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In this module/week, you will learn the various pricing strategies, including how to determine the optimum price strategy to produce maximum profitable sales revenues and when it is appropriate to mark down prices. You will examine the various traditional and non-traditional promotional media, including the advantages and disadvantages of each medium, that is available to promote the retailer’s store and merchandise. The concept of brand equity and its effect on sales revenues and profit margins will be discussed. For this Discussion Board Forum, choose no more than 2 of the following questions to discuss in your thread:

How do brands benefit consumers? How do brands benefit retailers?
What are the positive and negative aspects of direct marketing from the customer’s perspective?
What types of sales promotions have been successful with you as a consumer? Which ones have not been successful? Explain your examples.
As an intern for Dunkin’ Donuts, you have been asked to develop a social media campaign for a new glazed muffin. The objective of the campaign is to increase awareness and trial of the new line of muffins. How would you go about putting such a campaign together?

202 Words  1 Pages

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Thesis: The United States unites its country through the Constitution of America by abiding by the amendments presented within that document. Seeking to interpret the 1st Amendment, ‘Freedom of Speech’, citizens of America can speak their minds while needing to abide by the rules and regulations implemented within those platforms. This comparison can be made to the freedoms of those under the role of a dictatorship such as in North Korea or Russia. When examining the distinctions between these countries and the United States, there lies ambiguous uncertainty as to what the rights are of the citizens of those under a dictatorship.

113 Words  1 Pages

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How can your firm benefit from participating in a, VMS (vertical marketing system) and horizontal marketing system, respectively?

29 Words  1 Pages

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IKEA’s Global Sourcing Challenge, 8-1, 
Completed in a memo format; double spaced with 1” margins and should be four pages in length.
1.    Identify major problems/themes – Identify the various problems/themes outlined in the case and discuss how they are or are not linked to one another. If you believe there is a theme that dominates the case, you should identify it as such. This is critical. The value of your remaining analysis is largely determined by this step.
2.    Identify potential solutions – Develop a set of feasible solutions to help limit your analysis to a finite set of choices.
3.    Develop criteria for addressing/solving the problem – State your approach to addressing/solving the problem. What are your relevant considerations? What are alternative solutions and how did you select among them? You should critically analyze the situation given the constraint of information and or resources available to you as indicated in the case.
4.    Make a final recommendation.

170 Words  1 Pages

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https://youtu.be/tgX78GFGJLY?t=47


In a 1-2 page short paper, please address the following questions after watching the video and reading the assigned chapters. Upload your APA paper into this assignment.

Create some ideas for new offerings from Broad Reach Sailing. Decide if it makes sense to take on new partners and what the pros and cons might be in making this decision. Do you have what it takes to be a successful entrepreneur? Do you think successful entrepreneurs are born with these traits or if these traits be learned?

Entrepreneurship, Starting a Small Business

Activity Summary: This video case features Broad Reach Sailing, a company Tom Williamson and Jim Miranda have grown from a one sailboat charter operation to a small fleet, a sailing school, and a fractional sailboat ownership program.

Learning Goals:

Discuss the importance of small business to the American economy and summarize the major causes of small-business failure.


Analyze what it takes to start and run a small business (Nickles, McHugh, & McHugh, 2019)

References

Nickels, W., McHugh, J. & McHugh, S. (2019). Understanding business (12th ed.). New York, NY: McGraw-Hill Education.

196 Words  1 Pages

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How do you plan to improve your skills and competencies to interface better with the evolving field of project management for digital media projects?

35 Words  1 Pages

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Gender discrimination at the work place

17 Words  1 Pages

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Write one page on the effect of endogeneity and using GMM statistical model.

24 Words  1 Pages

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Create a business plan/proposal communicating the steps and reasoning behind creating a new human resource software. This plan will include legitimate research and information of what systems currently lack on a HR management side, fulfilling employee satisfaction for training, forms, and benefits as well as what it takes to be low-cost to a company. The goal of this project is to present a plan and it's purpose, the background of why it is needed, and a rationale of why and how it is beneficial.

95 Words  1 Pages

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After you have chosen a Case to analyze, you should read the summary thoroughly.  Discuss the key points and identify areas that are important to you.  Review the “Sample Case Study Analysis” in the Handouts section of the Main Page, and “How to Prepare a Case’ in the Bookmark section of the Main Page.

Keep these key points in mind:

Good writing starts with an outline.  After making notes, organize your thoughts logically. 
Your analysis should have three to four key points that are supported by research.  Each case has an extensive list of resources as its last part. Use this material and any outside material you wish.
Offer a solution or resolution to the problem presented and defend your proposal.
Do not forget to provide a summary conclusion.
You should provide a bibliography and in-text citation (APA format) for any outside resources used, including research materials provided by the case.

162 Words  1 Pages

104 Words  1 Pages

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Identity Formation:
Read Twain’s Pudd′nhead Wilson and write a brief reaction to FIVE of the questions attached to this syllabus (2+ pages).(CT)
The question identified before the response.
Questions: 
Twain pits tradition and public opinion against science (fingerprinting) in this novel.  How are these forces alike and how are they different?  Which triumphs in the end? 
In Pudd′nhead Wilson, the old Nature v Nurture question is interestingly posed.  What role does a person’s innate qualities play in this novel?  How would your answer relate to Twain′s analysis of slavery? 
Roxy is one of the most intelligent characters in the book, but is she likable?  Why or why not? How does her cleverness contrast with her social position? 
The characters in this novel assume a variety of disguises that range from Tom′s passing as a white man, to Roxy’s dressing as a man, to the dresses Tom uses when he′s robbing houses. How does the use of literal disguises relate to the use of racial ″disguises″? How does the use of disguises provide a commentary on identity? On race? 
How do the excerpts from Pudd′nhead Wilson’s ″Calendar″ fit into the text?  Which did you like best?  Is the comedy appropriate given the book’s serious nature? Explain. 
How are the twins, Angelo and Luigi like Tom and Chambers. 
Roxy tells Tom that it is his blackness that makes him a coward.  Is this evidence that Twain supported racist views? Choose an “uncomfortable moment” in the book and analyze it.  Why do these moments occur? How might our contemporary understanding of race be different from Twain′s? 
How is your “hometown” community like Dawson′s Landing?  How much or how little have opinions changed from Twain’s day? 
Identify a concept or theory of human development we have discussed in class and elaborate on how it was demonstrated in the book. Cite passages in the book that make your argument.

326 Words  1 Pages

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What are some forces operating in the North American society that reduces the likelihood of becoming a more high-synergy society? Do the effects of regionalization and globalization in North America contribute to or detract from synergy within the society?

50 Words  1 Pages
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