Human resource planning and recruitment

The human resource planning plays an important role in the management of an organization. First it helps to provide quality workforce in an organization. In relation to this, the human resource planning plays an important role in organizing for training of employee. This in turn helps to ensure that the entire workforces are equipped with knowledge and skills. Second, the human resource manager helps to reduce the labor cost in an organization.  This is because the human resource manager helps in balancing between the demand and supply of the various materials.  The human resource manager also facilitates the raising of skill in the workforce (Krishnamurthi, 2006, p.2). This can therefore help to ensure that the ABC system is able to achieve its objective of being the leading company in the industry since their workforce will be equipped with the right knowledge and skills.  Moreover, the human resource management helps in ensuring that all the workers are accorded safe and health working environment. This can turn also helps to ensure that they increase on their productivity since the employees are given the best possible working environment.

Proper following of the laid down procedure on the recruitment and selection can help to eliminate some of the problems currently experienced in the ABCsystem Company. This because proper following of the laid down rules and procedure can help to ensure that there is application of the formal recruitment procedure. In addition this can help to ensure that the new employees are accorded proper induction to facilitate their orientation in the workplace.  Most importantly proper following of the selection and recruitment procedure can help to ensure that the organization acquire highly skilled workforce (Deb, 2009, p.160). This can facilitate the growth expansion strategies of the organization. In addition proper following of the laid down rules and regulation can help to ensure that the employee have confidence in the management of the organization.  In relation to this proper following of the laid down procedures can help to protect the image of the company. This therefore helps to ensure that the company continues to increase the market share.  Finally proper following of the laid down rules and regulation can help to lower the employee turnover. This is because it helps to ensure that the employees are satisfied with their jobs in the company.

Role of human resource development and knowledge management

The human resource development and knowledge management play important roles in ensuring that an organization improves on its performance. First the human resource management is involved in ensuring that the organization achieves its objectives (Sims, 2007, p.320).  This is because the human resource management is involved ensuring the entire workforce are equipped with skills and knowledge to facilitate the organization to achieve its objectives. Second the human resource manager is also involved in promoting positive attitude toward the entire workforce. In relation to this the human resource manager is involved developing various reward system, this in turn help to ensure that the employee are motivated to continue working for the organization. In this case promotion of positive attitude can help to eliminate the high levels of absenteeism that is currently experienced in the company.

Moreover, the human resource development can help in the development of good organizational design. In relation to this, a good organizational design can help to ensure that promote effective communication protocol within the organization. In addition this can also help to ensure that the entire workforce work as a team to facilitate the organization to achieve its objective. Knowledge management play an important role in ensuring that an organization is able to make intelligent decision regarding various issues such ways of increasing the market share. In addition, effective knowledge management helps to ensure that the organization is able to interpret correctly the information on demand and supply of both the raw materials and products.  Most importantly effective knowledge management helps to promote innovation in an organization. This is because through effective knowledge management the organization is able to import technology and other innovative ideas from other companies. This can therefore help to ensure that ABCsystem is able to accomplish their objective.     

Initiatives that will help to develop a harmonious and trusting employment relationship within the existing and ‘new’ expanding company

The following are some of the ways in which the management ABCsystem can use in order to improve on the trust and the harmonious living among the employee in the organization.

1. Communicating the company vision and goals

In relation to this, the management can be able to improve the harmonious and trust through improving on the communication. In relation this communicating the goal and vision can help to ensure that the organization is able to work as a team towards ensuring that they achieve the set objectives.  This therefore implies that with proper communication the management of ABCsystem can be able to ensure that they promote the growth objectives among the employees.

1. Establishing and maintaining the integrity in an organization

Maintaining the integrity in an organization can help to ensure that the entire workforce coexist in harmony. In relation to this the top management needs to ensure that they maintain their integrity. This can help to ensure that the entire workforces are motivated to continue maintaining integrity.  In this case maintaining the integrity can help to ensure that the correct procedure are followed during the recruitment process.

1. Doing what is right regardless of the personal risk.

In relation to this the management of the ABCsystem needs to ensure that they do what is right regardless of any personal risk. This can help to eliminate some of the problems currently experience in the company such informal complain related to the human resource activities.

