Radio, Literature Resource Center, EBSCOhost, viewed 15 June 2014.