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Topics and Questions We Can Help You To Answer:
Paper Instructions:

Write an 8-10 page marketing plan on a topic selected from the two options below.
Choose a topic for your marketing plan from the options below:

Option 1

In many communities, the owners of professional sports teams ask the community to pay for all or some portion of a new sports facility. The threat typically is that if the community does not contribute in this fashion, the team will move to another city. A recent example is the owner of the Edmonton Oilers, Daryl Katz, who asked the City of Edmonton to help pay for a new hockey arena (see, for example, https://en.wikipedia.org/wiki/Rogers_Place), Rogers Place, which is expected to open in time for the 2016–17 NHL season. Develop a plan that outlines how you would market such a proposal to the local community (regardless of what you think of such proposals!).

Option 2

Professional athletes often endorse products and are expected to behave well to enhance both their own value (or brand equity) and the value of the endorsed products. However, and unfortunately, professional athletes do not always behave in this fashion. Dennis Rodman, Ron Artest (now Metta World Peace), Bob Knight, Ndamoukong Suh, John Daly, Tiger Woods, and Mike Tyson are a few well known examples of professional athletes (or coaches) whose behaviour negatively affected their value for product endorsements. Choose an example player or coach, and develop a marketing plan that attempts to minimize the effect of poor behaviour for an endorsed product (the marketing plan is for an endorsed product, and not for an athlete, coach, or team). You may need to make some assumptions or create a story to complete parts of the marketing plan, so explain any assumptions or added material.

Marketing plans can be very detailed, but for this assignment a simple marketing plan should cover the following material and use the following headings (with suggested page maximums):

-Introduction (1 page maximum)

The introduction should provide relevant background information, such as describing the intended audience for the plan, the target of the plan, and the desired outcome(s). Be particularly specific when stating the desired outcome(s), because the remainder of the marketing plan focuses on achieving this (these) outcome(s).

-Situation Analysis (4 pages maximum)

This section should describe the environments that are relevant to the marketing plan (including any or all of the competitive, political-legal, economic, cultural, and technological environments). All other relevant background information should be described in this section, including target markets and product positioning. A SWOT analysis (strengths, weaknesses, opportunities, and threats) could be included. Include a summary of all analyses. After reading this section, the reader should have a clear understanding of the situation facing the organization.

-Strategy and Tactics (4 pages maximum)

This section explains what is going to be done (the plan) and how everything will be implemented. Strategy is the overall game plan, and tactics are specific actions that are taken to support the strategy. Typical strategies include focusing on low prices or high quality, or having multiple locations, etc. More than one strategy can be discussed, but a choice must be made and supported, and then tactics must be selected on the basis of the strategy choice. Tactics involve decisions about marketing tools (the four Ps: price, product, place (distribution), and promotion).

-Expected Results (1 page maximum)

The strategy and tactics described in the previous section should be linked to a set of expected results, which you will describe in this section. Linking planned actions with expected results ensures that there is a plan for everything that needs to be done, and that all plan components are necessary.

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The textbook is a source of information about marketing planning. Other sources of detailed information regarding marketing plans include websites such as the following:
                -Government of Canada’s Canada Business Network, Developing a Marketing Plan
                -WikiHow, Create a Marketing Plan
                -QuickMBA, Marketing Plan Outline
                -Small Business BC, How to Write a Marketing Plan

Your marketing plan should contain your own thoughts and opinions as well as facts, thoughts, and opinions from other authors. When you use an outside idea or piece of information, always acknowledge the source in the body of the paper with an in-text citation. Your paper should contain no fewer than 10 different reference sources overall. Use American Psychological Association (APA) style to format your in-text citations and references.