1. Being the role model

The management team of the company needs to ensure that they practice the act of being the role model in every aspect during the management of the various company issues. In this case being the role model can help to reduce the rate of absenteeism currently experienced in the company (Reece, Brandt, & Howie, 2010, p.150). In addition it is also important for the manager to ensure that they also become role model in working hard to achieve the set objectives. This can help to ensure that the entire workforce also work hard in order to achieve the set objectives.

1. Improving the hiring process

In relation to this the management must therefore ensure that they improve the hiring process. This can help to build trust and harmony among the employee. In this case improving the hiring process can help to ensure that the company acquire new employee who are able to promote the growth strategies of the organization.

Conclusion

From the above it is evident that the human resource department has various important roles in ensuring that the organization achieves their objectives. In this case failure of this department has led to the increase of the many challenges currently experienced in the institution. It is therefore evident that the human resource department needs to implement various changes to facilitate the growth and development of the company. In relation to this the management must improve on the various methods it uses in the planning of the organizational activities. This can help to ensure that the organization is able to achieve its objective. In addition it is also evident that the management of the organization needs to ensure that they become the role model in implementing the various changes. This can help to ensure that the entire workforces are also motivated to work hard.

References

Krishnamurthi, K. 2006. Human resource management: Concept and planning. New Delhi, India: Global Vision Pub. House.                

Deb, T. 2009. Managing human resources & industrial relations. New Delhi: Excel Books.

Reece, B. L., Brandt, R., & Howie, K. F. 2010. Effective human relations: Interpersonal and organizational applications. Mason, OH: South-Western Cengage Learning

Sims, R. R. 2007. Human resource management: Contemporary issues, challenges and opportunities. Greenwich, Conn: Information Age Publ.                                                     

Strategic administration of operations, information and finance

Performance

Role of operation within the company

The operations department play important role in promoting the performance of an organization.

Implementing  

First the operation department is involved in implementing the company strategies. This therefore implies that this department is the one of the most critical department in an organization since it helps to ensure that the strategies developed by the management are fully implemented.

Support

The department is also involved in supporting the organization in ensuring that it achieves its objectives. In relation to this the department is involved in ensuring that the resources allocated in the projects are maximally utilized. This in turn helps to improve the performance of an organization.

Maintaining quality

In relation to this operation department is involved in ensuring that the quality is maintained in the services delivery. In this case it is the responsibility of the operation department in the Castle Nursing Home of ensuring that the deliver quality services.  Moreover, the operational department is also involved in identifying the various ways of improving the performance of an organization.

The importance of the business meeting relevant performance targets

Meeting the relevant performance target can help an organization in several ways.  First it helps in increasing the motivation of the workforce.  This is because when the employee meets their initial goal they are motivated to work hard in order to meet other future objectives. Second, meeting the target help to ensure that the entire workforce have a certain direction which they can follow in order to ensure that they even achieve other future objective (Amos, 2008, p.280). Another importance of meeting the target is the fact that it helps to ensure that the organization is able to prioritize its various goals. In relation to this meeting the target helps to ensure that the business is able to prioritize its goals. Most importantly meeting the target can help the managed of an organization to measure the progress of the various activities with an organization. This in turn helps to ensure that the management is able to establish whether the short-term goals have been accomplished.  In addition meeting the target can help the management of an organization to know the areas that need improvement in order to achieve the set future objectives.  Meeting of relevant performance targets also helps to ensure encourage the stakeholders to continue working investing in the business

The importance of the business using performance evaluation

The performance evaluation plays various important roles in the management Castle Nursing Home these include

Facilitate promotion

The performance evaluations provide information on how the employees are doing compared with the earlier reviews. This in turn helps to ensure that the management is able to identify the employees who have improved on their performance. The management uses this data to establish the numbers of the employee who need to be promoted.  This is because the record helps in determining the number of employees who are capable of assuming a greater responsibility.

Training needs

The performance evaluation helps to assess the training needs of employee in an organization. In relation to this the performance evaluation helps the management to establish the number of employee who are ragging behind in the performance. In addition, the performance evaluation helps in establishing the need for the management to introduce new production method. This in turn helps to ensure that the business is able to improve on its performance and therefore achieve its growth objectives (Gitman, & McDaniel, 2009, p.187)

Human resource planning

The information from the performance evaluation helps the human resource manager in the planning various goals of the organization. In relation to this the human resource manager can use the data from the evaluation to plan for various changes that need to be effected in the management of to ensure that the organization achieves its long-term goals.

