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Why is important to a Fashion Designer have the knowledge of the impact of Fashion has our society?. Why it is important for a Fashion Designer to know history of Fashion?

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1.  Discuss whether or not there is a need for healthcare reform.

2.  Identify internal and external factors that impact hospital operations.

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Why is it important to determine whether the difference between the customer's balance shown in the client's records and the amount confirmed by the customer is the client's error or fraud, the customer's error, or a timing difference?  What are the implications of this determination on the conduct of the audit and further investigation of the account balance?

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Purpose 
The aim of the second assessment is to expand the understanding of risk and crisis that to a significant degree can be effectively managed and planned for through an act of strategic planning. 

Task description 
In this assessment you are required to devise a strategic plan for managing a crisis in a selected tourism & hospitality organisation, an industry sector or a tourism destination which have been affected by a crisis (or in your opinion are vulnerable to negative events and resulting crises). 

The report should provide a basic plan for management of key areas of the business or a destination that should be implemented in order to minimise the chances of a crisis occurring (or management of its impact, once the crisis has happened). 

In the introduction of your report you should clearly state the type of negative event or crisis the organisation, industry sector or the destination is facing (or is likely to experience in the near future). This should be followed by a discussion of:
the most suitable preventive crisis management strategy that should be adopted by the organisation/industry sector/destination in order to avoid and/or minimise the impact of a crisis. You should justify why you have selected this particular strategy and indicate the chosen strategy of crisis anticipation (e.g. through early warning system or other methods of analysis and prognosis)  
the most suitable crisis management instruments (e.g. product, price, distribution, and communication policy) and a justification of their applicability to the specific crisis situation 
proposed strategies to be addressed in the post-crisis stage to restore business back to normal including (e.g. resolution, evaluation and feedback).
The strategic plan can build on assessment 1 where you have already identified a specific negative event and a corresponding crisis, or be an entirely new analysis. Regardless of the chosen approach, the report must effectively incorporate the relevant theory covered in the course and include a sound research of the specific organisation, industry sector or the destination you wish to examine. 

Assessment criteria 
In the introduction of your report you should provide a definition of strategic planning, while the remaining part of the report must incorporate the relevant theory covered in the course. The specific assessment criteria of assessment 2 are as follows: 
understanding of a strategic planning process in the context of crisis management (15%)
understanding and effective application of preventive crisis management (25%)
understanding and effective application of crisis management instruments (25%)
discussion of relevant post-crisis strategies (15%)
presentation (structure, formatting, grammar, spelling and within word limit)(10%)
referencing skills (10%)

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In your capacity as a criminologist, you have been asked by the U.S. Immigration and Naturalization Service (INS) to perform a study on illegal immigrants.

INS wants you to provide ideas as to the manner in which a researcher could conduct a vaild study in the United States related to immigrants' fear of crime and lack of confidence in their local police department (Kaplan Assignment unit 4-Research Methodology). The paper is to develope a study that would have a valid sample size.

1.Idenitify probability and non-probability sampling designs, providing examples for each
2. Analyze these methods, distinguishing which approach( or approaches) and design(or designs) would be appropriate for this particular study
3. Develop a sampling strategy, discussing where to conduct the study to maximize the chances of obtaining a representative sample of illegal immigrants
4. Discuss how the sample would be selected to ensure enough participants to produce reliable data.

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Background: You are about to join a five star Hotel (Intercontinental Hotel or any of your choice) that is planning to move into Asia (Or any of your choice). You have been appointed as the Chief Research officer for the hotel. While Tourism is strong in the region and hence there is potential to make money, competition is very fierce. While there are opportunities, there are also challenges or problems which one has to be aware of and be ready to address them.

Attempt to accomplish the following Tasks:

1.    Research project on how the Hotel should expand into Asia (Any location of your choice)
2.    Marketing strategies that the Hotel should use
3.    Pricing strategies
4.    Competition analysis


Use literature review and secondary data to complete this assignment.



Note: You must refrain from getting material from websites/google/internets, etc. This project assumes originality on your part. In other words, it must be based on research undertaken by you.

This research project can be built on your research proposal assignment.

Guidelines
•    Develop your (Assignment 1) proposal into an actual research project. Familiarize yourself with the research proposal guidelines again before you undertake this project
•    Due to limited timeframe, it is unlikely that you will be able to collect primary data for this project. Consequently, you will have to rely on secondary data. In addition, it is important that you conduct a thorough literature review for this project.
•    While all material covered in the course is useful for this assignment, pay special attention to the material on secondary data research.

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Companies need to be able to cross boundaries within and outside their country. Although opportunities to enter and compete in international markets are increasing, the risks can also be high. Companies selling in global industries, however, have no choice but to look at ways to internationalize their operations.

Background Information (Google Inc.)

Instructions
Read Chapters 13 and 18 and reread Chapter 14 in your textbook.
Select a product or service from the product offering of the company (Google Inc.)

you selected in Workshop One for your weekly marketing analysis paper. Assess and analyze the distribution channels used by the organization. Compare and contrast each of these channels using clear and insightful critical analysis.
Determine the elements to research for the company to expand globally. If the company is already global, determine the elements to research to improve their global marketing position. Use clear and insightful critical analysis.
Paper requirements:
Length: five – six pages.
Research requirements: 10 research sources. Sources must be credible and from the last five years.
Your paper should use proper spelling, grammar, and APA formatting.
If appropriate, these sources can be used in subsequent Weekly Marketing Analysis Papers. Hint: Look ahead at the topics for this series of papers. When you conduct your research for this paper; you will likely identify possible research sources for future papers.
When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.
collapse Instructions

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What Would You Do? Case Assignment
3M
Minneapolis, Minnesota
With 40,000 global patents and patent applications, 3M, maker of Post-it notes, reflective materials (Scotch lite), and 55,000 products in numerous industries (displays and graphics, electronics and communications, health care, safety and security, transportation, manufacturing, office products, and home and leisure), has long been one of the most innovative companies in the world. 3M codified its focus on innovation into a specific goal, “30/5,” which meant that 30 percent of its sales each year must come from products no more than five years old. The logic was simple but powerful. Each year, five-year-old products become six years old and would not be counted toward the 30 percent of sales. Thus, the 30/5 goal encouraged everyone at 3M to be on the lookout for and open to new ideas and products. Furthermore, 3M allowed its engineers and scientists to spend 5 percent of their time, roughly a half-day per week, doing whatever they wanted as long as it was related to innovation and new product development.