736 Words  2 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Write a comprehensive paper about negotiation. This assignment is a research project and an analysis of a topic of interest in the field of negotiation. Your topic should be related to an aspect of negotiation that interests you. Write a high quality analysis paper that:
Demonstrates your understanding of the concepts and theories learned in class and from the course documents; you must relate how the concepts of the authors you selected apply to the course material 

1. .Successfully negotiate in various business situations
2. Discuss negotiation strategies, tactics, planning processes, and decision-making
3. Establish meaningful strategies for settling disputes in various business situations through a negotiating process
4. Demonstrate negotiations in regard to various dispute resolution scenarios and negotiating role-play
5. Uses originality and creativity in describing the research, data, or concepts
6. Presents issues and thoughts in an organized manner; that is, add your original thoughts in how these concepts apply in actual application


The body of the paper should be 6-10 pages long, not including title or reference pages. The paper must adhere to APA style research paper requirements and include:
A title page
An introduction with a thesis or purpose statement
A discussion section
Conclusion and summary
A reference page
PowerPoint Presentation (Due for peer review in Week 9, final presentation due Week 10)


Prepare a brief PowerPoint slide presentation that succinctly explains your paper.The presentation should not be a cut and paste of your paper. Rather, highlight the main points from your paper and include them in your presentation. This is similar to what you would do if you were presenting your paper in class as an Executive Summary of your report. You should speak to the slide, not read from the slide. Use the note section under the slide to include speaking points.There is no need to be fancy. The PowerPoint presentation should take only 1-2 hours to develop. Follow these guidelines:
Include 8-10 slides
Slides should be augmented with supporting graphics or pictures, that are clear, concise, and not crowded
Use font no smaller than 24 point (if you need more detail, create another slide or write notes in the note section -- not on the slide)

377 Words  1 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Reflect on a team that you have worked with, either personally or professionally. Address the following in a paper, based on your experiences of working in a group/team:

1. Describe how the group/team went through the five stages of team life, or the five steps of Cog’s ladder. If the team did not arrive at the later stages/steps, explain why.
2. Provide an example for each stage/step.
3. Compare and contrast positive and negative team behaviors in the different stages/steps.

Assignment Requirements:

Paper should be 4-5 pages in length, not counting the required title and references pages.
Format paper according to APA.

Cite a minimum of four scholarly sources to support your positions, claims, and observations.

127 Words  1 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Part 1 
Leaders set the tone for an organization, provide examples for behavior and problem solving, and have influence over organizational behavior. Leaders align their methodology through the application of managing processes and people. Differences among individuals, however, can create challenges and, in many cases, lead to conflict.

1. Consider your organization or an organization you research (provide the URL to the organization). Identify ways to handle conflict within the workplace that may occur with individuals from different cultures.
2. As a leader, what things must you consider when dealing with a conflict of this nature, and what steps would you take to deal with the conflict?Practical Application: Describe a conflict you handled in your professional life. How did you respond to someone challenging your viewpoint? What are some best practices for dealing with conflict in this type of situation (be sure to share specific recommendations).
3. Identify two effective de-escalation techniques that impact leadership decision-making in a global society. Describe how they are applied in the organizational structure.

Part 2 
Type up two random questions related to this topic.  This is to assist in engaging the discussion. 

Add references. 

201 Words  1 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Part 1 

Emotions, mood, and organizational culture can make a positive or negative experience for employees and cause problems for leaders.

Imagine a manager arriving at work each day with a very emotional or moody disposition. How would you handle someone who has an uneven personality and brings a negative air and context to the workplace and organization? How might this impact organizational effectiveness? Support your answer with research.
Practical Application: Describe your experiences with someone who is moody and who has responsibilities of decision making for an organization. What impact does this have on his or her directives for the organization? If you have no such experiences, try interviewing a friend or family member about their experiences. Alternately, you may research an organization or leader. If you choose this option, you must support your findings with credible reports or articles.

Part 2

Type up two random questions related to this topic.  This is to assist in engaging the discussion. 

Add references.

173 Words  1 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Part 1 
In team development, some team members prefer to take initiative while others prefer to be told what to do.

Identify benefits and drawbacks of each preference (consider Cogs Ladder).
Explain how these benefits and drawbacks may affect a team members role within the team.