The impact of a range of quality improvement techniques to increase competitive advantage

Quality improvement plays an important role in ensuring that a business is able to effectively competitive with other in the industry. Quality improvement in a business entails comparing of the quality of the good currently produced and with the quality of the goods produced in the past. The various quality improvement techniques that can help the management of Castle Nursing Home improve on their competitive advantage include:

Making commitment

Commitment is one of the techniques that the management of Castle Nursing Home can use in order to improve on the performance of the company. Improvement of commitment can help to ensure that the employees improve on their service delivery. This in turn can help to ensure that the company improves on its reputation.

Tracking of mistakes

Tracking of any possible mistake in the operation in the organization can help to ensure that the organization improves on the quality of the service it offers. Moreover tacking any possible mistakes committed in the production can help to ensure the management makes the necessary plans to improve on the production. This can in turn help to ensure that the organization continue to be the leading player in the industry.

Embarking on training

Training is also another possible technique that can be used to improve on the quality of the services produced by the organization. Training can help to ensure that the employees are equipped with the necessary skills required in the order to improve on the services. Through effective training the management of the company can  be able to ensure that they are able to equip their employee with new technological skill. This can therefore help to ensure that the organization improves on its overall performance

Information 

The role of information in strategic decision-making

The performance of various businesses is largely based in the type of the decision made by the management of the organization. This implies that the success and the failure of business like Castle Nursing Home largely depend on the type of decision made by the management. Failure of the management to make the right decision may result in the loss of the competitive advantage or the decline in the profitability of an organization. This therefore implies that it is critical for the management of the organization to gather the necessary information required in order to make the necessary decisions (Costanzo & MacKay, 2009, p.81). The management of Castle Nursing Home needs therefore to acquire first the information related to the market where they operate. This can help the management improve on the market share. In addition the management needs to ensure that they gather information from their customers concerning the products and services they offer. Most importantly gathering information from the competitor can help the management to device ways of ensuring that they continue to enjoy competitive advantage.

What type of information systems can be used by management and what support they offer?

The management of Castle Nursing Home can use the following information systems to support the various services they offer

1. Transaction processing system

The management can use the transaction processing system to improve on the data collection, storage and processing. This type of system usually generates data depending on the input data. This therefore implies that management of Castle Nursing Home can use the system to plan for service delivery on each individual.

2. Business intelligent system

The management of the Castle Nursing Home needs also to put in place the business intelligent system. The system can help to analyze the various operation needs mostly for the data required in the decision making process. The system can be able to collect data from the various sources and therefore provide the management with the necessary information required to make any decision.

3. Knowledge management systems

These types of information system organize and distribute the information within the organization. In addition this type of information system also summarizes the current cost of good and predicts any future sales pattern. The management of Castle Nursing Home can therefore use the system to plan for future of the organization  

The reason for quantitative techniques in decision-making

The management of the can use the decision making technique since it has several important attributes that allow easy application in order to reach a certain conclusion. First, the quantitative techniques mostly employ the measurable data in their operation (Curwin & Slater, 2008, p.7). Second these techniques also try to incorporate alternative plans during their development. In addition, these techniques mostly rely on the observational data that has been collected. These methods also check the data reliability before the data is used in the decision-making. This therefore helps to ensure that the data applied in the decision-making is only the reliable one. Most importantly the quantitative data analyses apply the various scientific method of data analysis. It is also evident that these techniques can also help the management of the Castle Nursing Home to determine an optimum strategy needed to ensure that company is able to make profit. Another important point to note about the quantitative techniques is the fact that they allow the management to choose the most applicable type of sampling method.

The use of systems approach to solve problems and make decisions

The management of Castle Nursing Home can use the decision support systems in decision in the decision making process. These system are only used to support the decision making process rather than make the decisions (Stair & Reynolds, 2010, p.92). The decision making process using the system involves four basic steps the first one being the intelligence. This step involves identification of an opportunity. Second, step involves designing of the alternative solution to the problem. The third, step involves finding the system-giving alternative solution to the problem. The fourth and the final step involve implementation of the solution generated by the system. In addition the system can also be used in the problem solving where the system is used to resolve the gap between the present situation and the various desired goal.  Moreover, the system is also used to provide solution to some problems whose experience is not known. However, the steps used in the problem solving are similar to the step used in the decision making process.

