- Table of Contents
- Introduction
- Critical success factors and industry strategy for Hilton Hotel
- Swot analysis
- Strength
- Weaknesses
- Opportunity
- Threat
- Internal and external stakeholders considered in strategic plan
- Internal stakeholders
- External stakeholders
- Analysis of the company vision and mission statement
- Mission statement
- Vision
- Objectives
- Functional and operations objectives of the following departments
- Marketing department
- Increase sales
- Improve the product awareness
- Brand management
- Production department
- Offering of quality services
- Optimum utilization of resources
- Teamwork maintenance
- Human resource department
- Training
- Conducting research
- Performance management
- Finance department
- Risk management
- Effective coordination with other department
- Strategic planning method
- Product development strategies
- Benchmarking strategies
- Suitable competitive strategies
- Striving to be the low cost producer
- Product differentiation
- Communication strategies
- Open
- Inclusive
- Multichannel communication strategies
- Showing progress
- Barriers to effective strategy implementation
- Cultural barrier
- Organization barrier
- Psychological barriers
- Recommendation to deal with the barriers
- Conclusion
- Reference
- Introduction
- Hilton hotel is a global chain of full service hotels and resort that is known as flagship brand of Hilton worldwide. In addition, the original company originated from Conrad Hilton but recently was owned by Hilton Worldwide. In 1927, Hilton opened its first hotel that encompasses cold running water and air conditioning in the public rooms. Hilton Hotels were the first coast-to-coast hotel chain of the United State in the year 1943. In 1948, it was the first hotel company to offer multi-hotel qualms. Previously there is about 530 Hilton branded hotels across the globe in about 78 countries across six continents. In addition, it has involved in purchasing medium sized hotel in 1970, but it has expanded its operations in UK. It is the largest lodging company in the whole world. Its customers include tourists and business travelers. In addition, tourists are categorized into low medium income category and high income groups. The high income tourist stays in the upscale luxury while low income may not afford them. Hilton Hotels offers diverse services that meets the need, amenities that are needed by the customer. The major achievement of Hilton Hotel is that it leads its competitive set in all operations. In addition, the company hotels and resorts products have the biggest growth pipeline. The plan of Hilton Hotel is that they will strive to create a consistently superior lodging. This will earn the loyalty of their customers by surpassing their expectations in anyway.
- Critical success factors and industry strategy for Hilton Hotel
