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ESSAY 1 INSTRUCTIONS 
A company that has grown to be a stable ‘going concern’ has many choices to make when considering the future of the company.  Among the considerations, is the examination of new, untapped markets:  what are the most obvious, large, dynamic markets and industries that offer the greatest opportunity for long-term success?  This likely involves new technologies, new methodologies, new products and services … where increasing customer demand leads to yet newer and more improved products and services that leapfrog one another year after year (i.e.: “feature creep”).  Consider Apple.  Amazon.  Facebook.  These are companies that operate within industries, serving customers (sets) within specific markets.  This is the main consideration of this week’s essay assignment.


1.    Identify potential niche markets within the selected markets/industries that best fit your company’s scale and capabilities:
•    Why do you think that your company will be successful if entering these niche markets?
•    What core competencies/capabilities do your company have to support your entry?

2.    Identify ten (10) promising, sustainable, dynamic growth-industries and/or markets today, and provide a brief overview of each.  
•    Of these “super markets,” choose three (3) that you could potentially enter.  Explain your selection.
•    Apply the “Innovation Radar” tool to your business, and explain what it reveals about your ability to enter new emerging markets.

3.    What products will you offer and what advantages do they provide over the incumbent competitor’s products in this space?  What do you bring to the party? Many people use the terms interchangeably.  Are they?  Explain the differences between an “industry,” a “market,” and “target customers.”


Create a 1,000-word minimum length essay in MS Word, not including an abstract, the required essay cover/title page or references.  Current APA formatting, correct grammar/spelling, and at least 2 references are required.  Submit through Safe Assign.

This assignment is due by 11:59 P.M. (ET) on Monday of Module/Week 2. 

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Please folllow ALL the instructions given.
Establishes your chosen organization’s direction within the marketplace and introduces your new product or service idea. (Chosen organization is Nubian Hertiage Lavendar & Ivory Insense). Without a strong sense of the organization’s purpose within the marketplace, consumer trends, and how to meet target market needs at the appropriate price, management is less likely to maximize the efficiency of business activities, more likely to miss fully meeting the needs of its chosen target market, and—most importantly—lose revenue. This milestone establishes the organization’s indemnity, psychographics and demographics of the target market, and the costs associated with bringing the idea to the market.
Prompt: Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed:
· establishes your chosen organization’s direction within the marketplace and introduces your new product or service idea. This is important because it drives the subsequent activities, milestones, and the final project. Without a strong sense of the organization’s purpose within the
marketplace, consumer trends, and how to meet target market needs at the appropriate price, management is less likely to maximize the efficiency of business activities, more likely to miss fully meeting the needs of its chosen target market, and—most importantly—lose revenue. This milestone establishes the organization’s indemnity, psychographics and demographics of the target market, and the costs associated with bringing the idea to the market.
Prompt: Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed:
· Context
Building on your intrapreneurial or entrepreneurial idea from MBA 515, write a paper that addresses the following:
o Describe your corporate mission and brand description and how these two components drive business decisions.
o Assess how your new idea fits into the brand.
o Evaluate the effectiveness of your organization’s current brand and how this influences your new product/service.
· Need
For your idea, continue your paper by addressing the following:
o Target Market
§ Define basic demographics of your targeted consumer or buying style of organizational buyer, and analyze why they are a good choice.
§ Define behavioral and/or psychographic characteristics of your targeted consumer or buying style of organizational buyer, and analyze why they are a good choice.
o Want or Need
§ Analyze what your target demographic(s) want or need and how the new idea meets those wants or needs.
§ Defend why your chosen target demographic(s) is best for this new product/service.
· Pricing and Costs
Using the idea that you have chosen, finish your paper by covering the following:
o Determine your fixed and variable costs and how they fit with your company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.
o Judge how much your target market is willing to pay for your product/service. Examine competitors’ pricing and explain reasoning for differences.
o Evaluate how much your target market is willing to pay for your product/service if it aligns with their corporate social responsibility (CSR) preferences. Weave CSR into the launch of your new idea.
o Justify your pricing strategy (skimming, penetration, economy, or premium).
· Writing
When drafting your paper, consider the following:
o The writing should be clear and correct. There should be no major errors of grammar, spelling, organization, or citation style. Remember to use headings within the paper that correspond with each portion of the rubric.
Rubric
Guidelines for Submission: Include a title page and references not inclded in the 9 page count.