Finance

Reasons for and against cash flow analysis

There are reasons as to why Castle nursing home requires keeping a cash flow analysis. First, cash flow analysis helps in determining imbalances on cash allocation and since it the work of the cash flow to help the management of the organization in maintaining balance in the cash allocation. The other significance for performing cash flow analysis is that it helps in determining whether the resources available in the business can sustain the business in terms of operational costs (Moyer & Moyer, 2012, p.341).  Cash flow analysis will also help the organization in tracking payment of employees. Incase the organization has any loan the financial institution will require a cash flow analysis from the business organization.

Reasons against cash flow analysis

Although performing a cash flow analysis might be important there also reasons which might be against the forecasting (Moyer & Moyer, 2012, p.341). First, cash flow forecasting is prone to inaccuracies whereby most of the data might be incorrect. In addition, cash flow forecasting is costly and that it consumes a lot of time therefore increasing more expenses to the business.

 Importance of marginal costing and break-even analysis as part of decision making process

Marginal costing will help the management of Castle healthcare to make future decisions which are effective (Finkler, Ward & Baker, 2007). Marginal costing helps the management of the organization to determine the optimum selling for services or products. Marginal costing will also help the decision making panel in determining the effect or price reduction on services or products and the anticipated profit as well as in establishing an appropriate product mix. Break even analysis facilitates the management in making decisions which will support sales to a level whereby the organization will not suffer from financial loss. Break even analysis is also important since it facilitates the management with the requirements of making decisions upon the price to sell products and services.

The possible implication of capital investment decisions

Capital investments decisions entail long term decisions for corporate finance which base on capital structure and fixed assets whereby the decisions follow a certain criteria (Jackson, Sawyers & Jenkins, 2009, p.228). The implication of capital investments decisions is that they help the business in maximizing the firms value through investing in different projects which produce a positive net present vale (NPV)once this is valued using a discounted risk rate. However, the projects require appropriate financing as required by capital investment decisions. The third implication is that the management is required to return the dividends to shareholders if there are no opportunities to invest. Generally, capital investment decision implicates dividend decision, financial decision and investment decision.

The use of relevant investment appraisal techniques

Internal Rate of Return (IRR)

Internal Rate of Return is a widely used measure for facilitating evaluation of investments (Bidgoli, 2003, p.216). Internal Rate of Return is also referred to as the discounted cash flow or rate of Return (ROR). Castle Healthcare needs to use the discounted cash flow of Internal Rate of Return (IRR) to evaluate the strength of the business in terms of financial strength and facilitate in making effective decisions in the business to improve its performance. The Internal Rate of Return (IRR) determines quality, efficiency and investment returns of the business. The Internal Rate of Return works together with another tool which is the Net Present Value (NPV).

Net Present Value (NPV)

The Net Present Value (NPR) entails sum of the present values for individual cash flows of a similar entity and it is calculated for both the incoming and the outgoing financial value in a business (Hansen, Mowen & Guan, 2009, p.719). Moreover, the NPV can be expressed as the difference amount between discounted sum of outflows and inflows of cash in a business. Halfords garage can use the NPV in determining the financial stability of the business as well as in making decisions of improving the revenues of the garage. The Net Present Value (NPV) is an important tool which is used in planning for the budget of cost.

Analyze the following financial information supplied by the director for 2010 and 2011and discuss the trend/findings

The above information can be analyzed with the help of trend line representation using trend line graphs.

Trading profit and loss figures trend graph

The trading profit and loss trend curves indicate that there was no much diffference in the cost aand profits for the two years. Howver, it is easily to conclude that the sales, expenses, gross profit and net profit for year 2010 were higher than in 2011. The year 2011 saw the business record higher cost of sales which might have been contibuted by increase of production costs. Overall, the performance of the business in terms of profits in 2010 was better compared to the year 2011.