    And it worked, for a while. A decade ago, the Boston Consulting Group, one of the premier consulting companies in the world, ranked 3M as the most innovative company in the world. In subsequent years, it dropped to second, third, and then seventh. Today, 3M doesn’t even crack the top 50. Dev Patnaik, of Jump Associates, an innovation consulting firm, says, “People have kind of forgotten about those guys [3M]. When was the last time you saw something innovative or experimental coming out of there?” So, what happened?

When your predecessor became CEO ten years ago, he found a struggling, inefficient, oversized company in need of change. He cut costs by laying off 8,000 people. Marketing, and research and development fundswhich had been allocated to divisions independent of performance (all divisions got the same increase each year), were now distributed based on past performance and growth potential. Perform poorly, and your funds would shrink the next year. Likewise, with U.S. sales stagnating and Asia sales rising, management decreased headcount, hiring, and capital expenditures in the United States, while significantly increasing all three in fast-growing Asian markets. Six Sigma processes, popularized at Motorola and GE, were introduced to analyze how things got done, to remove unnecessary steps, and to change procedures which caused defects. Thousands of 3M managers and employees became trained as Six Sigma “black belts” and returned to their divisions and departments to root out inefficiencies, reduce production times, and decrease waste and product errors. And it worked incredibly well, in part. Costs and capital spending dropped, while profits surged 35 percent to record levels. But, product innovation, as compared to the 30/5 goal sank dramatically, as only 21 percent of profits were generated by products that were no more than five years old.

So, what should 3M do? From inception, 3M has been an innovator, bringing a stream of new products and services to market, creating value for customers, sustainable advantage over competitors, and sizable returns for investors. Thanks to your predecessor, 3M has lower costs, is highly efficient, and much more profitable. But it no longer ranks among the most innovative firms in the world. In fact, the use of Six Sigma procedures appears to be inversely related to product innovation. If that’s the case, should 3M continue to focus on using Six Sigma procedures to reduce costs and increase efficiencies, or should it strive again to encourage its scientists and managers to focus on innovation? Which will make 3M more competitive in the long run?

When people think of innovation, they tend to think of game-changing advances that render current products obsolete, for example, comparing the iPhone to text-based “smartphones.” Innovation, however, also occurs with lots of incremental changes over time. What are the advantages and disadvantages for 3M of each approach, and when and where would each be more likely to work? Finally, some companies innovate from within by successfully implementing creative ideas in their products or services. Sometimes, though, innovation is acquired by purchasing other companies that have made innovative advances. For example, although Google is generally rated as one of the most innovative companies in the world, most people have forgotten that Google bought YouTube to combine its search expertise with YouTube’s online video capabilities. Over time, how much should companies like 3M rely on acquisitions for innovation? Should 3M acquire half, one-third, 10 percent, or 5 percent of its new products through acquisitions? What makes the most sense and why?


If you were in charge at 3M, what would you do?
(Conduct research on the internet to see what 3m actually did and include it in your response)

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Paper Instructions:

Brand recognition is key to a product being successful. Think about the logos, or trademarks from other companies:

Nike - swoosh
Target
Geico - they have been very successful at changing their symbol often
1. List 4 local companies and describes what their symbol, logo or trademark is, and then answers these questions for each:

What their trademark successful? Why? Or why not?
a. List 2 national companies and describe what their symbol, logo or trademark is, then answer these questions for each:

What their trademark successful? Why? or why not?

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Here are the guidelines for formatting: the paper should be at least 1 page in length but not more than 2 pages, double spaced, 11 font and with 1 inch margins (top, bottom, left and right).  Using these guidelines, the document will be about 400 words or so.

Here is your topic:


"Assume for the moment that you have a great idea for a potential Internet-based start-up business. In Discussing the idea with a friend, she advises you to be very careful to tie your business idea to potential customers and then describe it ell in a business plan. "After all," she says, "you won't succeed without customers, and you'll never get a chance to succeed if you can't attract financial backers through a good business plan." With these words to the wise, you proceed. What questions will you ask and answer to ensure that you are consumer-focused in this business? What are the major areas that you would address in writing your initial business plan?"

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Do you do any benchmarking in order to boost your performance as a student, an athlete, or hobbyist of any sort?  What do you do and how does it help?

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Paper Instructions:

For each of the below cases, state what is perceive as the misalignment between two elements of the concept paper and a reason why.  

Mismatches among the elements of the concept paper
Misalignment in two cases....
Case 1:
Jonathan’s specific problem pertained to the prevalence of eating disorders and how they interfere with first year college students’ adjustment to college.  Maribel’s research objective is to determine if a new type of group therapy decreases the frequency of obsessive behaviors for first-year college students.  
Case 2:
Maribel’s sample size is 20 students, 10 who are attending group therapy, and 10 who are in individual sessions.  She plans to use an interview guide to collect and analyze narrative data about their reflections on how therapy is helping them to adjust to school.  She plans to discover patterns and themes in the data.