As a team leader, how important would it be for you to recognize these differences among team member preferences and what could you do to help propel the team through higher stages in team development?

Part 2 
Type up two random questions related to this topic.  This is to assist in engaging the discussion. 

Add references.

113 Words  1 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Leaders of organizations are charged with solving problems every day. Think back to an organizational challenge or decision in your company (or in one that you wish to research). This should be a decision that the organization’s leaders made. Address the following in a paper:

Provide a brief history/background of the organizational challenge.
Explain how the problem was resolved, using the steps from the problem-solving process presented in this module. If certain steps were skipped, name them and explain why.
Consider how you/the organization might have approached the problem differently. Again, use the steps from the problem-solving process.
Hypothesize whether the approach might have had a different outcome.

Paper should be 4-5 pages in length, not counting the required title and references pages.
Format paper according to APA.
Cite a minimum of four scholarly sources to support your positions, claims, and observations.

153 Words  1 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Monsanto

Write a Capstone Paper (APA format) on the Case Study below.  

Respond to the questions at the end of the case study
What elements from "The Seven Signs of Ethical Collapse" were present, and clear indicators something was wrong?  How did you identify these?
Also, as a leader in this organization, what would you do to change the culture in the future and prevent a repeat of the behavior? 
The paper should be 8-10 pages in APA format.  In a capstone paper, you are asked to use your collective learning from all (business) courses to answer the case.  The student can use lessons learned from this and all previous courses to develop a robust, comprehensive response to the case. 

131 Words  1 Pages

Topics and Questions We Can Help You To Answer:
Paper Instructions:

Create a 4 page word document that utilizes the planning, monitoring and evaluation stages of Self Regulated Learners. 

The planning and monitoring stages will be for Unit 2, while the evaluation stage will relate back to your performance on any and all assessments of Unit 1.

Answer the questions below for each of the stages.  You are welcome to create an actual schedule for the lessons of the unit. 

Planning stage

For each lesson of the Unit, how much time will you dedicate?  Be specific in the total amount of time for that lesson, the length of each study period, and the number of days studying prior to the resulting quiz.

What study strategies will you use?

How will you avoid distractions?

Monitoring Stage 

Present 3 situations or items that you must do to ensure that you have quality study time.

Where are you studying?  Will you be able to move or go elsewhere if there are distractions?
Evaluation Stage (of the previous Unit)

How did you perform on each of the Unit quizzes?

What could you improve if you are disappointed in your grade?

What practice will you continue if you did well on your quizzes?

208 Words  1 Pages

Questions and Topics We Can Help You To Answer:

Compose a paper on the ethical considerations that globalization, through the use of the cloud, has had on business, employees, and countries.

31 Words  1 Pages

Questions and Topics We Can Help You To Answer:

This week you are to write a research paper comparing and contrasting the pedagogical and andragogical approaches to instruction and learning. Suppose the senior supervisor or manager of your organization asks you to design a program to increase employee awareness of sexual harassment and train your employees in the appropriate way(s) to deal with harassment complaints. Which principles (from either approach) do you feel might be useful? Why? Support your choices.  

Please note that in order to do well on this project, you need to have an understanding of pedagogy and andragogy. Students who have done poorly on this assignment, in the past, do not possess an understanding of these approaches to learning/instruction.  Therefore, conduct scholarly research and ensure that you understand the topic.

REMINDER

Please ensure that you review the grading rubric (click on checkerboard under grade details above) for this assignment, to ensure that you receive the highest possible grade for your work! Read the instructions in detail before beginning this assignment. Please ask questions if necessary.

IMPORTANT!!!
Submit your work as an MS WORD ATTACHMENT in either a .doc OR .docx format.

Please support your ideas, arguments, and opinions with independent research, include at least three (3) supporting references or sources (NOT Wikipedia, unknown, undated, or anonymous sources), format your work in proper APA format, include a cover page, abstract, and a minimum of 3 FULL pages of written content; double space all work, include a reference section, and cite all listed references properly in text in accordance with the 6th edition of the APA manual, Chapters 6 & 7.