Balance sheet figures trend graph

The trend lines for balance sheet figures for both years indicate great difference. The business had more fixed assets in 2011 than in 2010. However, the current assets of the business recorded a decrease with a higher difference in 2011 than in 2010. This implies that the business invested more on current assets in 2011 than in fixed assets as recorded in 2010. The stock value was reduced with nearly half in 2011 than in 2010. The business however increased current liabilities and decreased working capital together with net current assets on 2011 than in 2010. This implies that the business has recorded poor performance in the year 2011 as compared to the year 2010 since it should reduce liabilities instead of increasing. Generally, the trend lines indicate that the business is performed poorly in 2011 compared to the performance of 2010.

References

Amos, T. 2008. Human resource management. Wetton, Cape Town: Juta.

Bidgoli, H. 2003. The Internet Encyclopedia. Volume 3, P-Z. Hoboken, NJ, John Wiley & Sons.

Costanzo, L. A., & MacKay, R. B. 2009. Handbook of research on strategy and foresight. Cheltenham: Edward Elgar.

Curwin, J., & Slater, R. 2008. Quantitative methods for business decisions. London: South-Western Cengage Learning.

Finkler, S. A., Ward, D. M., & Baker, J. J. 2007. Essentials of cost accounting for health care organizations. Sudbury, Mass, Jones and Bartlett Publishers.

Gitman, L. J., & McDaniel, C. D. 2009. The future of business: The essentials. Mason, OH:South-Western Cenage Learning.

Hansen, D. R., Mowen, M. M., & Guan, L. 2009. Cost management: accounting and control.Mason, Ohio, South-Western.

Jackson, S., Sawyers, R., & Jenkins, G. J. 2009. Managerial accounting: a focus on ethical decision making. Mason, OH, South-Western.

Moyer, R. C., & Moyer, R. C. 2012. Contemporary financial management. Mason, OH, South-Western, Cengage Learning.

Stair, R. M., & Reynolds, G. W. 2010. Fundamentals of information systems. Boston: Course Technology.

• 1.0 The key aspects of how an airline can define its customer service aims and customer service values
• 1.1 Analyse critically the links between customer focus and organisational values, vision and objectives
• Customer service and value remain to be the most essential aspects that businesses offering services should focus on addressing if the business has any expectation of surviving in the market. Customer focus as a major aspect of customer satisfaction in service delivery entails the interaction that exists between the customers and the organization as well as the product pre-sale, during the sale process and post-sale, generally what determine the quality of organization as from the view point of the customers (Miller & Miller, 2007, p.1). The major aspects which determine customer service and level in the organization include mission, vision, and objectives of the organizations. Organizational values are the standards which guide or control the behaviors of the members of the organization towards executing the tasks and activities of the organization in the right manner (Rhoades & Covey, 2011, p.10).

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• Customer Relationship Marketing
• Negotiation role-play
• Seller preparatory notes
• The Apple Company has developed a new a model of smart phone model e-z. This new model of smart phone was developed by the management of the company in order to meet the demand of the ever-changing mobile phone industries. In order to ensure that the phone would meet the demand of the customer more especially the youth, the management of the apple embarked on a research to evaluate the current mobile phone features available in the market (Zikmund,& Babin, 2007,p.137).