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Complete independent research to illustrate the forum selection clauses for three different companies such as eBay, Amazon.com, and Youtube.

Evaluate the strengths and weaknesses of each forum selection clause from the consumer’s perspective.

Provide your perspective relative to the effectiveness of each.

Based on your research prepare a position paper to share with Executives to compare and contrast the entities that you selected.

The Position paper should be 2-3 pages long single spaced and with discussion bullets that you would use to discuss your perspective.  Include an Introduction and conclusion.

What Else does this REALLY mean?....... What is the Impact?..... What would you do...  What would you suggest...  

What are the short and long term effects, and dependencies of the position that you are presenting....... What is your thought provoking break through perspective?

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This is the first of three milestone assignments that will lead to completion of your course project. In this assignment, you will complete Critical Element III: GAAP vs. IFRS. Recall that, due to the sequencing of content for the modules, the critical elements are being prepared out of order. For the complete sequence, see the Final Project Guidelines and Rubric document.
This milestone addresses the following course outcome:
· Differentiate between the Generally Accepted Accounting Principles and the International Financial Reporting Standards for their impact on financial statements.
If you have not already done so, select the company that you will use to build your portfolio. For detailed instructions, see the Final Project Guidelines and Rubric document.
Specifically, the following critical elements must be addressed:
III. GAAP vs. IFRS
A. Explain the steps that would be needed for your selected portfolio company to transition from GAAP to IFRS. For example, what would this
transition entail? What would your chosen company need to do?
B. Explain how a financial statement would differ under IFRS as opposed to GAAP.
i. How is a financial statement under IFRS different from GAAP? How is it the same?
ii. What would the statements for your chosen company look like?

Guidelines for Submission: Prepare your paper using Microsoft Word. It should be 2 to 3 pages in length, not including the cover page and reference page. Follow APA formatting guidelines using appropriate headings, double spacing, 12-point Times New Roman font, and one-inch margins. Support your arguments with at least three peer-reviewed sources cited in APA format.

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Why do you believe that training and development is important to a company?

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The purpose of this assignment is to assess how potential value-enhancing strategies may pose risk to a firm - Carlsberg Group

Keep in mind that increasing value for the firm does not necessarily mean expanding the business. Acquiring other firms, conducting research and development, or introducing new products and services might fall under the umbrella of value enhancement, while in other cases it may mean downsizing, rightsizing, or even refining the products and services the firm offers.

In a paper of approximately 1,500 words, revisit the strategic alternatives and financial analysis recommendations that offer the greatest opportunities to add value to your firm and assess the risks of each. Use the information you have learned about your company's business model, industry, competition, and target market in conjunction with the feedback you received on your work in the previous two topics to assist you in addressing the following.

In the Strategic Alternatives Assessment, you evaluated potential growth opportunities and strategies for your firm, using a SWOT analysis to assess the advantages and disadvantages of each. Recapitulate your findings here in conjunction with any instructor feedback received, identifying how you determined your proposed strategic alternative(s) and calculated potential inhibitors to each. Expand upon your initial proposed alternatives to include financial considerations.

Throughout the course, you have developed and submitted reports for your firm based on information that you and your CLC group have acquired and assessed. However, it is equally important to consider what other information, had you been able to locate it, would have been of value in formulating recommendations. What information are you lacking that might assist you and your team in developing and suggesting value-enhancing strategic alternatives? What information are you lacking that would assist you and your team in better assessing and managing possible risks of the proposed alternatives?

When it comes to making strategic recommendations to management, financial considerations weigh significantly on the feasibility and viability of the available options. Revisit the Financial Analysis assignment and, with the incorporation of any instructor feedback received, reiterate your findings on the financial condition and performance of the firm respective to the risks and benefits of forming a strategic alliance, profitability ratios, and possible value-enhancing strategies.

Given your instructor's feedback and considering how the financial markets have changed since you submitted your Financial Analysis assignment, how would you refine or update your assessment of the organization's current performance and financial strategies?
How would you use a decision matrix to determine the risks of your suggested strategic alternative and the potential financial implications for your company of pursuing this alternative? Is the decision matrix an effective tool for predicting risk? Why or why not? How does the application of the decision matrix alter what you previously chose as the most advantageous strategy?