272 Words  1 Pages

Questions and Topics We Can Help You To Answer:

Use Resource-Based-View (RBV) theory to evaluate and reflect how the organization achieved competitive advantage. Focus on the organization’s HR strategies and aspects of HR practices.

34 Words  1 Pages

Questions and Topics We Can Help You To Answer:

Overall Purpose for the Final Research Paper:

For this paper, you are to pick one issue.  Some examples are: sexual harassment, high-turnover, outdated processes, fraud, unsafe work environment, ineffective communication, misuse of social media, etc., that is taking place in your own organization, or an organization of your choosing (i.e., Enron, Walmart, Volkswagen, Yahoo, etc.).

You will then choose 2 of the 3 concepts (organizational culture, leadership, ethics) to examine your central issue with. In other words, you are analyzing how the 2 components you chose, negatively impact and perpetuate your central issue.

Once the issue is examined, you will then discuss recommendations that could help decrease your central issue, as well as help the culture, leadership and/ or ethical climate (depending on which 2 concepts you chose).

Before completing this paper, please review the Expectations for the Final Research Paper document. This document further elaborates on the instructions below.

Please follow the instructions below-

Criteria for Final Research Paper:

This paper must be 6 to 7 pages in length (not including the cover page or reference page) and completed in APA format (6th edition). You must utilize 6 scholarly resources for this paper.  Additionally, please provide a heading for each section.  For example: "Introduction"; "Purpose Statement;" and so forth.  The paper must be in Word format. 

Components That Must Be in the Paper:

Cover page (in APA format)

Introduction:

The introduction section of this paper is intended to provide the background information that is essential for the reader to understand the nature and scope of the problem you have selected.  The introduction helps the reader better understand the focus of your research paper.

For this section, you want to make sure it is clear to the reader the central issue being examined, as well as the 2 components (i.e. organizational culture, leadership, ethics) that impact your chosen issue. Additionally, it should be clear to the reader where the issue is taking place (i.e. in what organization). Maximum: 3 paragraphs.

Purpose Statement:

The purpose statement should be clear, definitive, unambiguous, and readily understood by anyone who reads it.  The purpose statement should include your central issue, and the 2 components that are impacting the issue (i.e. culture, leadership, ethics). Additionally, you also want to note for the reader that you will be examining recommendations as well.  Minimum: 2 to 3 sentences. Maximum: 1 paragraph.

Analysis

In the analysis section you need to critically analyze your chosen issue as it is impacted by two, of the three components (i.e.  organizational culture, leadership, ethics).

You must address the below questions (depending on which 2 components you chose) when writing your analysis:

Organizational Culture: How is your chosen issue negatively impacted by the workplace culture? What behaviors in the workplace culture exacerbate your issue?
Leadership: How do you think leadership negatively impacts your chosen issue? What leadership style or characteristics further contribute to perpetuating your issue?
Ethics:  How does the ethical climate of the organization negatively contribute to this issue? What unethical behaviors further perpetuate the issue?
You must incorporate theories/concepts from other resources to help validate your statements and further support your examples. Examples should be specific and not vague.  Remember, do not focus on what "should" occur in this section, you want to focus on establishing your issue, and why it is occurring.  Minimum: 4 pages. Maximum: 5 pages.

Solutions/Recommendations

In this section you will discuss recommendations that could potentially decrease your central issue, as it relates to the 2 components you chose (i.e. culture, leadership, ethical climate). It is not enough to just merely list your recommendations; your recommendations must tie back to specific examples that you examined in the analysis section.  Maximum: one page in length.

Conclusion

The conclusion must be succinct and concise, and wrap up the central theme (s) of the paper. Maximum: 2 paragraphs in length.

Reference page

Please review rubric for the final research paper located in the Rubrics tab.

672 Words  2 Pages
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