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• Vodafone Company
• Introduction
• Vodafone is one of the leading providers of telecommunication services in UK. The company has been doing well in the UK market having approximately 19.2 million subscribers. The company operates around 365 stores that sell mobile handset. The management of the company has committed effort towards ensuring that the company continues to acquire a large proportion of the market share. In relation to this the management has launched schemes such as the Rewardz aimed at ensuring that each time pay as you go customer tops up balance is given a chance to win an instance reward. The company therefore serves as one the best example that can be used to show the importance of environment analysis. This report therefore illustrates the importance of scanning, evaluating, monitoring and disseminating and forecasting of the environmental factors that affect the business. In this case the report first analysis the influence of these environmental factors on the business. The report also analyses the one of the product from the company in relation to theory of demand and supply.
• Part 1
• Identify the widely-recognised sources of influence which impact on the 21^st century business and apply them to a business of your choice with supporting evaluation
• Business environment has a direct relationship with an organization. This is because the success and the failure of a business are determined by the effectiveness of the how it interacts with its environment. The business environment is also dynamic since they constantly change. In addition different environmental factors affect different firms different. In relation to this one business may welcome a certain environmental change while other business may feel the adverse effects of these changes. In this case the following are some of the environmental factors that affect Vodafone Mobile Phone Company
• Analysis of external sources that influence the impact company using the PESTLE
• Political
• The political environment in any country influences the business in various ways. This is in relation to the political organization, philosophy, government ideology, and country political stability (Henry, 2008, p.51). The government foreign policies, and the image of the leaders internationally also influences the business in various ways. In addition, the country legal system creates the rules and various frameworks that a business operates. The various government policies may also support and encourage the growth of a business; however other policies may limit the growth of a business. It is important to note that the government policies available in UK have helped to promote the growth and development of Vodafone in the country. The political stability in UK has also promoted the growth and development of the company.
• Economic
• Analysis of the economic environment also plays an important role in ensuring that business achieves their target. These economic factors include factors such as the country economic systems, its structures, economic policies, how the capital market is organized among other factors (Henry, 2008, p.54). In order for an organization to be successful the management must ensure that they effectively analyze the economic factors and anticipates the prospective market situations. In this case the management of Vodafone needs also to analyze the levels of inflation in the country before determining the final price of their products. This can help in ensuring that the company is able to minimize their cost and therefore maximize on the profit
• Social
• The social factors also impact the business in several ways. In relation to this the management of the Vodafone must first ensure that they study the various changes in the growth rate and the age profile. This can therefore help to ensure that they device the most effective ways of addressing these change. The shift in the attitude of the people on what is likely to happen may also impact the management of the Vodafone. This is because the business may be forced to adopt new measure in order to prepare for such changes. The various job trends may also impact the Vodafone in several. This is because the management must ensure that their employment policies adhere to the current market trend.
• Technology
• The technological factors also play an important role in determining the success of a business. This implies that the management must ensure that they monitor and implement the various technological changes to ensure that the business is able to continue making profit. In this case there have been various changes in the technology in the mobile phone industry, which has in turn led to the invention of new mobile phones with advanced feature. Analysis of the current trends in the technology can help the management of Vodafone to come up with products that meet the market demands.
• Legal
• Legal factors refer to the various laws, regulations and legislation that may in turn affect the business. Various changes in the current legislations and laws may impact the business in several ways. For instance the change in the employment laws may affect the performance of the business. This is because the business may be forced to comply with the new laws. In addition changes in the taxation regulation may also have an impact on the management of Vodafone. This is because the management must ensure that the implement the necessary strategies to ensure that the business continues making profit.
• Environmental
• The environmental factors refer to the various ecological factors that will affect the demand for the company products and how the business operates (Murray-Webster & Williams, 2010, p.88). In relation to this the management of the company must ensure that they comply with the various environmental regulations. For instance the management of Vodafone was forced to establish a handset-recycling program that aimed at encouraging the customers to dispose their handset well first.
• Part2
• Select a product or service that is offered by the business selected in part 1 and explain and illustrate the theory of supply and demand as it applies to the business product or service and include and identify the extent to which the selection is price elastic