Utilizing a risk matrix, identify a minimum of 10 unique risks associated with the strategic alternative you believe will provide the most significant opportunity for your firm to add value. Choose two or three of the most critical risks and discuss their potential impacts on your selected alternative.
Submit your risk matrix with your written response.

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CEO Essay
Background: ABX Corp is a fortune 1000 company. Karin Brooks is the new CEO. The prior CEO and CIO were asked to leave ABX because of the costly failure of several strategic I.T. projects. 
Karin was a Senior V.P. of Sales and Marketing at a competitor of ABX. She has minimal I.T. experience. Karin has interviewed many candidates for the open CIO position. She has narrowed the list down to several potential candidates. Karin is looking for someone that has a solid understanding of …“How I.T. can enable a company to achieve greater success”. Furthermore, she does not want to experience the failures that befell her predecessors. Congratulations! You have been selected as one of the finalists for the CIO position.
Your Individual Assignment: Karin would like your ideas in writing on …“How I.T. can enable a company to achieve greater success”.  It is understood that you have limited knowledge about ABX. Your response is to be generic and not specific to ABX. Your response is not about you or your I.T. experience. Karin knows you and your job history. Karin wants your ideas on this important question only. She will not be interested in technical jargon...she is looking for ideas that have Business Benefit.
In your own words, apply what we have learned in class (the key themes) regarding the I.T. organization and the role of the CIO. Your written response must be between 1000 and 1200 words (do not exceed 1200 words) and can be written as a letter or in a simple essay format. Please proceed the document with a short statement by identifying the theme(s) that you are writing about and a short rationale for your choice of themes. It must be a theme(s) from our class.
Karin will make her final decision on who gets the CIO job based on your ideas.

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1- the topic its either should be a successful company either internationally or inside United Arab emirates(UAE) , more preferred to be inside UAE, suggestion either Abu Dhabi airport company (ADAC), Abu Dhabi ports company, EMAAR.

2- the report should contain full of real information and facts not a general informations only and related solutions to the mentioned questions in the attachment.

3- delivering a real solutions the can enhance the organization process and strategy.
4- providing a real recommendation that it can help the organization to reach their target and compete in the market.
5- should be provided ding  real and reliable resources

check the attachment for the instructions.

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It is important to understand what information systems are and why they are essential for running and managing a business. The case studies below will provide you with an opportunity to review many of the concepts covered in this course. These case studies provide you with an opportunity to critically analyze events that are taking place in real-life organizations. This helps to develop your critical thinking and research skills as you research each of these scenarios.

For this assignment, you will review four case studies. Then, in a PowerPoint presentation, you will evaluate the studies and respond to each of the questions below, using both critical thinking and theory as well as supporting documentation.

1. Based on your reading of the case study “Can You Run the Company with Your iPhone?” on pages 9–10 of the textbook, discuss how emerging trends in technology are helping Network Rail improve railway performance and safety.

2. Based on your reading of the case study “Enterprise Social Networking Helps Sanofi Pasteur Innovate and Improve Quality” on pages 41–42 of the textbook, discuss how information systems influenced the company’s organizational strategy. Critique their core information system applications from a business perspective. Analyze how information system projects are aligned with organizational goals and strategies.

3. Based on your reading of the case study “Meltdown and Spectre Haunt the World’s Computers” on pages 309–310 of the textbook, discuss the ethical and security issues that could result from flaws in central processing unit (CPU) chip design. Assess their procedures for securing information systems.

4. Based on your reading of the case study “AbbVie Builds a Global Systems Infrastructure” on pages 586 of the textbook, discuss the problems that the company was experiencing as a global enterprise and how the company was able to solve them. Explain their information technology infrastructure. Discuss information system solutions that can be applied to this issue.

When formatting your PowerPoint presentation, do not use the question-and-answer format; instead, use bullets, graphics, and/or charts in your slides to identify important points, and then discuss those points in the speaker notes of each slide.

Your PowerPoint presentation must be at least 12 slides in length (not counting the title and reference slides). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; all paraphrased material must have accompanying in-text citations.

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Describe the doctrine of Lutheranism and its impact on Western Tradition

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the most important information about the heart like functions, anatomy of the heart, etc...

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Examine three cases of suspected libel or defamation in new media or social media writing. Use embedded multimedia in your assignment.