• The Vodafone offers provides various products and services to its consumers ranging from handset such, the smart phones, voice messaging services, among. One the brand of the smart phone can be used to illustrate the theory of demand and supply.
• Theory of demand and supply
• Supply refers to the quantity of the product that the producers are willing to able to make available in the market at a given price in a given period (Baumol, & Blinder, 2011, p.66). On the other hand demand refer to the quantity of a given product that the consumers will be willing to buy and able to buy at a given price. The law governing the supply of the product states that as the price of the commodity rises the producers usually expand their supply on to the market. This law is governed by the fact that when the prices of the product increase the producers normally become more willing to increase their supply in the market. In addition when the production cost increase the suppliers are forced have to raise their price to compensate for the high prices. A new errant in the market may also cause the other business to lower their supplies. According to the law governing the demand supply states that as the supply increase the price will tend to increase and as the demand increases the price will tend to increase and vice versa. When the demand and supply are in balance the economy of the country is termed is said to be equilibrium.
• Analysis of the demand and supply of the smart phones sales by Vodafone
• When the demand of the smart phones increase and the supply remain unchanged there is a higher equilibrium price (Fisher, 2007, p.13). In this case the prices of the smart phone increases since there are more consumers will be willing to purchase the smart phones. This implies that the company may be earning a lot of profit in such a situation. In the case where there is a decrease in the demand and the supply remains unchanged there occurs surplus of the product in the market leading to lowering in the equilibrium prices. In this case therefore the company is unable to realize an increase in profit.
• In the case where the demand of the smart phone remains constant and the supply of the smart phone from other provides also increase such as the Apple increases, the equilibrium prices of the phone reduces. In such case there is a decrease in the equilibrium prices and therefore the company is unable to realize any increase. In the situations where the demand of the smart phones remains constant while the supply of the smart phone decrease the equilibrium price increases. This therefore implies that in such a situation the management of the company is able to realize an increase in their profit.
• Stakeholder’s theory
• This is a theory of organizational management and the business ethics that helps to address the various moral value of an organization. The basic idea in the stakeholders’ theory is how an organization should be and how it should be conceptualized. In relation to this the organization itself should be thought of as a grouping of the stakeholders and therefore the purpose of the organization being to manage the interest of the shareholders. Donald and Preston broadly divided the stakeholder’s theory into three concepts (Banerjee, 2007, p.26). The first concept is the descriptive. In this case the theory describes that the organization constitutes a large group of people with different interests and demands. This therefore implies that the management must ensure that they cater for each and every need of the stakeholder in the organization. Second concept in the stakeholder’s theory is the concept of being instrumental. In relation to this the management of the management must ensure that the organization makes profit and earns revenue. The third concept in the stakeholder’s theory is the normative nature in that it recognizes that groups other than the shareholders, employee, suppliers, and customers are also legitimate stakeholders in an organization. In addition, the normative concept of the theory promote the idea that the vision and the ideas of the managers should be mainly be interested in ensuring that an organization is able to responds to the needs of the shareholders.
• Moreover according to this concept of the normative the management must ensure that they the decision they make adhere to the principles of ethics. This therefore implies that the management must ensure that they value the impact of the any decision they are about to make. This can in turn help to ensure that all the decision made follow the principles of ethics. In relation to this, a firm should ensure that they do not ignore any claim from the stakeholders. The application of this theory therefore helps to ensure that the firm is not merely making profit but also involved in responding to the interest of shareholders.
• Conclusion
• From the above it is evident that careful analysis, monitoring, evaluation of the environmental factors can help to ensure that the Vodafone is able to continue making profit. The analysis of the environmental factors is important since it help to ensure that the management is able to respond appropriately depending of their on their influence. In this case the management of the company needs to respond to the changes in technology and ensure that they incorporate these changes in the products and services. The management must also ensure that they respond appropriately to the changes in social factors such changes in the people attitude towards a certain product. This can help to ensure that the organization continues making profit. Moreover, it is also important for the management of the organization to ensure that the carry out a detailed study of the demand and supply of the various product in the mobile industry. This can help to ensure that the organization is prepared for the various changes in the demand and supply. Another important point to note is that application of the stakeholders theory can help to ensure that the organization continue to meet the needs of all the stakeholders.

• • Marketing strategies
• Executive summary
•  Nokia Mobile Phone Company serves as one of the best companies that can be used to study the marketing strategies. This is because the company is currently doing well in the mobile phone industry in UK. This report analyses the secondary data available in the books regarding the marketing strategies used by the company. The report analysis the current marketing strategies as well as the market segmentation, position and targeting as used by the company. Objectives and goals (SMART), explain how Nokia management should set goals, which are specific, measurable, attainable, realistic and time-bound. Marketing Strategies and Programmes covers the recommendations for better marketing strategies that Nokia management should apply in order improve the marketing of the company.

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• E-Marketing

• Executive summary

• Hugo Boss serves as one of the best company to investigate the role of e marketing in a business. The company has a strong face book account where it has laid down the company details such a history and the various products and services that it offers to its customers. The company face book account helps the business to interact with their customers and therefore manage any customer complain. Analysis its face book account, it is important that to note that the time photo and the company wall clearly indicate that the company mainly targets the youthful population.

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• Segmentation, targeting and positioning in marketing
• Introduction
• Market is a set up, which involve two or more people transacting goods and service in exchange of money. It involves buyers and sellers. It is the duty of marketers to inform the consumers all relevant things relating to products. This is essential for consumers to be aware of the brand’s existence.
• Market segmentation

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• Marketing management
• Google Glass
• Table of content
• Executive summary. 4
• Background information. 4
• Literature review on segment, targeting and positioning. 5
• Segment5
• Targeting. 6
• Positioning. 6
• Market segmentation, targeting and position of the Google Glass. 7
• Importance of STP. 7
• Segmentation of the Google Glass. 8
• Demographics bases. 8
• Psychographic. 9
• Geographic. 9
• Behavioral9
• Usage. 10
• Targeting of the Google Glass. 10
• Mass marketing strategies. 11
• Differentiated marketing. 11
• Factors to consider when choosing the targeting strategy of Google Glass. 12
• Market positioning of Google Glass. 13
• Factors to consider in positioning. 13
• Positioning strategies that Google Glass can adopt14
• Value based positioning. 15
• Technology based positioning. 15
• Product class positioning. 15
• Conclusion. 15
• References
• Executive summary. 16
• Market segmentation, targeting and position refers to the process of ensuring that there is an effective marketing program that focus on a certain unit that is likely to purchase the product. This report therefore uses the Google Glass to illustrate the market segmentation, targeting and position of the product. Google Glass is a product that was developed by the Google X lab company. The product has unique features such as ability to take voice command, as well as installed with web camera among others.

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• Lorna Jane
• Table of content
• Executive summary. 4
• Introduction. 4
• Situation analysis. 5
• Firm internal environment5
• External environment6
• SWOT analysis of Lorna Jane. 7
• 2. E-marketing strategic planning. 9
• Segmentation and target positioning. 9
• Differentiation strategies. 10
• Position strategies. 12
• 3 e marketing objective. 12
• 4. E-marketing strategies. 14
• Products strategies. 14
• Pricing strategies. 16
• Distribution strategies. 17
• Communication strategies. 17
• Relationship management strategies. 18
• Budget of website hosting. 19
• Evaluation plan. 21
• Conclusion. 22
• Reference
• Executive Summary . 23
• Lorna Jane is one of the Australia leading companies in the sale of women clothing. Situation analysis of the company indicates that the company has great opportunity of venturing in the unutilized men clothing market. The company also faces some stiff competition from some of the large companies that already operate in the market such Hugo Boss. In this case therefore the management of the company needs to implement some of e marketing strategies to help improve its performance. Development of a strong corporate website is one of the ways that the business can be able to increase their online visibility. Moreover proper implementation of the communication strategies can help to ensure that the business is able to provide the customer with adequate information regarding the good and services it is offering. In addition it is important to note that the presence of an evaluation plan can help to assess the effectiveness of the e marketing strategies implemented.

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• Coca-Cola Company
• Introduction
•             Coca-Cola is one of the world largest beverage companies in the world. The company offers its consumers with more than 500 sparkling and still brands. The company is best known for its flagship invention of the product coca-cola which was invented in the in 1886 John stitch Pemberton. The management of the company has committed efforts toward ensuring that the company continues to offer quality products to its consumers. The company has managed to grow and expand where it now operates in over 200 countries worldwide with a customer base of approximately 1.7 billion. In this case the coca cola company mainly produces the syrup concentrate, which is later sold to the various bottlers company worldwide. This globalization policy is line with the company mission to refresh the world both in the body and in the spirit. In addition the management of the company aims at ensuring that the company create value and make a difference everywhere they engage. Most importantly the company also aims at ensuring that they introduce brand that help to satisfy the needs of all people.

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• Starbucks human resource management policies and growth challenge
• Executive summary
• Various organizations nowadays have adopted the high commitment model of management which mainly emphases on the need to develop organizational commitment among the employee. One of the major assumptions in the high commitment model is that involving the employee in the management can help to lower the labor turnover rate and improve the employee performance. Implementing the high performance model of management can help to improve the overall organization performance and in turn help to ensure that an organization achieves competitive advantage. In order to analyses the role of the high commitment model of management this paper uses the Starbucks as the basis of the study. Analysis of the Starbucks management it is evident that the management of the company has committed effort towards ensuring that they provide their employee with a good working environment. Through involving their employee in the management of the company affairs it has managed to motivate their employee to continue working for the company. In addition, through ensuing that they implement programs to help meet the needs of their employee the company has managed to grow and increase on their market share.

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